mortal train conductor

Chapter 263 Train Sales Skills Multiple Marketing Overlays
In a relatively small place like a passenger train, if you want to sell products, you can only attract the attention of the passengers in the entire compartment through a relatively special method.

Sometimes the announcements made by these commodity salesmen are what the conductors should do, but they use them to package themselves, making it appear that they are not only selling, but also thinking of passengers.

For example, when they first enter the carriage, they will say: "Passengers, please pay attention to take care of your valuables when you are resting. The water heater is at the front of the carriage, and the trash can is at the back of the carriage."

This is also taking advantage of the inner needs of passengers, that is, through caring and caring for passengers, so that passengers can recognize them.This kind of empathy is an essential part of the sales process.

That is to say, at the beginning, the salespersons on the train will also be selfless and less utilitarian, just to make the passengers who sell the target feel that they are valued, and the staff are providing services and introductions for themselves, so that passengers can I will relax my vigilance and follow the salesman's train of thought. Only in this way can the real sales work be carried out in the next step.

Under normal circumstances, they will also enter each carriage like a conductor giving a "welcome speech", and introduce themselves first.

Some will start with the train conductor, "I am the train conductor of this train—the conductor sent by me. What is my job number? In order to enrich everyone's journey life, what products should I introduce to you?"

Now on the train, the management of commodity salesmen is very strict, and they are not allowed to wear epaulettes, collar flowers and other railway signs, but their railway uniforms are still genuine. To win the trust of passengers, use the credibility of the train staff.

When introducing the origin of the product, they will often show copies of production licenses, award certificates, business authorization letters and other supporting sales tools to explain, further gaining the trust of passengers.

In the sales process, these informative auxiliary tools are indispensable, which will achieve twice the result with half the effort, because these auxiliary materials and tools can further prove the rationality and legitimacy of the salesperson, and make the credibility higher.

Many salespersons will use the method of "experience marketing" to mobilize the enthusiasm of these passengers as much as possible, and actively invite these tourists with purchase intentions to participate, so that they can truly witness that the product is a good product during the participation process, and form the next step. One-step sales, laying the foundation for the masses.

For example, if you tear the socks hard, the salesperson will say: "This pair of socks, if someone can tear them off and tear them apart, I will give you 10 pairs of socks for free."

Under this kind of temptation, some passengers will definitely stand up and say they want to try it, but even though the socks are small, they cannot be torn apart by human power, after all, they cannot be torn apart.

And those passengers who have not personally experienced it will have doubts in their hearts when they see this scene. Is this a "childcare"?What about this sock?Is it really so strong that it can't be pulled apart like that passenger or "Tuoer"?
But the tourists are away from home after all, and no one wants to cause trouble, or to show their faces, but when they have such doubts, the merchandise salesman will distribute socks to each table in two or three sets, so that everyone A passenger took it out and pulled it vigorously, and asked everyone to pull it, see it for themselves, and comment on it for themselves.

This link is the most important part of the train sales process, because people's psychology is like this. After all, I want to see if the person who couldn't tear off the socks just now is a "baby boy"?
Maybe I can tear it apart?Besides, he didn't ask me to buy it, so I might not buy it after reading it.

But although the passenger thought so at the beginning, once the socks are in the hands of the passenger, and people around are watching, tearing, and commenting, this will form a "Matthew effect". , if one traveler starts buying, others will be affected.

Not to mention this kind of socks, even the most inferior socks, generally will not be torn.After trying it, many passengers have really experienced the durability of this kind of socks.

During this process, the verbal bombardment of the product salesman continued: "Now is the product promotion period, a set of three pairs for 10 yuan, Beijing Yansha, Wangfujing are sold, but the price is much more expensive, a set is 60 yuan Yuan (brand effect, purely fictitious), bring it back to your family, it is to bring back your heart, bring it back to your parents, it is your filial piety, and buying it for yourself is a reward for yourself!" At this time, they kept Repeat, as the saying goes, "If you repeat a lie three times, someone will believe it." At this time, the salesman repeated it more than three times.

At this time, there are still passengers who are hesitant and don't really want to buy, but at this time the train salesman will use his "killer".A "hunger marketing" approach has been adopted.

Since the passengers in the carriage are sitting on the seats, if they don’t stand up, they won’t be able to see the real reaction of the passengers in other seats. At this time, it’s all up to the merchandise salesman to flicker there: “Okay, the passengers here are buying again. I ordered two sets, 20 yuan, 30 yuan for you!
Okay, passengers here want 5 sets, okay.I still have it in my bag.Bring them all for you!
Passengers here want another 10 sets!
ah!There are not many socks left. Passengers who don’t want socks at other seats please put them back in their bags. I’m going to give them to the passengers here! "

In his mouth, the voices of continuous purchases came one after another, which actually created a scene of hot sales. In fact, only he knew whether the sales were hot or not.

However, tourists are affected by the "frenzy buying" of other tourists, and they will have the psychology of impulsive buying, which will really form a hot sale situation.

Some passengers are afraid that the socks in their hands will be taken back, so they rush to buy them.

In fact, if careful passengers stand up and watch at this time, they will find that the salesman shouted in the carriage, "This big brother bought 5 pairs!"

He will take out a few banknotes from his pocket, hold them high, display them in the car, put them back in, and then take them out for display. The whole process will be very smooth.

By this time, the first round of sales has ended, and most of the passengers who have already purchased are impulsive, and the salesmen are not ready to give up the rest of the more stable passengers.

Because these passengers are still carefully checking the products and communicating with the passengers who purchased them, they are some rational consumers.They will not follow blindly, but with a skeptical attitude, carefully examine the pros and cons of the product, and watch the salesman jump up and down in the car with a cold eye, screaming hoarsely.

(End of this chapter)