The god of the world

Menghualu is considered to be the pinnacle of rare puppet works in recent years.

Fu Huadao is very gorgeous. Among the actors, except for a certain star girl, all the acting skills are online.

The setting is also very elegant, full of details, it is definitely a sincere work.

Anyway, with the privilege of film and television investment, Lin Shen is not worried about investing too much and losing money.

Just for the membership fee, Lemon Movies and TV now earns at least [-] million yuan a month.

In addition, many users have opened annual memberships, and there are some advertising fees, which are enough to cover the cost of shooting, and some earn money.

Compared with several other platforms, the membership fee of Lemon Film and Television is so low that many users feel distressed.

Such a treasure platform, please don't get dirty!

Even with 6000 million paying members today, there is still no price increase, and the price of monthly membership is 10 yuan and annual membership is 120 yuan.

Recently, under the instruction of Lin Shen, Zhong Xia finalized a merger and acquisition project worth up to one billion.

Xiangyang Tangcheng Film and Television Base originally cost 16 billion and took 6 years to build.

In order to cooperate with the filming of "Legend of the Demon Cat", the approved land alone was 5500 mu.

It's a pity that this real estate company is not strong enough, and there are no follow-up film and television works to fill it up, resulting in lower and lower customer traffic in Tangcheng.

Vicious cycle, coupled with poor management.

In order to earn money for the last mile, tourists are forced to keep tourists out of the door for one kilometer, and they have to take a battery car of 5 yuan per person in the film and television city.

The battery cars arranged in the scenic spot are unmanaged and disorganized.

As a result, Tangcheng's reputation is getting worse and worse, and tourists are naturally rarer.

The original plan of 5500 mu has also become a piece of waste paper.

In the later period, the local government came forward and invested successively.

First, the city of Seoul was built, and then several antique building complexes were started one after another, which can be regarded as the implementation of the slogan of the one-stop film and television industry chain that was shouted at the beginning.

With little effort, Zhong Xia easily bought all the shares of the next phase of the Tangcheng project from the local real estate company.

The acquisition procedure is also a green light all the way, which is also related to her promise that there will be investment in the future.

The Tangcheng project itself is a big problem.

The local real estate company has been operating poorly.

If this continues, sooner or later it will become a 'zombie film and television base'.

The first phase of the Tangcheng project covers an area of ​​about 600 mu, mainly including Tangcheng and Chinatown.

As long as the money is in place, there will still be enough land for expansion in the future. It is nothing more than a matter of land acquisition subsidies.

Zhongxia only spent 10 billion to take over Tangcheng, which really surprised Lin Shen.

In the later period, in order to save the half-dead popularity, this real estate company invested an additional 2.5 million yuan to create a night tour project, which was barely enough to maintain the operation of the scenic spot.

It can be said that this wave of acquisitions is equivalent to a [-]% discount, and it also saves a few years of time, which is a bloody profit.

It's not impossible to film in Hengdian.

But Forest Films invests billions of dollars every year, but in the end they can only make wedding dresses for others.

With the purchase of Tangcheng, Forest Pictures can also use the scenes for many film and television projects for secondary use.

Whether it is reserved for subsequent use by other crews, or used as a gimmick to attract tourists, it is always more cost-effective than selling it to Hengdian.

As for the film and television base, Tangcheng alone is still a little expensive.

For spy war dramas like the Republic of China and Foreigner's Street, scenes that are almost used by the queen have to be created.

Lin Shen deliberately used an employee of the excellent level, intending to appoint him as the president of Tangcheng Group.

Jiao Weijie is long-sleeved and good at dancing, he is a good communicator, and he is full of pride in his heart.

As an outstanding talent, how can there be no ambition.

Surpassing Hengdian is his biggest goal!
Hengdian is like a mountain in the film and television industry, covering the entire film and television industry chain.

From film and television bases, to theaters, and even film and television production companies, the annual revenue is nearly [-] billion.

If Tangcheng wants to catch up with Hengdian, it needs not only time, but also sufficient funds as a backing.

Coincidentally, what Lin Shen lacked most was funds.

At present, the core project of Tangcheng is to cooperate with Menghualu's early stage layout.

The script has been given to Xue Lu.

As a female director, I naturally have more experience in how to cater to female audiences.

There is a saying in the film and television industry that male directors should never try to cater to female audiences.

There are fundamental differences in the thinking of men and women.

The original director of Menghualu was also a rare female director.

Since they are also qualified for this position, there is no need for outsiders to earn the money.

For Menghualu's investment, Lin Shen gave a budget of [-] million yuan.

According to the script, it is expected that there will be 48 episodes in the finished film.

This drama was originally made into a 48-episode film, but it was edited into 40 episodes in order to respond to the above policy.

The investment of 3 million yuan is quite a lot for a 40-episode web drama.

According to the current policy, 1.2 million can be given just for the remuneration of the actors!
It's no wonder that stars are chasing big productions.

If you don't shoot big productions, you won't be able to pay such a high salary for small-budget works.

……

The news of Menghualu's establishment quickly spread like wildfire.

Another S-level project self-produced by Lemon Films and Television, with an initial planned investment of 3 million yuan, made many female stars' eyes red.

Big production, guaranteed ratings, and high pay.

But they can only think about it.

There is no shortage of female artists in the forest film industry, so how can they use outsiders.

as predicted.

Forest Pictures soon announced that the hero and heroine of Menghualu will be co-operated by Lin Shen and Reba for the second time.

Yang Mi, Ren Hao and Lu Yao, these two popular first-line students will also star.

Not counting Lin Shen, four popular artists who are above the top of the line have been assembled.

Not to mention, there is also the halo bonus of Yang Mi's comeback works.

Just a piece of news about the establishment of the project has made many netizens boil.

"This is simply a fairy lineup!"

"Tsk, 3 million big production, Reba's resources are too powerful."

"Niu, I heard that in order to make this drama, Forest Films specially spent money to acquire the Tangcheng Film and Television Base. It's so capricious."

"By the way, in the announced character design of this drama, Reba and Lin Dong are still dating in the drama?"

"Pfft... I just noticed that Sister Mi is also on the set, and Director Lin still kneels on the washboard every minute?"

The three families of Aiyou Teng are also very big.

There are countless S-level projects that they self-produce every year.

But Lemon Films and Television, just like opening a banknote printing factory, how many major productions has it invested in?
Even if there are too many projects, word-of-mouth is still overwhelming.

Think about when it was first established, there were only two shabby dramas in the resource library of Lemon Films and Television, and they were ridiculed by them for being overconfident.

But now?

The headquarters building in Shanghai alone cost nearly 200 billion yuan. How can it be described in a word?
Moreover, Lemon Films is highly bound to Forest Films.

One is in charge of production, the other is in charge of broadcasting, and there is also Weibo for collaborative publicity.

Who can resist such a combination punch?
The three families of Aiyouteng have not waited for the reaction.

Lemon Film and Television has grown rapidly, and now it has the strength to wrestle with them.

It's okay that there are no episodes broadcast in the same period.

If there are big productions of the same level, unless you pay for hot searches, there will be no traffic at all.

Very domineering, but also very real.

However, Weibo has this capital.

The publicity model accumulated over the years, even if the three Aiyouteng families are unhappy, they still have to pinch their noses and pay for it.

……

Weibo Building, which used to be the center of Suhe Bay.

42 floors.

in the conference room.

The executives of Weibo looked at each other in blank dismay, and the atmosphere of stormy weather made people's backs drenched.

Wang Zhifei was sweating nervously, and Zhan Zhanwei finished his report.

Today, his position is not secure.

After the shareholding change, Weibo became the dominant company of Guanhai Group.

His position as president is completely within Lin Shen's mind.

But during this period of time, Lin Shen has been indifferent to Weibo, which relieved Wang Zhifei.

But Lin Shen's sudden arrival and the holding of a high-level meeting really caught him off guard.

In recent years, under his leadership, Weibo is no longer as strong as it used to be.

On the contrary, they made successive mistakes and lost their former strong position.

The number of advertisers dropped sharply to 60.

Who would believe him if he was not responsible?

And this product is even more weird, it can be said that it is for traffic and has no bottom line.

Before, Lin Shen didn't spare his hands.

Now?

disappear as far as you can.

As a non-listed company, the shares are all held by Lin Shen.

Expelling Wang Zhifei is just a matter of one sentence.

This time Lin Shen came over and officially announced the new Weibo CEO candidate.

Another outstanding employee, Bunle will become the new CEO of Weibo.

"Director Lin, give me one more chance...the world can learn from my devotion to the company!"

Wang Zhifei's heart turned cold for a moment, and he couldn't care less about his appearance, so he begged humbly.

Seeing Wang Zhifei like this, some executives couldn't help but feel a little chilled.

Can you help Wang Zhifei beg for mercy?
Nobody is stupid.

"Please."

Chen Ji walked up to Wang Zhifei with a serious look, giving Wang Zhifei a chance to leave with dignity.

"I……"

Say something harsh?

Wang Zhifei didn't have the courage.

In the end, he had to leave angrily.

When the idlers left, the conference room was once again dead silent.

"I am very dissatisfied with you."

As soon as Lin Shen opened his mouth, he completely denied the previous.

"The era when traffic is king is already a thing of the past."

"For the rice circle culture, we must severely crack down."

"Don't be merciful to those public intellectuals who spread rumors at will. One counts as one, and the account is directly banned."

"For negative news about celebrities, we must try our best to be as fair as possible, and we must not be biased and maliciously limit the flow."

With a few words in succession, the group of executives who are usually pompous are all secretly startled.

This is a complete negation of their previous achievements.

There is some unhappiness, but no one dares to vent it.

Now, the internet is in the middle of winter.

It is not so easy to find another job after losing your current job.

"Mr. Wen, tell me next."

Lin Shen, who was sitting in the main seat, looked at Wen Le on the right, giving him a chance to perform.

"Cough... Everyone, Director Lin has put a burden on us. We need to further increase the incubation of top apps, and we need money for money, and traffic for traffic."

After Bunle finished speaking, there was silence below.

Indeed, who doesn't want to incubate an app of Kuaijiu level?

In the early years, Weibo had a super good hand, occupying the ecological niche of WeChat Moments, Official Accounts, Toutiao, Doukuai and other platforms.

It is also the primary traffic platform for weak social, interest social, public figures, self-media, traditional media, short videos, and live broadcasts.

Arguably.

Such a company should grow into a super giant.

Differentiate into several top apps, and make money efficiently in many ways, so there will be no such thing as Byte and Xiaohongshu.

Maybe, there is no such thing as WeChat.

Today's Weibo, I am afraid not many people will regard it as social media.

It is not an exaggeration to say that it is a pure entertainment platform.

Of course, this change in Weibo is also mixed with helplessness.

On the one hand, Weibo’s attention to current affairs at that time attracted regulatory attention.

On the other hand, WeChat is coming in menacingly, and Weibo has no power to fight back.

Just when the content was entertaining and the channel was sinking, this saved Weibo and gave it a second spring.

Since then, the well-known voice has gradually dissipated.

Big Vs and Internet celebrities in various vertical segments have sprung up since then.

Weibo has changed from making money with fear, to earning money easily.

The days of making money easily came to an abrupt end with the emergence of rivals such as Doukuai and Xiaohongshu.

At this time, Weibo is deeply stuck in the established track, and can only try its best to entertain and fight back.

Weibo has also become what we are familiar with now.

The stars are in power, and the navy is everywhere.

The so-called hot searches are nothing more than large-scale serial dramas that perform 24-hour uninterrupted performances of popular stars' food, drink, love and hatred.

The stars took selfies casually, and some people shouted "beauty in a prosperous age";
After scratching the skin, someone will feel like a mother, "I feel so distressed" and "Brother works so hard";
When making a bad film, fans can not only lick their faces and praise, but also arrange golden sentences for critics: "You can do it!"

Fans jumped up and down, passers-by looked indifferent.

What is the essential difference between a microblog that lacks a sense of participation and a portal website?

Today's Weibo has hundreds of millions of monthly active users.

But in fact, it's like a chicken rib.

Former content producers have become content porters.

As the traffic is tilted towards entertainment and celebrities, it is naturally more difficult for big Vs or Internet celebrities in other vertical fields to have a bright future.

Without benefits, how could they have the mind to make good content on Weibo?
Therefore, for many big Vs or Internet celebrities, it is necessary to settle in Weibo.

But whether to operate with heart is another matter.

Many times, in their eyes, Weibo is at best a content synchronization platform.

As a result, Weibo users can always quickly learn about news, hot spots, and gossip, but often miss first-hand high-quality content.

Content relocation may be harmless to ordinary users.

But the popularity of this kind of transfer phenomenon is undoubtedly a slap in the face of Weibo, and there is no good content creation atmosphere at all.

The platform is not dedicated, the atmosphere is like this.

In the end, users cannot escape the consequences.

First, creators are underpowered.

Second, as the risk of moving good content increases.

In order to attract traffic, vulgar content emerges as the times require, and bad money drives out good money.

These vulgar content with no technical content is less original and more reposted. Many of them are still fried rice, and have been used [-] times by others.

In other words, you can't even eat hot food.

In today's fast-paced world, how can a Weibo with a lack of content be challenged?
Over the years, in the minds of a group of executives.

Naturally, Wen Le could also imagine it, and continued: "First of all, the technical department will block all advertisements for acne removal, hair transplantation, and blackhead removal."

"The membership function of our value-added service has always been complained about as "the most useless member". In the future, any user who has opened a membership will directly restrict the pop-up of advertisements from the background."

"Secondly, every year we will contact some celebrities to hold concerts. The probability of Weibo members getting tickets will be greatly increased, and then some free tickets will be given away regularly, or we will host concerts and invite a group of members to play for free."

"We need to treat users as real people, do a good job in service and experience, and regard profitability as the natural result of this process."

"Users are not fools, only sincerity can be exchanged for sincerity, and we will be invincible in the future!"

After Wen Le finished speaking, Lin Shen took the lead in applauding.

Seeing that the boss is applauding, how dare a group of beating workers lag behind.

Besides, there are quite a few people who can't understand Wang Zhifei's philosophy of putting interests first.

"The next priority for Weibo is to prepare for the launch of the planetary short video business. This will also be our flagship business for a long time in the future. I hope that the planetary short video can be compared with Kuaijiu in the future. For the support of outstanding bloggers, we And don’t skimp on the cost.”

Lin Shen emphasized again: "In addition to the planetary short video business, our previous grass planting community oasis business will be launched again after redesign."

"For these two businesses, I will prepare a start-up capital of one billion yuan for each project. If there are no talents, I will go to other companies to dig them for me."

"In short, I want to see the result, similar to the joke that Oasis made before, I don't want to repeat it again."

There was tacit laughter at the scene.

Speaking of which, the oasis business was also written by Wang Zhifei.

As a result, not long after it was launched, netizens reported that the appearance of the app had plagiarized the work of a foreign South Korean design team.

As a "first son" who was born with a golden spoon in his mouth and is loved by thousands of people on Weibo.

Oasis should have a wider range of choices, but due to the plagiarism incident, it stumbled when it was launched.

In the follow-up, it was all kinds of godly manipulations, which ruined the popularity of passers-by.

After all this time, the App has long been discontinued and completely forgotten.

But in the hearts of Weibo people, the oasis has always been a sustenance.

Plant grass first, then e-commerce, and create a perfect closed-loop business system. This is Weibo’s initial high hopes for Oasis!

Wenle was airborne and became the executive president of Weibo, causing quite a stir internally.

There is a sword of Shangfang with a big boss, and financial support.

Bunraku reorganized the Oasis graphic business, as well as the planetary short video business.

These two business leaders were also promoted from within and reported directly to him.

The succession of generous donations boosted the morale inside Weibo.

In the Internet business, I am afraid that there will be no action on the top.

Otherwise, everyone really can only eat and drink and wait for layoffs.

There are not a few companies that pay attention to Weibo actions.

In particular, Zhihu, Xiaohongshu, and Station B, who have been eyeing Weibo traffic all the time, asked about Weibo's big moves.

When I found out, Weibo actually opened two business lines at the same time, competing with them in the dual track of graphic business and short video business.

For a while, the executives of these companies were a little bit dumbfounded.

Wasn't it hard enough last time?