The Ten Years of Rebirth

Chapter 377 Hidden dangers of game infringement

Just when Qunxing and Tencent's two MOBA mobile games are still in love with each other, and Weiwei mobile phones are gradually rising in the domestic market and occupying the market, other fields under Qunxing Group are also making steady progress.

From the perspective of catering, the food delivery market is still dominated by Eatme, but the invasion of Meituan Food Delivery should not be underestimated.

However, Mr. Wang of Meituan did not expect that not long after he entered the food delivery field, Meituan’s rival, Dianping, was provided with tens of millions of dollars in financing by Qunxing, which suddenly hit Meituan in the group buying market. The market that the regiment originally clung to.

This move caught him off guard. The food delivery sector is a supplement to Meituan’s own market, but compared to what to eat, Meituan is obviously more of a hodge-podge, and basically has a little bit of everything.

And Eat Me Takeaway was not acquired by Ali until 2018 because it was not like in the previous life, it only relied on itself to fight alone.

This life’s takeaway has been receiving the flow of WeChat’s volume of resources from the very beginning, with sufficient nutrition, just like the same period in the previous life, it was so easy for Meituan to occupy the market.

Such a combination of punches, coupled with the leading advantage of WeChat Pay in the offline catering field, combined with the online takeaway model, has successfully allowed Eatme to hold more than [-]% of the current takeaway market share.

The remaining [-]% is the share of Meituan Waimai, Moudu Waimai and other food delivery companies.

Putting the perspective on Bizhan, Bizhan is still in the same position in the domestic Two-dimensional field, unshakable.

With the support of Qunxing Group and the previous financing funds in hand, Bizhan continued to purchase high-quality TV dramas of Sakura Country, and also successively reached various cooperations with Mihuyou and Tianshu Games.

For example, Mihuyou's related comics specially prepared for "Broken Campus 3" landed on the Bizhan comic platform for the first time.

Another example is Tianshu Games, which has reached a cooperation with Bizhan and jointly established an animation production company, intending to explore in this field.

Although Xu Xing vaguely remembered that the beep station in the previous life was not only a pile of shit, but at least a dung beetle that piled up shit balls.

Anyway, in his impression, it seems that he has never heard of the anime produced by Biz.

Moreover, domestic animation companies take a different technical route from Sakura Country.

The 2D style technology on the other side of the sea has been accumulated for decades, and it is quite mature in the industry, with a complete set of industrial chains. The cost of producing an animation can be kept very low compared to domestic ones.

As for domestic animation companies, the accumulation of more technical routes is still in the 3D area. The two technical routes have their own advantages and disadvantages, but there is obviously still a lot of way to go in this regard in China.

Xu Xing is not a professional, but it is impossible not to invest in it because he was poor in this aspect in his previous life, that would be tantamount to handing over the relevant market to others.

Moreover, if Bizhan itself wants to make a profit, it must either accept advertising in a moderate manner, or it has to find a way to make profits in games, animations and other aspects.

Otherwise, it will always be a rootless duckweed, and it will be impossible to rely on financing and blood transfusion from stars to maintain it.

At the same time, the Douyu live broadcast, which was independent from the live broadcast of Bizhan, is currently in full swing.

However, the rival Huya Live is not too far behind. Not only is YY, the first listed live broadcast company in China, but also accepted financing from Tencent in March this year, directly injecting QQ’s traffic tilt.

And some recent rumors have also made Cheng Shaojie feel a little sad all the time.

When I found Xu Xing's office, I couldn't help but said: "Mr. Xu, if Tencent uses copyright infringement as an excuse to completely prohibit Douyu anchors from live broadcasting their related games, what should we do?"

In fact, Xu Xing had thought about this problem a long time ago. He asked Gong Ao to prepare the "Special Exercise" to deal with it.

Of course, it was impossible for Cheng Shaojie to really not think of it at the beginning, but he didn't think that Tencent would be too idle to really do this.

But recently he heard rumors from some people in the industry, saying that Tencent is considering the feasibility of this aspect.

As for where the news came from... Of course, there is a channel within Huya where Cheng Shaojie can get information.

The strategy of this game infringement is said to be that Huya's internal executives approached Tencent to actively recommend it.

Although I don't know what the result will be, even if it is not banned, I am afraid that it will be charged a large licensing fee by then.

The live broadcast industry is still in the stage of burning a lot of money. If you have to pay an additional licensing fee to competitors, it is simply like throwing your own firewood into the opponent's fire.

"Don't worry, it's just about the game." Xu Xing is very aware of how much traffic the live broadcast of the game has, but if Tencent insists on getting stuck, it's impossible for him to come to the door and force Brother Ma to let go.

Especially for game live broadcasters like LOL, the traffic of this game is estimated to account for more than one-third of the entire game area.

It has to be said that MOBA games naturally have great advantages in live viewing.

"I have about three solutions here. You can weigh them yourself and go back to see how to implement them."

Xu Xing rubbed his chin for a while, then slowly said to Cheng Shaojie: "The first point is to increase investment in other live broadcast divisions. Although game live broadcast is considered mainstream, it does not hinder the development of other interesting live broadcast forms."

There is actually nothing to say about this point, even if Xu Xing didn't say it, Cheng Shaojie would do it.

He even wanted to know how Mr. Xu planned to wrestle with Tencent in the game division.

"The second point is to increase the resources for the latest MOBA mobile game under Tianshu Games, and cultivate anchors in this area."

Xu Xing continued, "LOL is indeed very entertaining, but the threshold for end games is there, and there will be fewer and fewer players willing to enter the pit in the future."

"But the mobile game market is still a blue ocean, especially the mobile game MOBA has just launched, which is the most critical period of development. As long as Tencent's "Ancient Glory" can be put down, the MOBA market for mobile games in the future will be ours. of."

What is the key to game live streaming?
The key lies in how wide the audience of the game itself is and how enjoyable the game itself is.

The former determines the number of live viewers, and the latter determines the duration of live viewers.

In this regard, MOBA games have natural advantages, but in the case of both MOBA games, mobile games will always have more audiences than PC games.

When Cheng Shaojie heard this, he didn't get much comfort in his heart.

Before "The Return of the Myth" was launched, he was already aware of the situation.

It is true that the quality of this MOBA mobile game is really good, but at present, it seems that the number of players has just exceeded 200 million, while the "Ancient Glory" next door seems to have almost 500 million players.

The game division of Douyu Live is the largest division. As early as when "The Return of the Myth" and "Ancient Glory" were launched, some big anchors received orders to try them out a few times, and some small anchors tried to test the water.

But from the current point of view, let alone "The Return of the Myth", even "Ancient Glory" with better data scores cannot compare with the behemoth LOL in terms of live data.

Therefore, although Mr. Xu gave such a suggestion, Cheng Shaojie still felt a little bit guilty.

"The third point, in the second half of this year, we will fully cooperate with Tianshu Games to make announcements for "Special Exercises."

Xu Xing didn't care about Cheng Shaojie's inner thoughts, and then said, ""Special Exercise" itself is a battle royale shooting game, and the enjoyment will not be lower than that of LOL."

"With the two trump cards of MOBA mobile game and "Special Exercise" in hand, we will have the confidence to negotiate."

Cheng Shaojie frowned. He had heard of "Special Exercise". It seemed to be the first echelon project in Tianshu Games, and it was developed by Gong Ao, the person in charge of Tianshu Games.

The only one ranked on the same gradient as "Special Exercise" is "The Return of the Myth" that was still under development.

It can be seen that Mr. Xu has devoted his attention to these two games.

But the current market performance of "The Return of the Myth" is here, and "Special Exercise" is the first time Tianshu Games has set foot in a client game. This situation really makes Cheng Shaojie a little unhappy.

"Mr. Xu." Cheng Shaojie looked a little helpless, "I can only say that I did my best. If Tencent comes here with a game infringement ban, I'm not sure if there is a possibility of a comeback just relying on our Tianshu games. sex."

"It's normal for you to have this idea." Xu Xing could understand, but he just said, "Then let's watch "The Return of the Myth" and "Ancient Glory" first."

"Three months, you observe for three months."

"After three months, "Myth Returns" will definitely become the only king in MOBA mobile games."

Cheng Shaojie's first reaction was disbelief.

Because there is no company whose games can not go downhill after Tencent imitates them.

But he also thought of the mobile games that Tianshu Games had made before, with their brilliant achievements, and he couldn't help but have some expectations for them.

After all, the one in front of him was Mr. Xu.

A young man who is more than ten years younger than himself can now be on an equal footing with the top Internet tycoons in China.

And such a miracle, from birth to now, has only passed less than three years.

Thinking of this, Cheng Shaojie couldn't help feeling blindly confident.

"I see, Mr. Xu." Cheng Shaojie got up from his seat, "Then I'll go back and have a meeting to discuss related matters, so I won't bother you."

"Ah."

Xu Xing nodded and watched him leave.

After finishing his work in the company in the evening, Xu Xing stretched his waist, got up and walked out of the office, and strolled to the office of Tianshu Games.

Finding the place where the "Love and Rock" project team is located, Xu Xing saw Xu Niannian and Yan Chijiu at a glance.

It's funny too.

After the postgraduate entrance examination interview, except for a graduation thesis that was already in the final stage, Yan Chijiu had nothing else to worry about.

And Xu Niannian was thinking about her "Love and Rock", so after the school courses and exams were over, she came to the company again to participate in the development of the follow-up version of "Love and Rock", and she never tired of it.

It just so happened that Yan Chijiu's graduation thesis was related to making games, and I borrowed some data from Tianshu Games for the thesis before, so I can perfect it this time.

After finishing the thesis in the past few days, Yan Chijiu followed Xu Niannian and joined the project team naturally.

Although the personality of Yan Chijiu in this life has not changed in the direction of the strong woman in the previous life, the level of programmers in his hand is much better than that of the previous life.

One is that when Tianshu Studio was first established, there was Xu Xing's hand-in-hand guidance, and he accumulated a lot of practical experience in the process of making games.

The second is that after being stimulated and influenced by Xu Xing in this life, he studied harder and completed his undergraduate studies a year ahead of schedule.

The perfect combination of theory and practice, coupled with Yanchi Vinegar's strong talent is here, participating in the work of the project team is not a small help.

Among other things, in an office full of male programmers, it is a beautiful thing to have many pleasing girls.

It's a pity that the male colleagues' dreams lasted less than half a day, and they were shattered because of Mr. Xu's arrival.

The early employees probably knew the close relationship between Yan Chijiu, a member of the start-up team, and Mr. Xu.

But the current Tianshu game is very different from two years ago. After several times of staff expansion, except for the person in charge of the "Love and Rock" project team who is still an old employee at the beginning, the rest are Xu Xing who became Xu Xing after Yan Chijiu. A new employee who joins the company after the secretary.

At first, I thought that the girl who was added temporarily was a company benefit, but I didn't expect that not only her technical level is high, but also the benefit that belongs exclusively to Mr. Xu.

Doesn't this make her a boss?
The boys in the project team I worked on were all on pins and needles at work one by one, and they were too embarrassed to touch fish.

"Vinegar, are you done?"

As soon as Xu Xing walked into this office area, he immediately attracted the dark eyes of countless people around him.

However, most people didn't dare to look directly at it. They just glanced at it and immediately lowered their heads to do their own things quietly.

Yan Chijiu heard Xu Xing's voice, turned to look at him, and then whispered: "There are about 10 minutes left, why don't you wait?"

"Then I'll take a look at my sister last year. You should do your work first." Xu Xing said, "Just come and find us when you're done."

"Uh-huh."

The young man at the next table pricked up his ears to listen to the exchange between Mr. Xu and Yan Chijiu, but he didn't hear any exciting inside stories.

At this time, Xu Xing had already surpassed the position of the art team next door, and came to Xu Niannian's side.

Compared with Yan Chijiu, Xu Niannian's work progress is quite fast. She has taken over the task of designing a new suit for the male lead drummer captain in the new version of "Love and Rock" in the past few days. It's fun.

Xu walked to the side, and after Xu Niannian noticed him, he stopped what he was doing: "Going back?"

"Well, it's almost there." Xu Xing pulled away an empty chair next to him and sat down, "The vinegar and vinegar end in 10 minutes."

"Then sit down for a while, and I'll draw a little more." Xu Niannian was not polite, and left Xu Xing aside, and continued to improve the design draft.

After about 5 minutes passed, Xu Niannian stretched, turned off the computer, and took out his phone to check the WeChat messages.

Then he suddenly raised his head to look at Xu Xing, and asked, "What have you been messing with recently?"

"What?" Xu Xing asked.

"That's it." Xu Niannian opened the WeChat and said speechlessly, "In the past few days, a lot of people have come to hack me. The e-commerce platform you and your aunt set up is a bit annoying."

(End of this chapter)