giants of the era

Chapter 263 Apple?Mango computer?
There is a "last mile" bottleneck problem in the local telephone business. This natural monopoly makes it difficult to break the monopoly pattern of local telephone calls.

The long-distance business is different, and the market share of AT&T, which has a monopoly position, is constantly being eroded.

Therefore, it is generally believed that the long-distance telephone service can be contested.

So it's not unreasonable for AT&T investors to be concerned when Li Zetian took over Sprint.The establishment of the optical fiber communication network will greatly impact AT&T's long-distance telephone market and break its monopoly. Sprint will also replace MCI and become the number one enemy of AT&T!
AT&T may be overly nervous now. Ever since the news of Li Zetian's acquisition of Sprint spread, meetings have been held almost every day to discuss countermeasures.When the news reached Li Zetian's ears, he couldn't help laughing: "I'm going, didn't I just buy a telecommunications company? Is it necessary for AT&T to hold meetings every day? Is this aimed at me?"

Li Zetian strolled in the courtyard, the spring breeze in March was like a bath, smelling the fragrance of grass, trees and dust in the air, it was very intoxicating.

The layout of Galaxy and the telecommunications industry has just begun, and the next task is very heavy, facing challenges from all sides.However, as long as it develops step by step, it is not afraid of other competitors.Li Zetian doesn't know much about these industries, so he doesn't get involved much, and only cares about the direction of development.

Back in the room, Li Zetian opened the safe and took out a booklet, which recorded many things in his previous life, but they were all encrypted in a special way, only Li Zetian himself could understand.He racked his brains to write down what he remembered in his previous life, lest he forget it after a long time.

"Dell was founded in 1984?"

Li Zetian read the booklet for a while, then closed it again and put it in the safe.

At this time, he had a calculation in his heart.

Dell took the low-price direct sales route and made a fortune by simply assembling computers.And this model is generally called "direct business model" in the United States, that is, Dell establishes a set of channels to contact customers, and customers send orders directly to Dell. The required configuration can be listed in detail in the order, and then Dell "Made to Order".

The "direct sales model" is essentially to simplify and eliminate middlemen, to minimize the price of products, so as to win the favor of customers.

The direct sales model is generally not favored, and people prefer dealers, because dealers can distribute products quickly!
However, it is precisely this unpopular direct sales model that has allowed Dell to soar into the sky in just a few years and become a computer manufacturer comparable to industry giants such as IBM, Apple, HP, and Compaq.

Now Dell is still in its infancy, and Li Zetian does not intend to acquire it.Now that you know how Dell developed, you can do it yourself.

"What kind of company is it?" Li Zetian lay on the chair, worrying about thinking of a company name.

"Kronos computer? No, my name can't be so cheap..."

"Shenzhou Computer? It seems that there was such a company in the previous life?"

Yu Jingqiu came over with a glass of juice, and handed it to Li Zetian.

"What are you thinking? I see you muttering non-stop."

"You came just in time. Tell me, what's the name of the cheap computer?"

"A cheap computer?" Yu Jingqiu was taken aback. As far as she knew, Apple has always been a high-end computer.

Li Zetian took a sip of the juice and explained: "I plan to start a new computer company and do direct sales at low prices. When customers place orders, the required configuration can be listed in detail in the order, so as to provide customers with "tailor-made" services!" Li Zetian smiled. He laughed and said, "A product that meets the needs of users is bound to win the favor of users! I estimate that if such a computer company is created, the market value should reach tens of billions of dollars..."

Hearing this, Yu Jingqiu was stunned. He said that a company with a market value of tens of billions of dollars was so understated, as easy as drinking plain water.

Li Zetian saw the doubtful look on Yu Jingqiu's face, so he scratched her nose and said, "What? Don't you believe it?"

"Of course I believe you, I just find it a bit unbelievable!" Yu Jingqiu hooked Li Zetian's neck with both hands, rolled her eyes, and said with a smile, "Didn't you say, let me help you name it? Since Apple also produces computer, so this new company is called Mango Company?"

When Li Zetian heard the words, a black line appeared on his forehead, and he smiled wryly, "Speaking of my wife, can we be more serious about choosing names?"

"Why aren't you serious? Apples and mangoes are both fruits. The Apple company can be named, but the Mango company can't be called?"

"Well, as long as you like it, it's a happy decision. Mango Company is actually a nice name, and it's easier to remember!" Li Zetian kissed Yu Jingqiu's small mouth and said.

"Is it really called Mango Company? I was joking just now..." At this moment, Yu Jingqiu froze for a moment and said.

"Since my wife has named it, of course I have to take it seriously and call it Mango Company!" Li Zetian laughed.

In the future, the famous Mango Company was decided because of such a joke. If it is said, people may not believe it.

In the next month, Li Zetian began to prepare for the establishment of Mango Company.

Li Zetian's move must be a big one.

The registered capital of Mango Company is as high as 1 million U.S. dollars, which is a very high start. Dell may not develop, and the market will be replaced by Mango Company.

In addition, Mango Company can have a common supplier of spare parts with Apple and Sun Microsystems to conduct unified purchases. The larger the scale, the greater the right to speak, and the lower the purchase price, thereby reducing the cost to the minimum. All three companies are very favorable.

Mango Company and Apple Company will not have much competition either. One will enter the low-end market and the other will enter the high-end market to conduct differentiated competition.

Sun Microsystems develops workstations, servers, minicomputers and supercomputers, and the competition with Mango and Apple is even smaller.

At this time, Li Zetian began to think about producing computer-related hardware products such as monitors, cameras, and power supplies by himself, so as to make money and reduce costs again.

In fact, the enterprises under the name of Li Zetian are already able to produce a lot of hardware.

For example, Intel can produce processors and memory sticks.

Seagate Technology can produce hard disks, flash memory, floppy disks, etc.

Displays, computer motherboards, cameras, etc. are businesses that Li Zetian urgently needs to develop in the future, especially displays and cameras, which are of great value.

On April Fool's Day, Mango Company officially opened.

TV, newspapers, buses, railway stations, airports, schools, etc. are overwhelmingly advertised by Mango Company.In the advertisement, the unbelievably low price of the computer was so shocking that many people thought it was a company organizing activities on April Fool's Day to deceive everyone.

"Optional configuration, low-price direct sales, and even an assembled computer as cheap as $199, Mango Company is not a lie, right? Damn, I suddenly remembered that today is April Fool's Day, no wonder..."

(End of this chapter)