Merchant and doctor

Chapter 1750 Market Research Must Be Done

The weather was getting warmer, and there were many pedestrians walking on the road. The two walked all the way to a street park. Huang Boxi was quite old after all, and his legs and feet were a little tired after the long distance, so they just found a relatively secluded bench and sat there to continue chatting.

"Have you ever suffered from them before?"

"That's not the case. The industry of Chinese patent medicine has always been relatively clean, and the market size is limited. We haven't been able to come up with any good new prescriptions in these years. The female chairman of Yushengqi has no vision and is very spoiled to her son. She sent him abroad at an early age and sent large amounts of money to him for him to squander. I heard that he is an uneducated and lazy boy. The new general manager is quite capable in marketing and can at least make some money for the company, but he has no serious ideas and is very money-oriented. He is not easy to deal with." Huang Boxi explained patiently for a long time.

"No wonder I thought that man didn't look good during the discussion that day. He looked a bit depressed! He didn't look like a capable person."

"What a self-righteous guy! I heard that the relationship between him and the R&D center is quite tense. He often blocks their R&D funds. Once you sign a contract with them, there will be one trouble after another. Forget about making a fortune. It would be a blessing if he can break even in the end!" Huang Boxi said with a smile.

"Then...how is the so-called downgrade done specifically?" Bian Mu asked with a smile.

"Find a legitimate Chinese medicine factory in a nearby city or county, a public one. For this kind of thing, it's best not to choose those private companies that seem to have good benefits on the surface. There are too many scams in them, and it's not troublesome enough! You know, I usually can't handle the orders on hand at all, especially those Chinese patent medicines with health-preserving properties. I usually entrust them to a Chinese medicine factory in a small county. The specific profit distribution should be agreed upon in detail. You have just entered the industry, so your ambitions must be big, but big ambitions must be taken in small steps. You know that the Chinese patent medicine market has been over-saturated in the past two years. No matter how capable you are, there is almost no room reserved for you in the entire market. To exaggerate, there is basically nothing for you to do here. Do you believe it?" At this point, Huang Boxi's face looked a little serious.

Hearing this, Bian Mu was of course a little dissatisfied!

Bian Mu smiled and said nothing.

"Don't agree?! You are a person with ideas, which is your strength. However, what kind of 'detoxifying ointment' does the market need? Have you done relevant research?!" Huang Boxi asked with a smile.

"No, I was short on time and didn't have time for it. If I really want to hire a third party to conduct a survey, it would cost a lot of money!" Bian Mu responded casually.

"Spending money is a small matter. The main thing is that they are often not very responsible. Let's put it this way. In the end, you will basically be deceived by entrusting a third party. This so-called market research is actually a spreadsheet game. They are very good at it! Don't think you are smart, they will still fool you! If you go to the market yourself, the clinic will definitely be distracted. From time to time, there is no guarantee that you will not make misdiagnoses. The reason why Zhao Xicheng and others are doing well is mainly because you are calm enough. You are still young and some things are difficult to control. Market research is complicated. It's not just about finding a few scammers to wander the streets, finding a few young people to check the Internet, and then making an AI robot to check it out in a serious manner. It's just fooling around! If you can find the correct gap in the market in that way, those overseas people... For example, Dennis, they have been doing this business for many years and are more proficient, so... To be frank, the way you are doing it recently is basically a kindergarten game. You will definitely lose everything!" Huang Boxi was not polite at all and poured some cold water on Bian Mu.

Hearing this, Bian Mu suddenly felt a little sweat on his back. It wasn't because of the heat, but the normal reaction after being frightened.

Bian Mu and Duan Hongyi actually did some market research, but they did use online resources and used AI to run it dozens of times in several self-built data models, and they felt it was almost done.

After Huang Boxi's advice, Bian Mu suddenly realized that he had been joking.

"It's really a joke. Fortunately, I listened to Uncle Pei and came to visit. Otherwise, I might have led Assistant Zhang into trouble!" Thinking of this, Bian Mu suddenly felt a little ashamed. "This... then... is this matter over?" Having said that, Bian Mu was still a little unwilling.

Bian Mu still trusted Duan Hongyi's level. What's more, during the actual simulation research process, they made great use of the power of Cao's company and called upon massive amounts of relevant data from them. Although they had reported to Cao Yueyue in advance, it was also a kind of resource lending. Given the strength of Cao's company, relying on their database, it stands to reason that there should be no major mistakes.

however……

But in fact, it's not!

"That's not the case. The market research we talked about has some differences in specific content. For example, have you visited the key doctors in the inpatient departments of major hospitals?! Right! There are many caring people among them. You have to invite them out for dinner. Some people are not interested in treating you for dinner, and you may have to accompany them to play ball or even visit antique markets. They usually have special account books in their hands, which are very technical. You have to get that kind of first-hand market research data." Huang Boxi reminded with a serious expression.

"This... is there really such an account book?!" It was the first time that Bian Mu heard of it, and he asked hurriedly.

"Don't believe it?! Haha... Especially those older doctors in general surgery, if you can't pass that test, no matter how capable you are, when it comes to dispensing medicine, you still follow the old ways. Of course, you have new ideas and your level should be quite high. I have always been optimistic about you for this. However, without the failed cases of the inpatient department as a reference, you will definitely not be able to do it. I have suffered several losses in this regard. Just kidding, you have to pay to talk to you about this today!" At this point, Huang Boxi laughed a few times.

Bian Mu's face suddenly felt a little hot.

"What the old man said does make sense. How can I have so many failed cases? Isn't the new drug I'm developing just to plug the technical gap? I'm in a hurry to rent a factory and start working without knowing anything about the situation. Fortunately, we haven't even come to the stage of specific negotiations and signing of an agreement. I even want to use the power of the eldest daughter of the Zhong family to expand my business a little bit. Once that thing is magnified by the market, I will have to bear a huge loss!" At this moment, Bian Mu's back was sweating profusely.

This time, he was really scared.

Such a huge loss could really be a disaster for him!
Bian Mu didn't dare to say anything.

Uncle Huang was happy.

"What?! Are you scared? Hahaha... That's not the case. The ideas in your head are not wrong, but they are not market-specific enough. The current Chinese patent medicine market is as deep as the sea! You don't know yet, Cao Yueyue has always intended to fully integrate this market. She actually knows everything you do. Why didn't she remind you?"

Upon hearing this, Bian Mu was dumbfounded.