Rebirth starts from e-commerce

Chapter 210 You all play tactics with a dirty heart

"You guys play tactics with a dirty heart!"

This sentence has always been used in the game circle to ridicule those players who like to play routines.

And Luo Xiu used to tease himself: We are all dirty in marketing!

In fact, it is really dirty.

Originally, the price/performance ratio of his Double Eleven hits was not as good as competing products, but because he took advantage of consumers' psychology, more consumers bought his products.

He was even complacent about it, proud of "selling the straw for gold price", and felt that he was really too smart.

After rebirth, I climbed up step by step, stood higher and higher, and saw farther and farther, only to realize that I was just a little clever before.

The means of selling straw for gold price is simple.

The same chair is priced at 200 yuan by others, but you can price it at more than 1000 yuan.

Then, several master masters of intangible cultural heritage were invited to endorse the chair, telling customers that each chair was handed by a master.

Behind each chair is 5000 years of history, exquisite craftsmanship passed down from generation to generation, and the embodiment of ingenuity...

Or tell the customer: what is the radian of each part of our chair, the error is less than 0.1%, each number represents the top application of ergonomics.

Authoritatively recommended by Professor Adelaide, academician of orthopedics at the Royal Hospital of England, it can automatically correct your sitting posture and make you tall and straight.

It's just that there is no soreness in the waist, no pain in the legs, and it is no problem to go up to the fifth floor in one breath.

This is how some people sell their tea for sky-high prices.

……

Luo Xiu doesn't do that now.

His chairs are still priced more expensive than their peers.

But his premium is not through deceit, not telling customers that this chair represents the spirit of craftsmanship.

Sooner or later, customers will understand that the chairs that sell tens of thousands of pieces a month cannot all be handmade by those masters, unless the master is Avalokitesvara.

Luo Xiu's premium is that he ordered someone to empty a warehouse, and invited the best interior decoration company in Yangcheng to build a home environment studio according to the standard of a luxury house.

The interior is paved with waxed and polished solid wood floors, carefully selected paintings on the walls, a few flowers in vases, and every piece of furniture is carefully selected...

The cost of these furniture is not expensive, but the sense of design is very good, and the whole set can improve the home several grades.

The wood of the furniture is ordinary wood, and the production is mass-produced on an assembly line, but what Luoxiu sells to customers is top-notch design and visual enjoyment.

These are the things that touch people's hearts and the reasons why customers choose our products.

In this day and age, when an ordinary Taobao store sells a chair, it usually just finds an open space, takes a few photos and uploads them to Taobao.

In order to prove to customers that the chair is solid, some stores stand two big fat men on it to prove how many kilograms the chair can bear.

Nobody spends millions on an interior just to shoot a product.

Ke Luoxiu did just that.

You don't need to know home decoration, we invite the most professional people to arrange the best things in front of you, you just need to start with no brains.

And we guarantee that the things you buy home can't be said to be worth the money, at least they are worth the money.

……

The Pinru Home Furnishing flagship store has not yet been applied for, but the news has already spread in the e-commerce circle.

"Did you know? Luo Xiu is going to be in the furniture category."

"Really or fake? Own brand or other brands? He won't take IKEA down?"

They knew that Luo Xiu held more than a dozen big family names, and it would not be a big deal to win IKEA.

"Not IKEA, they plan to put it under their own brand."

"They want to use their own brand to head-to-head with Lin's wood industry?"

"I'm afraid Luo Xiu will suffer a bit this time. Lin's wood industry has been operating in the furniture category for three years, and now he has opened his own factory. It is not so easy to defeat him."

"I also think Lin's wood industry is a little harder."

Another person interjected: "I heard from my friends that Luo Xiu is serious this time and spent several million to build a real-life studio."

"Several million to set up a studio? Don't be kidding, does he want to shoot Avatar?"

"If you really spend so much money on a studio, you must be out of your wits."

……

Such discussions and doubts continued until the opening of the flagship store of Pinru Home Furnishing.

Unlike the opening of the electrical appliance store, Luo Xiu didn't do any activities to get off to a good start this time.

He just posted a set of home photography works on Weibo every day to let netizens guess the price.

There are not many netizens who comment seriously, and most of them give clever answers.

"I bid [-] for this set of beds! (Is it buying a bed for the model on the bed?)"

"If you say that, then I will offer one hundred thousand!"

Luo Xiu had no choice but to come out and respond: "The advertising pictures are all shot in real locations, and they are all real, and the models are also real, but we don't give away models. Do you really have beef when you eat Master Kong beef noodles?"

"Don't say that, I prove that Master Kong's beef noodles really have cows. They brought a cow into the factory a few years ago, and now it is said that one of the cow's tails has been used up."

"I can prove that I am the bullwhip of that cow. After cutting the tail, it will be my turn to cut."

"Who will prove whether there is a wife in the wife cake?"

……

Fans follow the master, what kind of blogger there is, and what kind of fans there will be.

Luo Xiu had no choice but to do a forwarding lottery, and draw two people from the netizens who guessed the real price to give away this set of beds and a signed photo of the model.

With the forwarding lottery, this Weibo instantly went viral and was retweeted [-] times.

Most of the netizens' guesses about the price are above three or four thousand.

After all, judging from the pictures, the model is really too top... No, the whole bed is really too luxurious.

Of course, in addition to the bed itself, the decoration in the bedroom also has a big bonus, making the bed look more expensive.

On the second day, Luo Xiu announced the price: 1999 yuan.

Netizens were in an uproar, praising Luo Xiu for being a conscientious businessman.

Such a result was expected by Luo Xiu, and he released another dressing table for everyone to guess.

Of course, there are several sets of skin care products and cosmetics for ladies on the dressing table, as well as the beauties in the mirror of the dressing table who are doing makeup in the mirror.

Picture caption: A dressing table that a woman must have in her life.

This time it attracted many girls to forward it.

"I don't need the dressing table, can you give me the cosmetics on the table?"

"With such expensive makeup, is she going to see the God of Wealth?"

"The problem is that some boys can't see that you wear makeup at all. I put it on for my sisters."

……

Luo Xiu looked depressedly at the comment area that was off track again, and couldn't help but said aggrievedly: "Can you focus on something more normal! On the bed, you discuss models, hair dressers, you discuss cosmetics and what kind of men you meet. .”

Immediately a fan replied: "Then turn around and post a picture of a beautiful woman, and we will discuss whether the bed is firm or not."

(End of this chapter)