Return to the countryside to engage in industry

Chapter 579 Party host team

Shen Hua brought back good news from his business trip. The live broadcast fee charged by the Douyin platform is only 500 million, and it provides five homepage promotions for the Super Night of Good Stores, which is equivalent to only costing 1000 million live broadcast fees. It is less than 1000 million. At the same time, it can be seen that ByteDance is very optimistic about the development potential of Haodianjia E-Commerce Co., Ltd. to help the company's first Double Eleven event.

Yang Zhenyu said: "It's much less than the expected live broadcast budget, and this part of the money can be spent where it needs to be spent."

Shen Hua said: "Mr. Yang, I suggest that this part of the money be used to invite anchors with goods, or to cooperate with a certain e-commerce company of interest. Currently, Haodianjia E-commerce Co., Ltd. does not have a relatively well-known anchor.

Compared with Taobao, Li Jiaqi and Wei Ya will definitely sit on the Double Eleven party, after all, they are cultivated by Alibaba and first-line brand owners.

I think Mr. Yang knows better than me the ability of a top streamer to carry goods. "

Yang Zhenyu nodded, recalling in his mind the anchors who have cooperated with the company, they have basically signed cooperation agreements with other platforms, and the rest of the top streamers, such as Simba, because of too many accidents, Yang Zhenyu I didn't dare to use it, and unconsciously thought of my old friend Luo Yonghao.

Although Luo Yonghao is known as the fourth millennium in the industry, the company behind him has a large number of excellent anchor resources, including some celebrity friends. If he directly negotiates a cooperation with the company that makes friends, the double eleven party will bring goods The anchor lineup will not be too weak compared to other platforms.

Yang Zhenyu has a good relationship with Li Jun, the boss of Make a Friend Company. At the beginning, the operation and promotion of Haodianjia E-Commerce Co., Ltd. was also contracted to them. It can be said that based on his relationship with Luo Yonghao and Li Jun, as long as There is basically no problem if you open your mouth. Of course, money still needs to be discussed.

"Mr. Shen, what do you think of Luo Yonghao's team?" Yang Zhenyu asked directly.

Shen Hua responded: "Ms. Luo's ability to bring goods is unquestionable. Make a friend. This company is also one of the most reputable companies in the hobby e-commerce industry. If you can invite the anchors or service stars under this company to join The store’s Double Eleven Super Night, maybe we can touch Taobao.”

Yang Zhenyu patted the table, raised his finger and said to Shen Hua, "Mr. Shen, I've thought about the same thing."

Shen Hua got up and said: "I'll go down and try to communicate with Mr. Li, first to find out his tone, and then we can continue to discuss if the price is right."

Yang Zhenyu nodded: "Suzhou is also close to Hangzhou. I'm going on a business trip the day after tomorrow to see the venue of the party. I'll stop by to have a meal with Lao Luo. It's easier to talk about these things at the dinner table."

"Okay, Mr. Yang, I'm going down to get ready."

As soon as Shen Hua walked out of the office, Yang Fan hurried in with the documents in her hand, her face was not very good-looking, but facing Yang Zhenyu, she put away her emotions and reported truthfully, "Mr. Yang, the host lineup of Super Night has appeared. There were some problems."

"What's the problem?" Yang Zhenyu picked up the documents Yang Fan put on the table and asked.

Yang Fan said: "All domestic celebrities are tied to TV stations, which means that while several other e-commerce platforms are cooperating with TV stations, the TV station's celebrities have also signed cooperation agreements.

The lineup of hosts that was originally scheduled can't be scooped up even with a high price. "

Yang Zhenyu put down the materials and nodded. As he expected, he remembered that he had mentioned to Mr. He that Haodian might hold a Double Eleven event this year and invited him to be the host. Mr. He nodded at that time and said Ask Yang Zhenyu to contact the high-level executives of Mango Channel, and the party will be broadcast on Mango Channel. Yang Zhenyu's attitude at the time was not sure, but what he didn't expect was that Pinduoduo had already taken the lead.

He also did not expect that Pinduoduo would join this year's Double Eleven event.

"Have you contacted Teacher He?" Yang Zhenyu asked.

Yang Fan nodded: "I have contacted. Mr. He said that they have decided to host Pinduoduo's Double Eleven party. He recommended a few hosts for us. The list is at the back. Take a look, the famous speakers of AH Satellite TV and Beijing Satellite TV."

Yang Zhenyu said: "I saw it, and I don't deny that these are excellent hosts, but what we need is fame and attention. The budget for the event is sufficient, and I think we can find better ones."

Yang Fan nodded, "Mr. Yang, I still have a preliminary plan in hand."

"Talk and listen."

"The host lineup of professional hosts + traffic stars, considering the possible accidents that may occur in the live broadcast of the party, we need the most professional and experienced hosts to hold the lineup, one or two are suitable, and add a young and energetic host , and finally select two famous mouthpieces and top artists in the film and television industry to join the host lineup to gain attention."

Yang Fan told his preparation plan.

Yang Zhenyu felt that this preparatory plan is feasible, and there is still more than a month before the party, which is enough for them to run in and practice, "Do you have a specific candidate in mind?"

Yang Fan said: "There are three candidates for professional hosts, CCTV's Sa Beining, he hosts and participates in a lot of variety shows, knows how to interact with the audience and create an atmosphere, and also has experience in hosting large-scale evening shows such as the Spring Festival Gala, let him come to the stage There's nothing wrong with that."

Yang Zhenyu nodded.

"The second is Mr. Jin Xing. Although Mr. Jin Xing is not a professional host, he has a solid foundation in hosting and has hosted many awards shows for film and television dramas."

Yang Zhenyu said: "I personally admire Teacher Jin Xing very much. It just so happens that she and Li Dan have a good relationship. Shanghai is not far from Hangzhou. I will organize a dinner in the past, and we will sit down and talk about this matter."

"Teacher Sa Beining, let's invite." Yang Fan continued, "There is also a young host. I recommend CCTV's Wang Bingbing, a young host who has become very popular on the Internet recently. She has a sweet smile and a solid foundation."

"Well, let's talk according to your ideas." Yang Zhenyu said, "The remaining two can either be selected directly from the performers that night, plus a little announcement fee for him to make a guest appearance, or they can directly find top-tier cooperation. It is necessary how professional he is, and the key point is to use him for publicity and promotion, but there is one thing that must be strictly required, and bad artists and artists with moral disputes are definitely not used."

"I know this, Mr. Yang, I'll go down and arrange work first." Yang Fan put away the documents on Yang Zhenyu's desk, weighed them twice, put them neatly in the folder, turned and left the office.

Yang Zhenyu called Luo Yonghao, "Lao Luo, are you free on Wednesday night? Let's have dinner together in Hangzhou?"

Luo Yonghao responded quickly, "No problem."

Then Yang Zhenyu made another appointment with Li Dan, Lao Luo was going, and Li Dan also agreed, and Yang Zhenyu also specifically asked Li Dan to invite Teacher Jin Xing together, saying that there was a show host to talk about.

Li Dan replied on the phone: "Mr. Yang, let me first ask if Teacher Jin Xing is free? She has been busy with the dance troupe's overseas performances a while ago, and I will try to make an appointment for you."

(End of this chapter)