The Millennium Semiconductor Survival Guide.

Chapter 177 Unconstrained design

On the road of enterprise informatization transformation, there is a long distance between Huaguo and enterprises in developed countries.

In 2000, among the 1100 million enterprises in China, less than 90.00% were large and medium-sized enterprises, and more than [-]% of the enterprises were small enterprises.

Small businesses mean thin profits, which make it difficult for them to have additional funds for informatization transformation.

Small businesses also do not have the awareness of informatization transformation. In this era, most entrepreneurs do not understand the benefits of informatization.

The most understanding of informatization is the informatization of finance.

2000年全年华国管理软件的市场营收总额在58.7亿元，其中财务管理软件和ERP软件的营收额分别为14.5亿元和4.7亿元。（数据来源于信息产业部电子信息产业发展研究院发布的《2000-2001年度华国IT产业与市场形势报告》）
ERP is the main system for the information transformation of supply chain enterprises. Huaguo’s investment is so small, so it is very difficult to promote enterprise QQ to supply chain enterprises in Huaguo, which is half the effort with twice the effort.

In countries such as American, European countries, and even Neon and Korea, the degree of enterprise informatization far exceeds that of Huaguo.

This is why Zhou Xin frequently communicates with Pony Ma around the company's QQ going overseas.

After Tencent relied on QQ Show to achieve breakeven, it also has the confidence to go overseas.

It's like walking on two legs.

Pony came over and brought several other people, planning to set up a branch in North America.

Zhou Xin said: "Enterprise qq is now focused on enterprise instant messaging, that is, communication.

I think the essence behind communication is collaboration. Compared with mailboxes, instant messaging can improve the efficiency of communication.To accomplish one thing, instant messaging is more efficient than mailboxes when cross-departmental and cross-enterprise joint efforts are made to advance this matter.This is a manifestation of collaboration.

And collaboration is not only reflected in this aspect, we need to introduce new collaboration, that is, cloud space.

Simply put, cloud space is a shared folder, and a new folder can be created. Members can upload files together and download files in the shared folder.

For example, in software development, each of you is responsible for a part of the development content, then you can upload your own development to the shared folder, and the person in charge can check everyone's progress at any time.

Construction companies, chip design, advertising industry, etc., almost all enterprises can use it.This is sharing at the file level. "

Because the enterprise qq is deployed locally, it does not involve the use of Tencent's network bandwidth and storage. It has many functions, and the cost Tencent needs to bear will not increase.

The cost of the hardware is borne by the enterprise that purchases the enterprise qq.

Now Tencent can sell localized deployment services to them. In the future, after Zhouxin's new cloud is built, it can sell SaaS services to them.

It's just that SaaS services can only be promoted on a large scale in 2005, because at that time American completed the transformation of its telecommunications network, which can support the bandwidth of SaaS.

"The requirements are layered, and the requirements raised by users are superficial requirements, and we hope to improve efficiency.

Improve efficiency, as a product, as a developer, is it a big head to hear this demand, because this is too much space.

A good product manager needs to read the requirements that are floating on the surface, to dig out the real needs below the surface requirements, and to help users think about what kind of effect they want to achieve.

In my opinion, the first thing that enterprise qq needs to meet is collaboration. Instant messaging is collaboration, and the enterprise cloud sharing space I just mentioned is also collaboration.

And it must be as flexible as possible. You can create a new enterprise cloud space on a group basis, and you can pull groups and individuals into the cloud space.

Different individuals in the same cloud space can set different permissions for them, some can only view, some can only upload files, and some can only download.

Permissions are also set to be highly flexible. "

Enterprise QQ has also integrated enterprise mailboxes, which is equivalent to embedding enterprise QQ and enterprise mailboxes, which can send and receive mailboxes at the same time.

But Pony didn't think about what to do next. Zhou Xin's words gave him a lot of inspiration, grasping the point of collaboration and digging deeper into the underlying needs.

Zhou Xin continued: "You can consider cooperating with Kingsoft to integrate Kingsoft's WPS into enterprise QQ, so that users can directly edit content in word and Excel formats in the cloud space."

Enterprise QQ can go overseas, why can't it pack Kingsoft's WPS to go overseas together?
The integration of enterprise QQ and WPS can definitely form a dimensionality reduction blow in this era of American.

What Zhou Xin didn't know was that the major shareholder behind Jinshan was Lenovo. Lenovo bought 1998% of Jinshan's shares for US$900 million in 30.

In the future, when asked by reporters whether Lenovo is an American enterprise or a Huaguo enterprise, Yang Yuanqing, the president of Lenovo who claimed that Lenovo is a global enterprise, is currently serving as the chairman of Kingsoft.

Later, after Zhou Xin found Kingsoft's information and read it, he chose to let Tencent directly re-create a word processing software by himself.

Thinking of letting Jinshan go to sea and Lenovo enjoying the benefits, it is too uncomfortable.

Anyway, it is normal for the functions of enterprise QQ to gradually iterate.

Pony nodded: "Good idea, we will form a plan as soon as possible to add this function.

Newman, your words gave me a lot of inspiration. We can revolve around the needs of collaborative mining.

We can edit the text in the shared space first, and the meeting minutes of the enterprise can be edited in the enterprise qq, and then saved in the cloud space.

One-click export and one-click printing of files in cloud space can be set. "

Zhou Xin said: "That's right, I'm talking about directional functions, and you can dig into the details of functions that I didn't think of around what I said.

What I can think of is only a part. Tencent is the real first-line enterprise instant messaging software provider. You know better than me what enterprises really want.

Enterprise instant messaging software is now a blue ocean market, and Tencent has already taken the first-mover advantage. I believe you can open up the US market as soon as possible.

Next, regarding enterprise QQ, my thinking is to connect enterprises and consumers.

This is an area that you don't understand, and this is definitely a genius-like idea. "

Zhou Xin got up and took out a mobile phone from the drawer in the office. The screen and keyboard each accounted for half of it. The silver body combined with the full keyboard gave a sense of technology.

When the phone was new to Zhou, Pony noticed that there was a camera and Matrix logo on the back of the phone.

This, he realized, was the upcoming phone from Matrix.

Zhou Xin said: "This is a prototype of Matrix. We originally expected to officially launch it on the market this autumn, but now it seems that we have to wait until early next year."

"This is still the original version, and many functions have not been incorporated, but we have incorporated NewPay."

At the same time, Zhou Xin took out a QR code scanner for supermarket cash registers. He first lit up the screen of the Matrix mobile phone, then opened the NewPay payment interface, and called up a QR code.

"This is a QR code, a technology I acquired when I went to Neon last year, and I scanned the QR code through the supermarket's code scanner to complete a payment.

The user opens NewPay through the NewPay function on the Matrix mobile phone, and then opens the QR code. The QR code is read by the scanner, and the QR code information is associated with your payment account. "

Zhou Xin purchased the QR code technology from Neon, and then registered the relevant patents of the QR code technology in the payment field around the world.

Zhou Xin continued, "That is to say, we simplified the swiping of the credit card into a QR code scanning, and the user brings a mobile phone, and NewPay on the mobile phone binds the credit card.

Users do not need to bring a credit card to complete the payment operation. "

Pony has a feeling that this is a subversive innovation, another subversive innovation created by Zhou Xin, and he has a sense of trembling witnessing history.

But he missed the key point, that is, what does this thing have to do with the enterprise QQ?
"Is the enterprise QQ and NewPay going to combine?"

Zhou Xin shook his head: "It is not the combination of Enterprise QQ and NewPay, but the sale of Enterprise QQ to companies like Wal-Mart.

Then Wal-Mart’s store operates a community, and Wal-Mart’s corporate QQ has a special group to attract nearby customers into the group, and then they regularly send some product discount information and product cash coupons in the group.

Commodity cash discount coupons are sent to customers through NewPay. Customers click on the link in the enterprise QQ, and then jump to the NewPay webpage, and the barcode of the cash discount coupons will appear correspondingly.

This barcode is shown to the cashier when the user takes the mobile phone to the Wal-Mart store to check out, and the cashier performs the settlement.

In this way, NewPay, Wal-Mart and Enterprise QQ form a closed loop. Enterprise QQ helps Wal-Mart increase the stickiness between stores and customers. Enterprise QQ links businesses and consumers at the same time. very difficult.

Because they need to move consumers to another instant messaging software.

For NewPay, it has increased the frequency of payment, increased user stickiness, and promoted the sales of matrix.

In order to achieve this goal, in the upcoming second round of financing of NewPay, I will use this as a condition to require Wal-Mart to open to NewPay and allow Wal-Mart to participate in NewPay's next round of financing. "

Pony was already very convinced of Zhou Xin, and after listening to it, he could be called admiration. This is an unconstrained idea.

It can be said to be a perfect case for connecting online and offline.

Pony didn't know what to say: "Newman, to be honest, choosing to accept your investment was the best decision I've ever made.

You can not only meet people's needs, but also create needs that don't exist before, and even solve these needs with a very perfect solution.

The problem that enterprise QQ is easily replaced has also been solved, and at the same time it can actually bring value to the enterprise.

It is difficult to measure the value of corporate QQ to promote collaboration with money, but it is very easy to measure how well community operations are converted into sales through the way of distributing coupons in the community.

And I believe this is very helpful for retail companies. If I were the person in charge of Wal-Mart, I would be moved just by hearing it. "

To put it bluntly, this is the rapid rise of Ruixing's community operation in later generations. In this era when there is no mobile Internet, it is almost meaningless to describe it as a powerful and unconstrained style. It is a trick of the flying fairy.

There is no way for other companies to copy this trick, because the two-dimensional code technology, the adaptation of mobile phones and the need for cameras on mobile phones are natural barriers.

Even if other companies want to copy it, it will take at least two years.

With Zhou Xin's check, they started research and development in the second half of 1999, and they will launch it to the market in early 2001 at the earliest.

Zhou Xin said: "Not only can it be promoted to Wal-Mart, but chain restaurants such as KFC and McDonald's also have demand.

Including large chain clothing brands, community operations like luxury brands, etc.

With one hand grasping enterprise collaboration and the other hand grasping the concept of community, such enterprise QQ will occupy an invincible position. "

Enterprise QQ can do these things, and NewPay can firmly occupy the offline payment scene in the process.

No other company can compete with him at all.

Pony Ma said: "After listening to it, I am full of energy now, and I can't wait to start development right away."

The reason why I am talking to Pony Ma now is because this function is about to start development now, the jump between enterprise QQ and NewPay, and how to do community operations after Walmart accesses enterprise QQ and accesses enterprise QQ.

Zhou Xin hopes that this whole set of styles can be introduced to the market immediately after the launch of Matrix.

"We all need to move as soon as possible," Zhou Xin said.

Regarding the development, you need to start preparing for the development of the content we just mentioned, because the second round of financing of NewPay will be discussed very quickly. I have already thought clearly about which new investors to choose. up.

So you guys are going to be serving Walmart soon.

When there was no NewPay in the early days, Wal-Mart needed to provide consumers with information such as discounted products and preferential activities through the corporate QQ group.

This also means that the number of users in a QQ group may exceed 1000.

And if Wal-Mart deploys enterprise QQ on a city-by-city basis, you also need to think about how to ensure that users will not have problems accessing enterprise QQ.

There are still differences between enterprise QQ for consumer enterprises and enterprise QQ for supply chain enterprises, and you can also develop some targeted functions.

If the effect of Wal-Mart is good enough, other consumer brands will definitely come to you for cooperation, such as Dell, HP, Sony and other brands. "

What Zhou Xin didn’t finish is that with NewPay, offline supermarkets can completely launch e-commerce websites. After users buy products online, they can go to offline Wal-Mart supermarkets to show NewPay’s QR code and pick up the goods directly.

Zhou Xin wants Wal-Mart to become a shareholder of NewPay, the most important purpose is to use Wal-Mart to build a model project for NewPay offline payment.

NewPay is just one of the functions of the Matrix mobile phone. He doesn't believe that Matrix equipped with so many new functions cannot become popular in this era.

After the Wal-Mart model project is completed, other supermarkets such as Carrefour, Metro, and Sam's will not be hooked, especially large supermarkets like Sam's that focus on membership.

　It's still 4k at night, and then continue to update tomorrow morning.

　　Recently, I have maintained a daily volume of 7k!It's not too much for a crow to ask for a monthly ticket, right?
　　
　
(End of this chapter)