Women Wearing Men: The Growth Path of the Bastards of the Aristocratic Family

Chapter 355
I have to say that Zhang Cuiying is very good at choosing the location of her store. Spicy Food Fairy is located at the intersection with a large flow of people. The street next to it is basically full of small restaurants selling food. It can form a clustering effect with other stores and attract more people. customer.

On the other hand, Laweixian sells chili sauce that goes with meals. There is no competition, and they can even cooperate with each other to achieve a win-win situation.For example, there is a breakfast shop next door to Lai Weixian, and the steamed buns I tried this morning were bought from there. Therefore, the owner of the breakfast shop not only did not hostile to the opening of Lai Weixian, but welcomed it very much.

Laweixian only has a small store on the street, but the back hall is very large and deep. The more you go inside, the wider it becomes. It is a unique place. It can not only accommodate a dozen workers making chili sauce here, but also has a set of different facilities. A large small yard can be used for daily living.

Gu Yunji was very satisfied after watching this journey, nodded secretly while watching, recalled the scene of selling chili sauce just now, and couldn't help sighing: "I didn't expect that Mrs. Zhang had never done business before, and she was quite methodical when she did it. Whether it is the location of the store or the sale of chili sauce, it is very appropriate, Mrs. Zhang is really a natural business genius."

Zhang Cuiying was embarrassed by his praise: "I am not a genius, this is all taught by Fan Yuanwai. How to choose stores, how to choose workers, including how to sell, he even worried that I am inexperienced and can't do anything, so he even specialized Sending an old subordinate who is used to working under him to be our shopkeeper has saved me a lot of detours."

"Fan Yuanwai also said that when we first started selling chili sauce, we had to sell it at a low price to the customers. We couldn't just sell as much as they wanted. Otherwise, they would have bought enough and the novelty would wear off and they wouldn't come to buy. "

Gu Yunji understood the words and said with a smile: "No wonder, I asked Mrs. Zhang how she still knows about hunger marketing. It turns out that it was Fan Yuan who taught you."

Zhang Cuiying asked curiously: "Is this called hunger marketing? I don't know much about it, but after the initial implementation today, a hundred catties of chili sauce was sold out in just an hour, and customers who didn't buy or bought less They are reluctant to part with it, clamoring and wanting to buy it again, which shows that Fan Yuanwai’s method is indeed effective.”

Gu Yunji said: "Yuan Yuan has traveled all over the country and done all kinds of business. He must know more about business than the two laymen like us. It's a pity that he is looking for high-quality pepper varieties in Zhejiang and has not seen him today." The grand opening of Spicy Fairy, otherwise he would be very happy.”

A few people talked and walked in, and as soon as they reached the yard where the workers were making chili sauce, they saw Qi Zhijian turning the wheel of the wooden wheelchair under him, and came out with his daughter Zhang Qiuyue, and said with a smile: "Master Gu is here. "

After some introductions and pleasantries, Gu Yunji patted the wheelchair under him and asked, "How is it? Does it work smoothly? If not, I will ask the carpenter to modify it for you."

Qi Zhijian had limited legs and feet, and Zhang Cuiying had to travel all year round due to various affairs. In order to prevent the couple from being separated for a long time, Gu Yunji drew a drawing and asked a carpenter to make a wheelchair.

In this era, the level of carpentry skills is very high. Gu Yunji only sketched the rough appearance of the finished product, and didn't hold out much hope. Unexpectedly, the carpenter really succeeded in making it.

It's just that the wheelchair is made of wood, which is very heavy and easy to wear. It is not as light and strong as the wheelchairs made of various metals and synthetic materials in previous generations.But something is better than nothing. With this wooden wheelchair, Qi Zhijian no longer has to lie in bed all day, and his family can push him around.

Maybe it's because his living conditions have improved, or maybe he can move around without having to stay in bed all day. Qi Zhijian's complexion and energy are much better now than before. He smiled and said to Gu Yunji: "I'm sorry, Sir, the wheelchair is very easy to use." , Although it is not as good as those with sound legs and feet, it is much better than before."

"Now Cuiying is greeting customers at the front of the store and running around doing business. I'm watching the workers in the back hall making chili sauce, helping with light tasks like selecting chili peppers, doing whatever I can. Finally, I'm not just a know-it-all. I'm a useless person who lies down and wants to eat and drink." Listening to Qi Zhijian's self-deprecating words reminded Zhang Cuiying of the bitter past, her eyes turned slightly red, and she said angrily: "Look, what are you doing by saying these things? Even if it was you in the past. I can only lie in bed. You are in charge of the house and you are raising the children. How can I be a useless person? Don’t say such things again."

Qi Zhijian said hurriedly: "Okay, okay, I won't say it anymore. I won't say it anymore."

Seeing that the two of them were in a bad mood, Gu Yunji changed the subject at the right time and said: "I see that this chili sauce is rich in ingredients. How much does it cost per kilogram and how much is the net profit? Have you calculated it?"

Zhang Cuiying walked to the sauce jar aside and introduced: "The main ingredients of chili sauce are chili peppers and oil, followed by Zigong well salt, soy sauce, tempeh... etc. The cost of these raw materials is not fixed, and the market changes from time to time. Calculated individually The cost of the materials used is about 35 cents per kilogram."

"If you include miscellaneous expenses such as transportation, losses, water use, including early store rental, one kilogram is about [-] yuan. Even if the price of raw materials fluctuates, it will generally never exceed [-] yuan."

Xu Shuhua's beautiful eyes were slightly surprised: "The cost of fifty coins, the selling price of one hundred coins, there is such a high profit? No wonder Madam Zhang generously extended the opening event to seven days, even with a [-]% discount , there is still at least thirty cash to be earned. Not to mention selling food, even the salt industry rarely has such high profits."

Gu Yunji smiled and said: "Things are rare and valuable. What we, the Spicy Fairy, sell is fresh. Now we are the only one selling chili sauce in the whole of Daxia. We just want to take advantage of this opportunity. Let alone a hundred cents per catty." It’s five hundred coins per catty, and there are a lot of people buying it.”

Xu Shuhua asked: "But peppers are not as good as potatoes. They have been planted along the coast of Zhejiang before, but we just didn't know they were edible. It won't take long for the news about us selling chili sauce to spread, and then a large number of followers will follow the trend, and soon If we can soon make an imitation of chili sauce, and the price is lower than ours, then how can we, the Spicy Fairy, stand on it?"

"When the time comes, Spicy Fairy will naturally establish itself with new chili products." Gu Yunji was not worried about this at all, and said confidently, "When others start to imitate chili sauce, we will have already started making chili powder and chili oil. Just rely on my knowledge of chili. As long as we ensure that the formula is not leaked, it will probably take them several years, or even ten years, to close this information gap."

"Besides, everyone has preconceived notions. If our Spicy Fairy has been selling chili for a long time, people will subconsciously think that ours is more delicious and more authentic. Even if we sell it for [-] yuan and others sell it for [-] yuan, Some people also think that our chili sauce is better, and the reason why other brands are cheaper is because it uses impure ingredients and is not authentic."

Xu Shuhua laughed: "When you start a business, from customers to colleagues, you really count people's hearts. If you don't make money, who will make money?"

Everyone laughed when they heard this.

At this time, the shopkeeper outside came in and said to Zhang Cuiying: "Boss, the owner of the breakfast shop next door came to ask if he could buy some chili sauce in bulk from us?"

(End of this chapter)