Rebirth starts from e-commerce

Chapter 226 The Matthew Effect
"Do you know why Pinru can get the best booth and the biggest traffic support from Taobao every time it's big promotion?"

"Do you know why the best resources are always given to Pinru?"

"You know why Taobao always uses Pinru as an external publicity"

After a series of questions, Luo Xiu stopped and gave them a little time to think.

"Because you are the illegitimate son of the old horse!"

Someone shouted loudly, causing bursts of laughter in the venue.

Luo Xiu didn't mind, and continued: "There are always some merchants who are jealous of the treatment. They think that the platform should share the rain and dew, and it is fair to distribute the traffic to each merchant, but the platform favors me alone."

The difference between e-commerce and physical stores is that some people go to high-end department stores, while others go to roadside stalls.

No matter how well you do or how badly you do it, as long as your location isn't too bad, someone will always pass by your shop.

However, the traffic of e-commerce is almost all concentrated in large stores, especially for standard products, and more than 99% of the stores can only get very little traffic.

This extremely unbalanced flow distribution pattern makes the drought die and the flood dies.

"Have you ever heard of the Matthew Effect?"

At this time, Luo Xiu had already stepped down from the stage, went to the crowd, and communicated with everyone on an equal footing.

Someone stood up and replied, "Whoever has, more will be given, and he will have more; and whoever does not have, even what he has will be taken away."

"That's right, the same is true for e-commerce. You only need to beat others by a little bit, and your sales may be ten times, or even a hundred times that of others."

Luo Xiu said confidently: "What's more, Pinru won more than just a little bit."

Everyone knows this is a big truth.Many of Pinru's practices are beyond their cognition, leading the trend of e-commerce.

Many merchants keep an eye on Pinru every day to see what new actions they have, and they can follow up as soon as possible.

"Every merchant hopes that the platform can give them more traffic, but from the perspective of the platform, their traffic does not come out of thin air, and there is a cost. Giving 1 traffic to small businesses may only Get a deal of 1 yuan, and for a big merchant, you may get a deal of 10 yuan, or even a million yuan."

"Instead of complaining that the platform doesn't give you more traffic, you should ask yourself, can you handle the traffic when it falls on you?"

Ali's staff beside him couldn't help but nodded when they heard Luo Xiu's words.

They have a piece of meat in their hands, but they are faced with thousands of children waiting to be fed. The decision they have to make is who to share this piece of meat with.

Hungry and thin children need meat more, but this is a world where the weak eat the strong, and they can only distribute the meat to the strongest child so that he can eat stronger, deal with the enemy, and go out to make money.

As for those thin children, they can only let him starve to death.

Pinru e-commerce is the strongest among all the children. Giving traffic to Pinru is the easiest choice for the platform, because at least Pinru can guarantee the output of these traffic.

At this time, a merchant in the front row asked: "What about the newly opened merchants? Will they never be able to catch up with those big merchants?"

"Good question, we are also opening new stores. I think the most important thing for a new store is not how to get traffic, but to do internal work well."

"But there is no traffic, no matter how well you do it, no customers will see it! It's like a girl, no matter how well she dresses up, if she doesn't go out to meet people, no one will know her."

"You mean, no matter how ugly a girl is, as long as she goes out to meet people every day, many people will like her? No, as long as you are good enough, even if you hide at home and don't go out, the people who pursue you Will take the initiative to come to the door."

Luo Xiu went on to talk a lot about his understanding of e-commerce, which basically revolves around how to make good products and services.

Everyone was a little excited at the beginning, but they became numb at the end.

This is like a good student came to the stage to share his learning methods, and he said: If you want to get good grades, the most important thing is diligence.

Who doesn't know to be diligent!It's up to you to say!
What everyone wants to hear more is the kind of off-the-wall learning skills, the kind of skills where one day of learning is equal to three days for others.

When they listened to Luo Xiu's sharing of experience, they also wanted to hear some dry stuff that they didn't know before.

In this era of traffic, if you tell them that traffic is not important, who would believe it?

……

At the end of the meeting, a businessman found out about the hotel where Luo Xiu was staying, and came to him personally.

"Mr. Luo, I have a souvenir, and I want to give it to Juhuasuan's Xiao Er. I don't know if you have any connections."

"What souvenir?" Luo Xiu asked knowingly.

"It's just a little sausage. If Mr. Luo likes it, I'll bring you some too."

"Then forget it. Although I like eating sausages, your sausages are not very hygienic. I'm afraid I'll have diarrhea after eating them."

Giving sausages is just a cover, and the piles of money buried under the sausages are his real purpose.

"It's fine that Mr. Luo doesn't want to do this favor, why bother saying these things to run on me?"

The man picked up the packs of sausages and left angrily.

These days people often say that pony always walks in other people's way, leaving others nowhere to go.

In fact, the old horse has been doing the same thing.

Ali is a company with a strong sense of crisis. During the Thousand Regiments War, Ali felt a deep crisis and quickly launched "Juhuasuan".

Juhuasuan in the early days transformed the little girls into masters who hold the power of life and death.

Whichever product Xiao Er makes is a bargain, that product can be sold instantly.

In the early days, Juhuasuan gave people the same feeling as the current big anchors, even if they put a pile of garbage on it, it can be instantly gone.

This is why Luo Xiu said that he must make good products, but few people below him are convinced.

Because in this era, you don't need to make good products, and you can sell things.

Power and corruption are twins, and the emergence of power is bound to be accompanied by corruption.

Many merchants try their best to send money to Xiaoer, so that their products can be selected by Juhuasuan Xiaoer.

Pinru and these shops are frequent customers of Juhuasuan. They suspect that Luo Xiu has a close relationship with Xiao Er in private, and they want to send money through Luo Xiu's relationship.

Of course Luo Xiu would not do him this favor.

For a while, Juhuasuan came up with a model of bidding pits. Whoever pays the most will be able to go to Juhuasuan.

This model makes it impossible for merchants to give gifts, and it almost ruins Juhuasuan.

The reason is very simple. A merchant who can bid for a high price for a pit position must have a high premium for his product.

The reason why consumers choose Juhuasuan is because they believe that the products there are cheap.

If Juhuasuan no longer represents cost-effectiveness, it is time for consumers to give up Juhuasuan.

The same is true for the live delivery of later generations.

The main reason for consumers to buy things through the live broadcast room is that it is cheap.

And the merchants paid more and more fees to the anchors, and even the products sold were not worth the commission.

In order not to lose money, merchants can only sell some high-priced and low-cost products.

However, for cost-effective products, the profit is too low, and they cannot afford a 30% commission, and they cannot be broadcast as anchors. In the end, they were eliminated due to lack of traffic exposure.

This is bad money driving out good money.

Luoxiu hopes that Pinru can finally overcome this rule and establish long-term trust with customers.You don't need to invest in promotional expenses, and you don't need to bring goods through the anchor.

When customers are afraid of being deceived and don't know which brand to choose, they know that the product they choose may not be the best, but they will definitely not suffer.

(End of this chapter)