my movie years

Chapter 23 Internet Momentum (please recommend, please bookmark~)

Since China Film and Bona did not invest too much publicity resources on the network, Zhang Hao decided to do it himself.

After thinking about it, he called Ma Qiang. This kid has a lot of contacts and knows people in every aspect.

"Qiangzi, I need your help." Facing his good friend, Zhang Hao went straight to the point.

Ma Qiang smiled hippie: "Hey, the big director still needs my help? Tell me, what's the matter?"

"Looking for you is a serious business. My new film has entered the stage of publicity and release. I want to promote it on the Internet. I ask you if you know the talents who help build momentum on the Internet. Go online and bring me the rhythm." Zhang Hao said.

"Wait a minute..." Ma Qiang on the other end of the phone was quiet for a while, and after about two or three minutes, he replied to Zhang Hao: "I really know such a person. He has a team under him, and he took some unsightly The private life is in line with what you said about a rhythmic person."

"Okay, you help me with Yueyue, I have something to ask him for help."

"OK, I'll send you his contact information, and you can chat with him on QQ." Ma Qiang rummaged through QQ on the computer and wrote it down.

"Okay, thank you, I'll treat you to a drink when you're free." Zhang Hao thanked.

"You're welcome, it's never too late to treat guests if the movie sells well..."

After a while, Ma Qiang sent the person's QQ in a text message, and Zhang Hao added a QQ number named Shuijun Studio on the computer QQ.

The concept of cyber trolls was not popularized on a large scale in 2009, but the origin of cyber trolls can be traced back to the Sister Furong incident in 2004.

The large-scale emergence of cyber trolls will be next year, and two things will happen next year.

One is a fictional Professor Zhang Shimai, probably from the other side of the Pacific Ocean, who made a news that the domestic geology is not suitable for building high-speed rail, causing an uproar.

The other thing is that the 180Q war broke out between Penguin and 3. As a professional Internet company, the concept of Internet trolls is clear.The two sides asked each other to smear each other with naval forces, which was regarded as the first generation of Internet public opinion wars.

The navy surfaced in 2012 during the Lunar New Year period.

"[-]" and "The King's Feast", two blockbusters released at the same time, staged a naval battle, and the two sides splashed black water on each other.

The propagandists of "The King's Feast" admitted that they used sailors to maintain word of mouth during the promotion process, and the director of "The King's Feast" Ro Chuan also publicly responded to the fact that they were forced to hire sailors.

This is the first time in history that the shady navy appeared in front of the public in an open manner.

Since then, the use of water armies has also become a regular pattern for companies and celebrities to create hot spots.

Whenever negative news appears, accusing competitors of smearing has become a common method for the company to dispel rumors, and the navy team has grown stronger and stronger since then.

Frankly speaking, the emergence of online trolls is a pollution and harm to online public opinion. Looking back on the past lives, trolls have done a lot of evil.

But this is not the reason for Zhang Hao not to use the navy. He is not the Holy Mother Cheng Xin. Sooner or later, new things will appear. If he can't refuse, he can only actively embrace them.

Zhang Hao can only promise that he will not be the first to use a weapon like the navy that hurts the enemy and himself, but he can't bear it when others do it.

The Shuijun studio passed Zhang Hao's QQ friends, and Zhang Hao began to communicate with him.

The moon is not bright (Zhang Hao's QQID) "I need you to lead the rhythm on the Internet and hack someone."

Water Army Studio: "Okay, it's easy to say, which one is black?"

The moon is not bright: "Recently there is a new movie released. The director is Zhang Hao. He is a 22-year-old young director. I will go and lead him to the rhythm."

"Which aspect is black?"

The moon is not bright: "Just because he is young, he can become a director, there must be some inside story, such as being taken care of by a rich woman in the circle.

Then he was said to be a playboy with no skills, and the director who made the film must be a bad film, a lump of mud.

It's best to find a few so-called industry insiders to break the news. For example, a certain assistant director said that the crew did not accept Zhang Hao, and the assistant director argued hard, but was unable to change, etc. "

Regarding the operation of the online trolls, Zhang Hao, who came from the era of the information explosion, is obviously more advanced than the current trolls. The ideas provided by Zhang Hao stunned the troll studio opposite QQ for a while.

After a while, the Navy Studio replied: "Brother, you are an expert, why don't you do it yourself if you are so talented?"

The moon is not bright: "To be honest, people can't let people know that I did this, so you should treat yourself as the sunspots of tap water and follow the rhythm.

When the movie is released, I will give you the follow-up tasks. "

Shuijun Studio: "OK, we promise to complete the task."

Afterwards, the two discussed the details again. Zhang Hao paid a deposit in advance through the channel of Tang Qianqian's best friend, and the settlement will be made after the matter is completed.

The cost is not expensive. Although Zhang Hao is not the main person in charge of publicity, it is no problem to open his mouth to approve tens of thousands of publicity funds.

After finishing all this, Zhang Hao deleted the chat history and turned off QQ.

He can no longer use this QQ by himself. When the order is settled, this QQ will remain.Then after the studio is established, it is handed over to professionals to operate it.

Zhang Hao intends to cultivate a navy by himself, and always promote himself on the Internet. Of course, he doesn't mind discrediting his competitors.

Tang Xiqian watched the whole process from the sidelines, already dumbfounded.I have never seen anyone spend money to invite others to scold him. Is the boss out of his mind?
So Tang Xiqian asked worriedly: "Boss, can you blackmail yourself? Will this arouse the resentment of netizens?"

Zhang Hao said with a relaxed smile, "You haven't done any research. In fact, most people who surf the Internet have a curious attitude. Do you know Sister Furong?"

Tang Xiqian nodded: "I know..."

"Sister Furong first posted her own photos in the online community, and her ugly and characteristic style was abused by many netizens.

But the more this is the case, the more it attracts the curiosity of other netizens, which makes Sister Furong popular on the Internet. You must know that it was 2004. "Zhang Hao briefly talked about the first generation of Internet celebrity Sister Furong.

Tang Xiqian was quite clever, and she suddenly realized: "So, what do you mean, boss, to ask these Internet trolls to scold you online, to attract the curiosity of netizens, and thus drive them into the cinema to watch movies?"

"That's right," Zhang Hao nodded with a smile: "It's still a bit savvy, that's what I think."

"But, does it work?" Tang Qianqian was still not able to get the key points.

Zhang Hao relaxed his body, put his hands behind his back, and looked confident: "Whether it works or not, you'll know if you try it..."

If we talk about the announcement of China Film and Bona, movie fans who have the habit of watching movies have noticed that there is a new movie called "Manslaughter" in May, which will soon be released outside the theaters.

That Zhang Hao asked the navy to discredit his coquettish operation, which completely detonated the Internet.

"Have you heard? There is a new film called "Manslaughter" in May, and the director is a 22-year-old young man."

"Really? Don't lie to me? I just graduated from college at the age of 22, can I make movies?"

"Why did you lie to you? This is revealed by a good friend in my circle."

"Fuck, is there such a thing?"

Passers-by and netizens were dubious, and inexplicably began to pursue this hot spot.

So about "Manslaughter", the 22-year-old director was adopted by a rich woman to make a film. The film was terrible. The rich woman bribed the media to post good reviews, and so-called insiders broke the news, and other related information began to become popular online, attracting many Curious netizens.

If there was a Weibo trending list at this time, the top ten topics would probably be about Zhang Hao and "Manslaughter".

According to a report released by the Internet Network Information Center (CNNIC), the number of Internet users in China has reached 3.84 million, which is quite terrifying.

The real number of this number has shrunk by half and there are still 1.92 million Internet users. Of these 1.92 million, even one in a thousand is curious about "Manslaughter" and the smeared Zhang Hao, and then plans to go to the cinema to watch the movie in person. Zhang Hao's operation All have been earned.

One thousandth is almost 192 million viewers. In 2008, the average movie ticket price in the mainland was 35.46 yuan, which was more than 6800 million box office, not to mention that the ticket price has increased this year.

Judging from the above data, "Manslaughter" not only paid back its capital, but even made a lot of money.

What's more, Zhang Hao believes that the real situation will only be better than the situation listed above.

With the spread of large-scale smears on forums and post bars, the movie "Manslaughter" is not only known on the Internet, but most netizens have heard of it.

More importantly, as the popularity of public opinion increased, media reporters and paparazzi with a keen sense of smell all noticed this situation and began to participate on a large scale.

As a result, the hot spot about Zhang Hao and "Manslaughter" being hacked has successfully expanded from online to offline, and various entertainment media newspapers have begun to participate in this matter.

People who don't use the Internet have also begun to hear about the movie "Manslaughter" and the story of Zhang Hao, a boy with a bad face. This publicity strategy can be said to be a great success.

Although this kind of publicity will arouse the resentment of many people, and then cause the audience who originally planned to watch the movie to retreat, but in exchange for a larger audience, this exchange is worthwhile.

The rest is left to the quality of the film.

Zhang Hao believes that this movie will be a huge surprise for those who watch the movie with suspicion and curiosity.

When audiences who didn't have expectations see a high-quality movie that exceeds expectations, the positive feedback it brings will form a torrent, and then feed back on the Internet.

After that, Zhang Hao was able to make a big comeback, and successfully cleared his name through himself.

However, the rumor of being taken care of by a rich woman may accompany Zhang Hao for the rest of his life...

(End of this chapter)