When a full-level boss dresses up as a dumb girl with ninety-zero abilities

Chapter 104: Chapter 104

Although Jiang You and Yu Zhiguo are often the ones who come forward, in the eyes of outsiders, Wu Jinmei is the store manager, and Jiang You and Yu Zhiguo's every move is naturally ordered by the store manager.

Many shopkeepers were muttering in private that Wu Jinmei looked like an honest woman, but unexpectedly, she couldn't bear the slightest loss.

After Wu Jinmei heard this, she also found it funny.

Obviously their store was plagiarized, and it became unreasonable in other people's mouths.

The reputation of Muyu Clothing Store gradually spread, and even people who lived far away from this commercial street would come to Muyu Clothing Store to buy clothes, and the business in the store was getting better and better.

However, this does not only rely on the so-called publicity or the rivalry between the two clothing stores, but more importantly, the various clothes of Muyou Clothing Store are novel in style and high in quality, which really captures the hearts of customers. Heart.

The business of Muyu's clothing store gradually got on the right track, and the system in the store also followed the system of the main store.

Wu Jinmei and Yu Zhiguo worked together to manage the store well.

The salary system in the store is also the same as that in Jishi, which can be said to have brought great benefits to the staff.

Yu Zhiguo stayed for such a long time. As for whether it was for this well-paid job or for someone, only he knew in his heart.

Jiang You no longer put all her thoughts on the clothing store.

Of the more than 100 computers in Qi Zijian's warehouse, more than 30 of them have been sold after ordering a few orders before. Of course, some of them are stored in the warehouse to accumulate dust, which is also consuming costs.

Qi Zijian was still thinking about how to sell his computer to other stores.

But Jiangyou told him: "Why don't we sell directly to consumers? For example, facing the consumer groups in Shenzhen, we can sell directly by ourselves. In this way, there will be less third-party intervention and save money. the cost of."

Qi Zijian didn't understand what Jiangyou meant. Every time he cooperates with others, he sells his computer to, for example, the owner of a computer store, or a manufacturer of electronic products, and asks them to conduct secondary sales. .

It is true that in this process, those people will collect part of the profits, but Qi Zijian thinks this is inevitable, after all, he belongs to the manufacturer in the entire consumption chain.

Jiang You smiled: "Mr. Qi, have you never thought about it, in fact, we can completely omit the link of intermediate manufacturers and sell computers directly to consumers, which can greatly save costs, and We can even offer free shipping, the way of free shipping in this city can be delivered directly to your door, isn’t this kind of service very good?”

Qi Zijian had never heard of this novel sales method before, and he became a little more interested in it instantly.

Jiang You said calmly: "If we sell computers directly to consumers, then consumers can also get a more favorable price for computers, which is extremely beneficial to both of us. .”

In fact, Jiang You always felt that Qi Zijian always transported computers to this factory or that store, and selling them through third-party channels was essentially a waste of cost.

The Shenzhen market is huge, why not go all out to develop the local market?

If you simply rely on selling and assembling computers without paying attention to creating brand effects and building brand effects, then when a cheaper alternative to Qi Zijian's computer appears, will Qi Zijian's computer still be sold?Are there any manufacturers willing to take over?

At that time, the computer assembled by Qi Zijian could not be sold at all, and it fell into his own hands. Instead of handing over the sales process to a third party, it is better to control the sales channels in his own hands.

"Then how should we carry out direct sales?" Qi Zijian asked curiously: "Should we find a place to set up a stall? Or put the computer in our own store and sell it directly?"

Jiang You shook his head: "We can build our own ordering hotline, consumers can order online by phone, or go directly to offline stores to choose, and then we can arrange them after we get the specific needs of consumers. Start assembling computers, provide personalized services to each of them, and as long as they are local in Shenzhen, we can promise to deliver them to their door. I believe that no one will be tempted by such a service.”

Qi Zijian's blood boiled with excitement.

He said: "But if there is a customer from other places who needs to buy my computer, then I don't have to provide it to him, and then I will lose a lot of income."

Jiang You said: "It's not impossible. If it exceeds the scope of this city, at least the number of computers purchased must reach a certain number before we can accept the order. Otherwise, our business will not be worthwhile. Mr. Qi, I mean, think To completely solve the problem of transportation costs, it is definitely not to reduce transportation costs to zero, but to pass this part of the cost on to other people in the production chain. If we no longer pay for third-party channels, then this part of the cost is actually very expensive. Easily deductible."

"Then you mean the list from other places, you still can't give up?"

Jiang You nodded: "That's right, as long as a certain amount is reached, we can still start delivery, but my idea is that if I have money in the future, I will directly open my own offline retail store outside, Mr. Qi, in the future You don’t need to sell your computer to other people, let others put a brand name on your computer, we can create our own brand, your computer is called Qijia Computer, don’t you want everyone in Shenzhen to know the brand of your computer? "

Qi Zijian was very moved by what was said, but in fact, Jiang You's idea was very bold, because all his computer sales before made money by relying on other manufacturers to sell them. If he opened a store and engaged in offline retail, then This also means that the cost will be relatively high, whether it is labor costs or management costs.

Qi Zijian: "Now, it may not be realistic. I don't have that much money to open various retail stores in other cities."

Jiang You: "Yes, so this is our business model in the later stage. I think at present, we should develop the local market first, and then expand."

Qi Zijian nodded, and he thought about it over and over again. Although there is no such model in China, he thinks he can give it a try. After all, he is still young, so he is still willing to take a gamble.

Qi Zijian and Jiang You discussed it. First, they hired a group of personnel to carry out publicity in various communities, especially high-end communities, and distributed leaflets. The leaflets also printed the main computer models sold by Qijia Computer and the corresponding prices. , and encourage everyone to order online in the form of telephone, and also write the four words "delivery to your door".

After a few days, the group of people hired has traveled to every corner of Shenzhen City, and many people have also heard the brand of Qijia Computer from those people.

The next thing is, flicker.

Qi Zijian was stunned: "Flicker?"

He originally thought that he was taking the script of simple working people, but he didn't expect Jiang You to mention the word "fudge", which made him even more curious about what Jiang You was thinking about all day long.

Jiang You hooked her lips: "One thing is good for one person, ten people are good for it, and a hundred people are good for it. The nature is different."

"Mr. Qi, there is nothing wrong with the quality of your computer, but the most lacking thing is reputation, that is, consumers, so we need those people to help us do one thing, that is to praise your computer, it is best to say your Computers are so popular in other provinces, how many people rush to buy them.”

Qi Zijian's eyes widened: "Outside? This... Isn't this a lie?"

Jiang You glanced at him lightly, "This is not a lie, it's just a marketing method, using information asymmetry to create popularity for your computer."

Qi Zijian: "I think it might be a little too shameless."

"Mr. Qi, you are a businessman. When the time is right, you don't need to lose your face. There was a famous painter named Picasso. In the past, his paintings could not be sold, so he found a few college students to go to the gallery. I deliberately asked that I wanted to buy Picasso's paintings. Over time, people in large and small galleries rushed to buy Picasso's paintings and wanted to cooperate with him. Picasso also successfully sold his own paintings and became a world-class artist. Painter, this is a real thing."

Qi Zijian said in a daze, "Is there really such a painter named Picasso? Why don't I know."

"He is a foreigner, it is normal for you not to know, he is a real person."

Jiangyou said.

Although not necessarily exist in this world.

Qi Zijian was silent for a moment, then gritted his teeth: "Okay, just do as you said, do it!"

Qi Zijian hired another group of people to go out and brag about his computer.

As long as someone wants to buy a computer, when they ask about the brand of the computer, those people will come forward and say deliberately: "If you want to choose, choose Qijia computer. This computer is very popular in other places."

"Many people from other places are rushing to buy it. This computer is a really conscientious product."

"The quality of the computer is not inferior to that produced by foreign countries. A foreign computer costs [-] to [-] yuan, and Qijia's computer can be bought for [-] to [-] yuan."

"It also supports phone ordering. A phone call will deliver the goods directly to your door. Isn't it more convenient than buying by yourself?"

At this time, the buyer who has been fooled can't help but ask: "What's the order number for Qijia Computer!"

"Tell us about it!"

After a period of this kind of routine publicity, many people did know the name of Qijia Computer, and many people tried to call the number on the leaflet one after another. .

Ran Fugui was the first person to call the order hotline, and he placed an order on the computer.

When Qi Zijian saw the first order now, he still couldn't believe that someone actually placed an order.

He was ecstatic, and hurriedly asked someone to pack the computer and send it to Ran Fugui's address.

Qi Zijian also personally delivered the goods to his door, and helped him install the computer including various software in the computer.

After finishing all this, Ran Fugui, who bought the computer, murmured, "I never thought it would be so convenient to buy a computer in our country."

Qi Zijian also showed a smile on his face: "The purpose of our Qijia Computer is to serve customers in everything. As long as you are satisfied, we will rest assured."

When Ran Fugui heard this, he was also very happy. When he left, he stuffed Qi Zijian with some fruit.

Qi Zijian refused to take it no matter what, and finally took a banana symbolically, and went back to the store.

It was precisely because he sold his first computer that Qi Zijian became more confident!

He felt that the facts were indeed as Jiang You said, he should focus on developing the local market first, and then expand, otherwise he would simply sell his assembled computers to other manufacturers, and the other manufacturers would reassemble the assembled computers. OEM, then he will always be just a manufacturer of machines, and no one will know that it is the computer produced by himself.

He wants to make his own brand of computer.

Qi Zijian was ambitious, and the business in the computer store did not disappoint him. More and more calls were made, and people even went offline to place orders.

Because Qi Zijian is both the seller and the manufacturer, Jiang You proposed to make the computer sales service more personalized.

For example, engraving on the computer, or choosing your favorite color, pattern, etc. After adding these details, more and more people buy Qijia computers.

However, Jiangyou discovered a new problem, that is, many people who originally had the purchasing power gave up buying computers because they did not know much about computers.

Indeed, not all people know what a computer does, and some people even want to buy a computer, but they don't know how to operate a computer, which is one of the reasons that prevent them from buying a computer.

In Shenzhen City, there are many local tyrants who have made a fortune in recent years. Many of them have no education at all. They all graduated from elementary school. Let these people become a computer consumer group, which is also an extremely considerable customer base.

"Then what do you think?" Qi Zijian asked.

Jiang You pondered for a moment: "We can hold a computer trial meeting and let those who want to buy a computer come here. We will personally guide them to operate the computer and enhance their sense of experience. In this way, it will also stimulate their desire to buy. "

Qi Zijian felt that this suggestion was feasible, and his expression was a little complicated: "Jiang You, how can you be so smart?"

There seemed to be endless and inexhaustible ideas in her brain, which made Qi Zijian feel too incredible.

Jiang You smiled and said nothing.

In fact, these methods were used by people in their world long ago, and she was not the first creator.

Jiangyou used newspapers, offline postings, and radio channels to inform all new and old customers that there will be a free computer trial event in Qijia Computer Store next Saturday. I hope everyone can come and participate, and there will even be a lottery on the spot. Up to 1000 yuan bonus.

(End of this chapter)