Rebirth of Rural Literary Life

Chapter 701

Of course, the conditions for the New Era to offer Three Monsters in New City five years, [-] films, and a production budget of [-] million yuan cannot be a one-time investment.

After the establishment of New Era Group, it merged Kanto Film and Television Company, Universal Publishing House and its packaging factory, printing factory, writer's village and other companies, with total assets of 18.9 billion yuan and book capital of 3.2 million yuan.

Investment in film and television is nothing more than drawing big cakes. The investment in the first year will definitely be implemented faithfully. The most important thing is to look at the effect of the investment in this year. Once the investment returns are not satisfactory, then the [-] million funds will naturally need to be negotiated again. .

Therefore, the [-] million film investment budget must be invested in batches, otherwise this investment will be enough to pull the development of New Era Group off the fast track.

In addition to spending a lot of money to attract talents in the film market, the group has also begun to compete for talents in the Xiangjiang music scene. In recent years, the music department of the new era has grown wildly in the wild domestic market. Zhiqiang, Liu Huan, Mao Amin and more than a dozen signed singers have made a name for themselves.

The 90s is the golden age of Chinese pop music. Chinese music is even capable of competing in the East Asian market. The new era will naturally not let go of such opportunities and markets.

In terms of book publishing, as the group's publishing business is under increasing pressure from piracy, the group has also implemented several measures.

The first is to increase investment in the high-quality books and teaching aids market, the second is to strive to expand overseas markets such as East Asia, and the third is to expand the proportion of newspapers and magazines in the publishing business.

In June, the group launched two magazines, "Story King" and "Fashionable Women". One focuses on folk stories, and the other draws on foreign fashion information. It is the first magazine about fashion in China.

A three-pronged approach was taken to minimize the impact of piracy on the group.

The newly established animation business is now in the midst of intensive preparations. Liang Yuejin has set his sights on two directions. One is the state-owned animation film studios such as Shanghai Fine Art Studios that have gone downhill, and the other is booming. The talents in the Xiangjiang animation market are ready to combine the two groups of talents into one, which has both market and artistry.

In September of the second half of the year, it is planned to list the group's first semi-monthly manga magazine "Manga Shonen", focusing on the youth market.

In the process of planning "Story King" and "Manga Boy", Liang Yuejin also innovatively connected the Writer's Village, using a method similar to the task mechanism of the game, to issue writing tasks in the Writer's Village, for "Story King" and "Manga Boys" Manga Boys solicited manuscripts and manga scripts, making full use of the advantages of the writers' village, and at the same time mobilized the enthusiasm of all the writers in the writers' village.

Even He Ping took the case for it, Liang Yuejin's brain is really getting brighter now.

Among the businesses planned by the group, animation and video games have zero foundation.

The difficulty of animation is a little lower, you can start with comics first, but video games, an emerging industry in the past ten years, can be regarded as a difficult point for development in the new era.

When the domestic video game market was still in its infancy, overseas was the best breakthrough point for New Era Group. Liang Yuejin decided to sacrifice the Jinyuan Dafa again.

Xiangjiang is a desert of video games, and you can't buy people or companies if you want to spend money.But it doesn't matter, there are bends.

After understanding, in the past few years, several game companies have emerged in Wanwan one after another, and Liang Yuejin just said one word - buy.

Of course, the acquisition of Wanwan's game company cannot be done by New Era Group. After all, New Era is a mainland enterprise, and it is impossible for mainland capital to enter them if Wanwan is killed.

Liang Yuejin entrusted Global Investment to make an acquisition offer for two game companies, Zhiguan and Daewoo.

It took three months, and after agreeing to several conditions such as no change in personnel after the acquisition, a certain degree of autonomy, and a guarantee of follow-up capital injection, Global Investment successfully acquired two companies, Zhiguan and Daewoo.

The successful acquisition of two companies made Liang Yuejin heave a sigh of relief, and the game business finally started.

At this stage, the group's game business still depends on Zhiguan and Daewoo.Due to contract restrictions, it will take another year for Universal to sell the two game companies to New Era, but this does not prevent New Era from deploying troops.

He divided the college students recruited by the group from domestic colleges and universities for the game business in the past few months into two groups, one group went to Zhiguan and Daewoo for internships in Wanwan, and the other group went to Nibo Capcom for internships.

It's called an internship, but in fact it was a teacher who was stolen in the past.

This idea was given to Liang Yue by He Ping. These days, China is a video game desert even more desolate than Xiangjiang. It was only in 1988 that Tan Qiren formally founded the first domestic video game company—Zhejiang Modern Microelectronics Technology Company. This company Affiliated under the name of Zhejiang Provincial Science and Technology Development Corporation, its business scope covers the development of animation games, the manufacture of home game consoles, and the establishment of game magazines.

However, on October 1989, 10, the next year, Zhijiang Province reported to the Government Administration Council the "Notice on the Dismantling and Merging of 15 Provincial Companies". one of them.

It can be said that the Chinese video game industry of later generations grew up slowly amidst such hardships and hardships.

If you want to develop the game business in the new era, Europe and the United States are too far away. The neighbors who developed first, such as Nihong, Nanchao, and Wanwan, are the best learning objects.

Capcom relied on He Ping's relationship. Global Investment has invested in Capcom. It is not difficult to find an excuse to send someone to study.

As for the crooked Zhiguan and Daewoo, Zhiguan was born in pirated games and game agents, and what they can learn is channel construction. Daewoo is the key object of study. This company created the "Monopoly" series in later generations. , "Xuanyuan Sword" series, "Spring and Autumn Hegemony" series, "Star Volunteer" series, "Legend of Sword and Fairy" series, "Xuanyuan Sword" series and many other best-selling games in the Chinese game industry.

Send people to these companies to steal teachers, and New Era will be able to pull out a quasi-mature game team in China in a year or two. This is the foundation of New Era Group's game business in the future.

It can be said that the whole year of 1990 was a year in which the new era deployed troops for the various business sectors of the group. A lot of money was spent, and it was impossible to see good results within three or two years.

When Liang Yuejin was devoting himself to the New Era Group's business, a major event happened in He Ping's family.

In the early morning of July 7, He Ping's family was very busy.

"Check to see if you have your admission ticket, and your pen, don't forget the fountain pen." Mao Chunhua urged in a hurry.

He Ping glanced at his watch, "There is still more than an hour, why are you in a hurry."

Mao Chunhua gave her a blank look, "The college entrance examination is a major event in life. Do you think that everyone is like a father like you, and just stands there except for lip service?"

"Aren't I going to send Xiao Zhu'er to the test site?"

Xiao Zhu'er finished checking things nervously, and said, "Dad, Mom. Don't worry, I will definitely be admitted to Capital University."

He Ping joked: "Son, Dad has confidence in you, you must do well in the exam, and try to join my future daughter-in-law in Beijing University."

Xiao Zhuer shyly said: "Dad, Xinjie and I are pure male and female classmates."

"Yes, I know, you two are a pure man-woman relationship."

Mao Chunhua patted He Ping on the shoulder vigorously, "What time is it, and I still have the mind to tease the children here."

The tigress showed her power, but He Ping decisively chose to shut up.

Today is the day for Xiao Zhuer to take the college entrance examination, even Mao Xueshan, who has been away from home for almost half a year, came back to cheer for Xiao Zhuer.

Little classmate He Youyou, who can already speak, stood on the ground, her chubby little face was full of serious expressions, and she said to Xiao Zhuer in a childish voice, "Brother, come on!"

Xiao Zhuer grinned happily, leaned over and hugged her limp body and kissed her face.

"Yo Yo is awesome! My brother must work hard, and I must get into a good university!"

"Yeah!" He Youyou nodded seriously, full of cuteness, making the family next to her laugh out loud.

The family packed up, and Mao Chunhua hugged He Youyou and Xiao Zhuer in He Ping's Mercedes-Benz, and the family of four set off.

Mao Xueshan and his wife didn't go to join in the fun, but prepared meals at home for Xiao Zhuer to eat when he came back at noon.

No. 5 High School in the county seat is about five or six miles away from Hongqi Town, and it takes less than [-] minutes to drive. Xiao Zhuer's test center is at No. [-] High School.

On weekdays, He Ping was determined not to pick up Xiao Zhu'er by car, at most he drove to help him pull things once every semester during the holidays.

There are very few cars on the streets these days, and there is no possibility of traffic jams at all, but on the day of the college entrance examination, there are rare traffic jams on the main roads of the county.

In addition to the sporadic cars mixed in it, there are more various ox carts, donkey carts, and bicycles.

"You still don't believe me when I told you to come out earlier." Mao Chunhua said in the car.

"It's okay, just for a while, it won't be long."

Sure enough, within a few minutes the road was clear again. He Ping drove the car all the way to a high school. At this time, there was still an hour before the start of the college entrance examination.

The entrance of No. [-] High School is now crowded with students who came to take the college entrance examination and parents who sent them for the exam.

"Zhu'er, you can read in the car for a while. You need to go to the toilet before entering the examination room, you understand?"

"understood."

When the exam was half an hour away, Xiao Zhu'er walked into the campus of a high school, and He Ping still reminded him loudly behind him: "Zhu'er, remember to go to the bathroom!"

At this time, no one laughed at He Ping's words. This sentence would definitely make people feel very funny if it was put in normal times, but before the college entrance examination, it was the best reminder to the candidates.

The college entrance examination has officially started, and it is the midsummer of July, and the sun is already big at [-] o'clock in the morning.

He Ping and Mao Chunhua took He Youyou to find a place to enjoy the shade, and there were parents who also came to accompany the exam beside him, and He Ping chatted with him occasionally.

"How is your child's usual grades?"

"So-so, I got more than 520 points in the last mock exam, and I hope to get into a key university."

"Oh, that's not bad, promising!"

"Where's your child?"

"My child? His grades are so-so. In the past few years of high school, he has been the second child of a thousand years. If he can pass the entrance examination of Beijing University, I will be very proud!"

Looking at the resentment on the elder brother's face opposite, He Ping's evil taste was satisfied, and he accidentally pretended to be a coward, and the child was indeed the most beneficial weapon for parents to show off.

Mao Chunhua looked at He Ping speechlessly, this man is really like a child no matter how old he is.

"Father!" He Youyou called.

"what happened?"

"Fruit! Fruit!"

He Ping turned his head and saw that it was a popsicle vendor.

He scratched He Youyou's nose, "You little glutton!"

"Little brother, bring me four cream popsicles."

The family of three divided three popsicles, and gave another one to the eldest brother who was molested by him just now.

"Brother, come here."

The eldest brother said shyly: "No, no, you can eat."

He Ping stuffed it into his hand, "You're welcome, take it, it's very hot today, let's relieve the heat."

Time passed slowly, and after eleven o'clock, the crisp bell rang, which could be heard even outside the campus.

Within a few minutes, Xiao Zhuer ran out from the campus.

"Xiao Zhuer, how did you do in the exam?" Mao Chunhua asked.

"Go home for dinner first, and I'll ask about the exam after the college entrance examination." He Ping interrupted Mao Chunhua's question, and took Xiao Zhu'er into the car to go home for dinner.

The two-day college entrance examination passed in such a rhythm, and Xiao Zhu'er completed the first major event in her life.

Xiao Zhuer chose Capital University without any hesitation when filling in the application form, full of confidence, and then there was a long waiting time.

The college entrance examination is a big exam in life for Xiao Zhuer. While Xiao Zhuer is waiting for the college entrance examination score, He Ping also ushered in his big exam.

There are several requirements for foreign companies to list on the New York Stock Exchange, namely the number of shares held by the public, the number of shareholders holding more than 100 shares, the company's stock market value, the continuous profit of the fiscal year, and the company's net tangible assets.

The conditions of Goodfarmer Group perfectly meet the requirements of the New York Stock Exchange, and the registration statement prepared by First Boston Securities has passed the approval of the America Securities Regulatory Commission after more than a month of review.

After reviewing Goodfarmer's registration statement, the SEC sent a letter to Goodfarmer requesting additional information, mainly related to disclosure and accounting issues.

This is a routine process of the China Securities Regulatory Commission. Under the guidance of various cooperative institutions, the group quickly revised the content of the explanation according to the opinions and submitted it to the China Securities Regulatory Commission again.

This was repeated twice. In August, the Securities Regulatory Commission of America finally approved the registration statement of Goodfarmer Group and declared the registration statement effective.From the first delivery to the announcement, Goodfarmer spent 8 weeks and made countless overseas calls.

The company's listing registration statement includes two parts: the first part contains the prospectus, and the second part includes supplementary information, signatures and attachments.

Including the company's business, risk factors, financial status, management's remuneration and shareholding, major shareholders, related transactions, use of funds and financial audit reports in the past 5 years.

In addition, the prospectus is also a promotional manual, and the prospectus must describe the "highlights" of the issuing company in order to attract investors.

The approval of the registration statement also means that the listing of Goodfarmer Group in the United States has reached the final step - promotional roadshow.

As the soul of the group, He Ping, the chairman, played a very important role in the promotion roadshow. He is about to leave for America to participate in the listing promotion roadshow of Goodfarmer Group.

(End of this chapter)