Rebirth starts from e-commerce

Chapter 404
Day by day, Double Eleven is getting closer.

Everyone found that the brands under Pinru E-commerce still have the same price, and there is no rectification.

Merchants can't help but wonder: "Is Pinru really so good?"

"Even if it is a top iron, you should stop investing in promotion and reduce losses."

"I really don't understand. They are burning so much advertising now that they won't be able to participate in Singles' Day. Isn't the money wasted?"

……

Pinru is a mountain that weighs on the heads of many merchants. As long as Pinru enters any category, the merchants of this category can only consciously retreat to the second place.

If Pinru had a falling out with the platform, these peers would surely be laughing hard.

It's just that Pinru's behavior now makes them feel a little strange, as if nothing happened.

The media did not know where they heard the news, so they went to confirm to Ali:
"I heard that Ali is worried that Pinruxi and Fantuan are developing too fast, and he wants to take measures against them. Is this true?"

"Of course it can't be true."

The spokesperson of Ali strongly denied it and said: "In our view, Pinru is a Yangtze River that flows endlessly, but our Ali is the sea. The sea will never reject the Yangtze River, and welcomes more Yangtze Rivers to merge into the sea."

"Aren't you worried that they will grow too fast and threaten Ali's status?" The reporter asked again.

"If our Alibaba doesn't have the capacity to accommodate people, and if we don't embrace all kinds of rivers, we will never become a sea, but a pool of stagnant water. We hope that there will be more merchants like Pinru in this industry, instead of suppressing these merchants."

After hearing their answers, the reporter ran to ask Luo Xiu:

"Mr. Luo, Ali said that they themselves are the sea, and you are just a small river in comparison, which is not worth mentioning in front of them. What do you think of this analogy?"

Ali's spokesperson didn't mean that at first. The reporter deliberately misinterpreted his words in order to get angry.

Of course Luo Xiu would not be fooled, and asked with a puzzled face, "Did they really say that?"

The reporter said hesitantly: "Probably...almost...they did say similar things."

Luo Xiu smiled and said: "I don't know what they said, but in my eyes, Ali is a role model for our industry. They have the highest moral standards and will never do anything that damages the development of the industry. "

"But there was news that Ali was going to suppress Fantuan?"

"I haven't received any information in this regard, and I also believe that Ali, as the big brother of the industry, must hope that the industry will develop healthily, and a hundred schools of thought will contend, rather than stand alone."

After the interviews of these two sides came out, those merchants who wanted to watch them fight were dumbfounded.

What are you doing?
Why did they kiss each other after hitting each other?

What about the couple acting?

Even the people in Pinru's e-commerce department were a little confused about the situation.

Lu Tianyun ran over and asked Luo Xiu: "Boss, why do you feel that Ali's attitude towards us is like a girlfriend's face, changing as soon as he says?"

"What's so strange about this? In the business field, we always pursue the maximization of profits, and it depends on what is best for them."

Luo Xiu turned his head and glanced at Guan Shiyu, and continued: "Your analogy just now is wrong, my girlfriend's face has changed without saying anything."

Lu Tianyun hurriedly flattered her and said, "Of course the face of the proprietress is so pretty every day. I was talking about my girlfriend just now."

"I will give you full marks for your performance this month." Guan Shiyu raised her phone, "In addition, I will send the words you just said to your girlfriend."

His girlfriend is also in the company, which is an office romance, so everyone often makes jokes about it.

Lu Tianyun said with a bitter face: "Miss Boss, you should deduct my performance!"

……

……

The Double Eleven crisis was resolved this time, but it also exposed Luo Xiu's very important trump card.

This hole card is the hundreds of merchants located in the Lingnan E-commerce Industrial Park.

They are distributed in various categories of Taobao, and the sales rankings are very high.

Ali used capital to set up a huge trading platform, and these hundreds of merchants relied on the platform to grow and develop.

If Ali is compared to a giant, then they are like the veins in the giant's body.

What's even more frightening is that these hundreds of merchants are all controlled by Luo Xiu and have become Pinru merchants.

His original plan was to hold as many merchants and brand resources as possible in his hands.

Because for a platform, two things are the most important.

1. Merchants.

2. Users.

If it weren't for the countless developers building software for iOS, an iPhone would be only slightly better than a brick.

If the IOS platform has no users, it will not be able to support this group of developers.

In the future, if Huawei wants to develop its own system, the biggest difficulty lies in its own ecosystem.

They already have a huge number of users, but the ecology cannot be built immediately, and they can only rely on the original ecology of Android first.

The same goes for e-commerce platforms.

Without thousands of merchants, the Taobao platform would be nothing.

And if there are not countless users, it will not be able to support so many merchants.

It is a loss of money to be an e-commerce platform now, and it needs to absorb investment and rely on a huge amount of capital to develop and grow.

Taobao has only made a profit not long ago, and it basically does not make much money, while JD.com lost 20 billion last year alone, and it will not start to make a profit until 16.

Since the platform loses money, the merchants naturally make money.

In the early stage of e-commerce, it was easy for merchants to make money.

When Didi first came out, it was easy for drivers to make money.

It's just that in the later stage, the platform began to dominate, and the profits increased year by year, so the life of the merchants began to be difficult.

Luo Xiu's plan is to "raise soldiers against the enemy" in the early stage and make money as a merchant on platforms such as Taobao and JD.com.

At the same time, it also controls some top-level merchants.

Then go to traffic platforms such as headlines, live broadcasts, and short videos to acquire users.

In this way, with both merchants and users, developing your own e-commerce platform will get twice the result with half the effort.

Now that these merchants have been exposed in advance, Ali has indeed temporarily given up the suppression of rice balls.

It also woke them up.

They will definitely take action, and will not let this hidden danger exist in them all the time.

It was originally "raising soldiers for the enemy", but now these "soldiers" are likely to be gradually incorporated by them.

Originally, I wanted them to help raise their children, and if they raised them, they might really become someone else's children.

Time is running out.

The growth of the rice balls must be accelerated, and then the children will be brought back to raise themselves.

Thinking of this, Luo Xiu couldn't sit still anymore, got up and walked towards Fantuan's office floor.

This kid Li Shan hasn't been beaten for a long time, and his skin is probably a little itchy, so he needs to put some pressure on him.

In addition, Double Eleven this time is also a big test for Fantuan, Luo Xiu must sit in charge in person.

(End of this chapter)