Rebirth starts from e-commerce

Chapter 238
Luo Xiu returned to Pinru Media's office again, seeing those girls in two-dimensional dresses, he no longer felt weird, but felt that new media requires personality.

Maybe this is the double standard of human beings!
Throughout the afternoon, Luo Xiu held a meeting with them to formulate a promotion plan.

In addition to the Internet influencers produced by Pinru Media, more importantly, it has signed a large number of grassroots bloggers.

What makes people feel incredible is that many grassroots bloggers who were originally unknown, after being approached by Luo Xiu to sign a contract, it didn't take long for them to soar into the sky and quickly become popular.

Some people say that Luo Xiu is the bole of the Internet celebrity world, good at discovering talents.

Some people also say that Luoxiu is an explosive product maker, which can not only create explosive products, but also make people popular.

Countless people who wanted to become famous overnight came to Luo Xiu and asked him if he had a chance to sign with Pinru Media, and if he had the possibility of becoming popular.

Luo Xiu was forced to be impatient, so he had to issue a statement on Weibo:

"You guys are overestimating my ability. I'm not some internet celebrity Bole, and I'm not accurate in judging people. I just know a little bit of fortune-telling and can predict the future."

Netizens saw the statement and came to leave messages one after another:

"Scared me, I thought you were really so accurate in judging people, but it turned out that you were only predicting the future, so it's okay."

"It's just predicting the future. I can do that too. I predict that the sun will rise as usual tomorrow."

"Then I predict that Mr. Luo will develop in the future."

"I predict that Mr. Luo will marry me in the future, and I'm here, husband!"

Luo Xiu looked at the comments and shook his head helplessly.

I'm clearly telling the truth, why no one believes me?

……

Now, Luo Xiu sat in the conference room of Pinru Media and asked incomprehensibly:

"I heard that you are not profitable now, so you have to save the electricity bill for the air conditioner. There is no reason for this. We have already signed so many big Vs, plus we have cultivated ourselves, how can we not make money?"

"Mr. Luo, it's like this. We just signed people and paid a signing fee, but we didn't sell many advertisements, and the only few promotions didn't sell for much."

This is normal, most companies now control the marketing department is still a group of old men, they can not accept the Internet, advertising is mainly based on traditional media.

The female businessman who was in charge of signing the Internet celebrities also said out loud: "We can't take orders now, those talented people have no income, they have great opinions, and some people are even clamoring to terminate the contract."

Luo Xiu nodded after listening to their feedback: "Your biggest problem now is that this society has not yet realized the importance of online promotion, so you can't take orders and have no income."

"Then what are we going to do?"

"It's very simple. We just need to create a big wave and make Pinru Media popular, and the society will definitely pay attention to online promotion." Luo Xiu picked up a pen, drew on the whiteboard and said, "This time on Double Eleven, we will Use all your network resources to fight a beautiful battle."

As long as Pinru e-commerce sells hundreds of millions of sales in this Double Eleven and completes the set target, it will definitely cause shocks in the industry.

Those who do marketing must study and analyze this battle repeatedly.

They tend to simplify a complex market logic, find out a variable from it, and attribute the success of Pinru e-commerce to this variable.

Pinru e-commerce can develop to its current scale, of course, not only through the promotion of new media, but also in product, concept, vision, service... all fields are far ahead of its opponents.

It’s just that these daily visible details are often overlooked by people. Only seeing that Pinru e-commerce has invested a lot of new media promotion, they think that if they follow the new media promotion, they will be able to achieve the same success.

Little do they know that they watch others eat meat, but they may not even be able to drink soup.

In the end, Luoxiu worked out a complete plan. Together with the 152 talents signed by the United Pinru Media, as well as 43 second- and third-tier stars, and 2 top stars, they released a unified promotional format for this Double Eleven.

There are three rounds of promotion, which are warm-up period, sale opening period, and activity end period.

In addition to the celebrity quotations that have not yet been determined, the quotations of 152 talents have been sorted out, totaling 51 yuan, with an average of more than 3 yuan per person.

Luo Xiu glanced at the price list, "So cheap?"

Yi Qingfei explained: "This time, after all, we are helping our own company to promote, and we don't charge any fees for the talents we train ourselves. The money is distributed to external contracted talents."

Luo Xiu shook his head: "No wonder you can't make money. Although Pinru E-commerce and your Pinru Media are brother companies with the same boss, they won't share with you the money they make. Just cheat... No, Earn your money without thinking about their lives."

"Then what is the appropriate price for us?"

"At least add a zero!"

……

This quotation was in the hands of Lu Yuntian and others, and the group of operators were furious after seeing it:
"More than 500 million? Why don't they grab it?"

"I put a few million to invest in the through train, the effect is not better than him?"

"If it wasn't for the sake of the brother company, I would directly throw this offer in his face."

A group of people angrily approached Luo Xiu for comment.

Luo Xiu asked back: "Do you think this offer is expensive?"

"Of course it's expensive. I haven't heard of charging money before."

"The promotion of new media must be done. If you think their fees are too expensive, you can also find a quotation from a similar company outside. There is no one owed to the other among you, and you must compete based on your strength."

After hearing what Luo Xiu said, everyone fell silent.

Even if there are companies with the same strength outside, the price may be higher and they are more likely to be cheated.

The most important thing is that if you are cheated by your own company, the promotion will not be effective. For the boss, money is only from the left hand to the right hand.

Being tricked by an outside company, spending millions of dollars on advertising, but only selling hundreds of thousands, the boss has the heart to kill himself.

When Lu Yuntian and the others were about to accept it helplessly, Luo Xiu stopped them again, "You double the 500 million yuan again, make it a regular price of more than 1000 million yuan, and send it to Taobao Xiaoer, and tell them if you want it Let’s do a joint launch with Taobao, we put Taobao Double Eleven on the ad page and ask them to pay half of the money.”

"Will they pay for this?"

"They're not stupid, of course not." Luo Xiu smiled, "The traffic from our ad eventually entered Taobao. Although they won't give us money directly, they can send us traffic of considerable value."

"Mr. Luo, do you mean that we have invested more than 1000 million advertisements on the Internet, and then we can ask Taobao to also convert more than 1000 million worth of traffic for us on the site?"

"That's right, but our more than 1000 million is a false report. The so-called traffic worth more than 1000 million they gave you will definitely be discounted. Generally speaking, we are making money, and they are not losing money."

(End of this chapter)