giants of the era

Chapter 264 I guess I fainted from crying
The Mango computer was born out of nowhere, and the advertisements were overwhelming, which shocked IBM, Compaq, HP and other companies.

Obviously, a company with such publicity capabilities is not a small company, and there must be strong financial support behind it.

Knowing and infiltrating competitors, or conducting espionage, is commonplace in the industry.

The swords and swords in the workplace and shopping malls are a war without gunpowder.

Well-informed people quickly deduced from some clues that this was another company founded by Li Zetian.

"What is Chronos Li trying to do? Direct sales of computers? Hehe, it's so stupid, this model doesn't work in the United States!!!" The CEO of IBM was disdainful. Spread all over the country? How many products can direct sales sell?"

Soon, someone revealed the news that the boss of Mango Company was Li Zetian, and made a lot of sarcasm.

That night, the media also expressed their opinions one after another, and the trend of public opinion was also unfavorable to Li Zetian.

"Honey, many experts and professors in the media and economics have ridiculed Mango Company's direct sales model, aren't you worried?" Yu Jingqiu said with a worried face in the living room after dinner.

Li Zetian was leisurely leaning on the sofa and reading books. When he heard Yu Jingqiu talking to him, he raised his head to look at her, and said with a smile: "What is the media? Isn't it just something that changes the wind? IBM, HP, etc. Computer manufacturers want to belittle Mango Company, and the media will naturally follow suit. As for experts and professors, how many have not received dirty money? Don’t worry about those, let’s just keep a good attitude. Let them say what they say, and Mango later If the company is successful, it will be interesting to slap them in the face!"

Yu Jingqiu shook her head amusedly, her husband was too confident and never took any opponent seriously.

"How much is Mango Company selling today?" she asked.

"As of now, there have been more than 8600 computer orders!" Li Zetian replied.

Today, the personal computer market has been activated, and Mango computers are sold directly at low prices, which are very cheap.Coupled with the opening of the business on the first day today, the advertising efforts are strong, and the sales volume can reach more than 8600 computers, which is normal.

Yu Jingqiu said in surprise: "Sold so much on the first day, it seems that the low-price direct sales model is feasible!"

"It is indeed feasible!" Li Zetian nodded, "Mango computers are high in quality and cheap, and customers can choose their own configurations. I really can't think of a reason for customers not to buy Mango computers. For Mango, the biggest problem is how to expand customers. channels and establish after-sales service.”

Yu Jingqiu thought for a while and said, "It seems that Mango Company needs to establish its own stores and repair stations in every city. Whether it is door-to-door delivery or door-to-door repairs, it is very convenient!"

Li Zetian smiled and said: "Yes, you are right. However, the speed of development is not achieved at one touch. When building our own stores, we have to use more sales methods, such as opening TV shopping programs for sales. Order by phone, or order by phone through magazines..."

"Show shopping? This is a novelty!" Yu Jingqiu was taken aback.

"General advertisements are too short to reflect the advantages of Mango Computer's 'direct sales at low prices and optional configuration', so TV shopping programs are needed to promote it."

Li Zetian smiled. The more powerful e-commerce has not yet been mentioned. As long as the Internet rises, Mango Computer Company will have a huge sales channel.

At this moment, in a certain garage, a young man had a dejected expression on his face.

"Mango Computer's operating model is exactly the same as Dell's, and the company's publicity, product prices, and after-sales service are much better than Dell's. This..." The young man no longer knows what to say. Dell's sales today Three quarters less than usual!

With the popularity of Mango Computer Company higher and higher, who will buy Dell's products?
A sense of desperation crept through the garage.

"Dell, I found out that Mango Computer Company was founded by Chronos Li!!!"

A young man with dyed yellow hair ran into the garage panting and said loudly.

When Michael Dell heard this, he felt even more desperate.

With Li Zetian's great talent and strategy, other competitors can only be suppressed.

The young man with yellow hair comforted: "Dell, don't be discouraged. You see, even Chronos Li uses the low-price direct sales model, which shows that you are also a business genius!"

Nowadays, young people in America regard Li Zetian as their idol!

Michael Dell couldn't help but feel better when he heard this, and even felt quite proud.

However, when I thought that my Dell company might die young, I suddenly became unhappy.

The next day, when the news spread that Li Zetian was the founder of Mango Computer Company, the American people were very interested in Mango Computer Company and called them one after another to inquire about the product situation. In a short while, the sales of Mango Computer Company soared!
It can be seen that Li Zetian's personal brand influence is stronger than that of a Hollywood superstar, which makes other computer manufacturers envy and hate.

Dell's products have almost reached the point where no one cares about them.

Michael Dell is probably already crying in the garage at this moment.

However, it didn't take long before a person with a celebrity collecting obsession came to him and took him under his command...

……

……

Not long after the establishment of Mango Computer Company, it became a sensation in the United States. It is so awesome that no one can do it except Li Zetian.

Now, Mango Computer has fewer than 50 stores, but spends a lot on TV advertising, and customers mainly order products by phone.The headquarters of Mango Computer Company established a customer service team of nearly 400 people.In the future, when the number of stores increases, Mango Computer Company can reduce the cost of advertising investment.However, it is good to have more advertisements at the beginning, to increase exposure opportunities and quickly increase brand awareness.

As for the products of Mango Computer Company, the Ant Factory is responsible for OEM production, so as to reduce labor costs.Product transportation is handed over to many American express delivery giants such as FedEx and UPS.The host of the product is assembled, and the customer only needs to connect a line, so easy!

Today, Ant Factory has developed into the world's largest foundry and is now preparing to enter the United States.In the previous life, Hon Hai Precision built a factory directly next to its headquarters in order to get big customers such as HP.How can such a great sincerity not move people?Ant Factory’s move is also to win over other companies.

In eastern California, Ant Factory and Evolution Robotics are planning to build an unmanned factory that uses robots for OEM production.

The reason why Ant Factory wants to build such an unmanned factory is mainly because Li Zetian has been greatly stimulated.

At the beginning of April, the world's first "unmanned factory" was built in Tsukuba Science City, Japan. In the past, nearly a hundred skilled workers were required to manufacture small geared rotary machines and diesel engines. It took two weeks, but now it only takes four weeks to use robots. It can be produced by one worker in one day.From processing parts to assembly to the last finished product inspection, it can be completed automatically without human beings.

Li Zetian refused to accept the rapid development of robots in Japan, thinking: "I want to build a bigger and more advanced unmanned factory!"

So there is the current "unmanned factory plan".

The investment in this plan is huge, with a budget of up to 2 million U.S. dollars, but Li Zetian thinks it is worth the investment. The development of personal computers is too fast, and it will soon spread throughout the United States. This unmanned factory can definitely make money...

(End of this chapter)