Let you raise pigs?But kicked me out of the classmate group?

Chapter 1236 New Convenience Store Strategy
Chapter 1237 New Convenience Store Strategy

"The dual-wheel drive of e-commerce and physical stores is also one of our future strategies for the Duobao platform."

Qin Hao smiled: "The combination of e-commerce and physical stores has greater development potential than relying solely on online sales."

"White, we can consider developing some cross-platform integrated solutions."

Zhou Si also rushed over to join the discussion and brought the team's latest market analysis report: "The development of our clothing brand in the derivative product line has become mature. Perhaps we can use the convenience store sales channel to expand our coverage."

“This is a good idea. It will make Zhuzhongyi not only a synonym for high-end luxury goods, but also a more diversified brand.”

Qin Hao nodded in approval.

At this time, Qin Lei participated in the discussion via video link. He proposed: "Brother, we can also operate a branch called 'high-end experience convenience store' to attract young consumers in different ways and create new consumption scenarios."

“This is a very good concept. Experience stores must focus on consumers’ feelings and interactions.”

Qin Hao once again admired his cousin's creativity.

Tianliang sent a message remotely: "I can embed some smarter recommendation algorithms into our online system to support physical sales."

After listening to this, Qin Hao said with satisfaction: "A brand new convenience store experience must be supported by perfect data. The idea you proposed is very good. I will ask the technical team to assign a few more people to work with you."

After deciding to implement this convenience store project.

He called together core team members including Zhou Si and White.

In the conference room, Zhou Si was flipping through a document.

"We need to find some talent who has a deep understanding of the convenience store industry,"

She began, “The experience of these people can help us avoid a lot of unnecessary trial and error.”

Qin Hao nodded.

"I have already contacted some senior practitioners. Their resource network will be an indispensable asset for us. We must focus on this."

White smiled and said, "Boss Qin, how long will this take? Even though we have no similar experience before, I am really relieved to have you lead us."

"Thank you for your trust, White."

Qin Hao smiled and said, "I suggest that we first conduct a pilot in second-tier cities, where market fluctuations are relatively small and are closer to our consumers' psychological expectations."

At the other end of the meeting, Qin Lei sent a message via video link, "Brother, I think it will be attractive to consumers if we can build a convenience store with excellent experience from the beginning. You can first conduct an in-depth survey on the consumption habits of young people in second-tier cities."

Qin Hao responded appreciatively, "Since we are going to take the experience route, of course we have to meet consumers' true expectations."

"Tianliang is already optimizing the online recommendation system,"

Zhou Si added, “If data can accurately guide consumers, the effect of physical stores will be doubled.”

After the meeting, Qin Hao returned to the office, still thinking about how to integrate all resources.

Just then, Ma Wendi walked in and interrupted his thoughts, "I heard that you want to expand the convenience store business? This is a new attempt."

"Yes, we can also integrate some of the products of 'Zhu Zhong Yi' into convenience stores and try to achieve complementary industrial chains."

Qin Hao explained.

"That's a good strategy,"

Ma Wendi nodded in agreement, "I will give you some advice on marketing promotion."

Qin Hao stood in front of the office window, gazing at the high-rise buildings lined up in the distance.

He was thinking over every detail of the convenience store plan in his mind.

This project is not only a part of the group's strategic transformation, but also a touchstone for Zhuolu Group to leverage other fields.

At this time, Qin Lei pushed the door open and walked in, holding a newly completed market research report in his hand.

"Brother, these are our preliminary survey results in several second-tier cities,"

He handed over the report, "Young consumers' expectations for convenience stores are mainly focused on efficient services and unique product combinations."

Qin Hao nodded as he flipped through the report, his expression revealing satisfaction.

"It seems that our previous assumption was correct. We want to bring consumers an experience that is different from traditional convenience stores."

"correct,"

Qin Lei continued, "Can we consider cooperating with some local specialty brands to increase their appeal through co-branded products?"

"this is a good idea,"

Qin Hao thought for a moment and added, "But we must also ensure that every cooperation is mutually beneficial, otherwise it will only consume our resources."

Just then, Zhou Si walked in with a pile of documents in his hands, and it seemed that he had just been through a tough battle.

She put the documents on the table and breathed a sigh of relief.

"Qin Hao, we have put together a batch of small products of 'Zhu Zhong Yi' that are suitable for convenience stores, including some uniquely designed small accessories and environmentally friendly shopping bags."

"very good,"

Qin Hao said, "These products can effectively enhance our brand image and added value."

“When consumers walk into our convenience stores, they’re not just buying a bottle of water or a lunch,”

“It’s more of a different shopping experience,” he said.

"So should we prepare for a pilot project next?"

Zhou Si asked.

Qin Hao nodded. "Yes, I have asked Chengyi Culture Company of the Zheng family to contact local artists and try to incorporate some cultural elements into the store to increase the length of time consumers stay."

"It seems that we really need to attack from all sides,"

Qin Lei smiled and said, "I will continue to follow up on the market response."

At this time, White connected to the video conference. He said with a relaxed look: "Boss Qin, I have shared some of our platform's big data analysis capabilities with Zhou Si. She should be able to make accurate personalized recommendations in physical stores soon."

Qin Hao listened and said with determination: "We will not only sell daily commodities, but also use this as a springboard to expand to higher-value commodities. I believe this channel will be an important tool for us to expand the market."

After a busy day of meetings, Qin Hao sat at his desk and rubbed his forehead gently.

Although his schedule was always full, today's workload seemed particularly heavy.

Under this heavy pressure, he knew he needed the support of the team.

"Asan, do you have time?"

Qin Hao sent a message to Asan on WeChat.

A few minutes later, Asan pushed open the office door.

"Boss Qin, what do you need me to do?"

Ah San asked, his tone full of respect.

"It's about the details of the convenience store project,"

Qin Hao stood up and pointed to the sofa next to him, motioning for San to sit down. "I think we still need a more comprehensive market research, especially in cultural integration, which is crucial to the long-term development of the brand." San nodded and quickly wrote down Qin Hao's request.

"We can also consider introducing more local features to accurately target consumer needs,"

Ah San suggested.

"Yeah, that makes sense,"

Qin Hao nodded slightly, "But we must ensure that every plan is feasible and cannot rely solely on creativity."

The two continued to discuss the details of the project until the sun set.

Qin Hao looked out the window and the night view of the city had quietly come online.

"I'll go to Zhou Si's place, you sort out the information you've collected," Qin Hao said, standing up and preparing to leave. "Of course, Mr. Qin, leave everything to me."

Ah San responded.

After walking out of his office, Qin Hao went straight to Zhou Si's office.

Knock on the door gently, and Zhou Si's familiar voice came from the door: "Come in."

"Still working overtime?"

Qin Hao teased, pushed the door open and walked in.

Zhou Si raised his eyes and smiled, "It's all because you gave me so many tasks, and I don't want to fall behind."

The two smiled at each other.

Qin Hao sat casually on the chair opposite Zhou Si's desk, and Zhou Si handed him a cup of hot tea.

"Let me sort out the strategy for the new brand,"

Qin Hao got straight to the point, "I need your advice."

"Go ahead, I'm all ears,"

Zhou Si listened while drinking the tea in his hand.

Qin Hao quickly and concisely explained his thoughts on brand strategy.

Zhou Si nodded seriously, his pen sliding quickly across the notebook.

"I think your overall idea is right,"

She said, pausing and raising her eyebrows, "But maybe we can also expand the participation of designers and let them come up with some more practical and innovative concepts. You know, design is the soul of Takenaka."

"You really know the brand best,"

Qin Hao smiled and said, "I will arrange for the brand team and designers to work more closely together."

The two continued to communicate.

After listening to Zhou Si's advice, Qin Hao felt a lot more at ease.

He leaned back in his chair and smiled slightly, "Zhou Si, you always see the essence of the problem. I really can't live without you."

Zhou Si shrugged and said with a smile, "Come on, Mr. Qin, are you praising me or adding burden to me?"

"Of course I'm praising you,"

Qin Hao joked, "Besides, adding burdens is part of the job."

The two smiled at each other.

Then, Qin Hao remembered another important thing.

He adjusted his sitting position slightly and asked tentatively, "By the way, Zhou Si, how is your new home?"

Zhou Si was stunned for a moment, then became alert, "Well, it's fine, why do you suddenly ask this?"

Qin Hao was not in a hurry, and his tone was full of concern between friends. "I just wanted to go and take a look. Maybe I can also treat you to a home-cooked meal."

Zhou Si smiled and shook his head, "Forget it, I don't want you to see my 'battlefield', it's too messy."

Qin Hao sighed in pretended disappointment, "Okay, but you know I'm a very persistent person."

Zhou Si smiled. She knew Qin Hao was stubborn, but she still gently refused. "Maybe next time when I have a chance. I'll tell you when I have made my home look decent."

While they were chatting, Qin Hao's cell phone vibrated slightly.

He glanced at the caller ID and saw it was White, so he gestured to Zhou Si and said, "Sorry, I'll take a call."

After the call was connected, White's enthusiastic voice came, "Mr. Qin, do you have time? We have a business exchange reception next week, you must come."

Qin Hao thought for a moment and replied, "Of course no problem, White, I will definitely go."

After hanging up the phone, Qin Hao sat back in front of Zhou Si. "White called just now and invited me to attend the cocktail party next week. I also plan to invite Bai Lan to join us."

Zhou Si nodded, "Okay, Bai Lan is a good choice. She has strong social skills and will help you."

"yes,"

Qin Hao said, "I hope everything goes well."

Zhou Si collected the paper and pen on the table and responded softly, "Yes."

In the blink of an eye, it was a few days before the business exchange cocktail party. White's arrangement was indeed reliable, and Qin Hao and Zhou Si went to a high-end shopping mall in the city center together.

As soon as the two entered the mall, Zhou Si looked around, his eyes full of excitement, "Wow, there are so many stores to choose from, I'm going to be busy today!"

Qin Hao leaned over to fiddle with a display item and asked casually, "Do you really think I need to go to such great lengths at this reception?"

Zhou Si smiled and said, "Of course, image is a silent business card."

"But don't worry, I'm here and I won't let you get too exaggerated."

She suddenly stopped and fixed her eyes on the window of a luxury brand, where several formal suits were hung high. "Shall we start with this one?"

The lights from the mall shone into the store through the window. Qin Hao nodded slightly and followed.

In the fitting room, he kept changing his clothes, trying different styles of ties and shirt colors at Zhou Si's suggestion.

"How about this blue tie with a grey suit?"

Zhou Si rolled up his long hair and tied a tie for Qin Hao, who was examining himself in front of the mirror. "I feel like his whole temperament is different."

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