Rebirth 05 Be a car tycoon

Chapter 101 Nanshan Automobile finally hit the street

After the launching conference of Nanshan Motor N7 was held, the arguments on the Internet were quite different from the previous ones.

Many friends and businessmen were playing the rhythm, and many people were watching the jokes of Nanshan Automobile.

"Mr. Xiao, the 4S store has reported to us in the past two days that half of the previous pre-orders have been cancelled.

Those that have not been cancelled, may continue to cancel some of them. "

Zheng Zhihua came to Xiao Hui's office feeling very anxious.

The current situation is obviously not good.

"What? Have many dealers come to you to complain?"

Xiao Hui didn't look nervous at all.

Obviously, he is not very worried about the prospect of N7.

The worst result is nothing more than giving some discounts to the terminal at that time, so that the actual selling price will drop.

In addition to this, he still has other methods.

After all, the price of N7 is high, just compared with N5 and others.

Compared with those medium and large SUVs of the same level, its competitiveness is actually very strong.

Now it is just that there is a gap in everyone's mind that has not been filled.

As long as everyone recognizes N7, the difference of tens of thousands of yuan is actually not that important.

"Yes, since the price of N7 was announced, people have called me one after another.

When consumers continue to cancel orders this year, more people will call me.

Mr. Xiao, although our sales target for the N7 is not as high as that of the N5, the monthly sales target of [-] units is actually not low.

In this case, can we set a lower goal? "

Zheng Zhihua, as the head of the sales department, is actually under a lot of pressure.

No matter what the reason is, as long as the car does not sell well, the sales department must be responsible.

“N7 has much more equipment than N5, and many of its parts are used for the first time.

For example, some functional parts, even if they are produced by domestic suppliers, because their overall production quantity is relatively low.

So the price is not really a big advantage.

There must be a process of cost evolution.

If we set the selling price low, then we need to sacrifice our profits, and at the same time, we need to further lower prices with various suppliers.

This is actually not a good thing for the cultivation of our supply system. "

Xiao Hui is not a bitch, but if Nanshan Automobile wants to find its own way, it must have a group of direct suppliers.

At critical moments, these suppliers can support Nanshan Automobile.

At the same time, in the early stage of development, these suppliers also need the support of Nanshan Automobile.

For example, Zhenhua Electronics, they have now proposed a plan to take out [-]% of the shares in exchange for the full support of Nanshan Automobile.

There are several other manufacturers who are also negotiating similar plans.

As long as the development of Nanshan Motor is still going smoothly, the progress of these negotiations will be smooth.

"I understand what you said, but if Fengfeng Motor's competitors take advantage of this opportunity to lower their prices, then our N7 will be even more difficult to sell."

When the sales department is engaged in various plans, it will definitely do some benchmarking with various competitors.

Whether it is Fengfeng Motor's Hanlanda, or Fufu Motor and Tongtong Motor, their models still have room for price reduction.

These car companies have gained far more benefits in the Chinese market than in overseas markets, but the models they import are generally not the latest models in the world.

This is basically the unspoken rule of the international giants in the Chinese market.

Of course, with the emergence of Nanshan N5, some international giants have begun to import SUV models that are the same as the international mainstream version to compete with Nanshan Automobile.

"Wait for a while, the situation at the beginning can't explain anything, it will take at least a month to understand the situation."

Thinking of "Snail House" which is currently being broadcast on Digua.com, Xiao Hui felt more anticipation.

……

"Mr. Wang, the number of visits to our website has increased in the past two days, and the click-through rate of "Snail House", which Nanshan Auto cooperated with us, is increasing rapidly."

As soon as Wang Wei came to work, Feng Kun came to him in a good mood.

He sleeps directly in the company many times now, and is very clear about any changes to the website.

"Oh? Isn't this drama just an online drama with little investment?

It is said that Nanshan Automobile is using it as an advertisement.

I watched a part of it, and there were shots of Nanshan N7, Nanshan N5 and the light of domestic products at every turn. If it didn't have a plot, it would almost become a commercial. "

Wang Wei obviously didn't have any expectations for the drama "Snail House".

In his view, this attempt by Nanshan Automobile is to make money at a loss.

"Yes, it is indeed a somewhat shoddy web drama, even the term web drama was proposed by them.

However, it started playing the day before yesterday, and the response in the past two days has been very good.

I do think this show is trending.

In other words, it has already started to catch fire on the Internet. "

"Oh? Do you really think there is a trend of fire?"

"Yes!"

Feng Kun gave his reply without any hesitation.

"In this way, we tried to push behind the scenes and advertised on several portal websites, saying that we exclusively launched a new drama on Digua.com.

See if you can attract some of them to watch.

Then you also arrange some people to go to various forums to hype up the topic of this drama. "

After hesitating for a moment, Wang Wei came to a conclusion.

This script was originally only for the sake of the account "There are always people who want to harm me", so they signed an agreement with Nanshan Motors for the exclusive broadcasting rights on the Internet.

It didn't cost much in total.

But if it can really become popular, then maybe it will be a transformation direction of sweet potato network in the future.

Although Digua.com is becoming more and more popular now, it has not found any other source of profit except for a little advertising fee.

Now that this kind of TV series is playing, it has given him some inspiration.

"Okay, no problem, I'll arrange it now.

There are many topics in this drama that are worthy of hype.

In particular, the rate of increase in house prices this year is very alarming, and the concept of house slaves is just suitable for hype. "

Feng Kun said confidently.

Obviously, he already has a mature experience in how to hype.

They have even fought against Zhu Zhengfeng's team many times on the Internet.

Although everyone has not met in person, insiders can feel what is hyped up on the Internet.

What things are developing naturally.

The more you think about these things, the more obvious the gains will be.

Feng Kun felt that even if he left Digua.com one day, he could use this technology to make a fortune.

Then develop your own business.

(End of this chapter)