Rebirth 2010: I add some points to be a boss

Chapter 159 Come to recruit ruthlessly, take the other party's software directly off the shelf
"Hey! Ah Hao, why are you wearing the kangaroo takeaway overalls today? Have you changed your job?"

Fei Bo, the owner of the food stall, looked him up and asked with a smile.

While speaking, he was still busy cooking with spoons in his hands, and he didn't dare to delay at all. Since there were two more takeaway platforms, the business has become more and more booming.

"The welfare of the kangaroo is better, don't run away and be an idiot."

Ah Hao pouted.

He took out his mobile phone and searched around the table, but he didn't find his order, so he said angrily, "Brother Bo, the order delivery speed has dropped a lot, is it because you work too hard at night and have no energy during the day?"

"Hurry up, sister, labor and capital fry hundreds of orders a day, and even a tough guy can't resist."

Fei Bo scolded with a smile.

"Do you think I should close Berry Tuan? Not to mention the list, and a bunch of complaints, either overtime or bad attitude, the hard-earned money is not enough to pay for it."

Thinking of this, Fei Bo asked Ah Hao for advice.

After all, the other party has worked in Berry Tuan and Kangaroo before, knowing the internal situation can help him make a correct judgment.

"Anyway, recently, many of the riders of Berry Group have resigned and went to Kangaroo. I am not in a position to tell you about other situations. You can figure it out yourself."

Ahao said meaningfully.

Although Berry Tuan raised the unit price by 10%, in his opinion, this behavior is equivalent to charity.

"It's just such a small amount of money, and you want me to go back and work hard, what are you kidding?"

Ahao's idea of ​​staying in Kangaroo became more determined.

"Our relationship, who is with whom? I have Bao Huazi in my pocket. Do you think it was left in my shop last time?"

Fei Bo shook his thigh, motioning for Ah Hao to come and get it.

"Let me tell you earlier, I said last time I bought a pack of good cigarettes, but they disappeared before I smoked them. It turned out that they fell here in Bogo."

Hearing this, Ah Hao's eyes lit up, and he took out a package of unopened Huazi from Feibo's pocket with a smile, and put it in his pocket.

"Tell me quickly, do you want to close the backstage of Berry Tuan?"

Seeing him accepting the cigarettes, Fei Bo asked angrily as he still looked like he had nothing to do with it.

"To tell you the truth, most of the people at the site I work on have left for Kangaroo, and the situation at other sites is similar.

Newcomers who have just arrived are not familiar with the route. Can you expect them to be delivered in time?The longer it is opened, the higher the after-sales rate. "

Ah Hao smiled and said unhurriedly.

"Okay, okay, then listen to you, shut it down for a few days first, and tell me when the situation improves.

Have you had lunch?Boge fried rice noodles for you? "

Feibo shook the pot coquettishly, turned his head and asked.

"Boge treats guests, how dare you not show face, I want to see how exciting this rice noodle is?"

Ah Hao nodded, and took a few minutes to dry a bowl of fried rice noodles, more than enough time.

……

As soon as the kangaroo made a move, Berry Tuan was in a hurry.

As time went by, a large number of merchants gradually discovered that the delivery speed of Berry Tuan was slow, the route planning was unreasonable, and there were too many after-sales services. In order to avoid trouble, they chose to close their stores.

Faced with increasing pressure, Berry Tuan began to increase its marketing strategy and actively carried out various promotional activities in order to attract more users and merchants to stay.

However, things backfired. Less than 3% of the new users acquired in exchange for huge investment costs and marketing expenses in the next month, Wang Xin was so angry that he fired a director of the foreign investment department on the spot.

"Customer service is lazy, did you make it?"

"What kind of garbage platform, if there is a problem, it will not deal with it, push it three times and block it four times, and charge high packaging fees."

"The riders don't make phone calls, don't send text messages, and leave the takeaway at the door. All of them have an old-fashioned attitude."

"The delivery time of the rider is slow, which does not match the delivery time displayed, and it is often delivered earlier, which is too much!"

"..."

On the major APPs, the ratings of Berry Tuan Takeaway dropped wildly, and the first ten pages were all negative reviews with one star.

Seeing that Lao Wang's scalp was numb, he knew that even if normal users had after-sales problems, they would first contact customer service to solve them.

Judging from the number of visitors to customer service, there are not so many complaints at all.

Behind it, someone must be playing tricks!

"Boss, the other party has found the navy, and the method is too despicable. I will organize a group of people to pull up the ratings, and then ask the operation department to launch an activity to give out coupons without threshold..."

Wang Huiwen is a veteran who has experienced the "Thousand Regiments War". When encountering this situation, he quickly came up with a corresponding solution.

"Well, deal with it as soon as possible."

Wang Xin nodded helplessly and readily agreed.

"Let the technical department hurry up and develop the smart dispatch system, otherwise we will be extremely passive in the second half of the competition."

Wang Xin added.

"Okay, I'll take it down."

Wang Huiwen replied, turned around and went to execute.

……

The kangaroo's counterattack is still continuing, and Pei Yi has increased his support on both the user end and the merchant end.

Client side angle:
First, provide coupons and promotions: new users can enjoy a free first order or a 15 yuan discount, and old users can enjoy special coupons;
Second, the time-limited and limited order-free gameplay with full participation: three cities are randomly selected every day, and at a fixed time node, the first [-] order users will return all the order amount;

Third, launch a user membership system to improve user loyalty;
Fourth, strengthen brand building and place multi-form advertisements on TV stations, video websites, and portal websites.

Business point of view:
First, provide a free trial period for new merchants to attract new merchants to settle in;
Second, refined operation, assigning professional operation coordinators to help merchants grow faster on the platform;

Third, the Merchant Ranking System: Through accumulated orders, sales, etc., reduce service fees, increase store display traffic, and increase the silent cost of merchants on the platform;
Fourth, provide differentiated services, such as customized promotion plans, data analysis reports, etc., to improve merchants' trust in Kangaroo.

With the two-pronged approach and the two sets of combined punches, Kangaroo's order volume, customer unit price, and repurchase rate soared for a while, and the average daily order rose by more than 30%.

Berry Tuan and Qiandu were immediately at a loss as to what to do, they were beaten back steadily!

The resources of users and merchants are being lost at a rapid rate, and the market share that has been acquired through untold hardships can only be seen as less and less, and there is nothing to do.

They didn't dare to imitate the way the kangaroos played!
Once it is followed up, it means that the gross profit income of more than one billion will be reduced out of thin air every year, and this number will increase day by day until the company is completely dragged down.

……

"Mr. Lei, I have something to help me carry out. Get the Berry Tuan delivery software out of the rice app store."

Chen Heyu called Rebs and gave instructions.

Playing dirty, he is not bad!

"Yes, Mr. Chen."

Lei Jun didn't hesitate, and immediately agreed.

In the case of the big boss, besides obeying orders, does he have any other options?
"Do you want to add a restriction so that rice users cannot install the Berry Tuan takeaway app?"

Lei Jun thought for a while and came up with a more ruthless plan.

"Is it technically possible?"

Chen Heyu sneered, did not refuse, and asked enthusiastically.

Old Lei, you are even better than me. You are indeed a top figure who has emerged from the era of barbaric melee.

"There is no difficulty."

Rebs said confidently.

"According to what you said, let's say that the other party's software has security risks, and there are malicious behaviors of brushing praise."

Chen Heyu said lightly, not forgetting to put a hat on the other party.

the next day.

Berry Tuan Takeaway Division.

The boss of the data department just sat down and turned on the computer, glanced at the core data of the day, and instantly found that the order volume was dropping at a rapid rate.

He immediately analyzed from multiple perspectives such as channel source, device type, mobile phone brand, etc., and continuously retrieved data for comparison, and quickly found the main reason.

Today, the DAU of rice mobile phone users dropped by 80%, and the number of new users was 0.

He frowned and reported the situation to the marketing department for investigation.

"Hi, I'm Lao Shao from Berry Tuan, your rice phone has a bug, why can't you install the Berry Tuan delivery app?

Yes, can you help me find out the reason? "

Lao Shao, the director of the marketing department, received the notification and brought a test machine. As expected, there was something wrong with Rice's mobile device. Not only could he not find his own software in the app store, but he couldn't even open the Berry Tuan delivery app that had already been installed.

His first reaction was that there was a loophole in the other party's system, so he found an acquaintance to give feedback.

"Brother Shao, it is said that the head office made the decision, saying that your company's software has a risk warning, so it was taken off the shelves overnight.

I don't know the specific situation, how about you ask someone else? "

The vague tone on the other side made Lao Shao understand that this matter was not simple.

He thought for a moment, put the collected data files and information in the attachment, and sent an urgent email to the big boss.

When Wang Xin learned about it, he looked astonished and dialed Rebs' cell phone number without thinking too much.

"Boss Lei, is there some misunderstanding between us? Why did you take Berry Tuan Takeaway off the app store?"

Wang Xin was puzzled.

Rebus is a senior in the business world and the Internet, but he can't bully people too much, he suppressed his anger and asked patiently.

"Mr. Wang, it's not that I want to target you, but do you know who your opponent is?"

Lei Jun said cheerfully.

"What do you mean, Chen Heyu, the big boss of Kangaroo Flash, has other forces behind him, making you afraid?"

Wang Xin heard the meaning of his words, and said insinuatingly.

"Mr. Wang, that's all I can say. I suggest you find an investment bank boss to ask you the way."

Rebs hung up the phone directly.

Wang Xin's face was gloomy and uncertain. He was holding the mobile phone and creaking it. It seemed that the young kangaroos were not easy to deal with.

(End of this chapter)