The Ten Years of Rebirth

Pingougou, an e-commerce platform just launched in mid-June.

Once it appeared, the link "Ask a friend to help you cut a knife" spread like a plague in chat conversations and circles of friends on WeChat.

There is one thing to say, when Xu Xing didn't use this thing at the beginning in his previous life, it was indeed a bit annoying to be approached by friends and colleagues to chop him up.

But later when he was working on his own and didn't want to rely on Xu Niannian to help him all the time, he accidentally started using Pinduoduo once, and then it became really popular.

Not to mention anything else, buying some ordinary daily necessities can really save a lot of money on Pinduoduo.

For Qunxing Group, holding WeChat as a big killer and being able to maximize the use of WeChat as a weapon is actually Pinduoduo's viral promotion method.

In fact, this trick is the same as using the mobile phone address book to carry out dimension reduction strikes. It is a perfect use of the WeChat user's own interpersonal relationship chain.

If you want cheaper products, it means that users must take the initiative to promote and bring new products to Pingougou.

And the price to be paid for group shopping is only the part of the cost after the price of that product has been cut.

And in fact, this part of the cost, in the promotional activities of unofficial price reductions, is very likely not to be borne by Pingougou itself, but by the merchants who provide the products behind them.

This is equivalent to the fact that the majority of merchants pay out of their own pockets and actively promote the platform, forming a very magical phenomenon.

At the desk, Yan Chijiu packed up his belongings after finishing his work, got up and found Xu Niannian's desk.

The three of them left the company together, got in the car and went home.

On the way, Xu Niannian continued the topic just now and asked curiously: "Auntie has been in the clothing company business before, right? Is it really interesting to help you manage the e-commerce platform this time? I think the above prices are indeed cheaper There are a lot of them, aren’t they all counterfeit brands?”

"Fake and shoddy products are definitely unavoidable, but the contracts we sign with merchants will be a little stronger, and we will compensate customers in this regard." Xu Xing said, "The key now is to attract new ones and expand the basic market. Only then can we have the ability to resist risks and improve quality.”

"So it's not just us posting money now, is it? How much money does this have to put in every day?" Xu Niannian smacked his lips, always feeling that this trick was too risky.

"How could it be that we spend money on our own." Xu Xing laughed, "There may be plans to spend a lot of money in the future, but it's not yet that time."

"What do you mean?" Xu Niannian was confused, "Don't tell me that the merchants lowered the price on their own initiative. There is something wrong with their brains. Help you to promote such a low price."

Xu Xing drove home, went upstairs and said: "There are many ways to do this. Simply put, it is mutual benefit. It seems that it is not normal for their merchants to take the initiative to lower prices, but in fact they are all profitable."

At first glance, most people would think this is a bit counterintuitive.

After all, for the same product, you can sell it for [-] or [-] on Taobao, but you go to buy it here to reduce the price to [-], what is this for?

On the contrary, Yan Chijiu, who was next to him, thought for a while, and asked after getting out of the elevator, "Is it because of the lack of information?"

"I remember that many of the WeChat users are new to the Internet. They may not have used computers very much before, and most likely they have never used Taobao."

"At this time, they were recommended by their relatives and friends to go shopping, and they were attracted by low prices. At least they could sell a lot. Even if the profit was low, at least they could still make money, and it would not affect the merchant's business in Taobao."

"Being able to make more money for no reason is better than not making any money."

Xu Niannian also came to his senses after being dialed like this, and followed Xu Xing into the house, but he still felt something was wrong when changing his slippers, and asked:

"I don't feel right?"

"Then if some users who use both WeChat and Taobao see that the price of the product they want to buy on Pingougou is lower than that in Taobao, then they must buy it from us."

"This is definitely a good thing for us, but won't it affect the merchant's own business in Taobao?"

"I could have made a lot of money, but the profit was given out for no reason."

Xu Xing was not in a hurry to explain. He walked into the kitchen and took out three small puddings, one for each person. He sat on the sofa and slowly tore open the wrapping paper. After taking a few sips, he explained:

"For this thing, different businesses have different operating logic. Let me give you a few examples and you will understand."

Speaking of this, he took a sip of the pudding and asked a question: "My mother used to be in the clothing store business, do you two remember?"

"remember."

"Then do you still remember that there is a children's shoe store opposite my mother's store?"

Xu Niannian recalled it for a while, then nodded: "I have a little impression."

"Children range from a few years old to teens, and the shoe size span is very large, which leads to the problem of excess inventory when the store is stocking up." Xu Xing said, "If it is a physical store, it can also be based on sales in previous years. Roughly determine the inventory needed."

"But for online e-commerce, it is very likely that a sudden wave of traffic can break down your inventory, so you are destined to have greater flexibility in stocking up."

Speaking of this, Xu Xing paused for a moment, and asked again: "If it is a large e-commerce company specializing in children's shoes, it has prepared a large number of summer sandals in stock, but the sales volume of this quarter has not met expectations. There's a lot of excess inventory."

"At this time, there is such a platform channel available to him, which can reduce the price to digest his excess inventory and help him convert the squeezed inventory into liquid funds. What do you think he will choose?"

Xu Niannian nodded blankly, probably understood the meaning, but he still couldn't help asking: "Then why didn't he lower the price on Taobao? He must have a hand with us?"

"You go to my mother's store to buy clothes. You bought the same dress for 100 yuan today. After going to see it after a while, you find that the clothes only cost [-] yuan. How do you feel?"

"Okay." Xu Niannian clicked his tongue and probably understood, "So it's just to clear the inventory, and the platform information is not transparent, and not everyone will check the prices back and forth between the two platforms."

"That's what it means." Xu Xing ate quickly, the two girls next to him had only eaten half of it, and all the pudding in his mouth had already gone into his mouth, "But there are other situations."

"for example?"

"For example, it's still our mother's clothing business." Xu Xing continued, "She mainly made low-end women's clothing earlier, and she did pretty well on Taobao."

"However, as Taobao begins to move towards high-end and high-quality products, and the competition among internal merchants continues to intensify, if you want more exposure and traffic, you need to continue to invest in the platform push mechanism."

"Plus, the profit of her low-end women's clothing business is not high. In Taobao, where the cost of publicity is getting higher and higher, the profit she can make will only decrease."

"At this time, we will provide her with an e-commerce platform that has just been launched not long ago. This platform is backed by the vast number of users of WeChat, and she only needs to use part of the cost invested in Taobao promotion to reduce the price of women's clothing. "

"Even if the profit of women's clothing itself is compressed, there is not much difference between the cost invested in Taobao's traffic competition and the fact that it is offset."

"This is equivalent to giving the other party an extra sales channel, instead of hanging on a Taobao tree."

"There are quite a lot of tricks." Xu Niannian muttered while licking the little pudding.

And Yan Chijiu on the side continued to ask curiously: "Is there any other situation? Different products, different routines and logic, right?"

"Of course." Xu Xing nodded, "For example, some daily necessities, including paper towels, toothpaste, garbage bags and the like."

"On Taobao, the recommendation stream generally does not recommend this kind of product, or even if it does, it recommends some big brands."

"However, for many people in third-, fourth-, and fifth-tier cities, such high-consumption daily necessities do not value the brand itself, and they are more price-sensitive, but they care more about saving money."

"So some domestic miscellaneous daily necessities may have no consumer market on Taobao, but they can sell well here."

Yan Chi nodded knowingly: "If you say that, you said before that you want to be an e-commerce company and compete with Ali, are you really talking about it?"

"Isn't this kind of thing normal?" Xu Xing said with a smile, "Ali's Taobao also rose along the same path as our group shopping back then. Low price, fake and shoddy, were all the labels of Taobao."

"It's just that after expanding the market, Taobao began to try to get rid of these labels and move towards high-quality and high-end operations."

"But it is difficult for a platform to be compatible with high-end and low-end at the same time."

"Since he is doing high-end, the low-end market will naturally vacate market space."

"When there is no other platform, the high-end and low-end can barely be compatible within Taobao."

"But as long as there is an external platform to do a good job in the low-end market, then these users will naturally become fans of the new platform."

Speaking of this, Xu Xing took the small pudding stick that Xu Niannian handed over, threw it into the trash can at his feet, and continued, "And our President Ma obviously didn't realize it."

"With the advent of the mobile Internet era, a larger group of Internet destitutes will be brought into the consumer market."

"When these people were on the computer side, they couldn't really enter the Internet world due to various practical reasons, but now the smart phone takes them in."

"The consumption potential of individual users in this part of the sinking market may not be high, but quantitative changes will produce qualitative changes."

"High-end and high-quality goods can certainly increase profit margins, but in the face of a huge sinking market of one or two orders of magnitude, even if it is a low-profit situation, it can kill you with quantity."

"Our populous country is not called for nothing."

After eating the small pudding, Xu Niannian put his legs on the sofa, leaned on the armrest of the sofa and curled his lips: "You say so much, but it still can't affect my dislike of chopping."

"Forget about people you don't know well, I just pretended I didn't see it."

"But some people I know and have a good relationship with, or those who are relatives and elders, I can't refuse, it's so annoying."

"Cough." Xu Xing put his right hand on Xu Niannian's thigh, "Then you can scold as you please, it won't affect my performance anyway."

"Tch." Xu Niannian rolled his eyes at him, "Come to my room at night if you have the ability, and I'll see how you perform."

"No, I'm going to sleep with vinegar today." Hearing this, Xu Xing immediately withdrew his hand resolutely, and hugged Yan Chijiu next to him.

Yan Chi blushed and struggled a bit, but couldn't hold him back.

Xu Niannian next to him put his hands on his chest and snorted, "You run away."

Speaking of this, Xu Niannian rolled his eyes, looked at Yan Chijiu in Xu Xing's arms, passed Xu Xing and approached, and whispered: "Jijiu, why don't we sleep at night?"

"Ah?" Yan Chijiu was obviously stunned for a moment, but didn't react.

"You sleep with Xu Xing at night, don't you even ask him to make out with him?"

"This..." Yan Chijiu would never have thought that Xu Niannian would be so straightforward, and he was at a loss as to how to answer, "Just hug and kiss? Then, just go to sleep, shall we?"

"What's deeper?" Xu Niannian hated iron and steel, "I'll be listening next door during Chinese New Year. Your voice is not low."

After saying this, Yan Chi immediately couldn't resist, and waved his hands back again and again: "Sister Niannian, what are you talking about! I don't know anything!"

"You're as jealous as you are." Xu Xing was also speechless for a while listening.

"It's all gathered together, so there's nothing to avoid." Xu Niannian curled his lips, dissatisfied with his attitude, "It's not something to be shamed, is it possible that you feel jealous when you do it?"

Xu Xing: "..."

Yan Chi vinegar: "..."

After Xu Niannian opened the yellow chatterbox, the other two were a bit overwhelmed.

Fortunately, the time was almost up, so Xu Xing quickly got up to greet the two of them, and went downstairs to find a restaurant for dinner.

When it was night, Xu Xing came out of the bathroom after taking a shower.

Glancing at the living room, he found that Yan Chijiu and Xu Niannian had gone back to sleep.

But he was worried that Xu Niannian might hide under the bed in his bedroom to ambush him, so after thinking about it, it was better to be on the safe side, and wandered to the door of Yan Chijiu's bedroom, opened the door and walked in.

It was a dark day in the bedroom, Yan Chijiu turned off the lights early.

Xu Xing walked into the bedroom and closed the door. While calling out "Vinegar" softly, he found the seat beside the bed and sat down according to his memory.

There was a soft and waxy response from Yan Chi vinegar on the bed, Xu Xing took off his slippers, lay down on the bed, lifted the quilt and got in.

The two of them have slept together in the same bed for so long, and they have already gotten used to each other's movements. Xu Xing just raised his hand slightly sideways, and Yan Chijiu on the bed obediently leaned over.

With his head resting on Xu Xing's arm, his whole petite body slipped into Xu Xing's arms.

But in the next second, Xu Xing felt something was wrong.

He raised his hand to wrap around the palm of Yan Chijiu's shoulder, and when he fell, he seemed to hit something?
Afterwards, he heard some movement on the back of Yan Chijiu's sideways body.

A head poked out from behind Yan Chijiu's shoulder, Xu Niannian smiled and said to him, "Are you surprised?"

Xu Xing: "..."

Among other things, a head suddenly appeared on the back of my girlfriend's shoulders, and the room was pitch black.

If Xu Niannian hadn't spoken, Xu Xing would have thought it was haunted.

"Are you really coming here?"

"Isn't this just waiting for a rabbit?"