my return 2002

Chapter 332 Olympic Network Broadcast

However, Shen Lang smiled and said: "Mr. Cheng, it is inconvenient for Fang to disclose where the biggest cost of AutoNavi Maps is now."

Cheng Congwu was slightly taken aback, he didn't understand why Shen Lang said this suddenly, but he didn't hide it.

"The biggest cost expenditure is of course POI data collection."

GPS navigation data comes from satellite maps, and a base map is made through satellite maps, but this base map is relatively simple, and many roads still need to be supplemented with POI data in the later stage to better provide navigation services for users.

The so-called POI data collection mainly depends on the staff of AutoNavi Maps driving a car and carrying a computer to mark the street by street. Not only is the work efficiency low, but the cost is also extremely high.

The fact that AutoNavi Maps has not been profitable these years is due to the high cost. In addition, in recent years, the urbanization process in China has advanced by leaps and bounds. Many cities are changing with each passing day. The map cannot be updated for a day. This is Cheng Congwu's biggest headache.

Shen Lang took out Xiaomi's mobile phone from his pocket: "Mr. Cheng, have you ever thought that if the Gaode map is transplanted to the mobile terminal, anyone can complete the work of a data collector as long as they have a mobile phone, and we We only need to pay a small fee, and we can know the road traffic conditions across the country through our cloud computing without hiring professional data collectors."

"As for AutoNavi's current car value-added services, with all due respect, fees are still at a loss anyway, so what's the difference between a loss of 1000 million and a loss of 2000 million? It's better to simply free it, expand the scale, and start from other places. Realize traffic!"

Cheng Congwu stared blankly at Shen Lang, and couldn't help showing a bitter smile on his face. Before, he thought that the reason why Shen Lang's business grew was mainly because he caught up with the trend of the Internet. A person at the peak is definitely not just luck.

"Mr. Shen, do you mean that you want to buy AutoNavi directly?"

Cheng Congwu is not stupid either. From Shen Lang's description of Gao De's prospects, he knows that Shen Lang is not just simply wanting to invest.

Shen Lang nodded and continued to offer Cheng Congwu a cup of tea: "Mr. Cheng, we are fellow villagers. If I have something to say, I will say it directly. Map navigation is a track with high cost and low payment rate. In the future, you may even need to invest in launching it yourself. The Rockets can't do it with such small fights."

"It's better to sell the shares to me, you keep a part, and if there is a good opportunity later, you can also cash out and leave the market."

Seeing Shen Lang's sincerity, Cheng Congwu couldn't help but start to weigh. As Shen Lang said, map navigation is not an industry that can make profits by continuously expanding market share. After so many years of work, he is still losing money. It's time to think about the way out .

"Mr. Shen, how many shares do you want?"

Shen Lang made a hand gesture: "Seventy percent."

Cheng Congwu hesitated: "Is it too much, how about [-]%?"

Shen Lang just smiled but didn't speak. He just looked at Cheng Congwu quietly. What kind of joke are you kidding? If he can't get a controlling stake, why should he invest in it on a large scale?

Seeing this, Cheng Congwu had no choice but to agree with a smile: "Well, [-]% is [-]%, but it's about valuation."

The smile on Shen Lang's face softened again: "I will send a professional evaluation team to issue a due diligence, and I will definitely give AutoNavi a reasonable price."

Afterwards, Shen Lang invited Cheng Congwu to have a meal, and there was inevitably a burst of pushing and changing glasses on the wine table. After drinking this meal, the relationship between the two parties was also brought closer. I drank so much that I couldn't find the north.

In mid-March, Mountain Dew's fourth game [Xunxian] started its closed beta testing. This is also the first game launched after Pixel Software was acquired.

"sit."

The sudden appearance of Shen Lang made the data monitoring room in the background a little flustered. Shen Lang nodded to everyone comfortingly, then sat down next to Liu Kun and asked with a smile.

"How is it, are you confident?"

Liu Kun smiled bitterly and said, "I definitely have confidence, but more of it is anxiety."

Shen Lang patted Liu Kun on the shoulder: "Normal, I had the same mentality as Mr. Wang during the internal beta test of Jianyujianghu before, just get used to it, and you don't need to put too much pressure on yourself, and I don't I ask you to achieve the same results as [World of Warcraft] [Zhu Xian], as long as you are not too hip, the follow-up resources will not be short of you."

Everyone in the Xunxian project team was obviously relieved when they heard this.

[World of Warcraft] Needless to say, Blizzard spent a huge amount of money to create an epic game, and [Zhu Xian] also cost 1.5 million yuan and took two years to create.

What about 【Xunxian】?The total production cost did not exceed 3000 million. Of course, [Xun Xian] used the mature engine of [Zhu Xian], which saved a lot of money.

[Xunxian] encountered a lot of doubts during the company's internal testing. Many colleagues couldn't stand the weird style of [Xunxian], and there were not a few people who looked down on it, which put a lot of pressure on the project team members.

In the end, it was Liu Kun who insisted on adopting the style of American animation, which led to the closed beta of [Xunxian] today, but it is hard to say whether users can accept it.

With Shen Lang's release, everyone felt less nervous. Time passed by, and finally it was ten o'clock in the morning.

[Xunxian] The server is officially open.

Mountain Dew Entertainment is a strange existence in the entire mainland entertainment industry. On the one hand, Mountain Dew Entertainment has only released three games for so many years, and on the other hand, Mountain Dew Entertainment is the most profitable company in the entire mainland game industry.

Compared with other game companies who develop new products and then frantically harvest leeks, Dew Entertainment is simply a breath of fresh air.

Even a nearly five-year-old game like Jianyu Jianghu still has more than 40 players online at the same time. It has left a very good impression on the players, both in terms of game quality and game operation.

It is not an exaggeration to say that Mountain Dew’s product must be a high-quality product, so since [Xun Xian] was promoted as the fourth large-scale MMO online game of Mountain Dew Entertainment, it has attracted the attention of many players.

Less than 10 minutes after the internal test server was opened, [-] districts began to queue up to enter.

Liu Kun finally breathed a sigh of relief.

But soon, Liu Kun's heart rose to his throat again.

Because half an hour later, the newly opened twenty groups of servers did not explode, and the queuing phenomenon of the previous servers also eased.

Liu Kun is very clear that this is because a large number of players quit the game.

In the Duowan game community, there have also been many complaints about [Xunxian].

"What a broken game, with such a scumbag picture quality, it's too embarrassing to show it."

"Hey, Dew Mountain Entertainment has fallen. I'm afraid this is a garbage game from some small job agent, right? It's just bad money!"

"At first I thought Mountain Dew Entertainment's game must be pretty good, but I went in and took a look. Damn, is the character modeling serious? It's like a ghost."

Liu Kun was hit hard, but Shen Lang patted him on the shoulder and comforted him.

"Actually, the results are not bad. It also broke 30 simultaneous online in two hours. The follow-up operation is good. At least it is a game with 40 simultaneous online. How many games on the market can achieve 40 simultaneous online?"

Liu Kun shook his head and smiled wryly, "But [Xunxian] is targeting free games."

Since [Zhengtu] proved the establishment of the business model of free games and item fees, almost all the games in the mainland have been made free.

"Xun Xian" is no exception. In fact, Liu Kun also thought about charging point cards before, but on the one hand Mountain Mountain Entertainment already has a "Zhu Xian", and launching the same type of Xianxia game is undoubtedly fighting against himself. .

On the one hand, the quality of [Xun Xian] is not as good as that of [Zhu Xian]. The painting style alone will dissuade many players, and it is not a wise choice to charge by point card.

Shen Lang said sternly: "This will test your operation ability. A good game will hit the street without a good operation. A bad game can become a good game if it is well operated."

In Shen Lang's view, unless it is those skin-changing games that have no bright spots, they will still have selling points in 08. The key is to see how to operate and how to maximize revenue without harming the interests of players. A test that all game companies have to go through.

Liu Kun regained his confidence when he heard the words, and clenched his fists: "Thank you Mr. Shen, I understand how to do it."

Shen Lang patted him on the shoulder, and then left the background data monitoring room.

After leaving, Shen Lang found Wang Tao again.

"How about it, how many revisions have you made on CrossFire?"

Wang Tao smiled wryly: "It's already the fifth time."

Since the acquisition of "Laughter Gate" last year, Wang Tao has arranged a project team to connect with CrossFire. It went smoothly at the beginning, and the localization translation work was completed in less than a month.

But during internal testing, the crudeness of the CrossFire game was exposed, starting with character movements.

It can only be described as stiffness. The stiffness here is not just the stiffness of using guns. Even the walking posture looks awkward. It feels like it is in normal mode and triggers zombie mode.

Other problems such as map piercing and terrain bugs are emerging endlessly. There is no way but to let "Xiaomen" carry out the follow-up development of the game content and modify the underlying logic at the same time.

In addition, South Korean online games basically have no achievements in anti-cheat, while players in economic games such as CF have a very low tolerance for cheating. Crossfire has created a system to identify cheating.

After such a toss, Wang Tao was a little suspicious, why Shen Lang was so interested in this garbage game.

Shen Lang smiled and said to Wang Tao: "How about we make a bet that within two years, Crossfire will be the game with the highest revenue in our company."

"What are you betting on?" Wang Tao became interested as soon as he heard it.

Shen Lang smiled playfully: "How about this, if you lose one month's salary to treat the entire game department to dinner, if I lose, I will directly give the entire game department an extra month's salary."

When the surrounding employees heard this, they immediately gathered around.

"Mr. Wang, this business can be done, so bet on it!"

"Yes, Mr. Wang, give me an extra month's salary!"

Wang Tao rolled his eyes when he heard it: "It's not a big deal to watch the fun, right? Then I still lose a month's salary."

"Sacrificing your happy family, Mr. Wang, don't be cowardly, Mr. Shen has little chance of winning."

Wang Tao thinks so too, just relying on the garbage game of Crossfire?It may be a problem to be able to operate for two years, and you want to become Mountain Dew Entertainment's most profitable game, don't you think too much?

"Okay, Mr. Shen, I bet!"

"It's a deal, don't let it go."

"It's a deal! Never let it go!"

All the employees cheered happily, and some of them were even thinking about how to spend the extra month's salary.

However, for some reason, after Shen Lang left, Wang Tao suddenly felt cheated.

Shen Lang had just returned to the office, before his butt warmed up, when he heard someone knocking on the door.

"Enter."

"Mr. Shen."

Shen Lang looked up and saw that it was Zhou Shengjun, so he couldn't help being curious: "Hey, you are a rare visitor, come and sit down."

As he spoke, Shen Lang poured Zhou Shengjun a cup of tea.

Zhou Shengjun took the teacup and began to report.

"Mr. Shen, isn't it just a few months before the Olympics? Now that the Olympics are so hot, I'm wondering if we can cooperate with CCTV to broadcast the Olympics online?"

Shen Lang fell into deep thought when he heard the words. With the gradual popularization of optical fiber, the network speed has also made a qualitative leap. Since there are relatively few people using the network during this period, the actual network speed is not much slower than 20M despite the fact that the general network speed is only 100M.

It is precisely because of this that in 08, video websites ushered in a period of vigorous development, such as PPS, 56.com, Ku6.com, and LeTV.com all saw a substantial increase in users.

"Have you talked with CCTV, and how much is the authorization fee?" Shen Lang asked.

The live broadcast rights of the 08 Olympic Games are in the hands of CCTV. Compared with other piracy activities, the radio and television may turn a blind eye and close one eye, but for the Olympic Games, it certainly will not. This is a good entry point to prevent piracy .

Zhou Shengjun sat up straight and put down his teacup: "It is estimated that it will cost 3000 million RMB. If the bandwidth and server costs are included, it is estimated that it will cost about 4000 million RMB."

Shen Lang frowned slightly. This price is not too expensive, but it is definitely not cheap. Even if the Olympic Games is so popular, advertising costs alone cannot recover the cost.

But in the end, Shen Lang still said to Zhou Shengjun: "I can approve the money, but your project team should take this opportunity to increase the number of members."

It has been more than a year since 360 ​​Video launched the membership system, and the number of 360 Video members has exceeded 400 million. However, it seems that it is very small, but compared to the environment of video sites where prostitution was common in 08, it is already Dominated.

It’s just that compared to the huge bandwidth and server costs, 360 video is still losing money, and it’s losing money at a rate of hundreds of millions per quarter.

Zhou Shengjun immediately reassured: "President Shen, don't worry, we are confident that we can increase the number of members to tens of millions through this Olympic Games!"

"That's good. Later, you will make a specific planning report and I will approve the funds."

(End of this chapter)