Let you raise pigs?But kicked me out of the classmate group?
Chapter 1351 Quality First
Chapter 1351 Quality First
Chapter 1352 Quality First
"You...you expected this day to come?"
Chen Lingyu asked in amazement.
This man... is really amazing.
It was only in the past two days that Charlie received a new investment.
If you have money, of course you have to do something to resist.
"Business is like a battlefield. Only by planning ahead can you be invincible."
Qin Hao looked at her with deep eyes and smiled.
"Otherwise, I wouldn't be so straightforward in wanting to cooperate with you."
Holding Chen Lingyu in hand is to prevent the emergence of new competitors in the same industry for the next product.
"Now, it's our turn to fight back. This time we must make him regret it."
Qin Hao said with a sneer.
"What are you going to do?"
Chen Lingyu asked.
Qin Hao turned on the computer and pulled out a plan book he had just made.
"Starting tomorrow, I plan to reduce prices across our entire brand portfolio to squeeze Charlie Group's market space. Promotions can gain a short-term market share, but this is not a long-term solution after all."
"So at the same time, we need to start the overseas expansion plan. I have been thinking about this step for a long time. I want to let the Ross family know that Chinese companies are not easy to mess with!"
Qin Hao gave Zhou Si orders immediately.
Chen Lingyu looked at Qin Hao's calm expression, which was unfathomable, but an unprecedented sense of security surged in her heart.
With him around, it seems like no difficulty is insurmountable.
As night fell, Qin Hao stood at the window, overlooking the city lights.
Although Charlie had just received capital injection from the Ross family, he had already seen the dawn of victory.
The Ross family, Charlie, the black and white organizations...
All enemies will pay the price for their greed.
And he will lead Zhuolu Group to a brighter future.
Charlie is nothing more than a stumbling block on this road.
Suddenly, an urgent message popped up on the computer.
After Qin Hao clicked it, his face instantly became solemn.
The message was just one short line.
"Be careful of who's around you."
Someone close to you? Which person?
What surprised him most was who sent the message.
He immediately gave the information to Tianliang and asked him to check who sent the message.
Chen Lingyu did not notice any change in Qin Hao's expression. Hearing this, her tense nerves instantly relaxed and she looked at Qin Hao with eyes full of admiration and gratitude.
"Boss Qin, this move you made is so brilliant!"
"I knew it was right to follow you."
"That's not what you said at the beginning." Qin Hao teased.
Chen Lingyu smiled awkwardly, not knowing what to say.
After all, he had left this place, and when he came back again he always felt like he was living under someone else's roof.
But in fact, she has always recognized Qin Hao's abilities from the very beginning.
"It's just that now that Charlie has received such a large salary, our products and markets may be affected by fluctuations."
Chen Lingyu sighed again and said, "If there is any way to stop the Ross Group behind him from investigating and continue to invest in Charlie, then we will be able to gain a foothold in new markets, including those in other continents."
Qin Hao waved his hand, his eyes deep and said: “Charlie’s move seems ruthless, but in fact it exposes his impatience.”
"It is especially at times like this that we must stand firm and turn the tables."
As he spoke, he pulled out a detailed market analysis report, sent it to Chen Lingyu, and said.
“You see, the 5 billion injected by the Ross family seems huge, but there are still loopholes in the capital chain of Charlie Group.”
"In order to quickly seize the market, they spent a lot of money on purchasing raw materials but ignored cost control."
This kind of thing is only done when a company has just entered a new market, but ultimately costs must be controlled. After all, the purpose of entering a new market is to make money.
Simply spending money can help you gain market share, but if there are no subsidies, your market share will continue to decline.
Only by developing a product quality that surpasses that of your competitors can you occupy half of the market.
As he was speaking, Zhou Si hurried in with a stack of documents in his hand.
"Boss Qin, Charlie Group has just announced that it will launch a large-scale price reduction promotion campaign worldwide. They will also follow our example and directly cut the price of their products by 30%!"
The atmosphere in the conference room became solemn again.
Chen Lingyu frowned and said, "A 30% price cut? This is simply a loss-making move to gain publicity. They are going to lose everything!"
Qin Hao, however, remained calm, with a meaningful smile on his face, and said, "Notify them that not only will we not lower the price, we will raise it."
As soon as this statement came out, everyone was shocked.
If the result is increasing instead of decreasing, won’t it cause backlash from consumers?
As a result, they all threw themselves into Charlie's arms, even though Qin Hao had already publicly announced in the previous preparations that there were problems with Charlie's products.
Chen Lingyu couldn't help but ask, "Boss Qin, why...why is this happening? If we raise the price now, won't it push customers towards Charlie?"
If it wasn't for someone else, she would have cursed at him long ago.
Qin Hao stood up, walked to the French window, overlooking the bustling city, and said slowly: “Charlie’s price reduction strategy seems brilliant, but it is actually stupid.”
"He used low prices to attract mostly price-sensitive low-end customers, who have very low customer loyalty and will leave immediately once cheaper products appear."
"Our target customers are the middle and high-end groups who pursue quality and brand value."
He turned around and said in a deep voice: "From now on, we will increase our investment in research and development and launch a higher-end product line."
"At the same time, I plan to launch a new method called the User Experience Upgrade Plan, which will provide 7 personalized services and lifetime after-sales guarantee to every customer who purchases our products."
The last few words make people gasp. The lifetime after-sales guarantee requires a huge amount of money to maintain.
Moreover, there are also some people in the Chinese market who use loopholes in the rules to gain advantages, and finally force companies to change the rules. However, no one at the scene refuted what Qin Hao said.
At this point, they are still worried about whether their group can survive until the end of the year.
Charlie has already made a harsh statement. They have to find a way out for themselves. If they lose in the end, they will definitely change jobs. This is the reality.
As for what Qin Hao wants to do, they are not the ones paying for it, so they don’t care.
“Tell the marketing department to prepare an unprecedented new product launch. I want everyone to know that Zhuolu Group’s products are not measured by price, but defined by quality and service.”
Qin Hao said lightly.
Zhou Si was taking notes frantically, and everyone else in the meeting room was looking at him silently.
At the same time, Qin Hao arranged for Tianliang to closely monitor the capital flow of Charlie Group and report any abnormalities immediately.
He knew in his heart that Charlie's crazy behavior would definitely not remain indifferent to the Ross family behind him, and it was very likely that it was also instructed by him.
However, spending a large amount of money is not what the Ross family wants to see.
The ultimate goal of the group that invested in Charlie is to occupy the market first and have absolute voice.
Only then can you gain extremely high profits from your products under monopoly conditions.
The money invested will be earned back sooner or later, this is the wish of every investor.
And every move they make next could become a fatal flaw.
As long as Qin Hao seizes this loophole, he will not give them any chance to turn things around.
On the other hand, Director Lin's investigation also made new progress.
She secretly sent a voice message to Qin Hao, and said solemnly: "We have more evidence of the Ross family's collusion with the traitor, but these people are very cunning and have a powerful umbrella behind them."
"If you want to completely eradicate them, you must strike a fatal blow."
Qin Hao pondered for a moment and said, "I have an idea. Isn't Charlie Group frantically acquiring raw material suppliers? We can use this to set a trap for them."
"We let suppliers who were apparently acquired but actually under our control deliberately leak some false raw material quality issues to cause market panic."
"At the same time, the evidence of the Ross family's illegal activities was compiled into detailed information and sent anonymously to major international media."
What Qin Hao wanted to do was very simple. As long as he could stir up the heat, and as long as the heat remained high, Charlie's group would be put in a passive position at any time and anywhere.
Moreover, we will launch high-end products at this time to continue to demonstrate our technical capabilities.
This will further squeeze the market for Charlie's group's inferior imitation products.
Qin Hao also owns 30% of the shares in his company. He continues to make acquisitions and eventually becomes the largest shareholder, holding absolute power.
This was Qin Hao's original plan, but with the capital injection from Bose Group, his idea was shattered.
Charlie Group’s stock should not fall any further. The longer the capital injection period, the higher the possibility that his stock will gain market share.
Even with all the inferior imitations to his name.
However, this is not completely without benefits for Qin Hao.
These shares will give him a chance as the market rises.
When the position reaches its peak, he can sell all the shares at once.
Director Lin's eyes lit up and said, "Good idea! In this way, Charlie Group will not only face a product quality crisis, but the Ross family will also be under tremendous international public opinion pressure."
"Their protectors in the dark probably won't dare to help openly anymore."
Director Lin doesn't know much about business wars.
Her main hope was to give Charlie solid evidence so that he would never be able to escape again.
After the plan was finalized, Qin Hao asked someone to come and make a complete plan on Thursday.
The outline was provided by him, but the content will reveal his own arrangements and next steps on Thursday.
At this time, Charlie Group's price reduction promotion was in full swing, and overwhelming advertising swept the world.
However, Zhuolu Group was unusually quiet, as if it had chosen to retreat in this business war.
However, just when everyone thought that Zhuolu Group was doomed, a new product launch that shocked the industry was suddenly announced.
The theme of the press conference is only eight words.
“Quality first, subvert the future.”
In the trailer, high-tech products and mysterious endorsements by top internet celebrities appear vaguely.
And the declaration that price is determined by value instantly ignited the market's curiosity.
After Charlie heard the news, he snorted disdainfully and said, "It's just a last-ditch effort! I want to see what Qin Hao can do to compete with my money power!"
He increased his advertising efforts and even began to spread rumors that the Zhuolu Group was about to go bankrupt.
But what he didn't know was that a big net had been quietly spread.
Qin Hao will then use the incident between Lin Xiaoyu and Charlie for marketing and make him the spokesperson for the group's products.
Combined with the previous incident of Charlie kidnapping Lin Xiaoyu, it pushed the wave together.
The new product itself is strong enough that even Chen Lingyu, who is always very picky, recognizes the quality of the new product.
Soon, what awaits Charlie and the Rose family will be an event that will change the way the business landscape is conducted.
Unfortunately, Qin Hao couldn’t see it.
Because at that stage, he might consider playing a bigger chess game.
Linking up with other departments under its umbrella will eventually form a mutually beneficial assembly line.
You know, Zhulu also has the entertainment industry.
As well as operating the Zhuolu clothing brand, Zhuzhongyi is an emerging luxury brand under Zhuolu. It is very likely that they will influence each other, and then both will rise at the same time.
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