my movie years

Chapter 22 Movie Publicity Strategy (Please recommend, please collect ~)

In the afternoon after the preview meeting, relevant personnel from China Film and Bona Pictures gathered in a small meeting room and were discussing the film they had just watched in the morning.

The film exceeded everyone's highest expectations. For these professional industry insiders, it may be difficult to judge whether the film will really be accepted by the market, but it is not difficult to distinguish between a bad film and a well-made film.

Maybe it was because of the third master, or maybe it was because of the excellent quality of the film that attracted Liu Yongyun, so he attended the meeting in person.

"Old Pang, let me talk about your thoughts first. It can be seen that you have a lot of opinions on this film." After the secretary served tea, Liu Yongyun asked Pang Shusheng to speak.

Pang Shusheng suppressed his excitement, took a sip of tea, and then said: "Wonderful, I think this film is very exciting. I really can't imagine that this film will be made by a 22-year-old young man.

Every detail of the film is impeccable and almost perfect. My suggestion is to release it with an A-level strategy. "

China Film and Bona's film distribution strategy is divided into five grades, ABCD and the lowest F grade.

I have been in contact with Hollywood companies all the year round, so I have learned some systems of major Hollywood companies. This distribution strategy system is learned from Hollywood.

Liu Yongyun was noncommittal, and then asked other people's opinions, including media reporters.

Most of the film selection experts who have seen the film believe that this film is wonderful beyond expectations and may perform well in the film market.

Only a small number of film critic journalists and media evaded the film, and Li Weijie finally turned himself in and raised objections.

However, Liu Yongyun understands that such an ending is necessary if he wants to be released in the mainland, and he must be responsible for doing something wrong.

In "Infernal Affairs 1", which was released in the mainland, the undercover policeman played by Andy was also arrested in the end.In the Hong Kong version, Hua Tsai was not arrested, but escaped sanctions.

Of course, everyone who has read the trilogy knows that the first part is the foreshadowing of the plot of the third part, and justice has arrived even though it is late.

Liu Yongyun asked Zhou Zhizhe, director of film business of Bona Pictures, "What's your opinion on Bona Films?"

Zhou Zhizhe turned his pen, thought for a while and replied: "This summer, we Bona participated in the investment and production of few films, and "Manslaughter" will be released in May, so there is no conflict.

So Bona will devote enough resources to release this film with all our strength. "

"Well, our China Film Association will provide support for the theater chain, so let's do this first, and we will discuss the details later." Liu Yongyun ended the meeting and went to see the third master.

At this time, the third master and Zhang Hao were drinking tea in the office, the third master put down the teacup, and said to Zhang Hao: "I didn't expect, I was very surprised, I thought you were just playing for tickets, and I advised the old man not to be confused.

Now it seems that I was confused, and the quality of the film is beyond my imagination. "

Zhang Hao smiled modestly: "Thank you, Third Master, for your compliment, it's my honor."

"You're welcome, this is the result of your own hard work. But Zhang Hao, don't be complacent, everything depends on the performance of the theater.

Make some achievements and let those who laugh at us take a good look at it. This is what a young Huaxia director should look like. "Third Master gritted his teeth a bit when he said this.

In fact, not only the Zhang family, but the third master himself was also laughed at.Although no one dared to laugh at the third master like Mrs. Chen Gezi laughed at Zhang Yu, the rumors behind it were enough to annoy the third master.

In the final analysis, it is because Zhang Hao is too young, and instinctively makes people feel that he has no hair on his mouth and can't do things well.

This is the contempt for young people in this society. They always feel that they live too well under the wings of their parents and can't do anything well.

Although Zhang Hao's soul is not considered a young man, but given his age, it is impossible for him to go out and shout that he is not young and mature, right?
The most likely result of doing that is being sent to a mental hospital.

After thinking up to this point, Zhang Hao could only say: "Don't worry, Uncle Han, I am very confident in the quality of the film, and the results won't be bad."

Just at this time, Liu Yongyun, director of the line department of China Cinema, came to report the meeting to the third master, and saw that Zhang Hao was also there.

Surprised that the third master was taking care of Zhang Hao, Liu Yongyun greeted at the same time: "Director Zhang is also here, congratulations, the movie was shot well. Just in time, let's listen to our distribution situation."

Liu Yongyun sat down and waited for the third master's secretary to serve tea before reporting: "Currently, most of us and Bona's film selection experts are very optimistic about "Manslaughter", thinking that it can make a difference in the theater.

A small number of film critics and media reporters raised objections to some shortcomings of the film, thinking that the film did not go deep enough. "

"Which aspect?" Zhang Hao asked.

Liu Yongyun glanced at the third master, saw him nodding, and then answered Zhang Hao: "It's mainly about the abuse of power, corruption, and the hero's surrender and other issues discussed in the film."

Zhang Hao frowned, shook his head and said, "It's okay to listen to this, but if you really want to shoot as the film critics said, first of all, the big scissors can't get through."

Zhang Hao is very clear about his own position. He is a commercial director based in theaters, and he makes movies to make money.

Just listen to what film critics say.

And are there really professional film critics in the mainland?I'm afraid it's not the Muyang dog raised on the other side of the Pacific Ocean!

The third master smiled and said: "Your understanding is correct. As a mainland director, you must not learn from those idiots of the sixth generation directors. If you don't have the skills, you only know how to criticize this and that."

It can be seen that the third master looks down on the sixth generation director very much.

Zhang Hao nodded, and then asked Liu Yongyun: "What about the distribution strategy?"

"At present, it is tentatively determined that we will release this film with an A-level strategy. The first day of theater lineup will guarantee more than 20.00%, and we will see the situation later." Liu Yongyun said.

"OK, the crew will fully cooperate and make a plan first."

Zhang Hao has already made an agreement with several leading actors. When the film is released, if China Film and Bona intend to promote it with a road show, several leading actors will set aside time to cooperate.

A movie of excellent quality changed Liu Yongyun's impression of Zhang Hao a lot.Although it is not as important as the third master attaches to Zhang Hao, Zhang Hao is no longer regarded as a young director who is ignorant and inexperienced.

After discussing some details, Zhang Hao left.

The night before dawn is the hardest. Similarly, the days before the movie is announced are also hard.

China Film and Bona Film's publicity system is not as good as Hollywood, but it is already considered professional in the mainland.

In this era of brutal growth of the mainland film industry, the publicity and distribution systems of the two distribution companies are incomparable to other mainland film and television companies.

The one who can compete a little bit is probably Huayi, which is still brilliant in this period.Holding a large number of artist resources is the magic weapon for Huayi to spread across the mainland entertainment circle and become the leading private entertainment enterprise.

When filming movies and major projects in the mainland, Huayi's artist resources are an insurmountable hurdle.If you want to use Huayi's artists, you will give Huayi the opportunity to join the project.

Fortunately, Huayi holds Feng Dapao, who is currently the most outstanding director of commercial films in the Mainland.So Huayi looked down on Zhang Hao, and even took Zhang Hao as a joke.

After the internal test screening, under the arrangement of China Film and Bona, many media newspapers began to give "Manslaughter" a page.

At the same time, offline publicity was laid, and bus stations, commercial plazas, poster walls at the entrance of movie theaters, etc. were fully rolled out in Beijing, Shanghai, Wuhan, Shancheng, Chengdu, Guangzhou, Shencheng and other major ticket warehouse cities.

Similarly, the two versions of the trailer edited by Zhang Hao are also played repeatedly on the LED screens of cinemas around the world.

Under Zhang Hao's suggestion, the trailer was also posted on Youku, Tudou, and iQiyi and Penguin Video, which just appeared not long ago, for netizens to watch.

Zhang Hao found that China Film and Bona's announcements did not pay much attention to the position of online promotion.

You know, in a few years, the Internet will become the most important position for film promotion and marketing, which is more effective than ten road shows.

Zhang Hao proposed to find a few sailors to blow up the film on the Internet, or step on him as a director, in order to attract netizens, but it was rejected by the publicity department.

Because the publicity and distribution department believes that although online publicity is effective, it is not great.Because most of them are young people, the real main movie watchers don't pay much attention to the Internet.

This conclusion is absurd, Zhang Hao also argued with the publicity and distribution department, and listed several advantages of online publicity: easy to spread, fast, flexible publicity strategies, low cost, and Internet users are the most dynamic consumer groups .

However, Hou Cichun, the distribution director of China Film Group, still rejected Zhang Hao's plan, refusing to invest large-scale resources in online publicity and distribution, and only follow the normal rhythm of publicity and distribution.

Zhang Hao can only say nothing, as there are not a few people who can see the rapid development of Internet propaganda.But people are always subconsciously conservative and refuse to touch new things.

Perhaps, only in the era of smart phones and the era of developed mobile Internet, will this inherent inertial thinking prejudice be broken.

(End of this chapter)