The Millennium Semiconductor Survival Guide.

Chapter 176 Enterprise Instant Messaging Software
"Differentiated services will always be one of the important modes for Internet companies to achieve profitability." Zhou Xin finally concluded.

The underlying logic of the paid membership mechanism of a large number of Internet services in the future is differentiated services, and the most common application is video websites.

Tencent has made this even more fun, yellow diamonds, red diamonds, pink diamonds, etc. Different diamond aristocrats provide users with different differentiated services, as many as 7 kinds of differentiated services.

After listening, Robin said: "I feel that search engines are not very good at providing differentiated services.

Because the search engine hopes to provide users with the search results he wants.If you use search engines to provide differentiated services, it is difficult for users to perceive this.

I can technically say that paid users are provided with more advanced algorithms and stronger computing power. It only takes 1 millisecond for paid users to enter the search content and obtain the result text, while non-paid users need to spend 10 milliseconds. millisecond.

Such differentiated services do not seem to make much sense. "

Pony thought to himself that it is better for Tencent to provide differentiated services. The QQ show and enterprise QQ gave them a lot of inspiration.

Zhou Xin said: "Yes, so the profit model of search engines is advertising.

Using the advertising distribution system can well describe your advertising push logic to users, and users accept it very well.

It is not impossible for search engines to provide differentiated services, but the technical difficulty will be very high.

In my understanding, it is now the second generation of search engines. Compared with the previous generation of mechanical stacked indexes, the second generation of search engine technology can grab text from all website links, compare them, and then sort them.

I think the next generation of search engine technology should be based on artificial intelligence.That is to say, the search engine can answer the question.

For example, if I talk about my budget and my travel preferences, the search engine can automatically make a plan for me.

From where to go, to which day's air ticket to buy, to which hotel to book, travel routes, etc., search engines can give a complete set of solutions.

The second-generation search engine requires users to break down the questions into more detailed questions, and then give answers one by one. I need to ask the search engine for the address of the airline’s ticketing system, and then go to the ticketing system to find the flight status.

In short, the third-generation search engine should be an aggregate answer based on artificial intelligence technology.

If Baidu can achieve this level, then differentiated services can completely charge the third-generation search engine. "

Robin listened very enthusiastically, but the more he listened, the more he felt cold: "Junior brother, what you said is too difficult, and it is not a technology that can be realized in a short time.

However, I think this can be used as a direction. After listening to it, I have a general direction for how to do the third-generation search engine technology. "

Zhou Xin said: "You can think of the third-generation search engine as a personal assistant. The current search engine just mechanically integrates the results, and the personal assistant can give you a comprehensive solution."

Pony thought, qq can do this, which is equivalent to embedding a personal assistant under the friend column of qq.He also thought that now QQ can also be used as a search engine, put it in the friend list, and then put this search engine to the top and it's over.

After organizing a dinner with Pony and Robin, Zhou Xin talked to Pony alone the next day about how to promote the enterprise QQ.

Compared with Baidu, he is actually deeply involved in the product design of the enterprise QQ, and has given a lot of targeted suggestions in the design process and promotion process.

After chatting with Robin, Zhou Xin didn't know what decision the other party would make, but no matter what decision he made, it was not a loss for him.

It is nothing more than the difference between long-term interests and short-term interests.

Why is Zhou Xin obsessed with letting Huaguo's Internet go overseas as soon as possible, including letting Baidu block Google ahead of time, and let the enterprise QQ come to American to promote.

The fundamental logic is that in the future, Internet companies in Huaguo will be too slow to go overseas, and they will not start to go overseas on a large scale until the international situation deteriorates.

Let foreign Internet companies comfortably enjoy the first-mover advantage for a long time.In the foreign Internet field, once the pattern is formed, there will be no latecomers.

Take the e-commerce field as an example. After Amazon occupied the first market share, it has never faced a decent opponent. The Internet entrepreneurs behind it will subconsciously avoid the e-commerce field.

In China, even though Taobao is already in full swing, occupying nearly 80.00% of the market share, JD.com, Pinduoduo, and Douyin Shopping have launched attacks in this field one after another.

This is a big difference between Huaguo and American in the Internet field.

Internet companies such as Pinduoduo, Douyin, SHEIN, and Shopee have all been very successful in going overseas, but the timing is a bit embarrassing.

"Pony, tell me about your views on Enterprise QQ. I can see from the semi-annual report that Enterprise QQ has achieved a domestic revenue of 5000 million, and more than twenty companies have chosen to introduce Enterprise QQ.

Among them is the Pengcheng Foreign Trade Corporation. After they connected to Enterprise QQ, they opened the service of Enterprise QQ to more than 300 foreign trade companies.

I think the data is very eye-catching, and Tencent's team is very capable and vital. "

Pony chatted about the company and products, and he is a completely different person than usual.

He went straight to the topic: "Newman, just like the financial reports of listed companies, they will modify the numbers to avoid problems.

The same is true for enterprise qq. Our hidden worries are hidden under the semi-annual report.

During this period of time, I have been constantly summarizing and reviewing the market. In summary, there are three questions:

The first is that the threshold is too low, and the threshold of enterprise qq is too low, which has caused many companies with development capabilities to plan to do it themselves after using enterprise qq.

Like Guangdong Telecom, Zhejiang Mobile, etc., after the provincial companies of the three major operators have used Enterprise QQ, they all plan to develop similar products by themselves.

This puts a lot of pressure on us, and at the same time Netease and Sohu have to enter this market.

At present, Huaguo refers to enterprise QQ as an enterprise instant messaging product. The commercial value of this product has already been reflected, and we cannot avoid direct collisions with our competitors in this field. "

Ali has not taken care of it yet, they have been busy connecting with NewPay, and introducing NewPay's credit pledge system to buyers and sellers.

If Ali responds, Ali, which has more than [-] resources of small and medium-sized foreign trade enterprises, will be Tencent's biggest rival in enterprise instant messaging products.

"Take the three major operators as an example. After they make it, they only provide it to their internal employees for use, and the development and operation costs are returned.

They develop and operate it themselves, and then provide it to employees across the country. This cost is definitely cheaper than buying it from us.

Therefore, the first-mover advantage of enterprise QQ is extremely limited, and we need to face direct competition from a large number of companies.

There are even many manufacturers planning to enter the field of instant messaging. For example, NetEase has launched NetEase Bubble, which focuses on instant messaging for ordinary users. "

"The second point is that it is difficult to find a point of differentiation that allows customers to choose us instead of other manufacturers.

The functional barriers are too low. Competitors can easily copy the functions we have developed in their own software after they know about them.

There are almost no barriers. Even if the read function we have spent a lot of time developing, it will not take more than three months to be developed by competitors from scratch.

We have been thinking, what is the unique advantage of enterprise qq compared with other enterprise instant messaging products?
The third is that Huaguo enterprises do not have a high demand for informatization.The vast majority of companies don't think it is necessary. They don't even use mailboxes, and they call when they have something to do.

The address book is placed on the desk, if you have something to look through the address book, a phone call will pass. "

Zhou Xin knows what the biggest barrier of QQ is: "The questions you mentioned are very high-level questions, and they are not specific enough.

It is difficult to find satisfactory answers to these questions that are not specific enough.

From the first and second points, there is actually a problem, that is, the barriers are too low, and it is not difficult for other companies to copy them.

Then it is necessary to find advantages for enterprise qq, what enterprise qq can do, but other enterprise instant messaging software cannot.

Let's dig deeper into this issue. Facing the competition from NetEase Bubbles, will QQ feel the pressure? "

Pony: "No."

Zhou Xin continued: "In the face of corporate NetEase bubbles, will corporate QQ feel the pressure?"

Pony: "Yes."

Zhou Xin: "With the same logic, NetEase can copy the functions that QQ has. Why doesn't QQ feel the pressure?
In the final analysis, the user relationship chain of qq involves users from all over the world, and Netease Paobao cannot copy the user relationship chain of qq.

And enterprise instant messaging products are nothing more than internal use, and internal use has led to the relationship chain being controlled by the company that purchased your product.

They can choose which product they want, and transfer the relationship chain in the enterprise to other products, which is nothing more than a word from the leader.

Therefore, barriers come from complex relationship chains, and the simpler the relationship chain, the harder it is to move away.

Enterprise qq needs to change its style of play.Like the case you mentioned, the foreign trade corporation in Pengcheng transferred hundreds of small and medium-sized enterprises to the enterprise qq.

It is very difficult for them to replace the enterprise qq with other products.

Therefore, in order to solve this problem, the target of enterprise QQ should be the core enterprises of the supply chain in the traditional field.

They lack their own development capabilities and can only rely on the development capabilities of suppliers.And they involve upstream and downstream suppliers.

Enterprise qq helps these core enterprises and their upstream and downstream suppliers realize real-time communication of information.

It is equivalent to that the target of enterprise qq should not be a single enterprise, but a series of enterprises around the core enterprise and the entire supply chain.

Of course, it is not easy to achieve this goal, so the enterprise QQ needs to find new functional points that can empower core enterprises in the supply chain.

I have a preliminary idea, we can develop around this idea. "

(End of this chapter)