Rebirth starts from e-commerce

Chapter 562 "Entrepreneurship 101"

Zhao Lu used to be the head of Procter & Gamble's marketing department.

Last year, he resolutely left this global consumer goods giant to create his own brand of cleaning and care.

Relying on his understanding of cleaning products, he teamed up with a professor from a famous university to jointly develop a variety of cleaning products that meet the needs of modern young people.

Then he found a well-known illustrator to design exquisite patterns for his bottle body.

Make the whole package look very different from traditional cleaning products.

After having a product, he needed more funds and channel resources, so he started roadshows one after another, hoping to get venture capital financing.

However, the road show was much more difficult than he imagined.

After hearing his plan, the venture capitalists either shook their heads directly, or just wanted to pay a little money in exchange for his 30% equity.

Zhao Lu was a little suspicious whether these venture capital institutions wanted to invest or rob.

"Boss, I heard that there is a venture capital variety show called "Entrepreneurship 101". There are many big names in venture capital as judges. Why don't we participate?"

Zhao Lu shook his head after hearing this: "This kind of venture capital program is a script, so let's not lose face!"

"Of course I know there is a script, but I heard that this show is an S-level production. Even if we don't get venture capital in the end, we can use this show to let more people see our products and save a lot of promotion costs."

"It can also be counterproductive."

"Think about it, no matter how bad it is, it can't be worse than it is now. If we don't do anything, we will have to eat the northwest wind."

"Okay then, help me contact the program team."

Zhao Pin had no choice but to try his luck.

He has always had a purpose, when a thing can be done or not done, then do it.

More importantly, at this moment, he has no better financing channels and can only try his luck.

……

"Entrepreneurship 101" is a venture capital variety show, and the program sponsor is Luo Xiu, the boss of Pinru Group.

Entrepreneurs with dreams are welcome to come to this program with their business plans.

We will bring entrepreneurs massive exposure on multiple platforms such as Station B and Douyin.Get entrepreneurial guidance from bosses, executives in various industries, and even Luo Xiu himself, as well as generous start-up capital.

A total of 101 entrepreneurs were invited to the program, and through various rounds of competition, 11 were finally selected to make their debut as a group... No, 11 were selected to join the Entrepreneurs Alliance.

The first few rounds are scored by entrepreneurial mentors, and the only criterion for subsequent promotion is the company's market valuation.

There are many venture capital programs, such as "shark tank" in the United States.

The program mainly tells the story of a group of young people with dreams who come to the program with their products, and make their dreams come true by convincing five powerful and wealthy millionaires to give them start-up funds.

There are also similar programs in China, such as "Partner Chinese", "I'm Born to Be Talented", "Accelerating for Dreams", "I'm a Unicorn"...

Most of these programs are tepid, far inferior to those star reality shows.

To a large extent, it is because the entertainment of this type of program is not enough, which makes people feel sleepy after watching it.

However, this large-scale entrepreneurial program "Entrepreneurship 101" has attracted the attention of countless people from the very beginning.

There is no other reason, just because the sponsor of this program is Luo Xiu.

And other venture capital programs are just like blind dates, desperately showing their own advantages to the mentor, and the mentor decides to invest or not to invest.

Whether it is to invest money or not to invest money, the audience cannot see the subsequent development of this entrepreneur.

The biggest difference between this program and other venture capital programs is that the audience can see how an entrepreneur starts with only one idea and goes to success step by step.

There will be various setbacks in the middle, and in the face of various emergencies, how do these entrepreneurs solve problems, and how do the mentors show their rich experience and wisdom, advise entrepreneurs and help them overcome difficulties? .

As the show progressed, some people were knocked down by difficulties and left with regrets, and some people started their business in the wrong direction from the very beginning, and fewer and fewer were able to stay on stage.

Let the audience realize that even such a group of social elites are close to death on the road to entrepreneurship, and it also shows how precious the success of entrepreneurship is.

……

Before the show actually starts, auditions will be held in five major cities across the country.

After the news was sent out, the program team quickly received thousands of applications.

Among them are peasant inventors, college students, executives of large companies, bosses who have successfully started their own businesses, civil servants who want to quit their jobs, and unemployed youths who are squatting at home...

On Bilibili and Douyin, the program group regularly releases tidbits of auditions to build momentum for the program.

These strange entrepreneurs also made netizens laugh.

"The automatic vegetable cutting artifact invented by this farmer brother does not mean that it is useless, but it is really useless."

"Brother, let's work hard at home and farm. Entrepreneurship is not suitable for you."

"Didn't Mr. Qin's previous company just go bankrupt? He ran out to start a business again? Has the money owed to others been paid?"

"You upstairs don't understand, this is called twice-cooked pork."

"What does twice-cooked pork mean?"

"The term of the fan circle refers to those artists who have repeatedly participated in talent shows but never made their debut."

"This eldest sister actually said that she wants to replace the two horses and unify the Internet. She has ambition."

"Only by her? Luo Xiu wouldn't dare to say such big words!"

……

Most of the tidbits in the audition are ghosts and ghosts, adding some jokes to the show.

Most of them will be directly eliminated in the audition stage, and there is no way to appear in the main match.

The 101 entrepreneurs in the race can be said to have a very high probability of success.

As one of the thousands of candidates selected, Zhao Lu brought his product and proposal to the audition site in Shanghai, waiting for admission.

He saw other entrepreneurs enter the room with enthusiasm, and after a while, they came out of the room dejectedly, which made him more and more nervous.

The last time I felt this way was when I took my driver's license test many years ago.

Suddenly there was a fierce quarrel in the room.

Not long after, the young man who had just entered slammed the door angrily, tore up the plan in his hand, and threw it into the trash can next to him.

No one knew what happened to him inside, but other entrepreneurs who were waiting to enter instantly empathized with the young man.

Zhao Lu was the same, feeling worthless for this young man.

I started my own business looking for venture capital, not here to be humiliated.

We are all human beings, not monkeys in a zoo.

He really wanted to turn around and leave, but when he thought of those partners in the company who trusted him and followed him to start a business from a big company, he endured it again.

If you can get money, what is your self-esteem?
(End of this chapter)