Rebirth 79: I opened a bank in the United States

Chapter 631 She Comes From Puerto Rico

"The channel problem is not what I really feel bad about him!"

"Even if HT's stores are blooming in New York and Connecticut, it doesn't really matter. After all, the sales volume of that channel is limited. If he only targets middle-aged and elderly customers, I won't say anything, but you can see that he What are you doing?!"

"Who is the main customer group of HT? Young people who don't have enough money!"

"This damn guy is digging the foundation of our Pepsi! If we leave it alone, these young people will get used to the delicious taste. Even if they can't buy delicious food in supermarkets now, they will definitely appeal for some products after waiting ten years. free"

"Perhaps these people can't do it, so his sponsorship of the Yale football game is really stabbing us in the back!"

Interlaced like a mountain, Jobs listened to Sculley's roar, and the expression on his face was wonderful.

I wanted to ask whether Sculley's force is too much of a fuss, but then I thought about it, Pepsi's current strategy.
In addition to the vigorous challenge of PepsiCo, in its daily operation strategy, PepsiCo has always had a clear idea in order to seize the market from Coke, an old-fashioned cola factory:
First of all, the price is lower than yours, as Pepsi once said in its advertisement, "Spend the same money, Pepsi will give you double the amount. The taste is the best, and you spend less."

But price alone is often difficult to play a decisive factor.After all, a small drink is not as expensive as the apple lisa of the guy sitting opposite.
Coupled with Coca-Cola's bottling plants distributed all over the world, the price of others is not high.

So, here comes the most important point: differentiation!
Because of World War II, Coca-Cola went to the world and gradually became one of the symbols of the United States.In terms of brand value, the brand value of Coca-Cola is already that of Heifer B-29, which is awesome and awesome at the same time.
In terms of fighting for national sentiments, I can't fight, it's true, I can't fight.
But as the saying goes, there are gains and losses.While becoming a symbol of American traditional culture, Coca-Cola has gradually been endowed with more cultural connotations, such as old school, such as tradition.
It's like Pepsi's ad slogan: "Cool youth drink Pepsi, old-fashioned parents drink Coca-Cola."

Shaping differences, focusing on the market of the younger generation, combining Pepsi with freedom, trendy, and youthful enthusiasm.This is the line that many PepsiCo global presidents have adhered to since the 60s.
As a result, a certain Carter, who did not want to be named, was quietly pouring Coca-Cola into the young man's mouth with a spoon called HT.
Perhaps the positioning of HT itself is not aimed at young people, but...
Who makes young people, especially those who have not yet established a family, generally need cheap goods more? !Coupled with the sponsorship of the Yale football game, this behavior.
Oh, by the way, in New York, in Connecticut, the back garden where Pepsi headquarters is located, forcibly pouring Coca-Cola on the person he likes
Jobs could understand Sculley's stress. After all, the young people's market is the foundation of Pepsi's foothold!
Not to mention that guy has already started planing, under normal circumstances, if someone dares to take a step closer, they will all have to blow their hair, okay? !
"Oh, forget it, let us go! Mr. Scully, I still say the same thing: do you want to sell sugar water for the rest of your life, or come with us and change the world!"

After understanding why Sculley hated HT, Jobs stopped persuading him.Knowing that the other party is not in the mood to talk about job hopping, he will not stay for long.
From the back who pushed the door away, a sentence came leisurely:

"Think about it for yourself."

"Have you collected the farm information from McDonald's?"

"There are several farms in Illinois, Tennessee and other places. They all supply McDonald's patties."

I took the illustrated report from the assistant and looked at the factory farm of McDonald's.Carter hesitated to muddy the water even more by dragging innocent McDonald's and Burger King into the water.
Objectively speaking, factory-style and intensive farming is actually better than HT free-range farming in terms of cost and efficiency.But who would say that the investment in such farms is too large, and it is not conducive to creating jobs, which contradicts the tasks and conditions undertaken by HT at the beginning of its establishment?
Carter was a little worried. After the Houston Institute of Medicine released the report, if he used this report to make a fuss, would he accidentally draw the hatred of McDonald's.Today, the fast food leader in the United States is McDonald's, and their supply chain is also the most industrialized.

Don't be so unprepared, I wanted to target Taco Bell, but it would be a bit embarrassing to get McDonald's out of the way.
Instead, talk directly and say: "Lao Lao, I'm going to release a map cannon later, it may cause accidental injury, please be careful."

This is obviously not very reliable.
It's not relative, why should I let you?

But if you pull them directly into the water, the pressure will be a little bit big
"Mr. Black, Pepsi and Taco Bell have just released a new year's commercial, do you want to see it?"

Just when Carter was in a dilemma, a staff member from the public relations department suddenly knocked on the door, which was a relief for Carter.
"have a look!"

Carter nodded, and said in his heart: It's good to adjust your mood.
The TV was turned on, and after a short wait, the commercials began to play.

The first to appear was a middle-aged lady who looked about forty years old, with obvious Latino features on her face.She walked into taco bell slowly, sat down gracefully, and ordered a meal.
The luxurious car attracted everyone's attention, even the clerk who was waiting for the lady couldn't help asking: "Madam, are you sure you want to dine with us?"

"What? Isn't your place clean?"

The lady smiled gracefully, looking so approachable
"It's not, it's just"

The clerk looked anxiously at the other party's luxurious attire:

"I thought that people like you usually choose fancy restaurants instead."

"I only choose healthy food! Thank you!"

Interrupting the clerk and serving her own food, the lady turned gracefully and gracefully to her seat
Then I went to pick up a Pepsi.
movie over
"What the hell, who is Yin Yang?!"

Carter was so lucky that he wasn't overwhelmed by the taco bell ad.

It’s fine to bring your Pepsi-Cola’s private goods. After reading the entire advertisement, although HT is not mentioned at all, such an advertisement is released at such a time.
Why don't you tell me your ID number, okay? !
"Oh my god, this is Moreno?! How did Taco bell invite her?!"

It's similar to Carter's expression when he almost broke the defense, but it's also a little different.When the little assistant around me saw this ad, she was also full of twists and turns.
There is shock at the other party's money, and there is anxiety about the future of the family.
"Who is this? Is it famous?"

"It's not a question of whether she is famous. There are only a handful of stars who have won Oscars, Emmys, Tonys, and Grammys. The key is."

"She's from Puerto Rico"

(End of this chapter)