The Ten Years of Rebirth

Chapter 376 The Battle of MOBA Mobile Games
April.

Micron mobile phone first anniversary conference.

At the press conference, Cao Zhi, the general manager of Micron mobile phones, announced that the total sales of Micron mobile phones in the past year exceeded the 3000 million mark.

The press conference lasted about an hour and a half. During the period, Yan Hongzhi, who was in charge of the supply chain, and Xu Jian, who was in charge of offline store promotion, also appeared on the stage one after another, preaching about the business they were responsible for.

In one year, Micron Mobile has installed a total of 102 Micron offline stores across the country, penetrating third- and fourth-tier cities, and it is expected to increase the number of stores to 2015 in 500.

Hundreds of stores may seem like a lot, but in fact, it is not enough for hundreds of cities across the country.

The scope of a city is so large that it is not enough to radiate the whole city with just one store.

Even in some third- and fourth-tier cities, the area is thousands or even tens of thousands of square kilometers, and a store only covers a few kilometers at most.

Therefore, compared with the convenience of online e-commerce, the offline advantages of Weiwei mobile phones have not yet been fully demonstrated.

However, in addition to the promotion method of offline stores, Weiwei Mobile has also reached a cooperation with the official, and launched a series of activities and promotions such as mobile phones going to the countryside. Crowds in rural areas.

The impact of this method is that out of the 3000 million sales, about half of the sales are from April 2014 to the end of the year.

As for the remaining half of the sales, many of them are the achievements brought about by the promotion activities in the countryside after the year.

It can also be regarded as a marketing strategy in which the countryside surrounds the city.

Especially after relying on this part of the market and ensuring its own shipments, Yan Hongzhi has enough confidence to negotiate with suppliers and continue to keep down the cost of mobile phones.

It is guaranteed that even if the price is below 2000 yuan, the basic profit point can still be maintained.

The shipment of 3000 million units was placed in the mobile phone market last year. Although it could not compare with those big brands, it also accounted for 7% of the annual sales volume, ranking sixth in China.

Second only to Pineapple, Huawei, vivo, OPPO and Samsung, it has become a rising mobile phone star.

This achievement has also surprised many people, but it has also discovered the vast market of the low-end market, which also has unlimited prospects.

Although the previous mobile phone manufacturers also have mobile phones that occupy the low-end market ecology, most of them are priced above 2000 yuan, and few can hit the price below 2000 yuan.

Even if there are, the parts are basically inferior in quality, and they are completely incomparable with Micron mobile phones.

Discussions about mobile phones have been trending on Weibo since the first anniversary of Micron's mobile phone conference, and many netizens have participated in the discussion.

[Domestic manufacturers are still the same old way, relying on low prices to dominate the world, ten mobile phone manufacturers can't produce a pineapple]

[I don’t have any accumulation, so I just want to learn from pineapple. I can only say that those who learn from pineapple will die. Just because the mobile phone system is self-contained, it is not comparable in China]

[I don't understand what you're talking about with high-end and low-end mobile phone systems. Anyway, thanks to the high configuration and low price of Micron mobile phones, people like me can afford this kind of mobile phone, pineapple?A few thousand yuan is worth my salary for two or three months. If there are only pineapple phones on the market, I won’t be able to appear here to talk to you! 】

[As long as the mobile phone can be used, it is better to make the micron mobile phone cheaper?Anyway, I don’t believe that the manufacturing cost of a pineapple mobile phone can be half of its selling price]

[The system, software and ecology that comes with the mobile phone have been eaten by you, right?The manufacturing cost alone is okay, but the research and development cost is not money? 】

[Too lazy to discuss this kind of thing, I will ask a question now, can Weiwei mobile phone drive "The Return of the Myth"? 】

……

On April 4, the first MOBA mobile game "Myth Returns" under Tianshu Games officially entered the public beta stage and logged into the Weixin Game Center.

This game has been brewing since last year, and it has been launched until today, and because it is a serious competitor with "Ancient Glory" produced by Tencent's studio, it has also caused a lot of public opinion along the way.

The interesting thing is that "Ancient Glory" will be available on QQ Game Center on April 4.

There was a difference of one day before and after.

For most players, this time difference is almost the same as going online at the same time.

The two MOBA mobile games also launched quite violent publicity and mutual criticism before and after their launch.

"Ancient Glory" even revealed that it is the mobile game version of LOL, and even recruited famous e-sports players to participate in the promotion, trying to attract LOL gamers to "Ancient Glory".

There is nothing wrong with this operation logically.

After all, even if MOBA mobile games belong to the simplified version of MOBA games, for most players who have not had much contact with such games, there is still a lot of learning threshold.

It takes a lot of time to understand the mechanisms and rules of "heroes", "army lines", "defense towers" and "crystals".

But if you want to attract LOL players, basically you can get started immediately after a little familiarity with the operation of the mobile phone touch screen, and become a qualified MOBA mobile game player.

And like this kind of game that requires online games, the player base is the top priority.

After all, not everyone wants to wait several minutes for a match.

As for "Myth Returns", the promotion can only rely on attracting card players from "Myth Comes into the World", which itself is weaker.

Although the current momentum of WeChat is quite rapid, it is still slightly inferior to the size of QQ.

Not to mention that among the users of WeChat, the proportion of middle-aged and elderly users is much higher than that of QQ, and the audience of mobile games is obviously more popular among young people.

So, in April after "Myth Return" and "Ancient Glory" were launched together, the registered users of "Myth Return" reached 87, while "Ancient Glory" had 208 million.

Judging from the preliminary situation, it is obvious that "Ancient Glory" is better.

"It doesn't feel good."

Xu Niannian, who came back to rent a house on the weekend, nestled on the sofa, holding his mobile phone and reading some related articles and data analysis on the Internet. He glanced at Xu Xing, and kicked a white and tender foot, "Talking to you?" .”

"What's not going well?" Xu Xing was in double row with Yan Chi, manipulating Athena to abuse food.

"That's what you guys are playing." Although Xu Niannian can also play LOL, and it is not difficult to get started with "Myth Returns", she is not too interested in this type of game, but is more addicted to "Love and Rock".

On the contrary, Yan Chijiu, because of her background in power leveling in Internet cafes, played "The Return of the Myth" and just got used to the operation method of rubbing the screen with her mobile phone, and immediately became a high-end operator.

"Don't worry, just take your time with this kind of thing." Xu Xing said, "LOL is in the hands of others, and the promotional resources are better than ours. The early advantage is normal, but the follow-up still depends on the attractiveness of the game itself to the players. "

"But they copied it directly from LOL itself, so it must be more natural to restore the original flavor of this game?" Xu Niannian frowned worriedly, "How do we compare?"

"It's different." Xu Xing laughed twice, "Although they are all MOBA games, they can't completely copy the design ideas of the end game. Many details are different."

"for example?"

"That's too much." Xu Xing pushed down the idol base on the opposite side, and after finishing a round of battle, he replied slowly, "For example, inscriptions and outfits are almost ever-changing in the end game. Different to decide how to match.”

"But "The Return of the Myth" is not that complicated. For example, outfitting, basically the most suitable outfit for each hero is that one, and players don't need to use their brains at all."

"Isn't that not fun?" Xu Niannian asked, "And isn't "Ancient Glory" very complicated?"

"That's not true, but the advantages are all reflected in the details." Xu Xing said, "To put it bluntly, let's not treat most mobile game players as high IQ gamers."

"Take care of them like mentally handicapped children, ahem, it's a bit rough, but that's the truth."

"Just like the above build, we will not only provide the most suitable build directly to the system, but also directly adjust the order of the build for him in the game, and even automatically pop up next to the player when he has enough money to remind the player to buy it. .”

"Everything is based on maximizing the convenience for players."

This is why the glory of the king in the previous life was called the glory of the baby.

If it weren't for Baby Glory, the king wouldn't have become the monopoly number one mobile game king in that era.

After all, if you don't take care of low-end players, there's no need for low-end players to come and find someone to serve you.

"Also." Xu Xing laughed, "You've already played Ancient Glory and you'll know that his game is not only about MOBA content, but also has a hero development design. You can develop a hero by brushing dungeons or buying materials. .”

"This leads to different initial attributes of a hero after entering the game in the hands of different people."

"The difference is not obvious in the early days. When he opens up the upper limit of follow-up development and new players follow in, forming a gradient of data gap, problems will soon appear."

"But this kind of cultivation is normal, right? Otherwise, how can you make money?" Xu Niannian rubbed his chin in thought.

"How does LOL make money?"

"Selling skins?" Xu Niannian tilted his head and responded, "But I think "Myth Returns" currently seems to have a companion skin for each hero, and they are rewards that can be obtained after completing the novice guide task or a series of other tasks. Others seem to be just a Nuwa with an epic skin?"

"The most important thing about MOBA mobile games is fairness. Everything else must be based on this foundation." Xu Xing said, "Don't worry now, you think selling skins makes less money, just don't be scared in the future."

Xu Niannian listened to Xu Xing's argument, but still had doubts about his optimism.

Xu Xing is not in a hurry, after all, Tencent still has the size of QQ, and it is normal to compete in the early stages of similar competing products.

But as long as he has WeChat in his hands, it is doomed that it will be difficult for Tencent to reproduce the glory of Xu Xing's previous life.

It is equivalent to more than half of one's own luck being directly cut off by the stars.

Not to mention the wonderful development settings of "Ancient Glory".

……

"How about the retest?"

During dinner, Xu Xing looked at Yan Chijiu and asked a casual question.

In fact, you don't need to ask to know the result.

Yan Chijiu nodded: "There should be no problem. Before the retest, the tutor asked me what I need."

"Then what did you say? Some needs should be mentioned as soon as they are needed. You are welcome."

"No, I can't think of anything I need."

"Why not?" Xu Niannian's eyes lit up next to him, and he raised his hand to suggest, "My roommate, Yansan, is graduating soon, why don't you apply and live in my dormitory directly? Let's share a double bed How convenient it is to live!"

"Hmm... is this okay?" Yan Chijiu hesitated, "Is the dormitory arranged by the school?"

"Why are you saying such things in front of Mr. Xu?" Xu Niannian snorted twice, "Who are we Mr. Xu? It's just a dormitory arrangement, your mentor will definitely give you face, let alone you are with me It's the bedroom."

"That's not bad." Xu Xing swallowed the food in his mouth and muttered, "Then can I occasionally sneak in and spend the night in your dormitory?"

"What are you thinking?" Xu Niannian glanced at him, "Even if you are Mr. Xu, don't even think about spending the night in the girls' dormitory. Be careful of being exposed and make people go viral."

"Just talking about it." Xu Xing coughed twice, "Besides, we live here as three people, so why go to the school dormitory to squeeze the single bed."

"That's not certain." Xu Niannian's feet under the table began to tease him dishonestly again, and looked at Xu Xing with a smile on his face, "Isn't it more exciting to be in the school dormitory? I guess you must like it, just on the lips Just don't say anything."

"You don't want to defile people's innocence out of thin air." Xu Xing silently squeezed Xu Niannian's rebellious foot, but she deftly avoided it.

"Then if you will never be discovered, would you like to stay in our dormitory for one night?" Xu Niannian laughed, "Jiu and I are waiting for you on the bed."

"It's time to eat, please be serious." Xu Xing looked helpless, and glanced at Yan Chijiu next to him, only to find that the girl was already in a daze.

Seeing her red ears, it is estimated that she has imagined that kind of picture in her mind, and she felt ashamed spontaneously.

Since Xu Xing and Yan Chijiu lifted the shackles on their bodies during the Chinese New Year, some topics between the three have become less taboo.

It's just that compared to Xu Niannian's boldness and initiative, Yan Chijiu still appears shy and passive most of the time.

Basically, if Xu Xing hadn't taken the initiative to find her at night, Yan Chi would have been too embarrassed to go to Xu Xing to do something shameful.

But Xu Niannian is just the opposite in this respect.

So much so that when Xu Xing was being chased by Xu Niannian to extract juice, he hid in Yan Chi's room to avoid debts.

If it weren't for his wise decision earlier, to start exercising in a planned way early, and even occasionally use Chinese medicine for conditioning, he could form a relatively good balance between his family and work energy allocation.

It can only be said that sometimes happiness is also a kind of distress.

(End of this chapter)