giants of the era

Chapter 162 Building a Super IP Plan!

Nolan Bushnell nodded and said, "Okay, then let him try!"

Li Zetian nodded with a smile. Shigeru Miyamoto's talent in game design is unparalleled and has influenced generations after generations.

At present, although "Super Mario" has been taken care of by other development teams, "The Legend of Zelda" has not yet been developed. Monster series and so on are listed as the company's signature works.

At this moment, Li Zetian said, "Call Shigeru Miyamoto and Junpei Yokoi over here, let me get to know each other."

Nolan Bushnell smiled, "Well, okay." As he said, he stood up and went outside the office, called a female secretary over, and then told her to call Shigeru Miyamoto and Gunpei Yokoi to the office Come here.

After a while, Shigeru Miyamoto and Gunpei Yokoi knocked on the door and walked into Nolan Bushnell's office.

When they found that Li Zetian was there, they couldn't help being slightly surprised, and immediately stepped forward to say hello, "Mr. Li, hello!"

Li Zetian smiled and nodded towards the two of them. The young man in his 20s was Shigeru Miyamoto, and the one in his forties was Shigeru Miyamoto's teacher Junhei Yokoi.

"Aren't you surprised to invite the two of you here!" Li Zetian asked.

"Hmm..." The two looked at each other and nodded in response.

Li Zetian continued: "I have already seen the design of the Flamingo TV game console. It is very good. In view of your outstanding performance, I decided to give you more opportunities for development and set up two new game development teams. Everyone is responsible for one!"

As soon as the words fell, Junhei Yokoi and Shigeru Miyamoto were immediately excited, especially Shigeru Miyamoto, who was eager to try.

"I also designed two games, one called Metroid and the other called Hyrule Fantasy-The Legend of Zelda, and both of these games can be developed into series! I plan to put Junpei Yokoi in charge of Galaxy Warrior, and Shigeru Miyamoto in charge of The Fantasy of Hyrule - The Legend of Zelda."

Li Zetian smiled and continued to introduce, "Now, I will briefly introduce these two games to you, and then I will send you a detailed game design information.

"Galaxy Warrior" tells the story of the 20X5 years of the cosmic calendar. The scientific research ship of the Galactic Federation discovered a mysterious life form—Metroid on the planet SR388. After the capture, the spacecraft will bring the samples back to the headquarters of the Galactic Federation for research.However, the spacecraft was attacked by space pirates on the way, and the Metroid samples were stolen by space pirates to their base camp ZEBES.In order to destroy the space pirates, the Galactic Federation had to invite the strongest warrior in the universe, Samus Alan. After receiving the order, Samus sneaked into the planet ZEBES alone.She not only had to fight with the space pirates, but also with the Metroid legion they had cultivated. Finally, Sams completed the task by destroying the leader of the space pirates in the depths of ZEBES, "Mother Brain".

The story of "Hyrule's Fantasy-Legend of Zelda" describes that the demon king Ganon wants to collect the Holy Triangle to destroy the world, and Zelda's nurse Impa entrusts the important task to a boy named Link, and Link's The task is to collect the Triangle Force and defeat Ganon. The innovations of The Legend of Zelda include a variety of different items to use, and a vast world full of secrets and waiting to be explored. "

Speaking of this, Li Zetian paused for a moment, then raised his voice a few decibels and exhorted: "Excellent games need to be carefully crafted, and we can't rush the time, understand?"

The two nodded heavily.

"Mr. Li, don't worry! We have always kept in mind the company slogan of "Flamingo products must be high-quality goods"!!!" Shigeru Miyamoto said.

"Well, go out and do your work first. Bushnell will notify the personnel department later to give you the latest appointment."

"En." The two agreed and left the office.

At this moment, Li Zetian turned to Nolan Bushnell and said, "Now I have some new ideas!"

Bushnell nodded and motioned for Li Zetian to continue, and he listened attentively.

Li Zetian organized his words and said, "I don't think it's a smart way to simply sell games!"

Bushnell was full of surprise, "Mr. Li, game companies don't sell games, so what do they sell?"

"Create a super IP..." Li Zetian said lightly.

Bushnell was obviously confused again, and had never heard of the word IP.

Li Zetian doesn't blame the other party for being ignorant. After all, few people know this word now. He explained: "IP is the acronym for Intellectual-Property, which refers to intellectual property rights. Super IP simply means that it has super high Popularity, long-term vitality and commercial value of the intellectual property rights of cross-media content operation, such as "Super Mario Bros." is very popular, then games, novels, comics, animation, film and television, theme parks, video tapes, toys, stationery, Licensing game characters and so on can make the company a lot of money, games may not be the company's biggest profit point, peripheral income is!!!”

Bushnell was obviously quite shocked, and murmured: "If Flamingo's purpose is not to develop games, but to create a super IP, and carefully craft each game, then Flamingo will definitely make money." There are many more games than expected. On the other hand, although Sunbird has produced a lot of games, they are all worthless games, and on the contrary, they make little profit..."

Li Zetian nodded and said with a smile, "Exactly!"

Then, he said: "In addition to games to create a super IP, novels, comics, and animations are all important ways to create a super IP. Flamingo can release novels, comics, and animations at the same time as the game is released, and go hand in hand. Propaganda! In this way, it is not difficult to create a super IP!"

Li Zetian thought for a while, and then said: "The cost of animation may be relatively high. Not every game must be made into animation immediately, but novels and comics must be available. And I think a good novel or comic is beneficial Our game designers have a better understanding of the game, so they can produce better works."

Bushnell nodded, agreeing very much, and said: "If game designers, novel writers, and cartoonists work together and work together at the same time, I believe that such a work should be even more outstanding!"

Li Zetian said with a smile: "The most important thing in a game is creativity and content. From this perspective, a good writer or cartoonist can actually be regarded as an excellent game designer!"

"Mr. Li, according to what you said, Flamingo Company needs to recruit some writers and cartoonists?"

"Yes, in this way, the creative content of our games will be greatly improved."

"Well, then I will start to set up a novel department and a comic department later. As for the animation...Mr. Li, I think that I will consider it after the strength of the Flamingo Company becomes stronger. For the time being, I can cooperate with some animation production companies. Collaborate," Nolan Bushnell said.

"Just do as you say!"

Not long after, Li Zetian left Nolan Bushnell's office, and then he returned home to design Metroid and The Legend of Zelda.Li Zetian added some more mature game elements and stories in later generations to make the game more interesting.In fact, a game like "Galaxy Warrior" can be adapted into a movie and put on the screen. Just hearing the name is enough to make you feel overwhelmed. If the movie is well-made, it may be another super IP, just like "Star Wars" "Same.And "The Legend of Zelda" may be the next "Lord of the Rings"...

(End of this chapter)