I can see the commodity price curve

Zhang Yue looked at the market feedback data with a frown.

"Lao Luo, we can't just passively take the beating anymore."

Zhang Yue turned around and looked at Luo Tiejun firmly, "Since they are slandering us maliciously, let's speak with facts.

We contacted some authoritative testing organizations to conduct comprehensive testing on our products, compiled the test reports and certification certificates, made them into eye-catching promotional posters and brochures, and displayed them to various customers.

At the same time, we invited some old customers and industry experts to visit our factory so that they can see our production process and quality control system with their own eyes.”

Luo Tiejun's eyes lit up: "Boss Zhang, this is a good idea!

Letting authority and facts disprove those rumors will surely win back the trust of customers.”

The marketing department immediately contacted several authoritative testing agencies and conducted a comprehensive test of the product.

Luo Tiejun came over with a pile of information and a grim expression: "Mr. Zhang, the results are out."

Zhang Yue's heart tightened, and he quickly took the information and started flipping through it.

In the test report, various data clearly show that the key indicators such as strength and toughness of the ropes produced by its own lock factory are indeed slightly inferior to those of the other party's products.

His expression instantly became solemn, and an unprecedented pressure surged in his heart.

Luo Tiejun said anxiously: "Boss Zhang, what should we do?
If customers see this test report, we will be even less competitive.

With those rumors and the test results, our factory is in jeopardy."

Zhang Yue took a deep breath and tried to calm himself down.

He said slowly:
"Lao Luo, don't panic. Things have already come to this, complaining and panicking won't solve any problems.

We have to analyze calmly and find a solution.”

He paced back and forth, thought for a moment and then said: "Although our current product performance is slightly insufficient, our new material itself has potential.

In this way, you immediately organize the R&D department and call together all technical backbones. Let's hold an emergency meeting to see if we can upgrade and improve the product on the existing basis.

At the same time, the marketing department continued to follow the previous plan, using authoritative testing and on-site visits to stabilize old customers and win new customers.

We have to try to stabilize the situation until the product upgrade is completed."

Luo Tiejun nodded vigorously: "Okay, Mr. Zhang, I'll arrange it right away."

Soon, an emergency meeting of the R&D department was held in the conference room.

Zhang Yue looked at everyone present with a serious expression and said, "Everyone, our factory is facing unprecedented challenges.

A small company has emerged in the market whose products have similar performance to ours but at a lower price. Moreover, current test results show that our products are slightly inferior in strength and toughness.

This is a huge crisis for us, but also an opportunity.

As long as we can successfully upgrade our products, we will be able to regain our advantage in the market.

Does anyone have any ideas or suggestions? "

A senior engineer frowned and said, "Mr. Zhang, judging from the test data, there may be some room for improvement in the material ratio and production process of our products.

We can try to adjust the ratio of new materials to see if we can improve the strength and toughness of the product.

At the same time, we will make fine adjustments to the production process to reduce losses during the production process and improve product quality.”

Another young technician also stood up and said: “I think we can also learn from some advanced technologies from other industries.

For example, we can see if the methods used in the aerospace field to improve material strength can be applied to our rope production.”

Zhang Yue listened carefully to everyone's speeches and nodded in agreement from time to time.

“Everyone’s ideas are valuable,” he said.

From now on, the R&D department will be divided into several groups to conduct in-depth research on material ratio, production process improvement and introduction of new technologies.

Time is running out, and I hope everyone can work overtime to come up with a feasible solution in the shortest possible time."

In the following days, the R&D department worked day and night.

Zhang Yue also keeps a close eye on the progress of research and development, and often goes to the R&D department to discuss solutions with everyone and solve problems encountered.

The marketing department actively communicated with customers according to the plan and demonstrated the factory's production process and quality control system.

At the same time, authoritative test reports and certification certificates are distributed to customers in an effort to stabilize the market.

However, the small company did not give up.

Seeing that the Guoyue Lock Factory was still resisting stubbornly, they increased their publicity efforts, further lowered prices, and even spread more negative comments about the quality of Guoyue products in the market.

For a time, the sales pressure on Guoyue Lock Factory became increasingly greater, and some customers chose to cancel their orders and instead cooperate with that small company.

Faced with this situation, Zhang Yue knew that he had to come up with an upgraded product as soon as possible to reverse the situation.

He kept encouraging the R&D team: "Please hold on a little longer, we are not far from success.

As long as we can successfully upgrade our products, we can regain the trust of our customers and defeat that small company.”

After countless trials and improvements, finally, good news came from the R&D department.

They successfully adjusted the ratio of the new materials and optimized the production process. The upgraded ropes had significant improvements in strength and toughness, even surpassing the products of that small company.

Zhang Yue held the upgraded product inspection report excitedly, his eyes sparkling.

He immediately called together the marketing department and sales team and said, "Listen everyone, our product has been successfully upgraded.

Now, we need to take immediate action to bring the upgraded products to market.

The marketing department needs to re-produce promotional materials to highlight the advantages of our products.

The sales team should proactively contact customers who have cancelled their orders, show them our upgraded products, and invite them to reconsider their cooperation.”

Soon, the upgraded rope products of Guoyue Lock Factory reappeared on the market.

The authoritative test reports and real product performance have allowed customers to see the strength of Guoyue Lock Factory again.

Those customers who were once wavering have changed their minds, and new orders have come in like snowflakes.

However, not long after Zhang Yue was immersed in the joy of the successful product upgrade, the marketing department hurriedly sent the latest data.

The upgraded rope performance report of the small company called Xinrun is clearly visible, and all key indicators far exceed Guoyue’s current products.

Sales volume soared, and Guoyue's order volume dropped sharply again, as if it had returned to a passive predicament overnight.

Zhang Yue looked at the report in his hand and his brows were twisted into the shape of the Chinese character "川".

Although there was a little panic in my heart, there was more unwillingness and fighting spirit.

He knew very well that he must not lose his composure at this moment.

"Lao Luo, call the heads of all departments for an emergency meeting!"

Zhang Yue's voice was steady and powerful, and his eyes revealed determination.

Soon, the conference room was full of people, and the atmosphere was as heavy as the depression before a storm. Zhang Yue stood in front of the conference table, looked around, and said slowly:

“Everyone, Xinrun Company has dealt us another heavy blow, but this is not the end, but the starting point for us to rise again.

We cannot wait and see, we must act now.”

The head of the R&D department spoke first: "Mr. Zhang, there are still some directions in our previous research on new materials that we have not explored in depth.

Perhaps we can start from here to further explore the potential of materials and improve product performance.”

The person in charge of the production department also frowned and said: "However, even if more advanced materials are developed, our production technology must keep up, otherwise we will not be able to give full play to the advantages of the materials.

Moreover, improving the production process requires time and a lot of investment, and we are currently under great pressure and time constraints.”

The person in charge of the marketing department was worried: "Mr. Zhang, customers are now paying great attention to Xinrun's new products, and our publicity work has become much more difficult.

Customers are waiting to see which company's products are more stable and reliable."

Zhang Yue listened quietly to everyone's speeches, quickly thinking of a countermeasure in his mind.

After a moment, he said: “The R&D department continues to conduct in-depth research on new materials to find breakthroughs.

At the same time, we will establish cooperation with universities and research institutions to leverage external forces to accelerate the research and development process.

The production department should simultaneously optimize the production process to improve production efficiency and product quality.

The marketing department needs to change its promotional strategy.

It is necessary not only to highlight the performance advantages of our products, but also to emphasize the reputation and high-quality service accumulated by our factory over the years.

Let customers understand that choosing us is not just choosing a product, but also choosing a guarantee. "

“In addition, the sales team needs to take the initiative and go deep into the customer base.

Understand their actual needs and pain points, and provide a basis for further improvement of our products.

We want our customers to feel our Guoyue Lock Factory’s indomitable spirit and persistent pursuit of quality.”

Zhang Yue's voice echoed in the conference room, and every word was full of power.

In the following days, Guoyue Lock Factory once again launched a decisive battle.

R&D personnel stay in the laboratory day and night, conduct repeated experiments, and constantly adjust material ratios and process parameters.

Production staff worked overtime to upgrade equipment to improve production accuracy and stability.

The marketing and sales staff rushed between various customers, communicating patiently and demonstrating Guoyue's sincerity and strength.

However, Xinrun Company does not seem to intend to give Guoyue too much breathing space.

While continuing to expand their market share, they also vigorously publicized the upgraded results of their products in the media, creating huge public pressure on Guoyue Lock Factory.

Faced with such a serious situation, Zhang Yue remained calm and firm.

He constantly encouraged team members: "Every challenge is an opportunity for growth. As long as we unite as one, there will be no difficulties that we cannot overcome.

Guoyue Lock Factory has weathered many storms and will not be defeated so easily."

Under the leadership of Zhang Yue, all employees of Guoyue Lock Factory worked together and finally found hope in another R&D breakthrough.

They have successfully developed a new composite material that not only greatly improves strength and toughness, but also has better wear resistance and corrosion resistance.

At the same time, after the production process was optimized, production efficiency increased by 30% and product quality became more stable.

Zhang Yue looked at the detailed data of the upgraded product in his hand, and a long-lost smile appeared in his eyes.

He knew that the time had come to fight back.

This time, Guoyue Lock Factory will regain its own market with a new attitude.

Zhang Yue quickly convened the heads of marketing, sales, publicity and other departments and formulated a detailed market counterattack plan.

The marketing department was responsible for redesigning the promotional materials to present the performance advantages, wear resistance and corrosion resistance of the new composite materials in an intuitive and easy-to-understand way.

At the same time, a series of online and offline promotional activities were planned, and online news and detailed introductions of product upgrades were released through social media, industry forums and other platforms.

Offline, set up eye-catching booths at major industrial exhibitions and industry exchanges to attract the attention of potential customers.

The sales team is divided into several groups.

On the one hand, we actively revisited old customers with whom we had cooperated, invited them to participate in product launch meetings, and demonstrated the excellent performance of upgraded products on site.

On the other hand, develop personalized sales plans for those customers who have been snatched away by Xinrun Company.

Emphasizing the long-term accumulated reputation and perfect after-sales service system of Guoyue Lock Factory, we promise to provide certain preferential policies and priority supply guarantees.

The publicity department contacted a number of authoritative media and well-known industry bloggers and arranged for them to conduct on-site interviews and reports on Guoyue Lock Factory.

Through the credibility and influence of the media, the indomitable and innovative spirit of Guoyue Lock Factory will be conveyed to a wider audience and the brand image will be reshaped.

During the product promotion process, Zhang Yue personally led the team to visit several large companies in the industry.

These companies have always been the target customers of Guoyue Lock Factory, but due to the slightly inferior performance of previous products, the cooperation has progressed slowly.

Zhang Yue introduced the newly upgraded products to them in detail and arranged for technicians to conduct performance tests and demonstrations on site.

With the in-depth development of publicity and promotion activities, the new products of Guoyue Lock Factory gradually caused a sensation in the market.

More and more customers began to pay attention to and inquire about this upgraded rope product, and the order volume began to steadily increase.

However, Zhang Yue did not relax his vigilance. He asked Luo Tiejun: "Is there any movement at Xinrun Company?"

Luo Tiejun shook his head: "No, they seem to have completely given up."

Zhang Yue said: "Don't take it lightly, the other party won't give up so easily.

Keep a close eye on them, and report to me immediately if they make any new moves."

Luo Tiejun nodded: "Okay."

Who knows whether Zhang Yue’s words came true or there were other reasons.

The next day, Luo Tiejun received the news.

He found Zhang Yue and said, "Boss, the other party's ropes seem to have been upgraded again."

Zhang Yue's face darkened: "What did you say? Upgraded again? How is that possible?"

He was in complete disbelief.

Zhang Yue knows better than anyone how good the parameters of the ropes produced by his company are now.

I didn't expect the other party to upgrade again.

"you sure?"

"It's true, Boss, what should we do next?" (End of this chapter)