my return 2002

Chapter 333 When did you make so much money working on the Internet?
In 2008, the Olympic Games was a well-deserved social focus. This was also the first opportunity for China to show the world its economic and modernization strength. After the Spring Festival, CCTV and various local locations have launched overwhelming publicity.

The most concerned items, such as: men's basketball, 110-meter hurdles, table tennis, and related news have received extremely high ratings.

Naturally, Shen Lang would not let go of such a good publicity opportunity, but the official sponsorship of the Olympic Games is basically useless. Once the Olympic Organizing Committee determines the qualifications for the capital city, sponsors from all over the world flock to it, basically giving all that can be sponsored to Sponsored.

Moreover, the main audience of Shen Lang's products is still domestic users, and there is no need to advertise to the whole world. The official sponsorship of the Olympic Games is not cheap, and the threshold needs to be 6000 million US dollars. .

But what’s interesting is that Adidas spent so much money, but it didn’t count. The last torchbearer who ignited the Olympic Games was Li Ning. It is estimated that the executives of Adidas wanted to die at the moment when Li Ning lit the torch. have it all.

Therefore, Shen Lang set his sights on CCTV's Olympic business partners. There are only nine places in total, and the competition is naturally extremely fierce.

On March 3th, Shen Lang went to Beijing to participate in the bidding meeting of CCTV's Olympic partners, accompanied by Lei Jun and Bai Yongxiang.

At this time, it has been four months since the release of Meizu M7, and SMIC's production capacity has gradually caught up with the chip shortage as before. Although the supply is still in short supply, the market is not as frenzied as before.

Next, both Meizu and Xiaomi will face competition from Samsung and Nokia in the high-end market.

As emerging brands, Meizu and Xiaomi currently only have a certain status in the young user group, and have no influence among the middle-aged and elderly user groups, but these users have the most purchasing power.

Therefore, it is imperative to publicize through the TV platform, and the Olympic Games is a good opportunity for publicity.

"Mr. Shen, Mr. Lei, and Mr. Bai, I'm Li Yan from CCTV's advertising department. Welcome to the three of you. You've worked hard all the way."

At the Beijing airport, a young man warmly held Shen Lang's hand.

Afterwards, the group arrived at the hotel arranged by CCTV, but by coincidence, they bumped into Brother Xiao Ma and his party head-on.

When Xiao Ma saw the three of Shen Lang, the smile on his face disappeared instantly.

The buddy who led the way in front was also stupid, what kind of fate is this, can this happen?
Brother Xiao Ma entered another elevator with a blank expression, but the awkward atmosphere never dissipated.

"Okay, Xiao Li, you've been busy all day, go back and rest." Lei Jun patted Li Yan's shoulder and said.

"Okay, then I won't disturb the rest of the three. I will pick up the three tomorrow morning at 08:30." Li Yan hurried away.

After closing the door, Lei Jun sat across from Shen Lang, and joked: "It's really a narrow road to Yuanjia, and you can even meet Mr. Ma."

Shen Lang glared at him angrily: "Stop gloating, don't think that you have no competitors, Nokia and Samsung both have branches in China, there is no guarantee that they will not participate in this bidding."

The atmosphere in the room suddenly became dignified. This time, CCTV invited so many merchants to participate in the bidding. There will inevitably be a bloody fight tomorrow. Even Meizu and Xiaomi have just completed financing, and they have good cash flow in their hands. , and I am not sure that I can win a place.

"Okay, take a good rest tonight and recharge your batteries. When you arrive at the scene tomorrow, you will look at the signs. If necessary, I can give you some help."

Hearing what Shen Lang said, Lei Jun and Bai Yongxiang both heaved a sigh of relief, and then they went back to their room and fell asleep.

A few days later, after breakfast, Shen Lang and his party got into the commercial vehicle at the entrance of the hotel and went all the way to the CCTV Building.

After completing the formalities, Li Yan brought Shen Lang and his party to a studio, and the three found a middle seat.

Not long after, Ding Sanshi also walked in, and immediately walked over after seeing Shen Lang.

"I guess you have to come this time."

Shen Lang joked: "You guessed so accurately, why don't you do the math for us and see who can win the bid?"

"We can all win!" Ding Sanshi said with a smile.

After chatting and laughing for a while, several people sat down. After less than 5 minutes, Zhang Chaoyang from Sohu also came. These years, Zhang Chaoyang has been completely Buddhist. He climbed Mount Everest, played yachts and fell in love with female stars. That is to say, Sohu's foundation is not bad, otherwise it would have been ruined by him, and because of this, Sohu has gradually faded out of the first echelon of the Internet at this time.

Zhang Chaoyang also came over to say hello, but instead of sitting in the same row as Shen Lang and Ding Sanshi, he sat in the front row.

Shen Lang and Ding Sanshi looked at each other and smiled, and it was not surprising that Zhang Chaoyang seemed to be indifferent to fame and wealth on the surface, but in fact he was a bit lofty. Originally, he and Shen Lang had a good relationship, but since rumors of BATL have spread on the market After that, coupled with the intensified competition between 360 Video and Sohu Video in the past two years, the relationship naturally weakened.

At this moment, Brother Xiao Ma and Zhang Zhidong also arrived.

Brother Xiao Ma obviously saw Shen Lang and his party, and sat directly in the front row.

The influence of CCTV is unquestionable. Those who came to participate in the bidding were all leading companies from all walks of life. Those who came were either wealthy bosses or state-owned enterprise bosses with real power.

Normally, it is a rare opportunity for so many people to get together, so it is natural to take this opportunity to get in touch, and Shen Lang is no exception. As a new Internet giant, it is not uncommon for him to take the initiative to exchange business cards with him.

It wasn't until ten o'clock that CCTV's station leader announced that the bidding would officially start.

"I'm sure everyone has heard that there are only nine commercial partners for the CCTV Olympic Games. For the sake of fairness, we can only choose one company as a partner for similar products."

As soon as the voice fell, the scene exploded. Those who can sit here are not idlers. Naturally, they understand the real intention of CCTV to do this. For the sake of fairness, to put it nicely, it is to make the competition for places more intense. Make money.

The faces of Lei Jun and Bai Yongxiang changed, which meant that only one of them could get the quota in the end.

Shen Lang sighed, but didn't make a sound. In this case, it's hard for him to help anyone.

"Quiet, I announce that the first round of bidding has officially begun!"

At the beginning, everyone was a little hesitant, but it wasn't until the three major mobile operators ended that the scene became intense.

In particular, China Mobile directly raised the price to 8000 million, and its appearance of deep pockets scares away many competitors.

But soon, Maotai and Wuliangye also began to join the competition. After all, there were only nine places, but those who came to participate in the bidding were from various industries. They had to compete not only with their peers, but also with other industries. It didn’t take long for the bidding amount to exceed [-] million up.

In the end, China Mobile was superior and won a spot as a CCTV Olympic business partner with RMB 1.2 million. People have to feel that China Mobile is still rich!

Although the next few rounds of bidding did not exceed the first round, the prices all exceeded 1 million yuan, and the faces of all CCTV leaders were full of joy.

Finally, it was the fourth round, and Brother Xiao Ma made a move, and immediately bid a high price of 7000 million yuan at the beginning.

"Penguin's horse has a total asking price of 7000 million. Is there any higher price?"

"8000 million!" Shen Lang directly raised his number plate. Originally, he was bound to win this bidding, but now that Xiao Ma jumped out, he couldn't let the other party succeed.

A flash of anger flashed in Xiao Ma's eyes, and he immediately raised the number plate to increase the price: "9000 million!"

For a while, there were many discussions in the studio. Just in 2000, the Internet industry was still an industry that needed money but no money, and no scale. No one was willing to invest in it everywhere. It is so generous that many bosses in the real industry are surprised.

"Penguin's Ma always bid 9000 million, 9000 million, is there a higher price from that boss?"

Ding Sanshi hesitated for a while and finally did not raise his card. Zhang Chaoyang also misfired. His psychological price was at most 7000 million. The life of Sohu has been difficult these years, and he has no much cash in his hand.

Shen Lang raised his hand again: "1 million!"

Countless pairs of eyes fell on Shen Lang. Most of the people present were businessmen. What is the most important thing for businessmen?Naturally, it is strength. Shen Lang and Brother Xiaoma come and go, and the price increase is 1000 million at every turn. They don't even blink their eyes. This is the performance of strength.

Brother Xiao Ma's face has become a little ugly. Penguin's life has not been easy recently, QQ logs have gradually fallen into a disadvantage, and Qzone is completely finished. Without most of the high-quality third-party application developers, Qzone has fallen into a vicious circle. The less excellent application developers there are, the fewer users, and the fewer users, the lower the revenue of third-party applications and games.

In addition, the game business has not improved much. Relying on QQ membership value-added services and advertising revenue, after excluding server, bandwidth, operating costs and other costs, the net profit is actually not high. It didn't improve, which seriously dragged down Penguin's stock price, and Brother Xiaoma didn't have a lot of money.

"1000 million!" Little Ma gritted his teeth and raised his sign again.

For a while, everyone's eyes turned to Shen Lang again. You must know that China Mobile only spent 1.2 million to win the mobile operator's quota. Is the Internet industry really that profitable?

However, Shen Lang didn't hesitate too much, and directly raised his sign and shouted.

"One hundred and sixty million!"

In an instant, the entire studio was in an uproar.

"Are these Internet people so rich and powerful now?"

"Looks like I'm still making money on the Internet, good guy, just add 2000 million to the top, I really don't take money as money!"

"Hey, you don't know yet, Mr. Ma of Penguin and this Mr. Shen are old enemies. It seems that this is a rivalry, and there is a good show to watch."

Brother Xiaoma clenched his fists and was about to continue holding the cards, Zhang Zhidong quickly grabbed his hand holding the cards and said in a low voice.

"Mr. Ma, don't be impulsive. It's not worth it. It's just a reputation. If you want to use this reputation, you need to invest a lot of advertising in the future. The current economic environment is not good. Every time this time, the Internet will experience a cold winter." , we have to save money for the winter!"

Brother Xiao Ma put down the number plate in his hand. He knew that Zhang Zhidong was right. The so-called business partners, the advertising resources that CCTV can provide are actually limited. The advertising fee of [-] million to [-] million is the reason why many companies finally give up, otherwise the bidding price is not just [-] million.

The crisis caused by real estate in the United States has gradually surfaced, and the Hong Kong stock market has begun to fluctuate sharply. This is a very bad phenomenon.

Brother Xiao Ma really wanted to fight Shen Lang regardless, but he knew that he didn't have the right to be self-willed now.

"Boss Shen bid 3000 million, is there any higher price?"

After three bids, no one continued to bid, and finally Shen Lang got the spot.

"Congratulations, Mr. Shen."

"Boss Shen is indeed a young talent with courage! We will have to keep in touch in the future."

Facing everyone's congratulations, Shen Lang responded one by one with a smile on his face, and this scene was seen by Xiao Ma with hatred.

The following bidding was still fierce, and Lei Jun and Bai Yongxiang had to stand on opposite sides. Shen Lang whispered to the two of them that he could inject 2000 million into each of the two, and the rest was up to them.

In the end, Lei Jun won the penultimate spot with 500 million. Bai Yongxiang thought for a long time, and finally decided to give up and continue to bid.

With the landing of nine bidding places, the bidding meeting came to an end, and the bosses who did not win the bid left one after another, some left the capital directly, and some made an appointment with friends to connect with each other.

Shen Lang and Lei Jun were taken to a conference room to sign an agreement with CCTV.

"Bosses, these are the advertising space resources for various events of the Olympic Games. You can choose them first."

After spending so much money, there are naturally preferential treatment. There are many sports in the Olympic Games, but there are only a few high-profile sports in China. Naturally, we have to choose them first. Of course, these also have to be paid, the more popular they are project, the higher the cost.

The most fierce competition among the crowd is naturally the 110-meter hurdles. People all over the country are expecting Liu Xiang to win the Olympic gold medal at home like the 04 Athens Olympics. At this time, Liu Xiang has more attention in China than any sportsman. athlete.

However, while others were fighting for the 110-meter hurdles, Shen Lang focused on men's basketball and women's volleyball, which surprised many people.

Even Lei Jun curiously asked him why.

The explanation given by Shen Lang is: "The 110-meter hurdles is only a niche event in track and field events. The reason why the popularity is high is entirely on Liu Xiang. The risk is too great and the competition is so fierce. It is better to focus on other events. advantage of the project."

After thinking about it, Lei Jun also felt that it made sense, and he didn't have much money in his pocket, so he chose the traditional advantages: table tennis and diving.

(End of this chapter)