Witness of the film and television world

Chapter 115 Competitors
Peyton's men worked quickly, within a week.

Chris Chemical has established cooperation with garment factories in various states to implement the OEM model.

There is no reason for these garment factories to refuse such a good thing!
Everyone knows the popularity of the sun series, joining the foundry system of the sun series is equivalent to signing a big order.

You can swallow a mouthful of fat in this feast.

For Payton, this is also a good thing, without expansion, without building a big booth, and without taking risks, it can get enough production volume.

……

New York, street.

Robinson looked at the long line over there. Out of the merchant's curiosity, he gradually leaned over.

He patted a middle-aged man on the shoulder.

"Hey man, what are you doing?"

"Shopping?"

"What? There is such a long queue?"

The big man glanced at him in surprise: "What else can it be, of course it's the sun!"

"Sun?" Robinson became more and more confused, shaking his head: "Sorry, buddy, I haven't been back to the Federation for a long time, what is sun?"

The big man looked exactly like this.

"sun is a newly launched clothing line, using high-tech magic materials, very comfortable and very popular!"

"A clothing line?"

"Thank you."

Robinson nodded and decided to get to know this sun well.

"It's okay, buddy."

In a blink of an eye, it was already noon.

Robinson flipped through more than a dozen newspapers in his hand, each of which introduced Sun clothing to a certain extent, allowing him to know more about the brand.

"It's the brand endorsed by Bailey?" Robinson was a little surprised.

As a businessman traveling between Brazil and the Federation, Robinson is well aware of Pele's influence in Brazil.

Since winning the World Cup, he has become a hero in the hearts of Brazilians. He has a good reputation throughout South America, and even has a faint reputation as the world champion.

Ask Bailey to be the spokesperson, Sima Zhao's heart!

Robinson turned to a piece of news under the "Washington Post" - Chris Chemical is eager to explore overseas markets and look for agents.

"Perhaps, this is an opportunity!"

Having made up his mind, Robinson didn't hesitate anymore, picked up the phone and dialed the number on the newspaper.

"Hello, this is Chris Chemical, Overseas Marketing Department."

"My name is Robinson, a federal businessman who has been doing trade in Brazil all year round, and I want to become an agent in Brazil!"

"Yes sir, please provide more information..."

……

New York Times Ad Center.

Everyone was silent, staring at a Washington Post TV shopping program in front of them.

On TV, a beautiful presenter in a white dress smiled, and with the help of several assistants, tested an automatic screw-type washing machine.

As the tests are carried out one by one, the results are obtained.

After a while, several experts on the sidelines scored and commented on the performance of the washing machine.

"Ou Kang washing machine, the experts gave a comprehensive test score of 88 points, which is not weaker than the high-end washing machines with a market price of 97 yuan. The cost performance is as high as [-] points, and the performance is close to full marks among washing machines of the same price type."

"Factory direct sales, the lowest cost, no need seven or eight hundred, only $499, only $499, less than five hundred dollars, you can have your own washing machine, no need to go to the community shared laundry room, clean and healthy!"

"Call your phone quickly!"

Seeing this, the bald middle-aged executive turned off the TV, and said solemnly: "This is our most vigilant competitor at present. These days, many advertising merchants who originally cooperated with us have begun to invest in this kind of TV shopping. embrace."

"The orders that originally belonged to us are seriously declining."

A young man was a little dissatisfied: "If I knew it earlier, I shouldn't have advertised Miracle Clothes. Now that I have created this shopping show, it has become our competitor."

The supervisor glared at him: "It's impossible not to do the door-to-door business."

"Besides, even without us, what do you think the overwhelming advertisements a few days ago would have affected?"

"You are here to find a problem, it's time to make a little change, we need to re-engage those advertisers."

"You guys have been too idle for a while. How long has it been since you communicated with advertisers to gain an in-depth understanding of their needs?"

"If you don't even treat your own customers well, how can you gain their trust?"

"I hope you realize your problems in time!"

There was silence at the scene, but all the staff disagreed.

In-depth communication with advertisers?
It is already an honor for them to be featured in the New York Times, and this arrogance has been carved into their bones.

After a while of silence, a new employee said: "Their core is evaluation. Next, we can also start from this aspect. Based on some data, we can make evaluation results and advertising rankings to attract customers."

The supervisor was lost in thought, ranking?

This is a good direction. The Federation has never lacked lists of various ranking types, such as star income, popularity, influence...

These rankings can always arouse the interest of others.

However, this is a double-edged sword. While triggering public opinion, it will also create a greater crisis of public opinion.

Especially when it comes to business, the ranking will cause too much controversy, and the entire New York Times will be involved in crisis.

Ordinary small newspapers don't mind, they are not afraid of crisis at all, and even walk on the tip of the knife holding up all kinds of booing heads.

Either go to the end, or fall into the abyss.

For them, every public opinion crisis is a traffic code and a wealth code.

But not the New York Times!
The height they occupy has determined that they cannot make random noises!
Credibility, this is their most valuable thing!

"For another one, the ranking cannot be done."

The manager is a little helpless, this is the difficulty of the big newspaper.

Some people say that they are getting more and more stubborn, and their efficiency is getting slower and slower.

This is true, but it's not that they don't want to be vigorous and keep alive, but that they can't do it, and the newspaper office doesn't allow them to make too radical changes.

Of course, to be honest.

Infomercials pose little threat to The New York Times.

The status of The New York Times is destined to have no shortage of advertisers.

Buffett has a good saying: "Owning a famous newspaper is like owning a toll bridge. Any passerby must leave money for the road."

That's how it is to sit still on Mount Tai!

Because of this, they gradually lost their fighting spirit.

They only need to maintain their own brand and maintain their credibility, which is enough.

Today's meeting is not so much a reflection.

It's more about finding a plausible reason for the recent drop in profits.

By the way, I am looking for a channel to vent my anger caused by the reduction of performance bonus this month.

(End of this chapter)