Rebirth starts from e-commerce

Chapter 221 Preparing for Double Eleven
In 2010, Pinru E-commerce Double Eleven officially entered the preparatory stage.

Luo Xiu called the project leaders to the conference room to carry out the general mobilization before the war.

"Most of the people sitting in this conference room have experienced the Double Eleven event in the past year. I believe you still have fresh memories."

Luo Xiu's words brought everyone's thoughts back to last year's Double Eleven.

A bonus of 40 yuan is on the table, and the money will be paid directly after completing the task.

Nothing motivates employees more than direct money.

If there is, it can only be a womenswear motivator.

Luo Xiu continued: "Last year's Double Eleven tasks were determined by me. This year, I hope that the project leaders will submit their own reports. The first is women's clothing. An Yi, tell me, how much do you plan to do this year?"

An Yi stood up and said, "Boss, we sold 2500 million last year, so we plan to do 5000 million this year?"

Her confident and arrogant look seemed to say: I am amazing, praise me quickly.

"Only 2 times? Women's clothing is our foundation, at least give me a 3 times increase."

After Luo Xiu finished speaking, there was no objection, and he wrote directly on the whiteboard in the company's meeting room: 7500 million.

"Boss, isn't this task too heavy?"

It's not that she doesn't have the confidence to achieve her goal, it's just that it's instinct to bargain with the boss.

"Not negotiable."

Luo Xiu vetoed it with one word, and continued to ask: "What about electrical appliances?"

Lu Tianyun quickly said: "Our electrical appliances made 500 million on Double Eleven last year, and it is also three times as good. This year we will make 1500 million."

He saw that the boss had given clothing a three-fold growth task, and he also set a three-fold goal.

"Don't play tricks with me. Last year's Double Eleven, the electrical appliance store had just opened. This year's electrical appliances have developed so fast. Are you ashamed to say three times? At least five times, 5 million."

The category of electrical appliances has developed rapidly this year, with a few more product lines, especially the juicer sold out, 2500 million is not an impossible task.

"Women's shoes, women's bags and men's clothing are participating in Double Eleven for the first time, and you can do 1000 million."

Luo Xiu can see that these operations are very conservative in setting goals, and he no longer discusses with them, and directly writes three 1000 million yuan on the whiteboard.

No one dared to object this time.

"The furniture store has just opened, and you guys are similar to last year's electrical appliances. Give me 500 million!"

"Nike, Procter & Gamble, and other agency brands are not very demanding, and it would be good if they all add up to [-] million."

The project leaders looked at the total sales of 2.35 million on the whiteboard, and there was silence.

Obviously they all felt that the amount was too large, but no one dared to be the first to stand up and raise objections, and none of them wanted to be the first bird.

As a project leader, you have to learn to bargain with your boss and strive for a reasonable goal for the team.

The boss is always blindly confident and always sets his goals very high.

If the team leader does not know how to fight for the boss, it means that the team will face a very difficult challenge in the days to come.

What is even more uncomfortable is that after leading the team to work hard for a year, they still failed to meet the standard, resulting in the entire team not getting a bonus.

A cowardly team leader is one whose boss says he can set as many goals as he wants, and dare not open his mouth to fight for them. In the end, he fails to complete the task, which hurts the team and the company.

However, in this company, employees know that their bosses never let their mouths slip.

The boss sets many seemingly unreasonable goals, which are often achieved.

In the end, no one raised any objections, not because they were afraid of Luo Xiu, but because they believed in Luo Xiu.

"Then how much bonus do we have this year?"

An also asked weakly.

"How much do you want to take?" Luo Xiu asked back.

"Triple the task, and at least triple the bonus!"

"That's right, there was a bonus of 40 last year, and at least 120 million will be given to us this year."

"What's more important is that there are more than three times more people this year."

……

When it comes to bonuses, everyone will not be sleepy.

It is also the obligation of the person in charge to strive for more bonuses for the team.

"You don't have any imagination about bonuses, how can you get rich?"

Luo Xiu turned around and wrote a number on the whiteboard: 185 million.

"This year our bonus plan is a bit simpler, 1% of the turnover for self-owned brands, and 0.5% of the turnover for brands operated by agents."

After hearing this, the project leaders subconsciously bowed their heads and calculated how much money their teams could earn in their notebooks.

The women's clothing target is 7500 million, which means that after completing the task, the entire team can share 75.

The goal of electrical appliances is 2500 million, which can be divided into 25, which does not look as good as women's clothing.

But there are more than 100 people in the whole women's clothing team, while there are only a dozen or so people in electrical appliances.

As long as the tasks are completed, everyone's bonuses are not much different.

"Boss, why is the bonus for our agent brand only 0.5% of sales? And 1% for our own brand?"

Although Nike and Procter & Gamble are huge brands, they only opened stores this year. The overall goal is not high. Now the bonus points are only half of other projects, and the money they get is even less.

Luo Xiu glanced at them and said lightly: "The reason is very simple. These big brands operated by agents are not as profitable as our own brands."

If the self-owned brand is more profitable, it can achieve more than 20% of the profit. However, the agency operation of these brands allows the brand to make a lot of money. After deducting various costs, the operator may only have 5% to 10% of the profit.

There is another reason why Luo Xiu didn't say it, that is, how much these big brands can sell, the decisive factor is the value of their brand itself, and how low a price you can get from the brand.

Negotiations and communication with the brand side are mainly done by Luo Xiu himself.The managers of these shops didn't play a big role, so naturally they couldn't get high bonuses.

At least they still have money to take. The team in charge of Apple does not directly participate in Double Eleven, and there is no bonus.

"Since you don't have any opinions now, then the project leaders will communicate with the team after going back, split the goals, and give me a complete plan within three days."

"it is good!"

Everyone answered weakly.

Everyone knows that planning is very tiring.

But no matter how high the goal is, without a practical plan, it will be just a blank check in the end.

Sharpening the knife does not cut firewood by mistake, the more adequate the preparation in the early stage, the higher the probability of success.

Anyone who can be in this conference room understands this truth.

In the next three days, it is estimated that many people will have to stay up all night working on the plan.

Among all the people in charge, An Yi was the most stressed.

She is just a fashion designer herself, and she is only responsible for the styles of the products.

However, starting last month, the original project leader was dismissed by Luo Xiu, and she was temporarily mentioned as the person in charge.

She doesn't understand operations at all, doesn't know how to analyze store data, and doesn't know how to convert traffic.

Now temporarily ask her to make a 7500 million big promotion plan, isn't this embarrassing me, Fat Tiger?
Ten p.m.

The other project leaders stayed in the company to stay up late to make plans, while she ran to Luoxiu's house and rang the doorbell.

(End of this chapter)