The god of the world

No matter what the outside world thinks, Weibo has been recruiting.

technology sector.

Lin Shen transferred Yao Xin from Lemon TV.

As a perfect talent, Yao Xin can naturally shoulder the important task of leading the way.

Whether it is the Oasis App for the graphic business or the Planet App for the short video business, Lin Shen can rest assured that such a great god is in charge.

Led by Yao Xin, they are a group of fresh graduates who can do quite well.

What's more, Weibo is also a second-tier company in the Internet circle.

The attraction to talents is still there.

Back then, Weibo was at its peak, with a market value of more than 300 billion U.S. dollars, and it was also the first-tier major companies preferred by fresh graduates.

Up to now, the sun is declining, and the position of the second-tier big factory is barely maintained.

Xiaohongshu has a valuation of 200 billion U.S. dollars, while Weibo’s market value is less than 100 billion U.S. dollars.

However, some careful netizens discovered it.

Recently, Weibo has been cleaned up a lot!
Originally, when I opened Weibo, some messy advertisements about hair transplants and blackheads would often pop up.

Now, they are all gone.

Secondly, some netizens were pleasantly surprised to find that their Weibo membership, which was about to expire, even reminded her that she had won tickets to the idol's meeting.

And you don’t need to pay a penny, you only need to pay for the food, accommodation and travel expenses yourself.

With Weibo's influence in domestic entertainment for many years, it is a breeze for some small idols to cooperate to hold several concerts.

No artist would be foolish enough to confront Weibo.

Besides, Weibo is also very generous.

According to the rules of the industry, they also paid enough performance fees.

Even if you don't give money, it's good to meet fans and set up a fan favorite.

In addition, Fanquan was hit a bit hard.

You know, in the past, Weibo was the most tolerant towards fan circles, and it could even be said to be indulgent.

But now, the girls in the fan circle have suffered.

Many accounts that published comments in violation of the regulations were sentenced to capital punishment and directly banned for 30 days.

If the circumstances are serious, they will be permanently banned.

I would rather lose a group of users than rectify this trend.

For platforms like Weibo, if you really want to rectify them, you only need to operate in the background.

In the past, it was just too lazy to care.

Now that you really pick up the butcher's knife, who would dare to be presumptuous again?
Many companies in the circle have also received warnings from Wen Le, the new president of Weibo.

If there are any more scandals, they will not be responsible for locking posts and limiting traffic.

Take good care of the artists under your banner, and if something happens, you can find a way to solve it yourself.

For a time, all platform users felt like a spring breeze was blowing.

Many poor-quality moving stickers have also disappeared.

For bloggers who are serious about creation, traffic support is increased, and there are cash incentives.

For hot searches in the domestic entertainment sector, current limiting control measures are adopted.

Passers-by are in a carnival.

When it comes to uninstalling Weibo, most people are still reluctant.

But seeing the miasma of Weibo being influenced by those in the fan circle, many old fans of Weibo also see it in their eyes and feel pain in their hearts.

Most obviously, daily active users ushered in a wave of slight increases, and the average usage time per capita has also increased.

……

On Weibo, drastic reforms are being made.

Lin Shen arrived in Seoul again by plane, and came to inspect the headquarters of Dou Sha.

Among the upgrade rewards this time, what Lin Shen despises the most is the ownership of Dou Sha.

If it is said that Weibo is only being robbed by advertisers, at least they are still profitable.

What about fighting sharks?

Sustained losses, the stock price has long been so low that it cannot be seen.

Zhou Yi took a few senior executives with him early and guarded downstairs of the New Development International Center on Guanshan Avenue.

"Director Lin will be here soon, be more energetic!"

After Zhou Yi turned his head to remind him, he straightened his suit.

When the convoy stopped, they trotted over immediately, and took the lead in opening the rear door of the Rolls-Royce in the middle.

"Director Lin, welcome to the headquarters of Dousha Seoul Optics Valley."

After Lin Shen got out of the car, he smiled at Zhou Yi.

He came here this time to give Zhou Yi a platform.

Seeing Lin Shen's attitude, some people's small thoughts were immediately put away.

The Twin Towers of the New Development International Center, where Dousha's headquarters is located, has many Internet companies settled there.

Entering the office area, you can see the LOGO of Dousha at first glance.

A cute fish with big eyes and grinning while holding a mouse gives people a feeling of happiness and vitality.

The main color of the office area is orange. The cartoon patterns on the walls are drawn by the employees themselves. There are green plants hanging on the ceiling, and models of rockets and airplanes are flying all over the sky.

The number of employees is almost 1000, and a full 8 floors are rented.

Buy a building?

As far as Dou Sha's current strength is concerned, it can only be said that there is everything in the dream.

The decoration of the headquarters is really good and tasteful, and even a fencing room is built.

In Seoul, Dousha can be considered a big factory.

The barrier to entry is not low.

In terms of treatment, it is not bad in Seoul, and it is definitely incomparable with the four major first-tier cities.

In addition, Dou Sha suffered serious losses.

Whether layoffs or optimization, in short, it is to reduce operating costs as much as possible.

Lack of copyright for high-quality events, new users cannot be attracted, and old users are losing.

Many anchor contracts expired, and they even switched jobs to develop quickly.

When Zhou Yi first took office, what he took over was a messy situation.

But as Lin Shen's confidant and beloved general.

At times like this, they are even more needed to solve Lin Shen's worries and problems.

……

The platform's top streamer, Dai Xiaomei, whose contract expired recently, just took advantage of this contract renewal negotiation with the platform to start an outdoor live broadcast.

The brokerage contract of the top streamer has expired, naturally there are still many platforms who are interested.

For example, on the Douyin side, she has been in contact with her a lot.

But after all, Douyin’s basic platform is short videos, and anchors like her who rely on rewards from water friends as their main income are not very popular there.

Looking at the live broadcast room, many water friends were very curious about the group of people just now.

A group of men dressed in suits and leather shoes surrounded a shadowed figure.

"Mr. Cao, who was that just now?"

As a top streamer on the platform, Dou Sha still attaches great importance to Dai Xiaomei.

Cao Xu, the vice president of Dou Sha who is in charge of the economic business of the anchor, personally received her, which can be regarded as a sufficient arrangement for her.

If there is a choice, Cao Xu also wants to make a familiar face in front of Lin Shen.

"We, Dousha, are now a subsidiary of Guanhai Group, and that person is Lin Dong, the head of Guanhai Group."

"Director Lin?"

Dai Xiaomei's eyes widened in an instant, she never thought that she would be lucky enough to see that Lin Dong today.

It's a pity that I didn't dress up too carefully when I went out today.

For no reason, I lost an opportunity to get close to that Lin Dong.

And just now, he was busy interacting with the water friends, but he didn't see Lin Shen's face.

"Hey, that's Dong Lin!"

"Tsk tsk, old woman, I advise you not to leave. With Director Lin as your backer, Shark Fighting will flourish soon."

"That's right, you have no advantage at all when you go to Douyin, and your body and appearance are all ordinary."

"Upstairs, the old woman is also called Ping Wu Qi. If you really give it to you, you are so excited that you will fly."

"Hey, I have a perfect tongue, which will definitely make her so excited."

Seeing that the barrage started to go off track, Dai Xiaomei was speechless.

As Shui You said, Douyin is indeed not her ideal next home.

Although she has a lot of fans in Douyin, she is also a big Internet celebrity with 1700 million.

An advertisement quote will not be less than 30.

But all of this is because of the influence of her water friends on Dou Sha's side.

If she loses her status as a game anchor for Fighting Shark, can she break out from countless competitors just by virtue of her good looks and figure?
Even she herself doesn't have the confidence.

……

In the conference room, Lin Shen took the main seat without hesitation.

Seeing these executives, all of them looked serious.

Lin Shen couldn't help laughing, "You don't have to be so serious, I'm quite satisfied with your past achievements."

"call……"

The voice of relief was clearly audible in the quiet conference room.

One thing to say, Dousha gave up competing with Maoya for the copyright of the competition.

Self-made events and PGC variety shows have greatly enriched the content supply of the game community.

At first, it was indeed abandoned by many water friends who love to watch live games.

But the result?

The competition copyright bought by Maoya at a high price did not bring a significant increase in their revenue, but fell sharply.

Fighting Shark gave up bidding for the copyright of the event, and monthly active users increased month-on-month.

Buying the copyright of the event at a high price, Maoya can only reduce the salary of the anchor to save money as much as possible.

But for Shark Fighting, it saves the high copyright fees for purchasing events, maintains the salary system of the anchors, and renews contracts with several top anchors with spare capacity.

With more and more PUBG anchors on the side of Dousha, only 4AM and IFTY are left on the side of Maoya.

The cost of purchasing competition copyright remains high.

The market has ushered in several times of regulation, which made the already stretched revenue even more sluggish, and the stock price plummeted again.

For the 4AM team, the face of the platform, Maoya wants to cut their salary.

This shows how the live broadcast industry has declined.

On the other hand, Fighting Sharks took advantage of the offseason to hold third-party events, and the heat was close to the size of the league.

Also, the offseason is longer than the league.

Fighting Sharks only need to pay a small fee to Blue Hole, and they can get the general viewing effect of the league, which is really lucrative!
Coupled with the slogan "Generating Power for Love", it directly launched its own brand.

In the final analysis, e-sports competitions still have to return to the game itself.

The live broadcast of the PCL league held by Maoya is like a high-end packaged moon cake in the boutique market.

Dou Sha’s supper cups are like traditional five-nut mooncakes for [-] cents in the supermarket.

Although it looks ugly, the materials and taste are really solid.

No event or player is famous because of its good packaging.

The same is true for e-sports events. Instead of spending so much money on publicity, it is better to increase the prize money of the event.

After the compliment, Lin Shen also made some suggestions.

The boss said it was a suggestion, but how can the subordinates really ignore it, they must focus on learning.

"In addition to game competitions, amateur leagues such as Passerby King supported by Douyin, and village BA in Qiannan area, we can all consider investing in shares, or simply create our own."

"The prize money should be greatly increased. For outstanding players, Weibo will also provide traffic support."

"In addition, the quality of female anchors is too low in the classification of appearance on our platform, and this aspect needs to be strengthened."

"In addition, the cooling-off period for platform users and user information background should be strengthened."

"It's like rewarding tens of millions, but it's just a cashier of a certain company. It must be eliminated from the source."

Lin Shen paused, "Recently, I will let Zhulu Media enter, and the traffic should be inclined. I hope that Dousha will become a platform no less than Bilibili in the future, and the head office will also increase capital investment. "

Competing media?

Zhou Yi's eyes lit up, it was one of the top M institutions.

There are more than a dozen Internet celebrities with more than [-] million fans.

There are no less than a hundred Internet celebrities with a million level.

The entry of such a top M organization into Dousha will inevitably arouse the vigilance of the original guild on the platform, and even form a group.

For live broadcast platforms such as Maoya and Fighting Shark, it may not be a good thing to become popular as a top streamer.

It is very possible to make a wedding dress for someone else, who in turn is blackmailed by the other party.

Either improve the treatment and give a huge signing fee.

Either people change jobs and go to other platforms.

With the presence of the anchors under Zhulu Media, this is a win-win situation.

……

After the meeting.

Some executives immediately tipped off the boss of the guild who usually had a good personal relationship.

As a guild that relies on Fighting Shark to survive, it must find a way to understand the latest decisions of the platform, so as to survive forever.

Competition media is coming, making many anchors nervous.

Especially those top anchors, contacted the platform one after another, but got no reply.

Zhou Yi also met with Xu Wei and discussed the settlement matters.

Xu Wei will arrange 50 internet celebrities with 50-200 million followers on Douyin to come and broadcast live.

Among them, the proportion of female Internet celebrities is as high as [-]%.

Internet celebrities with a fan base of less than 50 are not included in the recruitment scope of the competition media.

These female Internet celebrities, in terms of appearance and figure, are more than several times stronger than Dou Sha's current appearance classification.

Those with low appearance and poor figure will be directly passed through the offline signing level.

In the future, these female anchors will broadcast live on Dousha, and they will still post videos on platforms such as Douyin to increase their followers.

Anyway, the company has a dedicated packaging and shooting team, they only need to deduce the effect of the script according to the arrangement of the director.

Enrich the appearance area with a wave of high-quality female anchors, and the effect is very obvious in an instant.

The activity of water friends in the beauty area and the water flow have been greatly improved.

As for private matters, the platform and the company have nothing to do with it.

If someone paid millions to the female anchor, which girl could resist such a temptation?
As the hardest-hit area of ​​supervision, the ranking function of live broadcast rewards is cancelled, and the top brother on the list will no longer have a ranking.

Limiting the number of times the anchor can connect wheat during peak hours, naturally there is no chance to cut leeks.

It can be said that the live broadcast of the show has fallen into an unprecedented dark period.

The anchor's past means of collecting money can also be said to have been lost.

In the past, anchors could still get a certain drainage effect through the popularity list, which is based on the amount of rewards, but now all of them are gone.

However, Douyu has no stock price pressure right now.

It just happened to be able to settle down, engage in competitions, and dig out a group of potential anchors.

As a platform, the most indispensable thing is the anchor.

The so-called anchor, personal ability is one aspect, platform support is the most important.

If there is no traffic, you'll be on fire!

Especially in the circle of outdoor anchors, it should not be too easy to become popular.

Get a luxury car, strike up a conversation with a few beauties, and you'll be able to attract a bunch of friends to watch.

To put it bluntly, are you looking at the eloquence of the male anchor?
Most water friends just want that sense of substitution.

What I don't have in reality, I just taste what I want by watching the live broadcast to flirt with girls.

As for the script and packaging, everyone is well aware of it.

As long as there is a program effect, nothing else matters.