1850 American Gold Tycoon.

Chapter 231 You are a black shop, right?
Liang Yao and his group walked into this magnificent "marble palace" which was completed in 1848.

The unique feature of this luxurious building named after Stewart himself is that he supported the building with huge pillars, the interior space is very spacious, and the top is decorated with magnificent lights.

However, even at the beginning of the construction of this building, Stewart still suffered a lot of cynicism. Countless New Yorkers laughed at Stewart as a fool for investing money in such a flashy project, and asserted that Stewart would soon go bankrupt.

But very quickly, this shopping mall with a daily turnover of nearly [-] US dollars slapped those New Yorkers in the face.

Those New Yorkers who were not optimistic about Stewart at the beginning have also become loyal customers of this mall.

Because the shopping experience here is indeed better than other places.

The Stewart Commercial Building on Fifth Avenue between 48th Street and 57th Street in New York quickly became the business card of the city of New York, and even attracted many European tourists.

Stewart is now planning to expand, with plans to build another commercial building next to New York's City Hall.

The mall is very lively and crowded with people everywhere. With such a flow of people, it is not surprising that this mall can bring a transaction volume of nearly [-] US dollars to this mall every day.

Elizabeth walked into a shop selling velvet, and the clerk warmly greeted the distinguished guest.

The clerks here are very smart. They have already learned how to judge a customer's purchasing power from his clothing and temperament, and recommend suitable products to the customer to induce the customer to consume.

Not long after Elizabeth walked into the store, her servant quickly came out of the store carrying large bags and small bags.

"Why buy so much velvet?" Liang Yao looked at the package in the servant's hand. The velvet was not heavy, but its volume was quite astonishing.

"This is just a part of it. The other part I asked them to send directly to the manor. The quality of the velvet in this shop is very good, the price is also reasonable, and the service attitude of the clerk is also good." Elizabeth was showing off the spoils in her hands. .

"These ribbons and rolls of needlework are a gift from them to me."

Liang Yao couldn't laugh or cry: "The velvet you bought cost thirty or forty dollars at least, and the price of a ribbon and a roll of front line is at most 5 cents."

Coney also carefully inspected the velvet purchased by Elizabeth, and then said: "The quality of these velvets is good, but the price is not cheap compared to the velvets sold outside, just the normal price."

"But if they say this little thing is a gift, I still feel that I have earned it." Elizabeth was still very happy, "I can't enjoy such treatment when I buy the same velvet in other places. I am happier buying it here, and here The store decoration is more luxurious, and the service of the store staff is better."

"Now you know where is the gap between your store and this shopping mall?" Liang Yao looked back at Fan Daze.

During this period, few people realize that serving consumers can also generate value, and most vendors want to swindle more profits in bargaining with customers.

The shops of the Van Daze family also belong to this type, but the Van Daze family will subconsciously build and maintain their own customer base, care about the reputation of the store, and do not sell fakes or shoddy goods.

"Consumer experience." Van Daze sighed helplessly, admitting the shortcomings of the Van Daze family store in this regard.

"Yes, the consumption experience should make customers feel like a god when shopping. Not only the goods have a price, but the service also has a price." Liang Yao said.

This advanced model of the Stewart shopping mall is simply a dimensionality reduction blow to those counterparts in New York.

In Stuart's shopping mall, you can buy almost most of the commercial supplies, which is very convenient.

Before that, it was difficult for New Yorkers to buy what they needed in the same store, or even in the same street.

"Stuart spent a full 200 ​​million US dollars to build this shopping mall. Our family can't afford that much money, and the land rent in New York's business district is very expensive." Fan Daze has a bitter face.

"Now you can get it. If you don't have enough money, you can apply for a loan from the Bank of America. With your reputation and Van Dazer's shops as collateral, it's a bit difficult to get a loan of two million dollars, but a loan of $150 million is still possible. .” Liang Yao said.

"How do you know so clearly?" Fan Daze was a little surprised.

"I want to cooperate with you, of course I need to know how much money you have." Liang Yao said.

"I'm going to buy the lot at West 42nd Street and Broadway in Hatton from Backhouse."

"Are you going to build a new commercial building on this land or directly use the existing building on the land to open a store?" Van Daze asked very curiously.

He knew that land was expensive, and there were no cheap land in New York.

Liang Yao can spend more than 9 US dollars to buy a piece of land of more than 50 acres by the Hudson River to build a luxurious manor. Naturally, he also has the strength to buy a piece of land in the New York business district.

Fan Daze never doubted Liang Yao's financial resources and vision.

"If you don't break, you can't stand. If you want to beat your competitors, you not only need to make innovations in the business model, but also do a good job on the surface." Liang Yao glanced around at this grand 6-story commercial building. Such a commercial building is in 19 The middle of the century is undoubtedly a miracle. Even in a big city like New York with many tall buildings, there are not many large buildings with a height of more than 5 floors.

"We must build a bigger and more luxurious commercial building to attract more customers."

"If you build a commercial building in New York, can I also open my restaurant in your commercial building?" Elizabeth's eyes lit up.

"Of course." Liang Yao readily agreed.

Although Stewart's shopping mall is very large and has a complete range of products, there is no restaurant in the shopping mall. If customers want to eat, they need to go to the store outside.

"I think big news about your construction of commercial buildings will appear in the major newspapers in New York soon. If Stuart knows that there will be an opponent like you, he must regret that he did not choose to cooperate with you." Kony said with some schadenfreude .

During the days when Liang Yao came to New York, as long as it was the industry he was eyeing, from railways to gold, no industry could survive safely.

"Since you know that shopping malls are profitable, why don't you build a shopping mall in California? The purchasing power of Californians is stronger than that of New Yorkers." Van Daze was puzzled by this.

"California's per capita purchasing power is indeed stronger than that of New Yorkers, but California's population is too small, and the combined population of California is less than half that of New York City."

Liang Yao had his reasons for not opening a supermarket in California. Currently, the two largest cities in California have a population of less than 10 people. Such a population size cannot support a large shopping mall.

Furthermore, he has enough industries in California, and he needs to leave a way for other people to survive, leaving some jobs for them to make a living. Without the opportunity to get rich, California, a frontier land, cannot keep people.

"Instead of opening malls in San Francisco and Sacramento, I'd rather have more grocery stores in California and attract more people to live and work in California."

"This is the difference between you and me. I'm just a businessman, and I only need to think about how to make money, while you are not only a businessman, but also a politician." Fan Daze said with a little respect, "Employment issues are the responsibility of politicians." something to consider."

As Liang Yao walked, he observed the shops and environment in the commercial building, and a huge portrait appeared in front of his eyes.

The portrait painted a middle-aged bald and bearded man. Some portraits of great Americans flashed through Liang Yao's mind. In his impression, America did not seem to have such a middle-aged bald and bearded great man.

"Is the person in this portrait a great man from America? Why don't I know him?"

Liang Yao pointed to the portrait in the middle of the hall wall and asked Fan Daze.

"Bastard great man!" Kony couldn't help laughing, "The guy in the portrait is Stuart."

"This man is quite narcissistic."

Liang Yao couldn't help laughing, and hung his portrait in the most conspicuous place in the commercial building, allowing thousands of customers who entered and exited the commercial building to watch him every day. He was indeed suspected of being narcissistic.

"The Irishman Stuart is indeed a bit narcissistic." Van Dazer said, "But the main purpose of him hanging his portrait in the commercial building is to let everyone know who this Stuart commercial building belongs to."

In 1823, 20-year-old Stewart came to New York with a huge sum of $5000 inherited from his hometown in Northern Ireland to open a textile store on Broadway. Fan Daze still has a certain understanding of the character of this colleague.

While talking and laughing, everyone walked to a hat shop. This shop mainly sells all kinds of hats, among which high-end hats made of alpaca are the main ones. In addition to hats, some alpaca knitting into the blanket.

Elizabeth was moved by the exquisite top hats in the shop window, and involuntarily walked into this top hat shop with many customers.

It is also Stewart's pioneering work to use transparent windows to display his products to passing customers.

The top hats in this store were very expensive, so expensive that even Elizabeth thought they were expensive.

"This top hat is only worth 3 dollars and 10 cents at most, and the selling price here is 9 dollars and 50 cents, and only the fools will buy it."

Although Elizabeth was very satisfied with the alpaca top hat in her hand, she couldn't accept the outrageous price, so she reluctantly put the top hat back in the cabinet and said to Liang Yao.

"The top hat here is not worth the price. Let's go to the next door to have a look. Your top hat is too old, and you have to participate in various entertainments frequently. It's time to get a new top hat."

At this time, another customer also felt that the price was outrageous, and shouted at the clerk: "You are a black shop that specializes in slaughtering customers, right? Even on the Champs Elysees in Paris, the same quality and the same material The top hat is only 21 gold francs (about 4 dollars, 1 dollar is equal to 5.1826 gold francs)!"

"Sir, the price in our store is fair. If you can't afford it, please go to another store." The manager of the store looked at the loud customer with a disgusted expression.

An attitude of buying if you want to buy, or getting out if you can't afford it.

(End of this chapter)