Rebirth starts from e-commerce

Chapter 172 coffee tea or me
From the time Luo Xiu opened his first Taobao store until now, almost everything he does has been smooth and smooth, without any major setbacks or failures.

Even if you encounter a small ups and downs such as being maliciously out of stock, you can always overcome it easily.

Only this time, it really made him a little bit helpless.

However, no matter how anxious you are in your heart, as the boss and the spiritual leader of the company, you can only cheer up and work hard in front of employees.

If the boss is downcast, the fighting spirit of the employees will definitely collapse in an instant.

Sometimes employees can fail, but bosses can't.

This is why some bosses have clearly done something wrong, but still refuse to admit it, insisting that they are right.

In the afternoon, Luo Xiu took the staff to the Old Town God's Temple.

There are many local delicacies in Shanghai, such as the pigeon egg dumpling from Osmanthus Hall, eight-treasure rice from Songyun Building, Nanxiang Xiaolong and Jiuniang dumpling.

In the evening, he took his employees to the Bund.

Feel the cool breeze of the Huangpu River with the smell of petty bourgeoisie, and see the World Architecture Expo Group.

In the evening, they came to a small bar to check in.

Holding a glass of cocktail in hand, shaking his head to the music.

It makes people feel that Luo Xiu is not here to discuss the project, but to travel.

The two employees also gradually let go, forgetting about the failure of the project.

Anyway, eat, drink and play with the boss, so why bother yourself.

It was not until late at night when he returned to the hotel and closed the door that Luo Xiu took out his computer and received a performance appraisal of foreign company executives, as well as quarterly and annual work reports from a middleman.

After reading these materials, Luo Xiu sat cross-legged on the bed and meditated.

He is not practicing martial arts, and this is not a fantasy world.

This is just Luoxiu's way of meditation, first emptying his head, forgetting his identity, and then imagining himself as Yang Zhi.

If I were Yang Zhi and I sat in his position, what would I do?what do i need
If I open an official Nike flagship store on Taobao, what benefits and troubles will it bring me?
Luo Xiu slowly began to clear his mind, knowing why his plan could not impress the other party.

My whole plan revolves around how to help Nike sell its products, and how to achieve [-] million in sales this year...

But for Nike, it sells more online and less offline stores, and the entire brand may not be able to achieve great growth.

Offline dealers have always had great opinions on low-price sales online. After opening an official flagship store, will the conflict be deepened?
……

The next day, Luo Xiu asked the two employees to return to Yangcheng first, while he and Guan Shiyu stayed in Modu.

"Has the project been negotiated yet?"

Colleagues gathered around excitedly.

"I can't talk about it."

"Hey, we won't have the chance to buy Nike at employee prices in the future."

Everyone sighed.

For them, the significance of half-price shoes is much greater than the company's one more project with annual sales of over [-] million.

"Why didn't the boss come back?" Lin Baoer asked.

"He didn't say it, but he felt that this defeat hit him a bit hard."

"The boss is also an ordinary person, and it is impossible for everything to be done."

"Yeah, there are always times when you fail."

Before that, they really regarded Luo Xiu as a god, there was nothing he couldn't do.

"I think the boss is not the one to admit defeat so easily. If he didn't come back, he must be continuing to fight for this project."

Lin Baoer spoke.

"Yes, I believe the boss must have a way."

Other employees also chimed in.

If Luo Xiu was present, seeing the employees' unreserved trust in him, tears would fill their eyes... double their workload.

If you have the energy to talk about your boss behind your back, it must be because your work is not full.

……

……

At this time, Luo Xiu re-drafted a new plan in the hotel.

Guan Shiyu sat beside her, propping her chin with her hands, looking at the computer screen like a little girl.

"Don't just watch, pour me a cup of tea."

Luo Xiu said while typing.

"Okay, please give me your orders!"

Guan Shiyu put on the hotel slippers, ran into the bathroom with a cup and a boiling kettle, and then there was a sound of splashing water.

Luo Xiu ignored her and continued to work.

After a while, Guan Shiyu held the tea bag in one hand and the hanging coffee in the other, and asked in a seductive voice: "coffee tea or me?"

"you guess?"

Luo Xiu got up suddenly, picked up Guan Shiyu, carried her on his shoulders, strode to the bedside, and threw her on the bed.

"do not want!"

Guan Shiyu resisted desperately, but at this time the power gap between men and women became apparent.

Luo Xiu snatched all the tea bags and coffee bags in her hand.

"Children make choices, of course adults want them all."

Luo Xiu made tea and coffee together and continued to work.

I have been thinking about problems last night and only slept for two hours. At this time, I have to do a two-pronged approach to keep myself energetic.

In this new plan, Luo Xiu's focus is no longer on how much sales e-commerce can bring to Nike.

Before rebirth, Nike did not officially enter Tmall until 2012, which shows that they were not interested in the sales of e-commerce before that.

To impress them, a new story had to be told.

For such a big company, a good story is sometimes more important than real performance.

Relying on a good story to get investment, relying on a good story to go public and make money.

What they sell is not just a product, but a story.

Especially in the position of Yang Zhi, the improvement of performance is no longer your job alone. There will be a group of people to grab the credit. You have to have a complete story to prove that the credit belongs to you.

Through the intermediary, Luo Xiu knew that Yang Zhi had not been promoted for two years.

The last time he was promoted, it was because he told a story in his job report that the Chinese market would survive the economic crisis and usher in a golden decade.

Executive positions have always been more wolves than meat, and past achievements are quickly forgotten.

In the new year's report, if he does not perform better, his current position is likely to be replaced.

Thinking of this, Luo Xiu typed a title on the PPT homepage:
"Let Nike Understand Her Users Better"

This is the story Luo Xiu wants to tell.

The difference between e-commerce sales and traditional sales is that e-commerce can obtain user data and know his phone number, address, gender, age and even hobbies.

This data can help brands refine their products and improve their services.

In the era of mobile Internet, whoever controls the data will win the users.

Big data is an overused word in the future, and it is also a poorly told story.

But in 2010, it was still a novelty, a good gimmick.

What Luo Xiu has to do now is to tell this story well and get the contract of the general distributor of Nike e-commerce for the company.

……

……

(PS: It’s really hard to write a business that is both reasonable and interesting.”

(End of this chapter)