Consumer God

Tiffany's gemstones are not qualitatively different from Cartier's.

However, relatively speaking, Tiffany has more colored diamonds, the most precious of which is a heart-shaped diamond with a purple tinge in pink, with an estimated value of nearly 5000 million.

As for the red, blue and emerald, it's not as brilliant, but it's not bad.

However, in the process of looking at the gems, Han Lie used a completely different strategy from before.

He did not haggle lightly, but always maintained this attitude of little interest and mediocrity.

Then let Jian Yisi take the initiative to open his mouth to probe.

He waited until the heat was almost ready, and then he said miserly: "It's not bad, but it's just not bad."

Jian Yisi immediately thought that she understood Han Lie's thoughts: "I already have a perfect collection-level loose stone, why do I need to buy something similar?" '

In-depth perception of customer needs is a compulsory skill for people like them. After realizing that Han Lie did not have such needs, she immediately shifted her target.

"The romantic star is a collection-level gem, so be cautious about its design and secondary processing, so, Mr. Han, do you need one or two finished products specially customized for your girlfriend?
The center stone does not have to be collectible, but it is more convenient for everyday wear.

Our Tiffany designers have the ability to make high-end jewelry for any woman that best suits her temperament..."

Jian Yisi "persuaded" Han Lie.

So, Brother Lie began to turn his attention to those second-level gems.

The so-called second grade is about 50 to 100 million yuan per carat, generally no more than 20 carats, or large enough but slightly flawed in purity.

Gemstones of this level are used to make jewelry, and after being auctioned, they still sell for tens of millions or even tens of millions of RMB.

Low?
Obviously not.

So Jian Yisi is still very attentive, even more eager than before.

The reason is actually very simple - Mr. Han only bought a bare stone at Cartier, but when it came to our Tiffany, he chose to customize it because of the design level.

So, whose design level is higher?

The facts may not necessarily be the case, but who cares about the facts when publicizing to the outside world, of course you have to choose what is beneficial to you.

So, Han Lie stayed at Tiffany for a whole afternoon.

The designer who came here today is a well-known jewelry master. Based on the photos provided by Han Lie, his oral character and family background, he put forward quite a few constructive suggestions.

For example, Pan Ge is actually not suitable for wearing necklaces with too complicated shapes. The necklaces that are very full and large are theoretically more suitable for Miss Fan's face and figure.

At the same time, Pan Ge's temperament is not suitable for Dai Jade and Ziyu.

Ruby is actually a very correct choice, turquoise can also be used as an embellishment, and pink diamonds are obviously the best match for her...

Um, removing private goods, the designer's overall idea is very brilliant.

However, the designer who was approved by Han Lie quickly became numb.

——This dog provided a total of 8 photos, and asked one by one, it seems that he wants to engage in wholesale!

It is impossible for a merchant to comment on a customer's private life, but the problem is... the designer is tired!

However, Jian Yisi saw a strong need for purchase.

Good luck!

What a woman!
One set per person, isn't the performance so impressive?
At the end of the day, Han Lie put away his phone and said lightly, "Those are all my friends. Your ideas and skills are really amazing. I am very much looking forward to working with you."

it's over?
As soon as Jiansi was stunned, she felt that all the inside information from Cartier was fart.

Are people stupid and rich?

This person is simply more stable than my wife, right? !
After realizing that Han Lie had a need but wasn't very interested, Jian Yisi decided to start working.

"Mr. Han, in order to make friends with you, when we cooperated for the first time, I personally decided to give you a [-]% discount on raw materials..."

While fooling around, he hinted at the designer with his eyes.

The design master is quite proficient in human affairs, so he immediately expressed his opinion - if you ask me to help, there will be a discount on the design fee.

But Han Lie raised his hand to look at his watch, and politely declined: "It's getting late, I've had dinner, and I have the next game to catch up, so I need to listen to Van Cleef & Arpels' opinion. Is that how we are today?"

Although it was a question sentence, it was obviously not for Jane to refuse.

So she sent Han Lie out very disappointed, and actively strived for the next discussion.

"I have to see what's going on with Van Cleef & Arpels."

Han Lie was very frank: "You know, my current demand is not particularly strong, non-collection-level high-end, there seems to be no absolute gap between you..."

Honest shit!
It is clearly in the CPU!

Jane is not stupid at all, she can clearly realize that Han Lie has a clear need, and he is just waiting for a price.

But she couldn't help it.

The non-collection-level high-end jewelry is completely different from the situation of the previous romantic star. It is a pure buyer's market.

You are not willing to try your best, but some jewelry companies are willing.

So the tacit understanding formed within the three of them before is no longer effective.

Collectible gemstones can be priced at more than 120 million yuan, and no one can let go. Anyway, it’s not a loss if they can’t be sold.

But for the next level of high definition, it is safe to fight the bayonet.

"Price and design are negotiable."

Jian Yisi resolutely gave up the fantasy, and showed the courage that a leader should have: "Looking forward to meeting you again!"

Han Lie smiled lightly, turned around and left.

Coming out of Tiffany, part of the crowd watching outside has dispersed, but the people who stayed behind until now obviously have a stronger impulse and a firmer will.

Under the escort of the bodyguards, there were actually girls coming up to pass notes.

"Hello, can I get to know you? I'm on stage..."

The girl was very beautiful, with a protruding front and back, and her skin was snow-white.

But Han Lie didn't raise his head, waved his hands lightly, and walked straight past under the escort of the bodyguards.

Seeing this, several girls and middle-aged men who were obviously ready to move quickly gave up the idea of ​​coming over to say hello.

They obviously know something, and their level is not low.

However, those who are really capable can get acquainted with Han Lie in a more natural way through the contacts around him.

So this is a group of speculators at the top and bottom, who vaguely know something, and can confirm that the young man in front of him is Han Lie after hearing about it, but normal means are simply out of reach, so they waited until now with a fluke mentality.

Interesting, but not worth the effort at all.

Tiffany's bodyguards have been sending Han Lie in front of S63, and this battle has once again attracted much attention.

Fortunately, it is not the era of short videos, otherwise, there must be videos everywhere on the Internet.

Therefore, even from the perspective of safety, it is necessary for Han Lie to invest in the headlines. It is impossible to sneak into the Internet celebrity, and it is definitely of great significance to press the hot search.

After a simple bite of food, Han Lie turned to Van Cleef & Arpels again.

Their family is much more pragmatic, and rented a villa directly in the Sinan Mansion to maximize privacy.

In fact, this is because the needs of each brand are different. Tiffany is more oriented to the public, and the middle class is not only affordable, but also the main force, so it has additional requirements for publicity.

And Van Cleef & Arpels doesn't need it, no matter how bad their popular models are, the brand's tonality has always remained high and cold.

Uh, they are so cold even cutting leeks...

For example, the four-leaf clover series that everyone is familiar with, the shining mother-of-pearl, turquoise, chalcedony, and obsidian, the cost price is at most a hundred, and the selling price is tens of thousands or even higher. Who saw them stand up and explain what?
Love to buy, buy, don't buy!
This is also the only top jewelry brand that does not hold large-scale events, does not invite spokespersons, has few shows, holds jewelry exhibitions and does not buy hot searches to hype...

In short, we are here, and you, as a customer, need to take the initiative to know us and love us.

The ICU is really for them to understand.

Hey, not to mention, there are really top stars who lick Van Cleef & Arpels like Anne Hathaway, they are crazy in love, but it's a pity that no matter how they lick others, they won't give the spokesperson a title...

However, when Han Lie arrived, he received a very thoughtful and warm reception.

Now Van Cleef & Arpels has only been in China for a few years, and the general manager of China is a woman of Chinese descent.

She understands the national conditions better than Jian Yisi, and immediately invites Han Lie to rest, taste wine, and chat about family affairs.

Communication style is refreshing.

However, the final outcome did not change much.

Same as facing Tiffany, Han Lie's attitude is always vague - the design style of your home is great!But I also need to consider...

In fact, the design of Van Cleef & Arpels is really amazing, very spiritual.

However, the design fee of their family is also really expensive. Millions of meters are the basis, and the drawing is also slow. It may take more than ten times of repeated communication to finalize the draft.

But it is also possible that they will submit the design once and then refuse to accept changes...

Overall, Han Lie and Lori had a pleasant chat, and then said that I need to weigh it and consider their respective gems and design advantages.

So, Tiffany had to roll up with Van Cleef & Arpels.

That night, the two companies held a video conference with the headquarters, and determined the overall idea—to fight hard and not to lose.

Han Lie held three personal jewelry exhibitions, and then only bought Cartier's loose stones, showing little interest in his own products.

what's going on?

Although we are not the number one jewelry brand, we are not that bad, right?

You put a record-setting David satellite in Cartier, but it didn’t cost us a penny. It’s shameful to spread the news...

And everyone can clearly feel that Han Lie still has the energy and does have the need for high-definition - it's hard to tell who, but he is really thinking about it seriously.

If you are just curious, it is impossible to ask so carefully.

For Jian Yisi and Lori, it is not a loss if the bare stones cannot be sold, but the opportunity of couture must be won.

Three PK, one loose stone and one high-end jewelry, so one of them is destined to lose all their pants.

This is no longer a normal sale, but a comprehensive competition between the three companies in terms of inventory, background, style, and ability.

Han Lie spent more than 1000 million yuan to hold a solo exhibition, completely putting this kind of competition in front of all potential customers and not allowing them to back down.

Cartier won the game first and ate the fattest meat.

The rest of the haute couture opportunities are not tasteless, if you get the order in your hands, you will be able to boast against Cartier - you just took advantage of your luck, and there happens to be a top-level loose stone that is very suitable for Mr. Han's eyes. We win by relying on the level of design.

After Han Lie spent $3000 million, both Tiffany and Van Cleef & Arpels were pushed to the edge of a cliff, so they communicated with Han Lie for the second time the next day with great sincerity.

Tiffany really paid a lot of money, and actually invited the legendary designer Elsa Peretti to communicate with Han Lie remotely.

Elsa Peretti is already in her early 70s this year. She is the well-deserved chief, leader, and mentor of Tiffany's designer team, as well as a hero and close friend of the brand.

The final condition was that Elsa Peretti, the supervisor, and the current chief designer Francesca Amfitheatrof personally worked together to serve Han Lie and design a unique jewelry.

In fact, in the field of design, the so-called supervision and cooperation cannot be established.

Everyone has their own ideas, concepts, aesthetic tastes and persistence, and the result of mutual compromise is likely to be nondescript, and they will not be able to achieve perfection in any aspect.

Therefore, the old lady Elsa is very likely to be out of work and not working hard, and there is only a very small probability that she can really play a guiding role.

Still, that doesn't matter.

The important thing is that the finished product can bear the banners of Elsa Peretti and Francesca Amfitheatrof at the same time!
According to Jian Yisi's popular science, Francisco, this buddy, will basically become a legendary designer written in the book after a hundred years.

Two legends cooperate, as long as the final product does not pull the hips... Forget it, the possibility of pulling the hips is too low, anyway, this thing will become a family heirloom classic.

And how much is the price? !

The old lady does not charge, and Francisco only charges a fixed 150 million yuan!
Logically speaking, with his level and ability, he usually charges 10% to 15% of the actual value of jewelry as a design fee for high-end customization.

Of course, the price is actually very messy.

For example, the main stone that Han Lie finally bought was 1000 million yuan, and the auxiliary diamonds were worth about 100 million yuan, but the price of the whole jewelry may be 1800 million yuan after it is formed.

Part of this is the design fee, God knows how much Francisco can get in it.

But now, Tiffany has invested heavily and made the entire cost transparent at once.

The price of gemstones basically has a line, which grade can be sold at any price, plus the company's service fee and fixed design fee, the final product will be much cheaper than normal!

The 3000 million previously paid by Splash, now has every chance to earn back all of it without damaging Han Lie's reputation as a hero.

It was you Tiffany who took the initiative to fight the bayonet with Van Cleef & Arpels, what does it have to do with me?

Similarly, Van Cleef & Arpels is also crazy.

They invited the hall-level design master Yabu, because Lori's communication was very effective, and they knew that the person Han Lie would most likely send was a female elder in her early 40s.

There were even various data and photos of Zhao Anni in Van Cleef & Arpels' database, so Yabu directly brought three finished designs and explained them to Han Lie.

Good guy, Han Lie was shocked on the spot, really, not exaggerating at all.

The exquisiteness, agility, and luxury of his works are beyond Han Lie's imagination.

And the price is very close to the people - the most expensive design, the total price is less than 1500 million yuan.

Now, Han Lie was completely embarrassed.

The price has indeed come down, and the quality is higher than expected, but which one should I choose? !