Return to the countryside to engage in industry

Chapter 577
Starting from the angel round, Haodianjia E-Commerce Co., Ltd. has successively received investment from more than ten capitals and companies. ByteDance is the largest investor, currently accounting for 22% of the shares.

The actual income of Haodianjia E-Commerce Co., Ltd. is still far behind that of several established e-commerce companies, but the capital holding the shares of Haodianjia E-Commerce Co., Ltd. has already made a lot of money. Take Wei Capital as an example. The angel round invested 2000 million. According to the current valuation of Haodianjia E-Commerce Co., Ltd., the price of its shares has more than doubled by more than ten times. This is the share premium, one of the main ways for capital companies to invest and make money. One, another way to make money is to wait for the listing of Haodianjia E-Commerce Co., Ltd., dividends or cash out.

Haodianjia E-Commerce Co., Ltd. completed the third round of financing without any risk, and is expected to go public. At this time, it needs to make some big moves to show investors.

Shen Hua, president of the company's e-commerce department, and Yang Fan, director of the planning department, went to Wang Chunyan's office to discuss this year's Double Eleven activities.

Wang Chunyan's attitude is also very firm. This year's Double Eleven event, Haodianjia E-Commerce Co., Ltd. will definitely participate. Last year, due to various restrictions such as single products and limited funds, it had to be postponed to do one on New Year's Day. The Agricultural Products Festival was relatively successful in terms of the size of the company at the time.

After the second round of financing, Haodianjia E-Commerce Co., Ltd. officially entered the ranks of all-category e-commerce companies. After nearly a year of hard work, Haodianjia E-Commerce Co., Ltd. now has more than 80 registered merchants and 2.8 registered users. 800 million person-times, and the average number of monthly active users is around [-] million.

Excluding Taobao, JD.com, and Pinduoduo, several large-scale e-commerce platforms, Haodianjia E-commerce Co., Ltd. has already entered the ranks of second-tier e-commerce platforms.

What about this year's Double Eleven event?Yang Zhenyu, the general manager, also participated in the discussion.

He looked at the data of the three first-line e-commerce platforms. Taobao claims to have 700 million sellers and 9 million registered users, Pinduoduo claims to have 800 million sellers and [-] million registered users, and JD.com has only hundreds of thousands of sellers. Some are self-operated stores, as well as self-built logistics systems and warehouses.

In terms of size, Haodianjia E-Commerce Co., Ltd. cannot compare with others.

But compared to the promotion of the event, a good store may not lose too much. After all, there is a friendly partner of Douyin, the traffic king of ByteDance.

Yang Fan briefly talked about his plan at the meeting, "The first is the activity discount, how many merchants participate, how many discounts the merchants and companies can give respectively, this data should be calculated as soon as possible.

The other is the planning of the Double Eleven party. There is no doubt that every year this festival is the show of several leading e-commerce companies from Taobao and JD. We want to hold the party well and strive for more exposure.

The budget of the party needs to be determined as soon as possible, and the broadcasting method of the party must be determined before the middle of the month. If we cooperate with a TV station, we have few options, so we must hurry up and communicate. I believe that several other e-commerce platforms have already done so. We are one step ahead. If you use the online broadcast platform, you should contact us as soon as possible.

Then there is the director of the party, planning team, host, guest candidates, and follow-up publicity, and a series of preparations to keep up with.

Mr. Yang, Mr. Wang, there are specific details in the plan. I hope you two take the time to take a look. If there is something wrong, we will discuss it again. "

Yang Zhenyu nodded, "The planning department and the publicity department are responsible for the party's affairs. Mr. Shen is mainly responsible for the operation of the platform during the event, and I will personally coordinate and arrange various matters.

After the meeting, please come to my office for Yang Fan. "

Yang Fan nodded.

Shen Hua roughly talked about some platform operation work during the event, such as logistics, customer maintenance and so on.

He is professional and experienced in this area, and Yang Zhenyu entrusts the matter to him with confidence.

After the meeting, Yang Fan followed Yang Zhenyu to his office.

"Sit, Minister Yang!" Yang Zhenyu stretched out his hand to invite him, and he also sat down, picked up Yang Fan's party planning plan and said, "I read it carefully at the meeting, and the plan is very good. If you completely copy this plan to hold this event The Double Eleven party costs a lot.”

Yang Fan said bluntly: "Mr. Yang, this party is very important to good stores, and it may be able to change the current competitive situation of e-commerce platforms."

Yang Zhenyu shook his head and said bluntly: "Your thinking is too idealistic, and the current situation cannot be changed in a short time, but this party can show our attitude, and at the same time attract more merchants and users, and what's more, it will be given to those investors. look."

Although Yang Fan did not agree with Yang Zhenyu's analysis of the situation, both of them agreed with the importance of this evening party.

Yang Zhenyu asked directly: "In your heart, what is the budget for this party?"

"7000 million to 8000 million!" Yang Fan said bluntly.

Yang Zhenyu tapped the proposal on the table with his right index finger and shook his head.

Yang Fan thought that Yang Zhenyu felt that the budget was too much, so he quickly explained, "Mr. Yang, this is already the most economical solution. If you want to cut the budget, you can only start with the selection of celebrity guests and on-site benefits."

Yang Zhenyu raised his head and smiled slightly, "I mean not enough, the celebrity guests cannot be reduced. To some extent, the number and number of celebrity guests performing at the party represent the strength of the company in the eyes of the audience.

The benefits during the party cannot be reduced. Although you can’t use the attractive slogan of tens of billions of subsidies on other platforms, you can give consumers the most direct benefits during the party, including gifts and lucky draws. "

Yang Fan seemed to understand what Yang Zhenyu meant, "Mr. Yang, what is your budget?"

Yang Zhenyu raised his index finger that had just pointed to the plan, "One hundred million."

Yang Fan froze for a moment, then smiled.

She did a quick calculation in her mind. For a cost of 30 million, if the performers are counted in a lineup of 40 to [-] people, at least ten first-line stars or singers can be invited. The announcement fees for these first-line stars are all calculated in millions.

The guest invitation budget is around 3000 million, followed by team planning, venue equipment rental is nearly 1000 million, event advertising bombing budget is 1000 million, live broadcast cost budget is 3000 million, and gift costs during the event are 2000 million.

If the event income is calculated based on a stadium with 5 people and an occupancy rate of about 40%, the ticket sales revenue of the party can reach about 1500 million. In addition to the sponsorship fees of first-line big brands, this party needs to be transferred from the company's account. Only around 6000 million looks like that.

Yang Fan excitedly said: "Mr. Yang, with your attitude, the next activities will be easier."

Seeing her passionate appearance, Yang Zhenyu instructed, "Coordinate and discuss with the Propaganda Department, Finance Department, and E-commerce Operations Department in advance. Since we have chosen to participate in this year's Double Eleven competition, we must not leave empty-handed."

"I see, Mr. Yang." Yang Fan nodded his head.

(End of this chapter)