Cold chain for 20 years

Chapter 174 Market Fate
Jiang Zhipeng didn't want to hear Hu Shutong's unwelcoming words on the phone anymore. In fact, he didn't want to see Hu Shutong either. Since the milk station was built in Mozi County, he had never heard a single pleasant word from Hu Shutong.

So as soon as the two met each other, Jiang Zhipeng took out a document, on the cover of which was written "Declaration of Self-discipline of Qingning Dairy Enterprises".He knew that Hu Shutong had organized the self-discipline declaration of the meat industry. Meat products are subject to restrictions, and dairy products are subject to the same. With this inter-industry agreement, the long and short are all about the industry, so as not to save him from repeating the same thing against himself. admonition.

Hu Shutong is not surprised by this manifesto, nor is Hu Shutong's judgment on its future.

In the middle of this year, under the background of the special rectification of food safety, Qingning dairy companies actively seek changes. A dozen companies including Qingning Dairy and Qingyuan Dairy sat together for a conference and jointly released this declaration.

"Old Jiang, tell me the truth, do you believe this?"

I thought things were slow, but Hu Shutong's question wiped out everything in an instant. Jiang Zhipeng was furious. With this relationship, he found that Hu Shutong was becoming more and more unscrupulous, and his way of asking made his teeth itch. , "Why don't I believe it! It's not like you haven't done it!"

Hu Shutong shook his head. Every piece of the declaration of meat products back then was implemented. With the joint efforts of the association, many items have been implemented and have continued to this day. However, this dairy declaration has inherent huge flaws, and it cannot survive. too long.

"What's the point of this manifesto when there's no mention of retailers throughout the article."

Jiang Zhipeng's eyes twinkled, and his words were firm and forceful. Hu Shutong's words caught the main point, "Hu Shutong, when did you become so ignorant?"

The manifesto mentioned "against special sales". They included dairy farmers, dairy companies and consumers in the entire chain, but the magic is that only retailers are missing.

Any change in the consumer goods industry will be a castle in the air without the support of market terminal retailers. The competition for retail share has become hot. In order to grab customers, merchants will definitely use different methods to promote sales and engage in bundled sales.Once the company puts too much pressure on it, the retailer may give up the brand together, and the company dare not act rashly on this piece of cheese.

Under the market economy, the so-called "price-limiting alliance" has no successful precedent at all. Color TV companies and refrigerator companies have done similar things, and they all turned into farces in the end.No one can escape the fate of the market. In the face of the market's profit, such self-discipline is empty talk.

Hu Shutong didn't discuss the matter with Jiang Zhipeng separately, which would only lead to more disgust, because he, an outsider, could see it so thoroughly, how could these "participants" not understand.So, why are they still doing this?
The reason is not complicated. In essence, this is a "truce" between the dairy giants. For so many years, Jiajia has been ambitious. In order to seize the market, it can be said that it has killed one thousand enemies and lost eight hundred. The increase in materials, advertising costs and other investments far exceeded expectations. .In the long run, the price war is not conducive to the development of enterprises, but it is undoubtedly a sharp weapon to seize the territory in a certain period of time.

Up to now, a group of large enterprises in Qingning and even the whole country have reached the layout and strategy, that is to say, they have already grabbed the top spot.

This has to say another drawback of this declaration.

For those companies that are lower than the first line but are also expanding their military, using frequent marketing methods, and trying to share the market, who will accept such self-discipline?

Good guy, let everyone squeeze when you get on the bus, and wait for the next one when I get on the bus, there are no doors!

"I know that your current price limit is to prepare for future price increases."

The CPI in June reached an astonishing 4.4. Tongxing understands it deeply. Pork is rising, vegetables are rising, beverages and instant noodles are all rising, and dairy companies do not want to rise.But it is a large market with full competition. Companies dare not raise prices sharply in the short term, which may cause market shocks. Canceling special prices first to catch people's psychological expectations, and adopting a step-by-step price increase plan has become a delaying strategy.

"Hu Shutong, why do you need to know so much?"

The Jiang Zhipeng in front of him was full of strangeness, he didn't want to talk about anything at all, and every sentence was Ling Wen who said that I want to be successful, but you are pulling my tail.

"Jiang Zhipeng, do you think I, Hu Shutong, are trying to block your money from the establishment of your milk station?"

"No! Your words are faithful, and I am enlightened!"

"I don't care how Qingyuan advances. I just want to tell you, don't just look forward to the market, but look back at the milk source."

"Stop alarmist talk, what's wrong with our milk source!"

"Look at the current hot situation. As a person in the industry, you dare to pat your chest and tell me that you have no worries at all! How did lean meat powder come from, how did red heart salted duck eggs come from, which one is not the source of origin? Those who make a profit will add it privately!"

Jiang Zhipeng was unmoved, but smiled and shook his head.

"Old Jiang, what will be brought behind the rise, and how many lessons have been learned. These are just concerns. Of course, it is better if it does not appear. For you, it is just a matter of a few more tests. It is simply to be prepared. , why you just can't listen!"

This has always been the most puzzling thing for Hu Shutong. Maybe it's because he has seen too much about food safety issues and has become jittery, or maybe it's because Jiang Zhipeng is involved in the matter, which makes people worry too much.

But in any case, what he thought he had to do was actually very simple.Hidden dangers may not necessarily become problems, but only when they are taken seriously can they be more safe.

Unexpectedly, Jiang Zhipeng suddenly smiled, "Old Hu, you still don't understand. In this case, I will take you Tongxing as an example. If one day Tongxing suddenly proposes to the colleagues in the industry to test hydrogen sulfide in cold storage, what will you do?"

"Tongxing cold storage is not completely sealed, and there is no decay and deterioration. Why do you need to measure hydrogen sulfide?"

"That's right! Then what did you ask me to test? How did you ask my peers to see me? Since there is no problem, why am I messing around? How will I look up and down in the future?"

Hu Shutong got up abruptly when he heard the words, there was no further point to talk about, and there was no need to talk any more.

"To be honest, I don't think what you said is new at all. Many people have said similar things to me. But Lao Hu, I am determined to change it to you, and you will not miss such a good scene. I have an anxiety of being chased, an anxiety of not being able to live up to this prosperous era, and once I have an account with you, I cannot explain it to more people."

Whether it is a well-cultivated garden or a wild roadside.

You see, flowers can bloom when the season comes, right?
At that time, is the flower more important, or is it more important for the flower to bloom?

There are thousands of words, to look forward, to look forward!

……

(End of this chapter)