Rebirth starts from e-commerce

Chapter 271
"The Temptation of Going Home" really became popular as expected.

The content of the plot is being discussed on the Internet:

"Lin Pinru was too stupid in the early stage, but he finally awakened in the later stage, and it's really cool to enter the revenge link!"

"Hong Shixian is not satisfied with marrying such a beautiful woman, it makes me really want to kill him."

"Ai Li and Hong Shixian are still able to wash their hands in the later stage, which really makes people speechless."

"Am I the only one who sees this show as a comedy?"

"Does anyone know the brand of the juicer that Lin Pinru often uses? I went to several shopping malls but couldn't find it."

"The brand of juicer is called Pinru. Can't you think of it? Taobao and JD.com sell it."

"It's not just the juicer, the clothes, furniture, electrical appliances, shoes, bags in the play are all provided by Pinru. It's the first time I saw such a comprehensive implantation. I laughed so hard."

……

The little girls in Luo Xiu's company even get together every day to discuss the content of the plot, arguing whether Hong Shixian is a scumbag, whether Lin Pinru should get divorced, whether Ellie is pitiful or hateful...

Once met by Luo Xiu, he reprimanded him severely: "You don't work hard during working hours, what are you doing?"

One of the event planners among them defended herself by saying: "We discussed the content of the plot to plan the activities of the March [-]th promotion, and we are not fishing for fish."

"All right, all right, if you don't come up with a plan that satisfies me by then, don't blame me for being as ruthless as Ellie."

"We have just finished the plan. The theme of the event is called "Be Your Queen with Pinru". Pinru has a pun. It is not only Lin Pinru, the heroine in the play, but also our brand name, so that consumers can see Our Pinru products are associated with independent female images."

"It sounds okay." Luo Xiu took their activity plan and looked at it seriously.

It has to be said that this group of planners has grown a lot after going through several major promotions.

Their ideas are no longer limited to the unconstrained imagination of young people, but also mature thinking.

It is no longer just about ideas, but also more about how to turn ideas into deals.

"This plan is well done. I just want to make a small suggestion. Since the theme of our event is to be your own queen with Pinru, why not just change Women's Day to Queen's Day?"

In the future, Taobao will indeed change Women's Day to Queen's Day and Goddess' Day, but there is no such name yet.

Luo Xiu's suggestion caused dissatisfaction among some male planners: "Our products also have male consumer groups. Will our name Queen's Day cause boycotts from male consumer groups?"

Luo Xiu shook his head, "It is impossible for any plan to take care of everyone. The female group is our main target user, and we must give priority to it. And I believe that most men are not that sensitive."

"The boss is right. Male consumers are not so sensitive in shopping and consumption. Even if we hold a male king's festival or a male god's festival, male consumers will not pay a penny more. They will buy what they need and don't need it." You can't force it."

"That's settled then."

Luo Xiu didn't argue too much on this topic.

Women are prone to shopping impulses, while men spend more money on games and women. No one is more expensive than the other, and there will be no result if the debate continues.

……

With the popularity of TV dramas, the popularity of Guan Shiyun, who was originally tepid, has also risen rapidly.

Whether it's Baidu Index, Tieba, or Weibo, Guan Shiyun has entered the topic list, and the discussion heat is close to that of first-line actresses.

Of course, this enthusiasm will slowly diminish as the TV series ends, unless there are other works that can maintain its popularity in the future.

For Guan Shiyun, even if she failed to maintain her popularity, she has no regrets, after all, she has already seen the scenery on the top of the mountain.

Compared with countless female artists who are struggling at the bottom, she is already very lucky.

She knew that this luck was brought to her by Luo Xiu. If Luo Xiu hadn't won her the heroine of this drama for her, she might still be waiting for a chance to show her face.

So after the TV series became popular, she didn't call her parents or share it with her younger sister, but called Luo Xiu to thank her:

"Thank you for winning this drama for me. Without your help, I would definitely not be where I am today."

Luo Xiu smiled and said, "What's the use of saying thank you? Don't you think about how to repay me?"

"Of course I will, I..." Guan Shiyun couldn't think of how to repay Luo Xiu for a while.

If it's money, Luo Xiu's current assets are much higher than hers after leaving her father.

"I'll ask my sister to repay you well."

"Get out, Xiaoyu is Xiaoyu, you are you." Luo Xiu was a little unhappy, Guan Shiyu was his girlfriend, not a tool for others to repay favors.

"I didn't mean that." Guan Shiyun wanted to explain.

"I'm just kidding, if you are the spokesperson of Pinru and help me promote the product well, it will be the biggest reward for me."

"I understand."

In the days that followed, Guan Shiyun really kept her promise, no matter what occasion she attended, she would always wear the same outfits.

Other actresses are all wearing big-name clothes, but she insists on wearing Pinru's clothes, Pinru's bags and shoes...

Pinru is often talked about when attending events, variety shows or interviews.

No spokesperson is more dedicated than her.

In the past, the popularity of the Pinru trademark was limited to e-commerce shoppers, but now its influence has exploded rapidly, and it is known by more people.

Now some older consumers even go to offline shopping malls to buy products such as Pinru, only to be told they are out of stock.

This phenomenon made Luoxiu start to think whether it is time for Pinru to enter the offline market.

In the past, Pinru was just an Taobao brand. Even if the sales volume was high, it was not recognized by traditional big brands.

Those traditional big brands don’t pay much attention to Pinru, and many people even think that Pinru’s sales are fake, and they are generated by swiping orders.

Even if some insiders admit the sales volume of Pinru, they also strongly question its brand influence.

Think that Pinru's current sales volume is just a castle in the air, without foundation, it will collapse at any time.

One day there is some negative news, or the e-commerce platform suddenly controls its traffic entrance, and it will face death immediately.

Luo Xiu never disputed these points.

Because this is right, the Tao brand has no foundation.

In his previous life, he had seen too many famous Taobao brands, and they fell into the mud overnight and became worthless.

Thinking of this, Luo Xiu decided to use this wave of enthusiasm to quickly promote the layout of the offline market.

At the same time, increase the advertising of traditional channels, and build Pinru into a national brand well-known to all ages.

He hopes that by the end of this year, Pinru products will be available not only online, but also in large offline shopping malls.

(End of this chapter)