Rebirth starts from e-commerce

Chapter 403 The Story of Capital

"I understand your opinions." Luo Xiu looked at everyone and said calmly, "Some people think we should back down, while others think we should resist."

"To be or not to be, that is the question. To be or not to be, that is the question."

"To submit or to resist is also a question."

"Actually, have you noticed that not all problems in the world have correct answers, and most of the time we choose a wrong answer among all the wrong answers."

"Stay in the company and work overtime, or go back to celebrate your girlfriend's birthday?"

"Be filial before bed, or go out to work to support the family?"

"Wreck and save, or declare abandonment of treatment?"

"Why do we always face dilemmas in our lives?"

"Is there a third or fourth answer in our life?"

"In fact, there are. We study hard and work hard, aren't we creating more possibilities for our lives?"

"The stronger we are, the more choices we have."

Having said that, everyone looked up at Luo Xiu.

They know that the boss is not filling everyone with chicken soup for no reason, so there must be tasks assigned.

"Back to the situation we are facing today, if our brand influence is higher, or our rice balls are stronger, we will not be reduced to the point of choosing one or the other."

Lu Tianyun said in a speech: "But there are only ten days left on Double Eleven, and we can't make a big improvement in a short period of time!"

The thoughts of other people are the same, and it's not that everyone doesn't work hard.

To achieve this level so far is already the result of a lot of hard work.

The growth rate of the group is already very fast, but no matter how fast it is, it is only a company that has been established for more than four years.

Even if you are extremely talented, a once-in-a-century martial arts prodigy, but the villain boss doesn't give you time to practice and upgrade, and directly slaps you to death, there is nothing you can do.

Luo Xiu said sternly: "Time is a disadvantage to us, but if we make good use of this disadvantage, it can also become an advantage."

"Boss, if you have any plans, just tell me directly!"

Luo Xiu nodded, stood up from his seat, walked to the whiteboard in the meeting room, and drew a big circle.

"This circle is Ali, he is very strong."

Then he drew two small circles next to it, one with Pinru and the other with Fantuan.

"This is us, compared to Ali, we are weak."

"Our Pinru colleagues were very worried when they heard that Ali wanted to force us to stand in line, and they were afraid of losing the slot for this Double Eleven, but did you think from Ali's standpoint, and whether they would also worry about losing us? "

Luo Xiu continued to draw a circle, only half the size of Ali, with the word Jingdong written in the circle.

"President Luo means that we want to unite Wu against Cao? But still..."

Lu Tianyun didn't say what he said later, but his meaning was obvious. Judging from the area, Fantuan, Pinru, Jingdong... all circles added up are still far behind Ali.

Luo Xiu shook his head and said: "I mean, Ali is not without rivals now, they changed the name of Taobao Mall to Tmall, all in order to compete with Jingdong."

"We can be a hedgehog. It doesn't matter if Ali is a cat or a tiger. If we bite our little hedgehog, we will definitely die, but we can also stab him with a thorn in the mouth before we die."

"At that time, Gou Dong will definitely not miss this opportunity, and he will definitely take the opportunity to bite him in the back."

Now Ali and JD.com have not widened the gap too much, and both parties have their own advantages in different fields.

In a few years, Ali would have no worries, and he could say arrogantly: "You guys go together, I'll hit ten."

"Start now, arm all the spikes we have accumulated over the years!"

After Luo Xiu said these words loudly, he began to assign tasks.

First, continue to communicate with Ali and express your attitude, either continue to give us the best slots, or we will not participate in this year's Double Eleven.

Give the choice back to them.

Second, contact the major agent operation brands to increase advertising budget and products.

Pinru is also the e-commerce general distributor of traditional big brands such as Nike and Procter & Gamble. Now the stock for Double Eleven has been sent to Pinru's warehouse one after another.

The amount of these goods is too large, Luo Xiu doesn't have that much money to pay for the goods, and they all adopt the model of goods first and payment later.

According to previous cooperation, they are not worried that the goods will not be sold, and they are not worried about the issue of payment.

Now Luoxiu is telling them directly that we either sell more than planned, or we don't.

If you don't sell it, Pinru E-commerce will definitely die, and the money owed to you will naturally be repaid.

If you don't want Pinru to explode, you can only cooperate with Pinru's actions.

Third, go to the Lingnan E-commerce Industrial Park to bring more businesses on board.

Most of these merchants started their businesses after jumping from Pinru, or they were students of Luo Xiu, who had listened to Luo Xiu's lectures.

More importantly, the brands they hold are subcontracted out by Pinru and controlled by Pinru.

Their goods are placed in Pinru's warehouse and shipped by Pinru Cloud Warehouse.

For so many years, Luo Xiu has tried his best to provide them with various services such as brands, funds, and venues, not just earning a little service fee.

but form an indivisible group.

These hundreds of brands hug each other tightly, and each brand is equivalent to a thorn.

……

Double Eleven is getting closer and closer, and hundreds of brands directly and indirectly controlled by Pinru e-commerce have not reduced their investment in the promotion of Double Eleven, but have continued to increase.

Countless consumers have added their items to their shopping carts ahead of time, waiting to pay.

This is a predictably large sale.

Ali still needs the support of capital at this time, and Double Eleven is of great significance to them.

Capital investment in Internet platforms is not based on current profits, but on future growth potential.

The biggest significance of the existence of Double Eleven is to fabricate a story for capital and tell capital where the potential of e-commerce is.

Now Double Eleven can sell 1 billion a day, so in the future they may sell 100 billion every day.

In order to tell this story, they can pull out more than ten mu of rice and pile it on one mu of land.

If on the day of Double Eleven, all the hundreds of brands controlled by Luo Xiu disappear on Tmall, customers will have no way to buy these products on Tmall.

In addition to the loss of a large number of customers to platforms such as JD.com and Fantuan, more importantly, there will be natural loopholes in the story of Double Eleven.

If you want capital to believe your story, you must always deliver on your promises.

200 billion this year, 350 billion next year, 600 billion the year after...

The screenwriter has already written the script, and the movie is halfway through shooting, so the actors have to quit.

Regardless of the method used, the data must persist for the story to continue.

Now Luo Xiu said: I already have the consciousness to be eaten, so are you willing to be stabbed in the mouth?
(End of this chapter)