Rebirth starts from e-commerce

Chapter 239 The Eve of Double Eleven
There are still ten days left before Double Eleven.

Advertisements for products such as Double Eleven suddenly appeared overwhelmingly on the Internet.

Whether they are comedians or good-looking bloggers, they all use their own methods to promote Pinru.

This kind of matrix promotion, without dead ends, allows netizens to see the advertisement of Pinru Double Eleven as long as they turn on the computer.

There is always only one selling point of advertising, and that is "cheap".

Compared with traditional advertisements, it is more convincing for celebrities to show up in person.

The closer they are to the fans, the more "real" the ad feels.

In fact, fans clicked on the link and found that the prices of products on Double Eleven have dropped significantly compared to the daily price.

Taobao even invested hundreds of millions of dollars in advertising fees, and worked hard to promote it on major media platforms.

Their "god-making" plan still hasn't stopped, and they hyped up products such as the miraculous deeds of e-commerce sales of 3000 million on Double Eleven last year.

Seeing such a large-scale publicity, netizens couldn't help discussing:
"Isn't Double Eleven the Internet Singles' Day? What does it have to do with Taobao?"

"I heard that they made Singles' Day a promotional festival. Last year, the first event was held, and this year's second event."

"I also bought it last year. It's really much cheaper. It's not a false advertisement."

"I just went to the Pinru store to have a look, and many of the things I want to buy have really been reduced in price."

"Really? The last time I saw their juicer on If You Are the One, the price is too expensive, and I have been reluctant to buy it. I will go and see how much cheaper it can be on Double Eleven."

In this era, each profession will have its own forum, also known as the colony of defeated dogs.

Advertisers get together to scold Party A, Internet writers get together to scold the gods, and e-commerce forums scold those weird customers.

Paidai.com is just such a forum where people learn technology from each other on the surface, but actually look down on each other.

In the past few days, the page of Paidai.com has been overwhelmed by Pinru and Double Eleven.

Numerous people in the industry post analysis and discuss how large the sales of products can be achieved on Double Eleven this year.

There are many fans of Pinru on the forum, and there are also many competitors who don't like Pinru and hope that Pinru will fall.

One of the posts, which was refined and pinned to the top, caused a fierce quarrel between the two parties:
"If you take too big a step, you will fall into the egg - a series of wrong operations that criticize like Double Eleven"

[PinRu was originally my favorite brand, but unfortunately the founder is still too young, and he has not missed any of the mistakes that young people make.

First, the goal is set too high. It is foolish and naive to think that after selling 3000 million last year, it will be [-] million this year;
Second, the investment in advertising is too large. If you invest 100 million in advertising fees and the transaction is 1000 million, it does not mean that you can earn 1000 million by investing [-] million. He should learn what is called diminishing marginal effect;

Third, you should not reject Lao Ma's investment. The money is not earned by yourself, and you must learn to share it.

Fourth, I was not invited to operate their store. 】

At the beginning, everyone felt that his analysis made sense, and they all replied and echoed:

"I think he is justifiable for making these mistakes. If I am at this age and achieve such sales, I will be more floating than him."

"It is true that you can make mistakes when you are young, but the price of mistakes will not be reduced because you are young. Once you fall, you may not be able to get back up again."

"That's right, I would like to add that last year it was able to sell 3000 million because there were not many merchants participating in the event, and the traffic was concentrated on Pinru, which gave him a big advantage; this year's Double Eleven There are more merchants, and the traffic is more dispersed, which may not even reach the 3000 million last year."

This group of people talk to each other, as if Pinru is going to go bankrupt tomorrow.

At this time, someone replied weakly and said: "May I ask you great gods who express their opinions, did your sales last month reach a fraction of that of Pinru?"

There was no reply to this post for a long time.

……

On May 2010, 11, in the evening.

After more than two months of preparation, Double Eleven is finally about to start.

At this time, the university city seemed to welcome the new year, with lights and festoons, and it was very lively, with slogans sprinting for Double Eleven hanging everywhere.

Of course, these slogans were not made by Luo Xiu, but by the school's e-commerce association.

Due to the influence of Luoxiu, countless graduates or current students in the university city have chosen to start their own businesses through e-commerce in the past two years.

Some people had nothing to do, and organized an e-commerce association in the school, which attracted countless people to join and became a huge organization second only to the student union.

The biggest feature of this association is that it is rich, but it is usually very low-key, and I don't know what they got out of their nerves today, and they came back with a bunch of banners, balloons and the like.

A freshman boy saw it, and whispered to the girl beside him, "Look, they are holding so many balloons, are they going to have some kind of confession ceremony?"

The girl hinted: "It's good to choose to confess on Singles' Day. Whoever spends Singles' Day with me this year will let him spend Father's Day next year."

The boy thought about it in his mind, "This is wrong, this year's Singles' Day is only 8 months away from next year's Father's Day, and you have already had it for two months? Looking for someone to take over?"

After he finished speaking, he subconsciously took a step away from the girl, thinking that luckily he didn't take the opportunity to confess his love just now.

The girl was furious, "Dead straight man!"

The boy objected, "If you insist on calling me straight, can you not add the word 'dead' in front of it?"

……

In order to welcome this grand event, Luoxiu borrowed an auditorium from the school to hold a Double Eleven song and dance party, thanking all suppliers, logistics providers, and friends from the media for supporting Pinru.

A while ago, the partners who had fought each other to the death and killed each other were all sitting in the front row with a smile on their faces.

A local TV station is setting up equipment to shoot news clips.

Luo Xiu spent a lot of money to invite them here, and they had to do their best.

In addition to people from TV stations, there are more journalists from online media.

The online marketing of Pinru E-commerce has gone too far during this period, causing waves of enthusiasm on major platforms. The editor-in-chief gave them a death order, telling them to come back with some "materials".

Luo Xiu also prepared red envelopes for them one by one.

There are more freshmen and sophomores in the school's e-commerce class in the audience.

They are all members of the huge distribution network of Pinru e-commerce, and a large part of Pinru women's clothing is sold by their small Taobao store.

Of course, the ones performing on the stage were not their own employees. Most of the employees were on standby at their posts, but they had no time to come and perform.

Luo Xiu specially invited local well-known bands, hip-hop troupes, magic juggling, cross talk... professional performance teams.

With so much effort and so many tricks, he has only one purpose, which is to let all partners and media friends feel the madness of e-commerce Double Eleven.

(End of this chapter)