The Millennium Semiconductor Survival Guide.

Chapter 184 Press Conference

Since Christmas, Matrix commercials have been appearing on major TV programs across the United States.

Zhou Xin has a very high reputation in American, whether it is a technology magazine or a business magazine, Zhou Xin can often be seen.

As the cover character of Time Magazine, he has been on the cover more than once, one is Time Warner's deal of the century, the other is to bring Riot Games back on track, and the most recent one is to reshape Wal-Mart's business ecology.

Anyone who is interested in the Internet will be familiar with this Chinese face in the commercial, Newman.

"Am I crazy? Is Newman planning to shoot a commercial? The Internet king of the new century is planning to enter Hollywood?"

Originally, Zuckerberg was young enough to appear in Time Magazine at the age of 26. Of course, compared with the 16-year-old environmental protection girl who was elected Time Magazine's Person of the Year because of political correctness, the 26-year-old Zuckerberg is still a bit old.

Unlike Zuckerberg's cover line when he appeared on Time Magazine: "Connecting the global population and building social relationships", Zhou Xin's most recent appearance on Time Magazine only had a few words: the king of the Internet.

The best product manager in Silicon Valley, the best product manager in Bluestar, these adjectives are too lengthy, which is not conducive to the spread of public opinion.

The more concise and clear the slogan is, the better it is to shape the character image and spread in the hearts of the public.

The title of King of the Internet was given to Zhou Xin by American netizens a long time ago, but it was only recognized by the media. After Wal-Mart made great achievements online in just one month, Time Magazine put this title on them On the cover, Zhou Xin is crowned.

"It should be to promote the Matrix brand. I think the logo on the back of the mobile phone that Newman picked up from the bed at the end should be M. If it is M, then it is a Matrix mobile phone.

When I was flying to Portland recently, I saw a large advertisement for the Matrix phone on an airport billboard. "

“Isn’t the Matrix the only Newman product that didn’t succeed? I remember that Newman also spent a lot of effort to promote the brand’s keyboards, and there were a lot of related content on the Riot Games forum.”

"I think it still depends on the definition of success. If someone else made the Matrix keyboard, it is no exaggeration to describe it as success. The new keyboard structure and a large number of replaceable parts bring the keyboard experience to a new level. The height has completely changed the ecology of the original keyboard industry.

The keyboard is priced at $500, and tens of thousands can be sold. Except for Newman, I am afraid that no one else can do it.It's just that this achievement is not worth mentioning on Newman. "

"It's Matrix. I'm an employee of Matrix. I can only tell you that Matrix mobile phone is a very different mobile phone. Like the keyboard, Matrix mobile phone will also bring you a completely different experience from previous mobile phones."

"Can the Matrix staff upstairs talk about it in detail?"

Netizens on the forum would never doubt Newman's creativity with the product.

"Due to confidentiality restrictions, I can't say much, except that it was amazing."

Offline TV advertisements, airport advertisements, advertisements in magazines, and advertisements for Matrix mobile phones are everywhere.

The promotional video starring Zhou Xin himself has given the media a lot of room for hype, because the founders or CEOs of other mobile phone brands are either too old or have gone to see God directly.

Only Zhou Xin can shoot the promotional video himself.

Another point is that this is the first time in Zhouxin's history that it attaches so much importance to a product.

Even if it was the Quora Gold Choice before, it didn't have so many advertisements.

Not only offline is full of advertisements, online Internet forums are also full of true or false news.

Fortunately, the time is not very long. From the advertisement landing on various channels to the press conference, there are only six days, and the short six days are not enough to make users feel bored.

"Zhou Xin, don't put too much pressure on yourself. Even if the Matrix phone doesn't achieve the desired effect, it won't affect anything." Li Jingyi glanced at the time, it was only five in the morning, and she was already up and sitting in front of the window in a daze. Zhou Xin said.

Since getting along with Zhou Xin day and night, she has been able to feel a sense of urgency from Zhou Xin, as if he is not a billionaire, but a doctoral student who has just graduated from school. The bargaining chip that has not yet been realized.

It is difficult for Li Jingyi to empathize with Zhou Xin's mentality. After working in Matrix, she has full confidence in Matrix. There is no other mobile phone on the market that can compare with this product.

Therefore, there is no need to worry, Li Jingyi has more confidence in the mobile phone.

Zhou Xin's voice echoed in the empty room: "Go on to sleep, I'm fine."

Li Jingyi stood behind him hugging Zhou Xin and said, "If you had no pressure, you wouldn't have woken up so early."

Zhou Xin said: "Isn't it normal to be nervous when you have to speak in front of tens of thousands of people?"

Li Jingyi: "You told me that there were tens of thousands of people at the Quora press conference before, and I didn't hear you say that you were nervous."

Speaking of Quora, because the market value has plummeted, investors have higher requirements for Time Warner. Quora, which did not accept advertisements before, has also begun to accept advertisements.

Zhou Xin said: "Well, there is some pressure, Mphone is very good, I know, it uses the most advanced chip, uses a lot of advanced technology, and has many useful functions.

But it is different from all the current mobile phones. Isn’t there a saying like this: half a step ahead is a genius, and one step ahead is a madman.

I am worried that Mphone is too far ahead and consumers will not buy it. "

"As of today, things are already a foregone conclusion. You don't need to think too much, and stay in good shape for today's press conference."

"It's a great pleasure to meet you again here, Moscone Convention Center, where I held my first and last press conference on Quora two years ago, where I released the Quora Gold Picks.

Before holding a press conference, I never thought that I would have such a great appeal, able to gather tens of thousands of loyal Quora fans to come to the scene to hear me introduce our products.

It was also the success last time that gave me a little more confidence today. This time, Matrix has prepared [-] seats at the venue. "

The press conference this time was held at the Moscone Center in San Francisco. After the renovation of the Moscone Convention Center last year, its North Hall was remodeled to accommodate more than 2 spectators.

Audiences from all corners of the country filled almost all the seats.

Largely because Zhou Xin himself answered a question about the Matrix phone on Quora:
"This is my painstaking effort for more than a year. I have integrated all my innovation and thinking over the past year into this product. The cooperation with Wal-Mart is just to complete the task."

This short answer is more effective than any number of advertisements. Anyone who pays attention to the Internet will be curious about what kind of product Matrix mobile phone is that can give Zhou Xin such confidence.

Therefore, when booking tickets for the press conference on Matrix's official website, the previously prepared servers were all overwhelmed.

"A lot of people ask me, isn't your Internet business very successful? You can design a product that can be loved by countless users.

It can completely change the original business model.

But for me, these changes are far from enough, Matrix will set off more drastic changes, let the world hear the arrival of the Internet age. "

Although I don't know what kind of product Matrix is, most of the people who came to the scene were Zhou Xin's loyal fans. Therefore, after this passage was finished, the venue with more than 2 people burst into cheers like a tsunami.

After the cheers stopped, Zhou Xin continued: "The product we want to bring is called Mphone."

The Mphone appears on the screen behind Zhou Xin. It is a 26-key mobile phone with a width similar to that of the later Samsung Note.

After Jobs heard the name of Mphone in the audience, he thought that if Apple made a mobile phone in the future, it would have to be called iPhone.The more he thought about it, the more he felt that the name sounded fluent.

Zhou Xin raised his mobile phone: "That's right, Mphone supports 2G/3G network and has a series of built-in applications.

Mphone adopts a password to unlock, and you can set a four-digit password or a six-digit password according to your needs. "

Zhou Xin held his mobile phone in his hand, and the content on his mobile phone was simultaneously displayed on the screen behind him.

After entering the unlock password to enter the main interface, Zhou Xin continued: "We have several built-in applications, the mobile phone is the second, and the application is the key."

Different from the current mainstream black and white screen, Mphone adopts a color screen.

"The first is M-mail. In M-mail, you can integrate all your mailboxes into M-mail. M-mail is a comprehensive mailbox management application.

No matter you are an email product registered on Hotmail, Yahoo Mail, AOL Mail or any other mailbox, you can bind it in M-mail.

Bill, send me an email. " Zhou Xin said.

After Zhou Xin finished speaking, Bill Gates holding an Mphone appeared on the screen. He raised the Mphone in his hand to signal, and then nodded after a few clicks.

A prompt page appears on the screen immediately, and the sender's name and bound email address appear on the prompt page.

"Hello world! Mphone." Zhou Xin clicked on the mailbox and saw it.

Zhou Xin continued: "Thank you Bill Gates for sending me the email.

In order for Bill to do this for me, I paid for an Mphone, and I also advertised his Hotmail.

Emphasize again that M-mail supports Hotmail. "

BlackBerry became the standard equipment for European and American business people in later generations, relying on the mailbox system.

BlackBerry's mobile mailbox system allows users to send and receive emails anytime, anywhere through their mobile phones.

Compared with BlackBerry's mobile mailbox system, M-mail can support management of different mailboxes at the same time.

"Okay people probably aren't too interested in mobile mailboxes, have had enough of the damn emails in their day-to-day work.

It is already annoying enough to receive emails from leaders, colleagues, and partners anytime and anywhere. If you can still receive emails on your mobile phone, it will make life difficult.

Let's introduce our next app, weibo.

All previous applications were built on web pages, whether it was online forums, portals, or instant messaging software, these applications built on computer pages are flooding the Internet world.

Web pages are everywhere, and the mobile phone represented by Mphone will bring brand-new applications. This weibo means a simplified version of web pages.

Users send the content you want to express through Weibo, you can follow the users you are interested in, and you can bookmark the content you are interested in.

Weibo advocates real-time information, which means that you can take out your Mphone to post a Weibo anytime, anywhere.

Now that I share this space with 2 people, I need to take a picture of everyone here. "

After speaking, Zhou Xin pointed his Mphone to the audience, and then some blurry photos appeared on the phone.

Then click the jump button, the picture appeared under Weibo, Zhou Xin edited a Weibo: "Mphone press conference site."

Then click Send.

There is a lot of information that Zhou Xin did not mention here, for example, sending pictures only supports 200k, and Weibo will automatically compress the pictures taken, and then send them after compressing to 200k.

There is a special network equipment at the conference site, which makes the sending look so smooth.

Zhou Xin continued: "That's right, as you can see, Weibo supports you to express your feelings anytime and anywhere.

Some people may ask, what is the difference between Weibo and Internet forums and chat rooms.

How you feel outside, can you find the right words to describe how you felt two hours ago when you get home?
And after you have an Mphone, you can express your thoughts immediately after you have them.

Regarding the Mphone conference, you need to go home to open quora and edit a long answer.

And after you have Weibo, you can immediately edit a Weibo to tell your fans, and not your fans, what happened on the scene.

If a traditional application is a magazine, then Weibo is a daily newspaper, and the frequency of news updates is much higher than that of traditional applications.

It also has a series of mechanisms such as following, reposting, and favorites, so that you can attract more users to follow you.

If you post a Weibo and it is reposted by many people, if you follow these people, you will also see this Weibo, which may generate interest in you and follow you.

It's a bit like quora's user attention mechanism.

Quora needs to view long answers on a computer, while Weibo is a shorter content, which is more flexible. "

Why is it not called Twitter, but Weibo, because Zhou Xin thinks that the name weibo is much more concise than Twitter.

It is an upgrade on the web application.

Zhou Xin went on to show: "Because during our internal testing, Matrix employees posted a lot of Weibo content.

Another day of overtime and I'm sick of the damn job.

Well who is Johnson?At that time, human resources will help him to see if he has been given a rest on the day he worked overtime.

The meal in the cafeteria is not bad today, but today is Pepsi, which makes me a little unhappy.

Are Coca-Cola executives on the scene?Call our colleagues for the advertising fee.

Monday is the most tiring day of the week, which means a new torment begins.

Well, I have a similar feeling sometimes. "

While scrolling through Weibo, Zhou Xin complained to the audience present. He finally said:

"Some people said that Quora is a new media, but in my opinion, Weibo is a new media in the true sense.

It will completely change the current media communication mode. "

　a little lazy today
　　
　
(End of this chapter)