Cold chain for 20 years

Chapter 293 Tomorrow
Soon after the refrigeration exhibition ended at the beginning of the year, Chunrong Cold Chain took a new move. In the name of an independent subsidiary of Chunrong Group, it won financing from North American Mobil Capital.

The progress of this financing is very smooth. Not long ago, Chunrong Cold Chain and Mofu Capital jointly held a press conference and released the cold chain brand "Huanshi Fresh" jointly created by the two parties. Based on the above, Chunrong Cold Chain began to enter the high-end cold chain market.

This kind of financing is also a form of foreign capital intervening in the domestic cold chain tide. Foreign countries have technology and mature brand operation experience, and large domestic cold chain companies have channels for high-quality goods. If there is an intermediary with a high degree of trust on both sides, it is easy It hit it off.

Another point is that the momentum of domestic e-commerce is surging year by year. However, many e-commerce companies that take the high-end route cannot actually fully support their own supply. The rise of high-end cold chain brands will also have good results in the field of e-commerce. room to play.

Since Liu Zhiying came back from Ganzhou, he has been paying close attention to the situation here. Chun Rong, who is always at a disadvantage, this time focuses on the high-end blue ocean of domestic and foreign cooperation.It has to be said that Tongxing will not be able to achieve such a branding operation for a while.

It is nothing new for Chunrong to make a fuss from a high level, but the impact of this time still makes people have to pay more attention.The intention of Chunrong is not difficult to understand. If the plate can be made bigger, with the magnitude of Chunrong, this field will become a vacuum for competing products in Qingning.There is a kind of "sales pyramid" in all walks of life, and the popularity of high-end products will effectively pull in inferior and even inferior products.

The operating thinking of cold chain parks is quietly changing, and the situation of relying on strong brands to dominate the market may not be far away.

On a summer day with the occasional sound of frogs, accompanied by the gentle evening breeze, Hu Shutong and Liu Zhiying walked in the park again.

"Zhiying, what do you think of Huanshi Fresh?"

"To be honest, I think its functions are a bit complicated. It claims to serve high-end seafood companies, but it has not jumped out of the scope of the central kitchen in essence, and its cooperation with the high-end seafood market has not left the big framework of third-party logistics. In addition It also needs to lay out offline stores, and we dare not say it in a few years, but I think it seems a bit hasty from the beginning to be a cold chain brand like this.”

Hu Shutong nodded, he guessed that Dou Shaojie should have played a huge role in this, and he might not be able to swallow Leng Zhan's breath, which should be the reason why the progress far exceeded the expectations of the industry.

Speaking of which, the energy of this person is really amazing, and the refrigeration equipment is nothing more than that. He was able to promote internal and external financing in such a short period of time. It can be seen that he has worked hard in North America.

Liu Zhiying never makes unreasonable judgments, and these remarks are based on his research on cold chain branding during this period of time, "Speaking of which, relying on strong funds to lay out various terminals in the market, this was the case with European and American cold chain giants more than 30 years ago. However, the Refrigeration Exhibition suffered a loss. This time, Chunrong will definitely treat the so-called foreign models rationally, and turn to customize a more suitable way based on reality. Let me remind you, we have no room for trial and error, and we have to have some expectations for it.”

These words made Hu Shutong look sideways, which showed Liu Zhiying's pattern.With the changes in the industry in the new environment, Chunrong is not a mountain in front of Tongxing, because no one can expect that a hot spot with hundreds of millions of financing will burst out one day. One day people will fly high with golden wings.

It is precisely that Chunrong always regards Tongxing as a thorn in the flesh, but after so many years, it has become more and more swollen. In the past, Hu Shutong was not sure about some things, but now listening to Liu Zhiying's words, one feels a kind of stability of thinking together.

"Zhiying, let's put the brand aside for the time being. Chunrong's recent news makes me think that maybe we can operate independently in the high-end aquatic product sector."

Liu Zhiying smiled and said: "Who says no? In my opinion, you have laid a lot of ground. I always think that what can expand the market is fundamentally based on quantity. Even if it is a high-end thing in our industry, if you want to sell Famous halls must also be available in quantity.”

"With the current progress of live fish without water, it will eventually become a mature carrier, and the abalone shellfish in the ocean ranch seems to have been carried by you first. Let me say that it is no longer a matter of thinking about whether to do it, but It’s the stage of how to do it. After all, we are all service providers for the top and the bottom, and the most important thing is not to be in a hurry when the time comes.”

Hu Shutong smiled, "For the time being, we should do the supply of this market first. The colleagues in the channel department and the marketing department will negotiate first. One day the situation will officially unfold, and we will think about the issue of brand transformation."

This remark made Liu Zhiying feel clever. With Tongxing’s reality, a sudden emergence of a subsidiary brand will not only lose customer trust at this initial stage, but also suddenly grab the attention of peers.Gathering in one place to disturb people's way forward is by no means a threat.

The most reliable way is to first bind with customers through the supply of goods, and secretly rely on Tongxing's channels.

"Senior, this is not a day. It is clearly just around the corner. With the supply of goods in hand, there is nothing to worry about."

"How can you not worry? Think about it. Just how to establish this independent sector is enough to cause headaches. If this basket is too big, there will be no sense of hierarchy, and if it is too small, it will have no influence. More importantly, this sector We need to have a clear idea internally, Zhiying, what can you say?"

But Liu Zhiying folded her arms deliberately, and glanced at Hu Shutong, "What else can I do, naturally I see a ready-made plan."

Hu Shutong laughed, "Don't worry, I will fully cooperate with you."

"Honestly, I can't think of more familiar words than that."

"Screw you!"

Walking under the evening wind and lights of Tongxing, the siren on the road is far away from here. A person with nothing else to do can isolate himself from the hustle and bustle, and a person with a lot of thoughts can also temporarily calm his mind.This land seems to have a magical power, like the base camp described in a book, stepping here gives people peace of mind.

Tomorrow, we will go on our own busy lives, we will have to deal with a lot, maybe everything will come true, or we may encounter squints and cold noses, but if we have great expectations for our return, those things will appear to be floating, Not worth mentioning.

Speaking of being busy, before coming to Tongxing, Liu Zhiying had never imagined such a rhythm, because every time he felt that it finally came to an end, a new paragraph was already in line.

Over the years, Tongxing has never been on a straight line. When it seizes land, it needs to support funds. When it transports green vegetables to the south, it needs to consider the second phase of Yuncheng, flower gardens, individual warehouses, and R&D centers. Go hand in hand.

In the years when Hu Shutong was running alone, he was concerned about garlic and treasury matters, wanted to get free funds, and was accused of illegal contracting. When he was full of confidence, he suddenly had to bear the national reserve meat. Get methamidophos.

This time was no exception. He personally experienced Liu Zhiying in Ganzhou, and he had to mention many things.

"Senior, let me tell you, we should look to the northwest more often."

"How to say?"

"In my opinion, that guy is not an ordinary doer. He is very good at the cold chain. With the environment in Ganzhou, he can break through very quickly. We have to speed up the matter in the northwest! "

……

(End of this chapter)