The leisurely life of the reborn daddy

Chapter 387 Finish this wave and live a fat year (at least 41001 million)
As the video "Lies and Truth" became popular on the Youku platform, and even continued to attract a large wave of new traffic for Youku from the outside, when seeing this result, even Du Wenwu and his editor-in-chief Fu Feng were shocked Senseless.

How could such a situation still happen?
The two never expected that a video could add to the sluggish daily activity data of Youku, and inject a new vitality.

At this point, the original video itself and other original videos are already two concepts.

In the office building of Youku headquarters in Beijing, which belongs to the office area of ​​the original video business department, Fu Feng sat in his office chair and was silent for a long time while looking at the background data technical analysis report that had just been delivered.

It was only a few days ago, Fu Feng never expected such a thing to happen.

"Wenwu, come here." Fu Feng called Du Wenwu in the office.

Du Wenwu didn't know why, so he thought the editor-in-chief called him to ask about the progress of the plan to embed advertisements in the original video, but the current progress of this progress is 0.

He organized the words in his mind, thinking about how to reply to the editor in a more tactful way.

"Dangdang"

Du Wenwu knocked twice on the door frame of the office opened by editor-in-chief Fu Feng, and then went in: "Editor-in-chief, are you looking for me?"

"Wen Wu, have you paid attention to the recommendation of the video "Lies and Truth" recently?" Fu Feng asked him.

"Didn't you ask about the progress of my plan?" Du Wenwu breathed a sigh of relief.

Because of this plan, Du Wenwu pays close attention to the new video uploaded by 'Mengmeng Orchard' every day. He often analyzes this video and is familiar with its data.

Without even thinking about it, he said, "Editor-in-chief, the popularity of this video is very strange. In 6 days since the video was uploaded, it has had more than 3000 million views, 100 million+ comments, and 110 million likes." +."

Speaking of this, Du Wenwu frowned, a little puzzled.

The editor-in-chief Fu Feng asked him: "3000 million broadcasts a week, what do you think of this data?"

Hearing the editor-in-chief's question, Du Wenwu pondered for a while, and then said: "Editor-in-chief, this is where my doubts lie. This data growth is very strange."

"On the first day when 'Mengmeng Orchard' released this video, the platform arranged recommendations for her, and the data grew very fast. I have seen the data at that time, and the total number of views in the whole day was 1 million+."

"Theoretically speaking, for a podcaster like 'Mengmeng Orchard', this data is considered normal."

"But I didn't want to understand. Two days later, after I downloaded the recommendation, the data growth of this video began to become abnormal. Especially in the last two days, its playback volume, number of comments, and number of likes and other data are all very high. There has been a substantial increase, I..." Du Wenwu scratched his scalp and couldn't think of a more appropriate word.

Fu Feng handed the data analysis report sent by the technical department to Du Wenwu and asked him to read it.

At the same time, he also told him: "Just read this report and don't tell others."

"Understood!" Du Wenwu responded.

He took the report and carefully looked at the data analysis inside, only to find that the report was actually analyzed specifically for the video "Lies and Truth" uploaded by 'Mengmeng Orchard'.

From the first day it was uploaded, the trend of data trends and various data every day are clear at a glance.

In addition, this report focuses on the data of the last three days.

Even if it doesn't focus, Du Wenwu can still see the problem.

The number of views increased by tens of millions a day, which compared to the number of recommendations on the previous site, makes it look like a dwarf.

In addition, the report highlights that most of the page views in the last three days were off-site traffic.

Du Wenwu is not a technical programmer, but he knows that there is a set of evaluation criteria for technology, and he also knows what this off-site traffic means.

"Such a large amount?" Du Wenwu also had a hellish expression on his face.

"So I called you over. This video has brought more than 400 million daily users to our platform so far. Wenwu, please contact Ms. Cheng immediately and ask her if she has any new videos. Tell her that we can open it." Offer high-priced creative subsidies to retain this new batch of traffic as soon as possible.”

"I..." Du Wenwu really didn't expect this to happen, he didn't know how to tell Cheng Xiaolin.

But the tasks assigned by the editor must be completed.

When Du Wenwu was thinking of going out and using his QQ number to contact Cheng Xiaolin, Fu Feng suddenly said, "Do you have Ms. Cheng's number over there?"

"I have Mr. Cao's phone number." Du Wenwu said.

When Cheng Xiaolin uploaded the video for the first time, Du Wenwu saw this call from the back of her video and recorded it in his mobile phone address book. He didn't take the initiative to ask Cheng Xiaolin's phone number later on.

"That's fine. It's the same thing if you call Mr. Cao. I'll explain it to him after we get through." Fu Feng said.

This is the task assigned to him by the editor-in-chief, asking him to find ways to continue to attract traffic to the platform.

Everyone understands how much the improvement of the platform's daily activity data will enhance the value of the platform itself.

On this point, the opinions of all sections of the Youku platform are unanimous.

The Youku platform originally had a complete recommendation mechanism. There was a cooling-off period after each recommendation, mainly to absorb the early recommendation traffic. However, the last video uploaded by Mengmeng Orchard directly broke this cooling-off recommendation mechanism. .

The recommendation was placed two days ago, and then the recommendation for the entire platform was arranged, and the recommendation period was one week.

This result made many broadcasters of the original videos very jealous after watching it. In private, these bloggers complained and complained constantly.

There are even various bad comments about the host of the Mengmeng Orchard account, trying to use this method to jointly suppress the "Mengmeng Orchard" broadcaster, but they found that the tried-and-tested methods failed this time.

Can't find the target at all.

From the beginning to the end, no matter how popular this video was, the host of this video, 'Mengmeng Orchard', did not come out to speak out.

This feeling is like they punched together, and originally wanted to create a devastating effect, but who knew that this punch hit the sponge, and there was no force at all.

……

At this time, Cheng Xiaolin and her husband were still busy selling apples, so they had no time to think about other things.

Because her newly uploaded video became popular all over the Internet, more people followed this video and followed the account 'Mengmeng Orchard', and also learned about their 'Xuemeng Fruit Shop' from this account.

Combined with the commentary in the middle of this video, many people suddenly realized that the apples from Xuemeng Fruit Shop were transported thousands of miles from Changji, Xinjiang, the place of origin.

For a sincere boss, people themselves will send a kindness.

Many people are curious about the taste of these apples?
Seeing the comments in the comment area shouting that apples taste really good, many people placed orders.

The video went viral and became known to the entire internet. The traffic was so huge that even if only a small part of them came to place orders for apples, it would still be a huge amount of traffic for the Taobao store run by Cao Shujie and his wife.

Cao Shujie originally thought that 2 tons of apples for his second batch of apples and 150 tons of apples for the third batch of 3 containers were enough, but when faced with the orders that came like snowflakes, the couple were dumbfounded. .It doesn't feel like these apples will last long either.

At this time, Cao Shujie thought about the staff at Xinjiang Changji Freight Railway Station who joked about helping him apply for a special train.

Cao Shujie originally thought that applying for a special train was a bit of a fuss, but Cao Shujie doesn't think so now.

He was thinking about whether to make another trip to Xinjiang Changji to talk to the train station.

More than 2000 tons of apples were shipped together, enough to run a special train.

Before the matter was settled, Cao Shujie's cell phone rang first. He saw that it was Du Wenwu's call, and he was a little puzzled: "Honey, why did Du Wenwu call me?"

"Who is it? You mean Xiao Du?" Cheng Xiaolin asked.

Seeing her husband nodding, Cheng Xiaolin said: "He didn't leave me a phone number, he usually leaves messages on QQ number."

When Cao Shujie answered the phone, he immediately recognized that the person speaking on the other side was not Du Wenwu himself.

"Is that Mr. Cao? I'm Fu Feng."

"This editor-in-chief, what's the matter?" Cao Shujie thought of Fu Feng.

Fu Feng asked very politely: "Mr. Cao, I have something I want to talk to you about. Is it convenient for you to check the time?"

Cao Shujie didn't have anything urgent right now, so he said, "It can be done now."

"Mr. Cao, is Ms. Cheng with you?" Fu Feng asked him.

After receiving a positive reply, Fu Feng said: "Mr. Cao, the last video uploaded by Ms. Cheng brought more than 400 million daily active traffic to our platform. I would like to ask, Mr. Cao and Ms. Cheng have been together recently. There is no new creative plan. If there is any, our platform can give Ms. Cheng an additional higher creative subsidy."

Cao Shujie's mobile phone was turned on hands-free at this time. Hearing what Fu Feng said, Cao Shujie looked at his wife, and the couple thought they heard it wrong.

When did the platform give them high creative subsidies?
Cao Shujie was puzzled, and asked, "How much subsidy can you give?"

He is such a down-to-earth person that he will say what he has.

Especially in terms of money, Cao Shujie has always adhered to the principle of not being vague, one is one, and the other is two.

The ancients also said that brothers will settle accounts clearly!

Even Fu Feng didn't expect Cao Shujie to be so direct, which didn't conform to the implicit character of Chinese people.

"Mr. Cao, we are studying it. I will call you as soon as the results come out." Fu Feng said.

Cao Shujie looked at his wife, the couple made eye contact, and Cao Shujie asked his wife for her opinion.

But Cheng Xiaolin said directly: "Shujie, you can make up your own mind about this matter, and I will listen to you."

The words were transmitted through the mobile phone, and even Fu Feng and Du Wenwu on the other end of the mobile phone heard it.

A single dog like Du Wenwu feels like he has been hit head-on.

But Fu Feng thought that he had found the right person when he found Cao Shujie.

"Editor Fu, this matter is not a problem, but we are quite busy now, and I am afraid that we will not be able to spare time to create new works..."

Cao Shujie hadn't said that he was going to sell more than 2000 tons of apples, but Fu Feng thought that Cao Shujie wanted to increase the price in this way to get money.

He hurriedly said: "Mr. Cao, it's like this. This matter has been reported to our editor-in-chief. As long as Mr. Cao and Ms. Cheng can create works that are not inferior to "Lies and Reality" or of the same quality, the price is negotiable." .”

Cao Shujie never expected that Fu Feng would say that. He smiled and said, "Editor Fu, I think you have misunderstood. We are really busy with something here."

"Based on our friendship, even if your platform does not have creative subsidies, we will still produce high-quality creative works if we have ideas." Cao Shujie explained.

It was fine if he didn't explain, but the more he explained, the more Fu Feng thought that Cao Shujie was playing a game of retreating to advance, and he even asked him to play the emotional card, and even brought up "friends".

Fu Feng was thinking about this matter and couldn't explain it clearly on the phone, so he had to go to Cao Shujie's for a face-to-face interview.

"Mr. Cao, look at it like this. I will go to the editor-in-chief to apply now." Fu Feng said, "I will try to give you a definite answer as soon as possible."

"Okay!" Cao Shujie was also very helpless, why didn't he believe the truth?
But Cao Shujie didn't know that it was very difficult for the platform to add new traffic when the daily active traffic reached a peak.

When promoting the platform, they have to spend more money and energy to do a good job of publicity and retention.

The costs involved are astronomical for ordinary people.

However, this video created by Cheng Xiaolin inadvertently brought more than 400 million new traffic to their platform, and the platform did not spend a penny.Pay the most for the recommended positions that can be infinitely recycled for the platform without investing much cost!

No matter how this deal is calculated, it is the most cost-effective for the platform.

It is precisely because of this that the platform is more eager to let Cheng Xiaolin continue to create with this new traffic, and strive to accumulate these traffic through her videos.

Or Cheng Xiaolin still has a new video, and if it becomes popular, it will attract more new traffic from outside. This kind of result is naturally the best for the platform.

For these, Cao Shujie and Cheng Xiaolin are not clear.

What they didn't know was that after hanging up the phone, Fu Feng took the initiative to tell Du Wenwu to contact him to buy shopping cart tickets and pack their luggage. They are now leaving for Yiling City to meet Cao Shujie and Cheng Xiaolin for an interview. .

Cao Shujie was thinking about applying for a special train.

At the same time, Cao Shujie is still wondering if 2000 tons of apples are enough for these people to digest?
2000 tons of apples sounds like a big number, but in fact it is only 400 million jins. If a standard box of 10 jins is calculated, 40 customers can buy them all.

Before this wave of netizens enthusiastically patronized their Taobao store, Cao Shujie didn't have that much confidence, but now he doesn't think so.

He was even a little worried that these apples were not enough for netizens to buy.

After all, there are many people who buy more than one case.

There is also the record that Cao Shuju gave him, and many companies contacted them to buy in bulk.

Cao Shujie had seen the list, ranging from dozens to hundreds, the number of people on that list was not too small.

Counting all these data, Cao Shujie felt a little trembling.

After this wave is done, Cao Shujie can straighten his back and say that this year will be a good year.

(End of this chapter)