Rebirth starts from e-commerce

Chapter 561 Entrepreneur Alliance

In 15 and 16, the economy still maintained rapid growth, and people's purchasing power continued to rise.

The self-confidence of the Chinese people has risen, and the new generation born in the 90s has begun to leave school, and their social influence is growing.

Under various conditions, a group of cutting-edge domestic brands spewed out as if they had eaten a certain Laish's hamburger.

This metaphor is not elegant enough, it should be... springing up like mushrooms after rain.

For example, Heytea and Ruixing in the beverage industry, Perfect Diary and Huaxizi in the beauty industry, and red elephant and babycare for mothers and babies...

These brands have shown an astonishing growth rate, challenging traditional old brands and even international big names.

Luo Fat held the first "Friends of Time" New Year's Eve speech at the end of 15.

Standing on the stage, this little chubby passionately poured blood into the fans off stage and in front of the screen.

Countless entrepreneurs are gearing up to take advantage of this shareholder wind and start their own businesses.

They seem to have returned to the era of reform and opening up, full of opportunities everywhere, and people have gone into business one after another, wanting to become the boss and make a fortune.

A deafening voice appeared in their minds: What are you waiting for?The times are calling us!

At the same time, there are countless capitals, waving the banknotes in their hands, saying to those entrepreneurs: You can do it boldly.

Entrepreneurs at that time, as long as they had an unreliable concept, someone would pay you.

Some business models can work, and some business models are just for making money.

At this time, Luo Xiu posted a Weibo:
"Recently, more and more people have come out to start their own businesses. Most of them are serious people, but there are also some platforms like bullet shells that ordinary consumers can't identify and are easy to be deceived.

Therefore, I decided to use my reputation to set up an entrepreneur alliance to guarantee some outstanding and honest entrepreneurs among them, provide them with start-up capital, and support their growth.At the same time, it also allows the public to buy their products and use their services with confidence. "

After the microblog was posted, netizens left messages one after another:

"Trust Mr. Luo's vision. Mr. Luo identified the fraudulent rental platform for us last time."

"Mr. Luo, is there any trustworthy domestic skin care brand?"

"Please recommend a trustworthy home improvement company."

"Mr. Luo, I want to start a business and seek venture capital."

"I have already created my own brand, I don't need venture capital, I just want to join this entrepreneurial alliance."

"If you can join, I can pay you back."

……

At this time, we are in the era of information explosion, and various goods and services are emerging.

For consumers, they don't know which brand or product is good.

It is precisely because of this that there is room for development for those online celebrities who carry goods.

Now that Luoxiu has established such an alliance, for those entrepreneurs, the most attractive thing is not venture capital, but an extremely reliable endorsement.

One must know that Luo Xiu had only exposed the trick of the bullet casing not long ago.

In the eyes of ordinary consumers, companies certified by Luoxiu must be safe and reliable companies that can be trusted with closed eyes.

There is a very low and often unreasonable saying: third-rate companies sell products, second-rate companies sell brands, and first-rate companies sell standards.

This sentence is really unreasonable. Why is the company that makes the best products not a first-class company?Why are companies that engage in hypocrisy and fail to bring real benefits to consumers to be first-class companies?
However, at certain moments, due to the opacity of information, these unreasonable things become reasonable.

Therefore, in some western countries, they may not produce products, but only sell standards.

You have to pay him to enter his association and sell your products on the market.

For example, the Organic Food Association, the Natural Raw Materials Certification Association, and even cotton has a shitty Better Cotton Association.

And we have also learned this set, for example: Yangcheng Lake hairy crab certification.

After the hairy crabs in Yangcheng Lake became famous, everyone knew that the hairy crabs in Yangcheng Lake were of the best quality.

However, it is only a lake after all, and no matter how many hairy crabs there are, it cannot withstand fishing.

But all we want is the trademark "Yangcheng Lake Hairy Crabs". As long as the hairy crabs transported from other places are soaked in Yangcheng Lake and then labeled with Yangcheng Lake, their identity can be doubled.

This kind of crab is also nicknamed "bath crab".

Later, the merchants thought it was troublesome to soak in water, so they transported it to the lakeside and put a label on it, so they could be sold.

This kind of crab has another poetic name called "Tingtao Crab".

In addition to bathing crabs and Tingtao crabs, there are immigrant crabs, authorized crabs, and label crabs, and the real local crabs may be less than 1%.

The most profitable business for hairy crabs in Yangcheng Lake is not selling hairy crabs caught in the lake, but selling trademarks.

Later, what was sold was not even crabs, but coupons for hairy crabs.

The merchant prints a crab coupon with a denomination of 500 yuan and sells it to consumers at a price of 400 yuan. Crab rolls are sold to merchants.

The crab coupons went around in the market and returned to the merchants. They did not sell a single crab and made a net profit of 100 yuan.

The consumer gave the leader a gift and the job was done, the leader got the money, and the recycler made the difference.

This wave is simply a win-win situation, also known as a win-win situation.

……

What Luoxiu is doing now is selling standards.

To be able to join this alliance, you meet the criteria.

As soon as the news of the Entrepreneurs Alliance came out, someone came to the door with a relationship.

"Mr. Luo, I want to join the Entrepreneur Alliance you founded, and I don't need your money."

"Sorry, our membership standards are very strict, you can't join casually." Luo Xiu refused without thinking.

"I am willing to pay, as long as it allows me to join, I can pay the dues every year."

"I founded this alliance to help those capable young entrepreneurs avoid detours. It's not for collecting membership fees. Boss Zhang, please come back!"

"Mr. Luo, listen to me! I'm really sincere to join!"

However, no matter how much he pleaded, Luo Xiu was unmoved and got up and left.

It made him very puzzled that no one would do useless work.

Since Luo Xiu founded such an alliance organization, it must be used to make money, why not money?
the reason is simple.

What Luo Xiu wanted to earn was not Yangcheng Lake hairy crabs, but a longer-term business.

When consumers buy your Yangcheng Lake hairy crabs, they trust your brand.

And every labeling behavior you do is a harm to the brand.

One day, this trademark will become worthless.

What Luoxiu needs to do is not to collect a sum of money to bring people into the association, but to select truly powerful companies, invest in them, and supervise their services and products, so that they can maintain a higher standard than the industry. output.

In the end, these companies were successfully listed, and Luo Xiu shared the profits after listing with them.

(End of this chapter)