Rebirth starts from e-commerce

Chapter 529 The Pig I Raised Finally Learned to Bow Cabbage
In order for Yi Qingfei to launch the first shot of live streaming, the team has done a lot of preparatory work.

The first is item selection.

It must be a hot sale among big brands, and the price must be the lowest in history.

If it is an ordinary Internet celebrity anchor, before there is no historical achievement, they will not even have the opportunity to contact the marketing departments of these big brands.

What's more, they don't want to affect their Double Eleven sales because of this live broadcast.

However, the layout of Pinru Group in e-commerce over the years, as well as the traffic blessing of Douyin itself, still allowed the products to be ordered early.

The second, of course, is preheating in advance.

No matter how good your product is, no matter how cheap your price is, if no one knows about it, you will definitely not be able to sell many products.

Therefore, a long time ago, a large amount of resources were invested to preheat the entire network.

The first is Douyin, which is given the highest weight. Basically every user can see the warm-up of this live broadcast when they open it.

Seeing how popular this matter is, other Internet celebrities also followed suit to join in the fun.

In addition to Douyin, other major online platforms are also making efforts to promote it simultaneously.

For a time, apart from e-commerce Double Eleven itself, this live broadcast was the most popular.

Of course, it is always the price that attracts the audience.

"Where did the live broadcast come from? I see that the prices of many products seem to be cheaper than Double Eleven."

"It's so cheap, it can't be fake, right?"

"The product jumps directly to the official flagship store to buy, it should not be fake."

"Recently, I have been paying attention to the skin care products of this brand. The price is too expensive, and I have been reluctant to buy them. I didn't expect a sudden reduction of 500."

"I don't know if there are too many goods. Is it hard to grab them? I need to set the alarm clock first."

……

Apart from ordinary netizens, Yi Qingfei's loyal fans were the most surprised.

They have followed him for so long, and know that the biggest difference between him and other Internet celebrities is that he never sells goods against his conscience.

Never cheat your family.

Sometimes fans feel sorry for him and let him occasionally contact commercials.

It's not something to be ashamed of having a meal.

There are also rumors that many international big-name skin care and cosmetics companies wanted to give him money, but he also coldly refused.

Unexpectedly, this time, he finally got the hang of it.

When the fans heard the news, they smiled gratifiedly like an old mother seeing her big fat pig finally learned how to bow cabbage.

Among his fans, it is as lively as the Chinese New Year:
"The child has finally grown up."

"Compared with other Internet celebrities, I am more willing to let Feifei make money."

"I've seen some of the published product prices, and it's too cheap. Do you think Feifei will lose money if he sells it?"

"This is like Feifei's style. It is said to be a live broadcast, but it is actually a benefit to fans."

"This silly boy is too honest, why don't you save some money for yourself?"

……

……

Yi Qingfei is the kind of person who likes to share good things with others.

When he eats a delicious brand of snacks, he can't wait to tell the world about this brand.

When he was in a dormitory, Luo Xiu was always overwhelmed with worries.

Because he always appears in front of you with a mask, trying his best to Amway you.

For Yi Qingfei, introducing useful things to more people is an unparalleled pleasure.

Even if he has no money, or even pays back money, he is happy to do it.

Now, when this matter became a job, it made him extremely nervous.

Because there was no charge before, you can recommend products to others for free.

Even if he misspoke a few words and the product he pushed overturned, he didn't have any psychological pressure.

Now each product charges at least 20% commission, if the car overturns, he will feel very upset.

I feel like I've cheated my fans.

In fact, each product has a copy written by a professional person. He only needs to read it before the broadcast to get a general understanding of the efficacy and selling points of each product.

And there is a teleprompter in front of him, so there is no need to worry about forgetting words.

Even if you say something wrong, there are assistants to make up for it.

But he was still worried, and still tried each product several times.

Double Eleven is getting closer and closer.

Ali has always attached great importance to this day.

In their story, the sales of this day represent that they will be able to sell so many goods every day in the future.

They need to use this to tell the world and investors how imaginative the future of e-commerce is.

They must ensure that the sales of Double Eleven every year have a substantial increase compared with the previous year.

Only then can this story continue to be compiled, and capital can feel that the scale of e-commerce is far from over.

However, the market must have limits.

When Double Eleven sales reach a certain scale, the growth rate will inevitably decline, and it is impossible to continue to maintain high-speed growth as in the past.

Obviously, the growth rate in the past two years has been far less than a few years ago.

So this year, they started the pre-sale of Double Eleven ten days in advance.

Let customers pay a deposit in advance, and pay the balance on Double Eleven.

It is equivalent to accumulating the sales of these ten days into one day.

This reminded Luo Xiu that in order to create news, some newspapers harvested all the rice from the surrounding ten acres of farmland and piled it into one acre of field to create a new myth.

History is always strikingly similar.

At least in this way, the story of the "Double Eleven sales miracle" can continue to be told.

It's just that the pre-sale will start ten days in advance this year, fifteen days next year, and maybe 20 days the year after.

Regardless of the future, this year because of the pre-sale, merchants have to enter the battle ahead of time.

Pinru Group now has more and more businesses, but e-commerce is their first pot of gold, and now it also accounts for a large part of their profits.

The e-commerce department also started preparing for this year's Double Eleven early.

When Luo Xiu arrived at this kind of festival in the early days, he had to work with the team to check every detail, and try his best to ensure that there was no mistake.

It's just that he doesn't care about the performance of the e-commerce department anymore.

The operation team that followed Luo Xiu to start a business in the early years were all elite backbones who could stay on their own, and Luo Xiu didn't need to take care of these chores.

But this year, before the official sale started, he walked into the office floor of the e-commerce department with his hands behind his back.

A group of operators suddenly stood up flattered and said excitedly: "Boss, are you here to watch the battle?"

After all, Luo Xiu is recognized as the master of e-commerce operations and everyone's idol.

"Well, isn't Qing Fei going to start broadcasting today? If he doesn't sell well, you can find a way to help him get some sales."

"No problem, any other orders?"

"It's gone." Luo Xiu walked a few steps outside with his hands behind his back, and then suddenly remembered something, turned his head and said, "You guys work hard on Double Eleven."

"Guaranteed to complete the goal!"

Everyone shouted excitedly, only to see that the boss had already walked out of the office.

A group of operators looked at each other in dismay, a little unbelievable that Double Eleven, which is so important to the e-commerce department, is not as important to the boss as a live broadcast to bring goods.

(End of this chapter)