Shanghai is prosperous

Chapter 273 Competition and Cooperation

Wang Yiyuan, who is called a poor man, has been extremely busy during this period of time, and his feet never touch the ground.Within a few days, the agency's second store finally found a storefront, which was diagonally opposite the school gate.

It used to be an after-school tutoring institution, and it had just moved away not long ago.The venue has not been used for a long time, the original decoration and layout of the room are not bad, and it is basically usable. Ren Ziping and the others just repainted the walls by themselves.

Next, add furniture, install computers, faxes and other office equipment.It only took a week before and after, and they hurriedly cleaned up, Ren Ziping and the others moved in to work that night.

Taking advantage of this store renovation, Wang Yiyuan found Hu Xue on purpose and asked them to redesign the agency's LOGO professionally, and made a complete set of CI and VI visual and image standard recognition systems. fully implemented.

As for the signboard of the store, it is the focus of this design.In the end, Wang Yiyuan chose a green full bottom and hollowed out white Chinese characters.The logo of the whole intermediary company looks very simple, but it is full of tension.

After the shop sign of the second store is installed, compared with the surrounding signboards, it looks fresh and unique, and also has a strong visual impact. Everyone agrees that the effect is particularly good.So Wang Yiyuan simply replaced the original signboard of the store in a unified way.

These two stores are now managed by Ren Ziping and Yang Lei respectively.In the middle of the night a few nights ago, the "machine" called, Ren Xueming, Du Jianfeng and the two of them talked about the development direction of the real estate intermediary business, and some specific tasks, especially emphasizing the company's development concept of being a leader in school district real estate and vision.

After Ren Xueming and the others left that morning, Wang Yiyuan stayed alone and had breakfast with Ren Ziping and the others in the hotel.Breakfast was a buffet, and there were not many people at that time. The three of them took their favorite food, found a relatively quiet corner, and chatted while eating.

What Wang Yiyuan wanted was tofu curd, and a big rice with fried dough sticks.He stirred the soy sauce, seaweed, shrimp skin, chopped green onion, and sesame oil on top of the bean curd to make them more even.

After taking a big mouthful and putting it in his mouth, Wang Yiyuan smacked his lips and said, the taste of the bean curd is not too hot, the water content is a little bit more, not thick enough.

Yang Lei ate little chaos.He smiled and said, Lao Wang, it seems that you are very familiar with this bean curd?
Wang Yiyuan said with a smile, I have been fond of eating bean curd since I was a child.When I was young, my family was poor, and there was nothing particularly delicious. The only time I could eat tofu was when I made tofu during the holidays.Later, I ate a lot, and I always wanted to compare it with the tofu curd I ate when I was a child. It almost became an occupational disease.

The noodles that Ren Ziping asked for were chaotic.While stirring the soy sauce and chopped green onion, he said, we usually eat bean curd with sugar, so that the taste is lighter and there is a fragrance of beans.

Wang Yiyuan took a bite of the rice and said, hehe, you both understood what Mr. Ren and Mr. Du said just now, did you understand?

Seeing Ren Ziping and Yang Lei nodding, Wang Yiyuan asked again, in corporate strategy, there is a saying called competition and cooperation strategy, you should know it?
Ren Ziping and the others looked at Wang Yiyuan and said that they had contact.Now the idea of ​​co-opetition strategy is very popular. The intermediary companies we stayed in before have all received relevant training in this area, and we had discussions with each other at that time, so we have some understanding.

Wang Yiyuan said that the term "competition and cooperation" actually originated from the West, and it is a game commonly used in the markets of Western countries.Hehe, in the final analysis, the current era is an era of "competition and cooperation", and the competition and cooperation relationship of complementary symbiosis can achieve a win-win situation.Yang Lei, please tell me first, how do you understand this competition and cooperation relationship?

Yang Lei thought for a while and said that the competition and cooperation strategy is to seek cooperation in competition, and there is competition in cooperation.Competition and cooperation are an inseparable whole. Through competition in cooperation and cooperation in competition, we can achieve coexistence, co-prosperity and development together. This is the highest state pursued by enterprise competition.

After finishing speaking, he asked, is the passage I recited correct?
Wang Yiyuan chuckled and said, reciting is so fluent, it seems that the training is still very effective, our agency company will also strengthen the training of employees in the future.Xiaoren, do you understand?Can't use the back method this time?
Ren Ziping said, I think the focus of competition and cooperation is to make the cake bigger first, and on the basis of making the cake bigger, everyone is likely to get more than before, so that the company can take a small risk and relatively Stable Obtain relatively stable profits in a gradually changing environment.

Wang Yiyuan said that, in the final analysis, the essence of competition and cooperation is to realize the complementarity of the advantages of various enterprises and enhance the strength of both competitors, so as to facilitate the establishment and consolidation of their respective market competitive positions.

He asked, then you can talk about the benefits of this competition and cooperation strategy, and in which aspects can it be reflected?

Ren Ziping swallowed the noodles in his mouth, thought for a while, and said, it can be fully reflected in the cost effect.Competition and cooperation can enable enterprises to achieve economies of scale, reduce the unit cost of enterprises, and produce economies of scale.At the same time, it can also reduce the external transaction costs and internal organizational costs of the enterprise, thereby improving organizational efficiency.

Yang Lei said that competition and cooperation can expand the resource boundaries of enterprises, improve the utilization efficiency of enterprise resources, thereby reduce the sunk costs of enterprises, improve the flexibility of enterprise strategies, and improve the overall synergy and competitiveness of enterprises.

Ren Ziping added that the strategy of competition and cooperation also enables companies to learn from each other at close range, pay more attention to the trends of industry competitors and industry development, track external technology, management innovation, etc., and provide companies with new ideas and ideas. Vitality can greatly enhance the innovation ability of enterprises and the ability to cope with the external environment.

Wang Yiyuan said, do you know why I talked to you about this competition and cooperation relationship early in the morning?

Both of them stopped to eat and watched Wang Yiyuan continue talking.

Wang Yiyuan smiled and said, don't be so nervous.We ate and talked.Because if we open another store in the future, the two of you will inevitably have the meaning of competing on the same stage, which can also be said to be a kind of "competition and cooperation" relationship within the company.

He said, the reason why I told you two this is that I hope that you two can seek common ground while reserving differences, based on the common interests and common goals of the intermediary company, and break the narrow thinking of "peers are enemies".

Ren Ziping and Yang Lei looked at each other, and smiled at each other as if they had a heart.

Wang Yiyuan said, don't laugh.I sincerely hope that the two of you can achieve mutual trust and mutual benefit in terms of the relevant standards of the intermediary company's transactions, collaborative research, and risk sharing.By jointly investigating the market, trading products, promoting marketing and other business aspects, a win-win situation can also be achieved. It is no longer necessary to have a zero-sum game relationship in which one goes up and down, and can jointly fight against external competitors.

Yang Lei smiled and said, hehe, you can rest assured that Lao Wang, Xiao Ren and I will always be good friends.Neither of us will do that kind of thing that stabs the knife behind the scenes and makes a trip behind the scenes, and neither of us bothers to do it.

(End of this chapter)