The Millennium Semiconductor Survival Guide.

Chapter 185 Mphone
"Mphone will change everyone's definition of mobile phones. As a mobile communication device, a mobile phone is definitely not just a tool for calling.

In the past 20 years, major mobile phone manufacturers have been too slow in updating mobile phones. SMS, calculators, alarm clocks, etc., essentially still regard mobile phones as communication tools, adding various embellishment.

The only interesting innovation was text messaging, which added new messaging capabilities to the phone.

And Mphone upgraded the definition of mobile phone from the definition of communication tool, Mphone combined mobile phone and handheld computer for the first time, and mobile phone will also become a mobile communication device officially from Mphone.

From communication to communication, a simple call has become a complex information interaction. The original one-to-one communication method of SMS has become a many-to-many communication method. All of this will start from Weibo. "

As soon as Zhou Xin finished speaking, the applause from the audience began to grow intense.

Because the simple Weibo doesn't have too many highlights, judging from Zhou Xin's display content, it is indeed interesting.

But this kind of meaning is not enough to meet the audience's expectations for Zhou Xin.

The audience came from Portland, Austin, Houston, all over the United States, and many flew over from the Maple Leaf Country.

It was not until Zhou Xin pointed out that the biggest difference between Mphone and previous mobile phones is information, and that Mphone is a combination of mobile phone and handheld computer, that the audience began to vaguely grasp the point of Mphone.

"Traditional web pages have limited or no support for mobile.

The display of traditional webpages on handheld computers either has problems in the display and needs to be moved left and right to see the complete page, or directly hides part of the information.

Weibo is the first application created for mobile terminals. It is different from previous web pages. It is an application specially designed for mobile phones. It is the world's first multi-person interactive application on mobile phones. "

All of these need to be made clear. If you don’t experience it firsthand, it’s hard to feel how cool Weibo is. The limit of 140 words and the design of the streaming media UI also determine that this application is specially designed for mobile phones. The sliding feeling can make users ignore the passage of time unconsciously.

"This is the first product brought by Mphone, WeChat, which is an instant messaging software similar to SMS."

(For the convenience of reading, WeChat is collectively referred to as WeChat)
"WeChat can only be registered through a mobile phone number, that is to say, the WeChat ID is bound to the mobile phone number, and the chat between WeChat supports voice transmission in addition to the text content similar to SMS.

Jobs, welcome to the Mphone launch event. ”The iconic green voice bar of WeChat appeared on the screen.

Soon a voice message was sent.

Then Zhou Xin clicked on the voice message just sent, and his voice echoed throughout the venue again.

"WeChat supports SMS and voice functions at the same time, and voice messages can be sent within a certain period of time.

Voice transmissions longer than 30 seconds are not supported temporarily. "

"The communication function is the basic function of WeChat. When we add friends, we can add them through mobile phone numbers or through QR codes."

After talking, Zhou Xin opened the WeChat account homepage, and then clicked on the QR code interface: "This is the QR code. WeChat has a built-in scan function. The camera will recognize the QR codes of other users. After scanning the QR code, this pop-up pops up. User's add option."

"The other thing is Jiaqun. I believe everyone here has more or less familiarity with online Walmart.

We have connected WeChat and QQ. After Walmart pulls you into their offline store group, this group will appear simultaneously in WeChat.

You don't have to go home at six o'clock in the evening to see the news of Wal-Mart's discounted products and new products on the computer, and then drive from home to Wal-Mart to make purchases.

The latest developments of Wal-Mart can be grasped in real time directly through WeChat. Not only Wal-Mart, the partners of the QQ group have expanded to chain catering brands such as KFC, McDonald's, and Subway.

More importantly, we have connected NewPay with WeChat. After you receive the coupons in the WeChat group, click to collect them, and the coupons will automatically appear in your NewPay account.

You can bind your WeChat account with your NewPay account on WeChat. If the account is registered with the same mobile phone number, you only need to bind with one click. If it is not a mobile phone number, you need to use a SMS verification code.

Yes, everyone complained before that I love to use verification codes too much. The verification codes have made the Internet world lose trust. From logging in to emails, from logging in to forums to searching for content, after the verification codes appeared, they were researched by Internet manufacturers. Countless tricks.

These are all caused by me. In the future, I will evolve the verification code into a QR code. Compared with the purely digital verification code, the QR code will be more convenient. "

The reason why QR codes are convenient is that QR codes can be recognized by machines. Traditional verification codes, whether they are SMS verification codes or string verification codes, require users to input them by themselves to convert image information into text information.

Even in 2020, when OCR technology is very developed, scanning pictures to recognize numbers in pictures is a matter that consumes more hardware resources. QR codes are different, and the highly standardized format makes scanning QR codes very directly contain information contained in pictures. The text information is read out.

Compared with the one-dimensional barcode, the two-dimensional code is more secure.

"WeChat not only has these functions, it also has functions such as drifting bottles and circle of friends.

Let me focus on the circle of friends, because WeChat is an instant messaging tool based on mobile phone numbers, which means that most of your WeChat friends are people you know in real life.

I call this kind of social interaction with acquaintances. In the past, whether it was quora, blogs, or forums, these were social interactions with strangers.

The Weibo just introduced is also socializing with strangers, and the content shared by Moments can only be seen by your friends.

This can be seen as a Weibo that only friends can see.

Generally, the number of friends that a user can add is limited, usually dozens or hundreds of users.

On Weibo, all users may follow you, and the number of followers ranges from dozens to hundreds to hundreds of thousands to millions.

When your thoughts are not suitable for posting on Weibo and sharing with others, you can properly consider Moments, Moments is also a good channel.

Next is a very important content in WeChat, which is also a supplementary part of new media, that is, the official account.

Both individuals and businesses can register for an official account and publish articles through the official account. There is no limit to the content of the article, but due to the impact of memory and network speed, the article only supports text content for the time being, and does not support pictures.

But users can add links in WeChat-supported formats in articles.

For example, in my WeChat, I followed Walmart’s official account, and the first time I followed, Walmart’s official account will send you an article welcoming your attention. "

After Zhou Xin finished speaking, he clicked on this article. The content of the article was very short, and there was a discolored link at the bottom.

Zhou Xin continued; "At the bottom is the link that Wal-Mart welcomes users to follow. After clicking this link, you can get a $5 discount coupon issued by Wal-Mart.

The discount coupon will be automatically received in NewPay, and the next time you pay with NewPay, the discount coupon will automatically take effect.

For enterprises, the WeChat official account further complements your marketing methods.

For individuals, if you want to publish long articles, whether it is Weibo or Moments, text restrictions and product model restrictions cause the content you publish on these two apps to be ignored by others, you can choose No public.

The relationship between Official Accounts, Moments, and Weibo can be regarded as that Moments are Weibos that acquaintances can see, and Official Accounts are Weibos with no character limit.

The official account is not just as simple as marketing. For non-consumer companies, the official account is your means of publicity.

For traditional media, the official account is your extension on the mobile terminal.

We have already negotiated with magazines such as the Wall Street Journal and the New York Times. They will enter the WeChat official account, and users can browse their articles through the WeChat official account.

At the same time, individuals can also make public accounts to express long content. "

Due to the limitations of chips, storage and network, Zhou Xin has been hesitant about which apps should be built into the Mphone.

Mphone does not have an APP store, and the first Mphone does not support downloading other applications, because the storage space is limited.

WeChat is an application that consumes a lot of memory. Even if the restrictions do not allow the transmission of pictures, the circle of friends cannot post pictures.

The same is true for Weibo.

Therefore, Zhou Xin is very entangled, whether the first generation of WeChat needs the official account function.

Later, he thought about it, if there is no official account, Weibo alone is not enough to completely define the concept of new media.

More importantly, if you want to straddle the fence between the donkey and the elephant, there are two apps that are the best.

There is only one app, so does Weibo support the donkey party or the elephant party?
Later generations of Twitter have been on the side of the donkey party before being acquired by Musk, or the vast majority of Internet companies in Silicon Valley are supporters of the donkey party.

This is also the reason why Xiangdang was passively beaten in public opinion.

When Weibo and the official account were first launched, no one realized its power. After the sudden incident in September spread, the old gangsters in Washington would definitely take action.

Out of this consideration, Zhou Xin directly uploaded the official account.

Zhou Xin clicked on the official account of The New York Times, and has already posted three articles, the first of which is about Newman: "Everyone see, WeChat is an instant messaging software, not just an instant messaging software.

Communication is its fundamental function. At the same time, it also integrates various information. You can read articles, friends’ updates, merchants’ discount information, etc. through WeChat. "

Jobs has grasped the key point of what Zhou Xin wants to express, and he has a new idea of ​​what Apple will be like in the future.

At the same time, he also had a deeper understanding of what Zhou Xin just said on stage, which made mobile phones go from calling to communicating.

Jobs got the Mphone the day before he came, and Zhou Xin asked him to cooperate.

Because he didn't have much time to get familiar with the Mphone he got, he just used the WeChat function, and the only WeChat friend is Zhou Xin, so he can't tell the difference between WeChat and other applications.

Apple relied on the sale of ARM shares to obtain funds to promote the research and development of IPod. The success of IPod gave Apple money to make mobile phones. After Apple opened the era of mobile Internet, the importance of ARM has increased to an unprecedented level.

More than 95% of mobile phone chips on the market in later generations adopt the ARM architecture.

But now Zhou Xin acquires ARM first, and then opens the era of mobile Internet. If Apple is reincarnated, Zhou Xin directly realizes the closed loop.

Zhou Xin continued: "Next is the last item in the built-in application of Mphone, NewPay.

Everyone is no stranger to NewPay. Currently, the most popular electronic payment software with the largest number of users is the electronic payment software named after me.

In fact, I also want to name Mphone, but NewPhone is easy to cause ambiguity, so I didn't name it with New in the end.

What's different about NewPay on mobile?I next invited Mr. David Glass, the president of Wal-Mart, to come on stage and do me a favor. "

David Glass was originally going to step down as president of Wal-Mart this year, but due to the success of Wal-Mart online, he successfully continued for a few more years.

After David took the stage, there were staff behind him pushing the code scanning equipment onto the stage.

The NewPay interface appeared on the screen behind, with only a few simple icons, scan, receive and pay, and card package.

Zhou Xin clicked to open and receive payment, and a QR code that was very similar to the QR code for adding friends on WeChat appeared on the stage.

"Newman, what do you want?" David asked.

Zhou Xin said: "I see that the box of chewing gum you are holding is not bad, I want this."

David said, "Please show me your payment code."

Zhou Xin held up the QR code in front of David, and after David scanned it with the code scanning device in his hand, a successful settlement screen appeared on his phone.

Zhou Xin shook hands with David and said, "Thank you David for your cooperation.

You can look at this interface. We just paid attention to the coupons received from the Wal-Mart WeChat official account, and they come in handy here.

$5.01 worth of gum, after using the $5 coupon off, actually paid only $0.01.

At present, all Wal-Mart offline stores have realized the support for mobile NewPay payment, that is to say, if you take your Mphone to any Wal-Mart offline store to make payment, they can scan your NewPay QR code to complete the payment. pay. "

This time the applause from the audience grew from small to large, from a small area to the whole audience, and the applause became louder and louder, resounding throughout the venue.

Li Jingyi in the audience thought, is this the charm of Zhou Xin?
When later generations of Jobs showed off the iPhone, the audience cheered with just a slide-to-unlock screen. Why?Because of the previous accumulation and the completely different model from the current mobile phone.

It is not enough for Zhou Xin to be well-known and accumulated, unlike Jobs who has accumulated for decades, with several ups and downs, and then there is the iPod in front.

But now everyone in the audience is applauding. It’s cool, and it’s cool to pay directly by scanning the QR code. In addition, they can see that from WeChat to NewPay, this is a complete ecosystem.

　tomorrow morning

　　
　
(End of this chapter)