Rebirth 79: I opened a bank in the United States

Chapter 632 Can HT Be Pepsi's Rival?
"Puerto Rico?!"

Accompanied by wisps of cigarettes drifting away, Carter was suddenly at a loss for words
The island of Puerto Rico is located in the Caribbean Sea. In terms of ownership, it belongs to the autonomous region of the United States, and its residents are also American citizens.But compared with normal states, Puerto Rico does not have the right to vote, and in the United States, if a person loses the right to vote and the right to be elected.
Are you still an American? !

Ninety-nine percent of Americans do not actually recognize Puerto Ricans as Americans.In other words, even if it is admitted, a prefix is ​​often added: Latin American!
Choosing such a Latina female star, Pepsi or TB’s goal is obvious: to gain the favor of a certain target group, plus a little bit of political correctness
Latinos, celebrities are fine, but this guy often does children's shows, loves children, and cares about children's BUFF.It can be described as a circle-breaking lethality. For the so-called urban free elites who are gradually leaning to the left, this person is worthy of trust!

After watching the commercial in silence, Carter waved his hand and signaled the assistant to go out first.Immediately, he picked up the phone and called the office of Robert Goizueta
What the hell, isn't it just a magic attack, who wouldn't know it? !
The president of Coca-Cola is also Latino! !
"Hello? Brother, have you seen the recent actions of Pepsi and TB?"

"Of course, I've been waiting for your call."

The voice on the other end of the phone was very flat.As Pepsi's most important competitor, if Coca-Cola at the helm does not pay attention to Pepsi's dynamics, it would be called dereliction of duty!

Everyone is going to be fired! !

"Tell me what you think, where delicious cooperation is needed, we are obliged!"

"Thank you, I have already arranged a few core places. I just saw that they released a new advertisement, and they invited a Latina actress named Moreno. I heard that the influence is quite large."

"I plan to shoot a commercial to fight back, but I don't know much about the entertainment industry and Hollywood. I want to ask if there are any suitable candidates among the stars that Coke has worked with. I hope my seniors can recommend one or two for me!"

As Coca-Cola, it is less important tactically, but one of the distribution channels that has a long-term strategic position.Carter has the confidence to directly explain his intentions for coming. Whether it is public or private, Carter can't think of the reason why the other party rejects him.

"I'm thinking about this right now. Believe me, that fellow Sculley won't just stop. I've seen the commercial in which Moreno participated. Pepsi's departure will take a few days. Pepsi will make another one centered on itself.”

"Fighting back is definitely going to be fought back, but this candidate is not easy to find, and I am also struggling with this matter now."

"What do you say? Find a Latino."

"No, no, no, it's easy to find a Latino, but it's very difficult to find a coffee position with the same influence as Moreno. I don't want to be inferior to others in this regard!"

"Moreno. Apart from those awards, you may not know that when she became famous, she was the dream lover of many people! You were too young at that time. Don't ignore her role in our middle-aged and elderly groups. Charisma!"

Robert's voice was full of emotion, and Carter could even vaguely hear a sigh similar to "It's a pity we didn't have status or money back then"
Shaking his head and getting rid of these unreliable little gossips, Carter could understand what Robert meant.

Just like the love between BMW and Mercedes-Benz, the business competition between Pepsi and Coke is often completely irrational.Even, often do some things that are stubborn in the eyes of outsiders
It's just that the celebrity you invite must have no less influence than Pepsi, and no less than Pepsi, and must conform to that bullshit political correctness, that is, you must have a lot of BUFF
This kind of person is really hard to find!

"Let's plan first! Candidates, please wait for my news, I have arranged for people to go to the major Hollywood agencies to approach them. Of course, if you find suitable candidates there, you can also let me know!"

"Okay, I will!"

After hanging up the phone, Carter called the assistant in again.With the idea of ​​dragging delicious food into the water, when Carter arranged for an assistant to find an advertising plan, there was only one request:
Pepsi for that dog day!Fight back!Fight back!What a counterattack! ! !

"I can give you a few ideas. For example, the seemingly approachable but superior attitude is a point that you can make a fuss about. In terms of design, you can consider, for example, highlighting our HT and delicious customers. Higher quality, more Close to the people and so on. True equality and respect”

"Youth is the sway of sweat!"

"Youth is the surge of blood!"

"Youth is a cup of Pepsi for the winner."

Another three days passed quietly, and Pepsi's second advertisement came into being.

A boxer, training and competition pictures, with a simple three-sentence advertisement
"Who the hell is this?!"

Fortunately, the people who appeared on the scene this time are not so well-known.but
"Got it! This is Julio Secha Chavez, a serious Mexican, boxer."

"He debuted in boxing in 1980 and won all nine fights! This person has little influence in the United States now, but he has a lot of weight in the hearts of Mexicans. It is a bit regarded as the hope of Mexicans. This person is a bit fierce !Before he fought his first pro fight, he fought 15 amateur bouts and lost only one."

"The point is, he only turned 20 this year, in July. It perfectly fits Pepsi's strategic positioning, a fist-to-body boxing match, and"

"Call Coke and ask if they have found a candidate?"

Carter waved his hands with a headache.
Stop it, stop it!

The influence of boxing can be seen from the popularity of rugby in the United States. It may not have many participants, but there are many spectators.Plus Mexicans, yes, these people are not American, but standard Mexicans.
How about hiring a Mexican boxer as an endorsement to reflect the American-Mexican family?Or flaunt internationalization? !
Tough opponent!
The first punch is to hit your weakness of low food quality; the second punch is to hit the store and affect your revenue; the third punch is to highlight Pepsi's influence in the public opinion war.
One to another
With three consecutive punches, it can be said that Carter was not given any time to react.With the release of these two commercials, even the general public, who are a little slow to respond, understand one thing:

Pepsi and TB are already showing their charisma and calling for HT!
That's right, in the eyes of most people when Coca-Cola has not made a move and the relationship between Carter and Robert is opaque.Delicious is delicious, HT is HT
The silence for nearly a week has already made the leeks feel uneasy.Coupled with the complete appearance of the enemy lineup
Can a small fast food restaurant like HT be the rival of the century-old brand PepsiCo?
(End of this chapter)