Rebirth of Rural Literary Life

Chapter 702 Roadshow
In August, the anxious wait finally ushered in the good news, Xiao Zhuer's college entrance examination results came out.

With a score of 675, he is still the second in a thousand years in a high school.

But it doesn't matter, the admission score for key universities in Liao Province last year was 510 points, and the admission score for the Chinese Department of Capital University, which Xiao Zhuer applied for, was 652 points.

It is 20 points higher than last year's admission score, and Jingcheng University is stable.

Speaking of which, Xiao Zhu'er applied for the Chinese Department of Capital University because he was bewitched by the writers' village. He had been with these people since he was a child, so he was inevitably influenced by them.

After inquiring again, it turned out that Xinjie had applied for the entrance examination at Shuimu University next door.

"Why don't you two go to the same school?"

"I didn't say that Xinjie also applied to Beijing University!"

Seeing that He Ping was puzzled, Xiao Zhuer said, "Dad, Xinjie and I are independent individuals, and we also learn knowledge when we go to university. How can we delay contributing to the modernization of the motherland because of the love of our children!"

"I let you add bricks and tiles, add bricks and tiles!"

"Hey, Dad, stop fighting, no, the main reason is that your future daughter-in-law is determined to contribute to the national defense of the motherland, and I didn't recruit either!"

"Then why didn't you report to Mizuki?"

"I don't like engineering!"

Well, it turns out that everyone has their own preferences, and no one is used to each other.

A few days later, when the acceptance letter from Peking University arrived, He Ping's family naturally wanted to celebrate with great fanfare. The sound of gongs, drums and firecrackers sounded, and acquaintances who heard Xin'er all ran over to congratulate her.

After receiving Xiao Zhuer's admission letter, He Ping should also prepare to fly to America.

This time He Ping plans to take a group trip with the whole family, taking Mao Chunhua on a tour, taking the elderly to relax, and taking the children to see the world.

"Zhu'er, here's a favor for you."

"What benefits?"

"I can bring my family with me when I go to America this time."

"Aren't we all going?"

He Ping winked, Xiao Zhu'er instantly understood what he meant, and said coyly, "Then...then let me ask."

Turning around and crying to He Ping, she said to He Ping, "She couldn't say it, and even scolded me."

"Why did you scold you?"

"She didn't say it."

A narrow smile appeared on He Ping's face, and the prank was successful.

On August 8, He Ping's family of six boarded a plane from Beijing to New York.

Xiao Zhuer and He Youyou, who were flying for the first time, looked excited, touching and looking at it, it was very novel.

He Ping felt a little guilty. He should take the children out to play more when he had time. They are not always so carefree.

The novelty of boarding the plane for the first time faded away after two hours. There was a stopover in Shanghai and a stop in San Francisco. This more than ten hours of transoceanic travel made the family exhausted.

After arriving at the hotel provided by the US office of Goodfarmer Group, the family fell asleep and did not recover until the next day when they woke up.

Seeing Lin Tingtao again, after half a year of training, he has gradually adapted to life in America.

"Mr. He, long time no see."

"Not bad, people here have become more western-style."

"Mr. He, this is our plan for this road show, please take a look."

He Ping looked through the road show plan prepared by First Boston, and basically flew all over America, New York-Boston-Chicago-San Francisco, etc., almost all the big cities in the United States.

The T-day of Goodfarmer Group, that is, the listing and trading date, has been determined as September 1990, 9, American time.

The sixteen days from August 8th to August 15th are the time for Goodfarmer Group to go to the United States for roadshows. At the same time, First Boston will also use its own advantages to promote Goodfarmer Group to global partners. This time, Global Investment underwrote the sales of Goodfarmer Group’s shares in Xiangjiang, Wanwan and Southeast Asia.

As the first stop of the roadshow, New York gathered a large number of investment institutions and fund companies. It can be said that the roadshow was more than half successful after convincing them.

As a world-renowned brokerage company, the strength of First Boston should not be underestimated. Although he did not recognize the names of some invited guests on the roadshow plan, many of the institutions that followed the names were well-known.

He Ping nodded in satisfaction. It was the first time for his business to be listed, and it was also the first time for a Chinese concept stock to be listed in America, so there was still some momentum.

"We need to communicate with First Boston about the location and layout of the venue. It does not require grandeur, but it must reflect our strength. Don't be afraid to spend money. There is no upper limit on the cost of this road show."

"Okay, Mr. He, I will communicate with Manager Wen and First Boston again."

There are still three days before the road show, and He Ping took advantage of these few days to take a trip around New York with a young and old, and saw the colorful world of capitalism.

"You said you had to apply for some Chinese department. If you want you to study abroad, there is no chance!" He Ping teased Xiao Zhu'er.

Seeing the flamboyant world of capitalism, Xiao Zhuer was also a little distracted, "Dad, I can take a double major, and then I can study abroad."

"Success, if you can finish it, I'll send you to study abroad. But we agreed that you have to go back to China after finishing your studies."

"Don't worry, I'm still reluctant to part with my Xinjie!"

"Virtue! You will grow up to be a wife slave!"

"The one who is near vermilion is red, the one who is near ink is black!"

The first roadshow of Goodfarmer Group was arranged at the Four Points by Sheraton Hotel near Wall Street in New York. He Ping arrived at the venue early. Today, there are ten people from Goodfarmer Group, plus representatives from First Boston, an accounting firm, and a law firm. People, a road show team of nearly 20 people, seem to be a little nervous at first glance.

"Rodin, why do you look so nervous?" He Ping tried to adjust the atmosphere.

"Mr. He, the success of the road show is directly related to the company's market value and stock sales. This is my performance."

"Relax, Rodin. Believe me, the first share from a socialist country, you old Americans will definitely accept this. Besides, I heard that the results of the water testing meeting were not good?"

Luo Dan couldn't hold back his face, and said honestly: "Okay, He. Actually, this is the first time I have taken such a large-scale case."

After many discussions and games between Goodfarmer Group and First Boston, Goodfarmer Group’s IPO stock price has been determined in the range of 20-24 dollars, and the final stock price needs to be determined after the roadshow is over according to the subscription situation.

According to this stock price, the IPO valuation of Goodfarmer Group will reach US$24-28.8 billion. This time, Goodfarmer Group plans to release more than 2210 million shares to the market, accounting for 15% of the total share capital. It is expected to raise funds of US$4.23-5.08 million knife.

This fundraising amount is considered a big case even in America. According to the minimum 5% profit commission, First Boston can get more than 2000 million US dollars in return from Good Farmer Group just this time. One of the highest performances of Leon's career.

It turned out to be the case. He Ping patted Luo Dan on the shoulder like a general, "Believe me, the listing of Goodfarmer Group will definitely become an experience you are proud of in your career."

Rodin cheered up and said, "That's right, the first socialist country, we are destined to be recorded in the financial history of America."

A road show is a marketing activity carried out by the underwriting company and the company's management team to potential investors and the market before going public.

Introducing the company to underwriters, institutional investors, analysts, fund managers and hedge funds, etc., also provides investors with an opportunity to hear the management's vision and goals for the company, and enhance their confidence in the company's future development and management .

He Ping stood under the temporary rostrum, and after a while he would lead the company's road show team to the rostrum to show Goodfarmer Group to hundreds of institutional investors, analysts, and fund managers sitting below the stage.

Today's host is Rodin Elton, who played a guest role. In his rich voice, the group management team officially appeared on the stage.

The audience applauded for their face. These financial elites in the audience are all here to make money. It is true that Goodfarmer Group needs them to subscribe for stocks, but they also need to make profits from Goodfarmer Group's stocks.

When introducing the company's background and information, the high-ranking officials of the company came forward, He Pingan sat in the seat, and he was behind when he was really needed.

Nearly half an hour of self-presentation was over, and the atmosphere in the audience became a little heated. While flipping through the prospectus, the financial elites present were whispering and discussing the potential and strength of the company Goodfarmer Group.

The road show entered the question-and-answer session, and He Ping took the microphone without hesitation.

At this time, a male white man in his forties stood up, introduced himself, and asked:

"Mr. He, we can see that Goodfarmer Group's performance and development speed are very good, and it is indeed an excellent company.

But you are engaged in the agriculture and animal husbandry industry after all. As we all know, the technical capabilities of developing countries in the agriculture and animal husbandry industry are far inferior to those of developed countries.

Now that you are developing so rapidly in China, apart from your own strength, the lack of a strong competitor in the domestic market is probably the biggest reason.We all know China's reform and opening up policy, so once a large agricultural and animal husbandry group from a developed country enters China in the future, in the face of such competitors, how do you think you will maintain an advantage in the competition, or develop smoothly? "

Faced with such a sharp question, He Ping did not panic at all. He had already rehearsed such a scene in his mind countless times.

"Dear sir, I think you have entered into a misunderstanding, that is, the reason why Goodfarmer Group goes public is to raise more funds and prepare the group to better face domestic and foreign competitors in the future. I miss you The question should be - what should we do if Goodfarmer Group encounters a strong competitor in the same industry in the future?"

The middle-aged white man nodded, agreeing with He Ping's statement.

"10%! This figure is the research and development funds that Goodfarmer Group invests in its subordinate agricultural research institutes every year. 10% of the group's annual net profit will become the 'fuel' of our agricultural research institutes. But these are not enough. With our deep international peers, we need to do more.

15% + 3 million dollars!In this listing, our group plans to raise up to US$5.08 million, of which US$3 million will be directly injected into the research institutes under the group for research and development of various projects.In addition to the US$3 million, we will also increase the R&D expenditure from 10% of the annual profit to 15%, striving to catch up with and surpass our foreign counterparts in the shortest possible time.

The above is the strategy at the level of scientific research and technology. Next, let me talk about the strategy at the level of the company's business strategy.

Good Farmer, these two words may be very unfamiliar to everyone here.However, for the Chinese people, these two words represent a huge company, not only in terms of agriculture and animal husbandry, but also in the fields of food and chemical fertilizers. We are also the industry leader in China.

The diversified business strategy has brought a huge brand advantage to Goodfarmer Group. In the Chinese market, if you ask an ordinary citizen what Goodfarmer is, he must first be at a loss.Because he doesn’t know whether you are referring to Good Farm Group, Good Farm Ham Sausage, Good Farm Dairy, Good Farm Fertilizer, etc.

According to incomplete statistics, Goodfarmer's fertilizer and feed business accounts for 4.5% of the Chinese market, its food business accounts for 2.1% of the Chinese market, and its agricultural and animal husbandry industry chain accounts for 3.9% of the Chinese market.

Please note, I am not talking about market segments, but large industries.In China, where the state-run economy is absolutely dominant, what do these figures mean?do you know?
giant!

Even China's large state-owned enterprises cannot compete with Good Farmers!

Goodfarmer Group has become an unshakable industry leader in the Chinese market!

Of course, you may say.Dude, there are more agricultural and animal husbandry groups in foreign countries that are larger than yours.

That's right, there are indeed a few agricultural and animal husbandry enterprises of our size abroad.

So, what I'm going to say next is the key point - Goodfarmer's brand influence.

Since its establishment, Goodfarmer Group has spent more than 2 million yuan in advertising through TV, radio, newspapers, magazines and other channels, covering more than 95% of China's regions and people.

Among the popular domestic TV series in the past five years, Goodfarmer Group and its subsidiaries have sponsored more than 60 times.

Also, Chunxiao Hope Primary School, I hope that those present here can check relevant news reports when they go back.This is the Hope Primary School donated by the Global-Goodfarmer Charity Foundation established by Goodfarmer Group and Global Investment to poor rural areas in China.

So far, we have donated and built more than 200 schools like this, costing up to 2000 million RMB.In the future, we will continue to donate until China no longer needs such a primary school for students in poor areas.

This is a large-scale philanthropy that is destined to cost hundreds of millions or even billions of dollars. Goodfarmer Group is the first private enterprise in China to engage in such a large-scale philanthropy. Goodfarmer Group has become a conscientious and caring enterprise in the eyes of the Chinese people, and has been widely loved by the people.

You are all elites on Wall Street, and I want to say something to you.

Capital does not have temperature, but capitalists do.

So, please allow me to reiterate the corporate mission and motto of Goodfarmer Group—to benefit the cultivator and benefit the eater.

Ok, my question is over, thank you all. "

A short question from the middle-aged white man elicited a long speech from He Ping, but the audience did not feel bored at all. After his speech, there was thunderous applause, and even several foreigners stood up and applauded.

He Ping's speech was full of personal charm, especially the last two sentences, "Capital has no temperature, but capitalists have it" and "Profit for the cultivator and benefit for the eater".

The foreigners couldn't help but stand up, and the applause continued!

(End of this chapter)